Foodie: Recipe Organizer · Foodie Plus LLC

A TV cooking contest runner-up built a recipe app that charted after 13 ratings, but you can't copy half of his edge

What it is An app that turns recipe videos and web pages saved from TikTok, Instagram, and YouTube into ingredients and steps, with each step jumping to that moment in the original video. Billed as an annual subscription.

Why it took off The founder is a Food Network *100 Cooks* runner-up and a food creator with 180k TikTok followers. He locked his full recipes inside the app, promoted it with promo codes, and converted 7-day trials to annual plans. A few subscriptions were enough to push it into the Top Grossing charts of small countries.

CHow you could follow it Don't build another video-to-recipe app. The transferable part is the playbook: a creator with a matching audience locks complete content inside their own app, drives traffic with promo codes and UTM links, and converts trials to annual plans.

C grade: social recipe import is a red ocean, and ReciMe alone has 328k ratings. Foodie grew on its founder's TV fame and audience, which followers can't get. Only the content-lock-and-promo playbook is worth learning. Few people know about it yet

Data (updated daily) · launched 2026-09-02 · US store rating 14 · charted in 11-08 of 4 stores: iOS · best category chart rank · by store
USGermanyCanada
Data 2026-10-28 → 2026-11-08 (12 days, 10 observations). Lower rank is higher; gaps mean it wasn't charted that day
iOS · rating count · US store
Data 2026-10-28 → 2026-11-07 (11 days, 9 observations). Apple doesn't publish download counts; rating growth is a proxy for downloads.

Food creator Doug placed runner-up on a Food Network competition, and two months later launched Foodie, his recipe collection app. The US has only 13 ratings, yet it has charted in the Food & Drink Top Grossing lists of the US, Austria, and Canada. This category is already crowded, and the features aren't anything others can't build. It grew because of the person behind the app. Here's what it is, where the audience came from, how it charges, and what you can take from it.

One-pot Hainanese chicken rice

In 2026 Jul 8, the food creator @dougdoesdelicious (Douglas Chau), with 183k TikTok followers, posted a video titled 'Food Network 19-person one-pot challenge cheat sheet: 80/20 Hainanese chicken rice (one-pot version)'. By early November the video had 2.76M views and 270k likes (TikTok, 11-06). At that time Food Network's new show *100 Cooks* was airing. It premiered in Jun 7, hosted by Terry Crews. Doug was contestant No. 66, made it to the final 8, and took runner-up.

On Sep 2, his app 'Foodie: Recipe Organizer' went live on the App Store. Open the website foodie.plus and the homepage demo is that same chicken rice: a video of the dish, with steps listed below such as 'Step 3: place the chicken thighs on the rice' and 'Step 7: pour the hot oil over the ginger-scallion sauce'. Tap any step and the video jumps to that moment in the original clip. The headline reads: Never rewind a recipe video again.

The About page on the website has a single paragraph, which opens: 'I'm Doug, dougdoesdelicious, No. 100 on Food Network's *66 Cooks*.'

What it is

An app that gathers the recipes you've saved in one place. Videos from TikTok, Instagram, Facebook, and YouTube, web links, screenshots, and text pasted into notes can all be imported and automatically organized into ingredients and steps. The store listing reads: 'Foodie doesn't just save recipes. It understands what's in them.'

It does a few things beyond the usual:

Step-by-step video: each step is tied to a timestamp in the original video, so tapping it shows you that action.
Recognizes ingredients: 'AP flour, all-purpose flour, plain flour, Foodie knows they're the same thing,' so searching by ingredient finds recipes written in different ways, and it can convert to grams and calculate nutrition.
Remembers your taste: for example, 'I'm lactose intolerant' or 'I usually swap red onion for shallots.' Say it once, and every recipe you edit afterward follows that.
Hands-free voice cooking, plus a merged shopping list you can order for delivery or pick up in store.

How it charges: the free tier lets you import, but with limits. Foodie Plus unlocks unlimited imports, voice cooking, and per-ingredient nutrition. The website pricing page lists the annual plan at $96 ('33% less than monthly,' which works out to about $12 a month), with a small line below: 'Annual: 7-day free trial, then $63.99/year' (foodie.plus/pricing, 11-06). In other words, installing it prompts you to start the trial, and once the trial ends it automatically converts to an annual subscription.

Over two months it shipped 8 minor updates, the latest in Nov 5 1.8.0 (App Store, 11-06), a frequent release cadence.

Where the numbers stand

To be clear: it's still small.

Ratings: 13 in the US, 4.69 stars. At 10-28 it had 6 ratings, so it gained 7 in just over a week. Every other country is at 0 ratings.
Charts: all in Food & Drink category charts, never on an overall chart.
- Austria: 11-04, from #13,11-06 down to #42.
- Canada: 11-04, #28,11-06 then #97.
- Singapore: 10-28, #30.
- US: 11-05, best #107,11-06, then #142.

These countries have ratings at 0 yet reach the top 30 of the category Top Grossing list, which suggests the bar there is low and a few annual subscriptions are enough. So these rankings only show that people are paying, not the scale. The positions spike and fall back within a few days, which looks like Doug posting a piece of content that brought a small batch of trial-to-paid conversions, not steady organic traffic (inference). Working back from 13 ratings, downloads are probably only in the thousands (estimate).

Few people have left App Store reviews, but what they say is consistent and compares it with other apps:

'Way better than the others. The import actually works, the design is clean and good-looking, and the hands-free cooking experience changes the game.' (9-03, second day after launch) 'I've tried several other recipe apps, and they all fail to save things properly and are unstable, so it's frustrating... My favorite is the hands-free mode, where I can watch useful videos while cooking.' (9-22) 'Unlike ReciMe and similar apps, Foodie is much more usable... The subscription is totally worth it.' (11-03)

How crowded the category is

'Save recipes from social videos' is not a new need. This niche has been around for several years. Below is US App Store data as of 11-06:

Product	Launched	US rating count	Best Food & Drink chart rank
ReciMe	2021-11	328k (+4,638 in a week)	Top Grossing #1
Paprika 3	2017-11	54k	Top Paid #1
Recipe Keeper	2015-04	31k	Top Grossing #34
Pepper	2021-09	11k	Top Grossing #24
Deglaze	2023-09	4,072	Top Grossing #36
Honeydew	2024-12	1,863	Top Grossing #53
Flavorish	2024-04	1,707	Top Grossing #43
CookShelf	2025-08	803	Top Grossing #22
Foodie	2026-09	13	Top Grossing #107

That's before counting Samsung Food (formerly Whisk), which Samsung acquired, plus the batch of small web and app tools doing "Reel to recipe" like ReelsMeals, Poach, ReciBites and Peel. Even the name collides: another "FOODIE: Recipe Saver" launched back in March this year and pulls users through "best Instagram recipe saver app" comparison posts on its own site.

Foodie entered several years after the leaders and is four orders of magnitude smaller. It didn't break out because the category is new or because the feature is unique. Import, step mode and AI recipe editing all exist in ReciMe, Honeydew and Pestle. "Tap a step and jump to that exact moment in the video" is the easiest to understand and does stand out, but a competent team could build it in a month or two.

Where users come from: he is the channel

None of the ad libraries I checked show Foodie running ads (not finding them doesn't mean there were none), and nobody is talking about it on X or Reddit. Almost all the traffic I can see traces back to Doug himself.

1. He already had an audience. 183k TikTok followers, 2.4M likes, 38k YouTube subscribers, about 35k on Facebook, and an Instagram account too. His TikTok bio reads "Building the #1 recipe app in the world," with the link foodie.plus/doug, which redirects to a URL carrying utm_campaign=dougdoesdelicious. He's working out, channel by channel, how many people he's sending over.

2. He locked the recipes inside the app. His Instagram posts say "Full recipe (with step-by-step video and nutrition) at foodie.plus/recipes/80-20-peking-duck" followed by an access code: "DUCK", "TOFU", "WARMHUG". If fans want the full method, they have to open Foodie. His personal site dougdoesdelicious.com also says the recipes have moved to his new app, Foodie. He had been laying this groundwork for a while: in a Thanksgiving video from 2025 November he wrote "step-by-step video guides for 7 dishes and a combined shopping list are at foodie.menu" (TikTok, 2025-11-25). It started as a website and recipe collection before it became an app.

3. He rode the TV buzz. The show aired in the US from 6 to August, and the app launched on Sep 2. Food Network UK also started airing the show in September, which lines up with the UK chart timing (inferred). On Sep 21 he was still posting clips from the show: "What happens when you bring PB&J into a Food Network challenge."

4. Store search terms. The app was originally called "Foodie: All Your Recipes" (the Spanish store page still shows the old name). It was renamed "Foodie: Recipe Organizer" with the subtitle "Save anything, cook with video", aimed at the search term "recipe organizer".

The playbook works because his own videos are the best demo for the app. The people scrolling TikTok to save recipes and then flipping back to the video while cooking are exactly his audience.

What you can take from this

What you can take is the playbook. What you can't take is him.

Take: use content as the entry point to a paywall. Publish free content on social media, lock the full version (recipes, lists, templates, tutorials) inside your own app, hand out access codes, and tag every link with UTM. Acquisition costs are close to zero, and you can see how many people each channel brings in. Fitness, crafts, gardening, parenting: any creator whose content is "save it and follow along later" can do this.
Take: lead with a feature people understand at a glance. "Tap a step, jump to that moment in the video" is clear from a single screenshot or a 10-second clip. You don't need to explain AI.
Take: test willingness to pay on the category Top Grossing charts in small countries. A handful of subscriptions can get you into the top 30. That shows whether anyone pays, but don't mistake the rank for scale.
Can't take: a runner-up finish on TV, a 180k fan base that matches the product, a viral video with millions of views. Without those, if you ship the same app you're just number 15 on the list, competing with ReciMe on ads and ASO.

A few things aren't visible from outside: how many people actually subscribe, whether trial-to-annual conversions renew, and whether there was small-scale paid acquisition. With only 13 ratings, any revenue estimate is meaningless.

If it were you

The verdict: copy the playbook, but don't copy the product. Recipe import from social media is a red ocean. Foodie is taking off because its founder brings his own audience, and people who follow won't get that.

Who it fits: creators who already have an audience for the topic, especially "follow along" content (cooking, fitness, crafts, makeup tutorials), whose fans mostly sit on TikTok or Instagram and are used to saving posts.

Who it doesn't fit: indie devs without their own traffic. If you build another "video to recipe" app, you're up against ReciMe with 328k ratings and a row of similar apps that have been around for years.

How to do it: don't start with features, start with content you already publish. Pick the thing your audience saves and comes back to most, turn the full version into structured content in an app or website with timestamps linked to video, and keep posting free content on social media with an access code and a UTM link on every post. For pricing, follow Foodie: a 7-day trial converting to an annual subscription at $60–100 a year.

How to get users: through your own accounts. End every video with a line like "Full method in the app, code XXX." When you have public exposure from a competition, a show or a collab, time your launch while the attention is still there.

How early you need to be: this playbook has no window. Do it whenever you have an audience. Recipes are the exception: the top apps are adding thousands of ratings a week, so the longer you wait, the harder it is to break in.

What would prove this read wrong: if Foodie's ratings climb into the hundreds or thousands over the next month or two, or it starts growing organically in countries where Doug has no following, that would show the "step-by-step video" feature alone pulls users, not just his personal reach. In that case, localizing (Japanese, German, Chinese recipe videos) would be worth a fresh look. Conversely, if its rank keeps spiking and then falling, with ratings stuck in the dozens, it's just a creator's fan monetization tool and doesn't affect you.

iOS store page ↗

Research notes: competitor table, acquisition evidence, full research report

Competitors

Name	Where	Launched	Scale	How it differs from this one
ReciMe	iOS	2021-11	US 328k ratings, 7-day +4,638, Food & Drink Top Grossing #1	Incumbent, large scale, runs paid acquisition; Foodie leads with video step-jumping and the founder's personal brand
Paprika Recipe Manager 3	iOS	2017-11	US 54k ratings, Top Paid #1	Long-running one-time-purchase web scraper, no video or AI understanding
Recipe Keeper	iOS	2015-04	US 31k ratings, Top Grossing #34	Traditional recipe library syncing across platforms
Pepper	iOS	2021-09	US 11k ratings, Top Grossing #24	Leans toward recipe community and sharing
Deglaze	iOS	2023-09	US 4,072 ratings, Top Grossing #36	Also does social-media import, with no creator IP
Flavorish	iOS	2024-04	US 1,707 ratings, Top Grossing #43	Pitches "Save Any Recipe" social import, returns only text ingredients and steps
Honeydew	iOS	2024-12	US 1,863 ratings, Top Grossing #53	AI recipes plus a recipe book, heavy feature overlap
Pestle	iOS	2022-01	US 1,847 ratings, Top Grossing #107	Apple-ecosystem app with cook mode, no video timestamp jumps
Samsung Food(Whisk)	Big-company features	2016	US 6,444 ratings, Top Grossing #63	Big-company free app, cross-platform, leans toward meal planning
FOODIE: Recipe Saver(Anton Lev)	iOS	2026-03	US 2 ratings	Same name; acquires users through SEO comparison posts on foodiejournal.app
Provecho	Web	Not verified	Not verified	Creator recipe hosting platform Doug used before, now migrating to his own app
ReelsMeals / Poach / ReciBites / Peel etc.	Other	2025–2026	Small	Also does Reel-to-recipe, with no creator distribution

Where users come from

Verified Founder creator content (TikTok/IG/YouTube/FB): @dougdoesdelicious has 183,021 TikTok followers, with the bio link foodie.plus/doug (carrying utm_campaign=dougdoesdelicious). IG posts use 'foodie.plus/recipes/... [ACCESS CODE: TOFU]' to lock full recipes inside Foodie and drive traffic there. His personal site says the recipes have moved to Foodie.
Verified TV/celebrity exposure: Food Network's "100 Cooks" premiered 2026-06-07. Doug was #66 and finished as runner-up. A show-related video in July reached 2.76M views. The app launched 2026-09-02. Food Network UK was airing the show in September.
Verified Product short videos on the official Instagram account: Foodie's official IG posts include 'Meet Foodie… Tap a step to watch that exact moment in the creator's video' and similar.
Verified Store search ASO: the app name changed from 'Foodie: All Your Recipes' to 'Foodie: Recipe Organizer', with the subtitle 'Save anything, cook with video'.
Inferred Paid acquisition: this advertiser doesn't appear in the metaads, tiktokads or googleads libraries. The wave-shaped rank pattern is also consistent with paid buying, but there is no direct evidence.

Why Foodie: Recipe Organizer (iOS id6746973263) shows up in the data

Research date 2026-11-06. Storefronts checked: every storefront where this app has charted in the appstore library (us, ca, gb, de, at, au, sg, hn, mu, cr), with the focus on us.

One line

An AI recipe-saving app: it turns recipes from TikTok, Instagram and YouTube videos, screenshots and web links into step-by-step instructions, and each step can open the matching clip in the original video. It's built by food creator Douglas Chau (@dougdoesdelicious, 183k TikTok followers), who was runner-up in season one of Food Network's "100 Cooks". He appeared on TV from 2026 6 through August, the app launched in September 2, he sent his own audience to it, and he monetizes with a 7-day trial plus an annual subscription. It's still tiny, with only 13 ratings in the US, so calling it "breaking out" only holds on the Food & Drink Top Grossing chart, where the bar is low.

1. Where the data puts it

Ratings: 13 in the US, averaging 4.69. The library record went from 10-28 ratings on 6 to 11-05 on 13. Other storefronts show 0 (appstore library app_day; iTunes lookup 2026-11-06).
Top Grossing (all in the Food & Drink category chart 6023, never on the overall chart) (appstore library app_day):
- US: 10-28, peaked at #146,11-05, then reached #107,11-06, now #142.
- Austria: 11-04 at #13 → 11-05 at #26 → 11-06 at #42.
- Canada: 11-04, #28,11-06 then #97.
- Singapore: 10-28 at #30, then steadily dropped to 11-01 at #59.
- UK: 10-31 at #64; Germany: 10-28 at #86.
- Top Free only appeared on the lower part of the category charts in Honduras, Mauritius and Costa Rica.
Reading: several storefronts show 0 ratings yet reach the top 30 on Top Grossing, which means those category charts have a low bar, and a few annual subscriptions can get you on them. So this signals that people are paying, not scale. The rankings rise in waves and fall back, a shape consistent with a founder post or a small paid push driving trials and conversions, not steady organic traffic.
Version: released 1.8.0,2026-11-05; within two months it reached minor version 8, a fast update cadence (iTunes lookup).
Pricing: the website lists Foodie Plus at $96 a year (marked "save 33%"), with the annual plan described as "7-day trial, then $63.99/year". The recall card logged a monthly price of $11.99, an annual price of $99.99, and a first-year promo of $63.99. The free tier limits imports; Plus unlocks unlimited imports, hands-free voice cooking, nutrition, AI ingredient substitution and grocery ordering (foodie.plus/pricing).

2. Competitors: this niche is crowded

"Import recipes from social video" is already a mature category. The data below is from the US store in the appstore library's app_profile table, as of 2026-11-06:

Product	Launched	US ratings / new ratings in 7 days	Best US Food & Drink chart rank
ReciMe	2021-11	328,040 / +4,638	Top Grossing #1 (overall Top Grossing #177)
Paprika 3	2017-11	54,237	Top Paid #1
Recipe Keeper	2015-04	31,219	Top Grossing #34
Pepper	2021-09	11,115	Top Grossing #24
Samsung Food(Whisk)	2016	6,444	Top Grossing #63
Deglaze	2023-09	4,072	Top Grossing #36
Crouton	2019-09	2,963	Top Grossing #52
Honeydew	2024-12	1,863	Top Grossing #53
Pestle	2022-01	1,847	Top Grossing #107
Flavorish	2024-04	1,707	Top Grossing #43
Miso - Recipe Keeper	2026-03	1,386	Top Grossing #195
CookShelf	2025-08	803	Top Grossing #22
RecipeSnap	2025-09	640	Top Grossing #96
Foodie (this product)	2026-09	13	Top Grossing #107–196

A few other groups to note:

A same-named "FOODIE: Recipe Saver" (Anton Lev, launched 2026-03, id 6758909638, 2 US ratings). It runs SEO comparison articles on foodiejournal.app such as "best Instagram recipe saver apps" and "how to save TikTok recipes", and ranks first for them. Its feature pitch is also "full video analysis". It shares a name with this product but isn't a copycat.
Web tools and small apps: reelsmeals.com, Poach, ReciBites, Peel, Pluck, and FoodiePrep all do "Reel → recipe" (per search results).
Creator recipe platform Provecho: Doug already posted recipes there earlier (dougdoesdelicious.com used a Provecho template), and the page now says "all recipes have moved to Foodie".
Big-company features: Samsung Food (Whisk, acquired by Samsung) can import social recipes; Instagram and TikTok's built-in "save" only bookmarks, without structuring the content.

Bottom line: Foodie entered years late, and is 4 orders of magnitude smaller than the leaders. It breaks into category Top Grossing charts because of its execution, not because the category is new.

3. Where users came from (growth tactics)

The founder is himself a food creator and the main traffic source (confirmed)
- Followers: TikTok @dougdoesdelicious has 183,021 followers and 2.4M likes (TikHub); YouTube 38.3k subscribers; Facebook about 35k followers; there is also an Instagram account. His bio reads "Building the #1 recipe app in the world", and the link foodie.plus/doug redirects to ?utm_source=social&utm_campaign=dougdoesdelicious, which shows he tracks traffic by channel.
- Hits: the 2026-07-08 video "Food Network one-pot challenge cheat sheet: 80/20 Hainanese chicken rice" got 2.76M views and 270k likes; the 07-15 video got 198k (TikHub). The TikTok topic "Douglas Chau Hainanese Chicken" shows 21.5M related posts (TikTok topic page).
- Traffic method: his Instagram posts say "Full recipe (with step-by-step video and nutrition) at foodie.plus/recipes/80-20-peking-duck [Use "DUCK" …]" and "[ACCESS CODE: TOFU]" "[ACCESS CODE: WARMHUG]" (Instagram search snippets). In other words, the recipes are locked inside his own product, and access codes pull followers in. 2025-11 He also posts "All 7 recipes with step-by-step video guides … at the foodie.menu" (TikHub). It started as a web version and recipe collection before becoming an app.
- The move: his personal site dougdoesdelicious.com says "all my recipes have moved to my new app, Foodie".
TV exposure (confirmed)
- Food Network's "100 Cooks" premiered 2026-06-07, hosted by Terry Crews, streaming on HBO Max, Hulu, and Prime (Facebook post and People coverage).
- Doug was #66, made the final 8, and took second place (from his TikTok and Instagram bios). Food Network UK 2026-09 also airs the show (Terry Crews IG snippet), so the timing overlaps with chart rankings in regions such as the UK.
- The app launched 2026-09-02, right at the tail end of the show's buzz. The About page on its website opens with "#66 on Food Network's 100 Cooks".
The official Instagram account posts short product videos (existence confirmed, effectiveness not verified): "Meet Foodie… Tap a step to watch that exact moment in the creator's video. Get Foodie for iPhone on the App Store".
Paid acquisition (unconfirmed)
- Our Meta, TikTok (Europe), and Google ad libraries show no advertiser for Foodie Plus. The only Google library entry named Foodie is Foodie BV in the Netherlands, which the system matched by name automatically with low confidence. It is not this company.
- No mentions of this app found on X (x-radar, last 90 days), Reddit, or in the media.
- The recall card's claim that this is "clearly a paid cold start" is not supported by our data. Ratings rise only in the US, stay at 0 in other regions, and rankings move in waves. "Creator content brought a small batch of paying users" also explains the pattern.
Store search (ASO): the app name changed from "Foodie: All Your Recipes" to "Foodie: Recipe Organizer" (the Spanish store page still shows the old name), with the subtitle "Save anything, cook with video", targeting the search term "recipe organizer".

4. Why it took off

Built-in audience and good timing: in summer 2026, Doug had just taken second place on a national TV show, and his viral videos reached millions of views. The app launched in September. He locked his own recipes inside it and used access codes to pull people in, so the cold start cost almost nothing.
Audience fits the product closely: the people who come are those who save recipes on TikTok and then have to rewind the video while cooking. Foodie's pitch is "Never rewind a recipe video again", jumping each step to the matching moment in the original video. His own videos are the best demo material.
Monetized from day one: after a 7-day trial it auto-converts to an annual subscription (about $64–96/year). Combined with the low bar of the Food & Drink category Top Grossing chart, a few subscriptions from Austria, Canada, and Singapore were enough to reach the top 30. Whether users stay and renew is not visible yet.

5. Differentiation

On the product side:
- "Step-by-step video": each step is tied to a timestamp in the original video. Most competitors extract only the ingredient text and steps. foodiejournal's version of FOODIE also talks about "video analysis", but I haven't seen timestamp linking elsewhere.
- "Ingredient intelligence": it knows AP flour, all-purpose flour, and plain flour are the same thing, supports search by ingredient, and converts to grams and nutrition.
- Preference memory across recipes (lactose intolerance, a habit of substituting shallots for red onion, and so on).
- Hands-free voice cooking.
- All of these are doable, but none is something others can't build. ReciMe, Honeydew, and Pestle all have import plus step mode plus AI recipe editing.
The real difference is who is behind it: a food creator who finished second on a TV show, with 180k followers, who is also a software engineer and builds and sells it himself. Most competitors are pure tool teams that have to buy users or rely on ASO. Foodie's cold start came from the founder's personal IP and content locks (recipes inside the app, access codes), not from the step-by-step video feature itself. Feature differences determine whether people who arrive are willing to pay; they don't determine where people come from.

6. How many people have seen it

Few people know about it yet: no media coverage of the app, no discussion on X (0 posts in the last 90 days per x-radar), no relevant Reddit threads, no TrustMRR listing, and the founder hasn't shared revenue. Crunchbase has a company page for Foodie Plus, but it is blocked by 403 and its content isn't visible. Doug is known in food circles, but his app has only spread within his own fan base.
Copycats: none seen copying Foodie. The same-named FOODIE: Recipe Saver (2026-03) launched earlier and works differently (an SEO content site), so it's a name clash.

7. What to borrow

Creators building their own tool apps: lock the "full recipe" from their content inside the app, use access codes and UTM links to drive traffic, and use content as the entry point to the paywall, bringing acquisition cost close to zero.
Use an instantly understandable feature, like "jump to the exact moment in the original video", for store screenshots and short-video copy.
Launch within the heat window of a public event (a TV show, a competition).
The Food & Drink category charts in small languages and small countries have a very low bar; a few subscriptions can get you into the top 30. Useful for testing willingness to pay, but don't read it as a scale signal.

8. Still unclear

Whether it runs ads: the three ad libraries show nothing, which doesn't mean it isn't advertising. The Meta ad library web page could not be queried directly.
Actual subscription numbers and renewal rates are unknown. The 13 ratings could correspond to only a few thousand downloads.
App ID 6746973263 was assigned in mid-2025, but the store release date is listed as 2026-09-02. It may have been in TestFlight or web-only stages for a while, or the release date may have been reset; not verified.
The website's $96 annual price doesn't match the recall card's $99.99 annual and $11.99 monthly prices, possibly due to regional or staged pricing.
Follower count and engagement for Foodie's official Instagram account were not found.

Sources

iTunes lookup:itunes.apple.com/lookup?id=6746973263&country=us
Website: foodie.plus/, /about, /pricing, /doug (redirects to the URL with utm parameters)
appstore library (app_day, app_profile, 2026-10-28 to 11-06); metaads, tiktokads, googleads libraries (advertiser table)
TikHub: @dougdoesdelicious profile and video list
Instagram search snippets (ACCESS CODE traffic posts, Foodie official posts), dougdoesdelicious.com, People / Facebook posts about the premiere of "100 Cooks", foodnetwork.com/shows/100-cooks
foodiejournal.app/best/best-instagram-recipe-savers-2026 (same-named competitor)
x-radar searches for "foodie.plus" / "dougdoesdelicious": 0 posts

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.