A German creator with 188k followers posts 30 videos a day and pushed her manifestation app to #1 on the German Top Grossing chart

Lola Manifestation is the German TikTok creator Sophia Lola's own app: German meditations, affirmations and subliminal audio, at €6.99 a week. Six weeks after launch, it had over a thousand ratings in Germany and sat around #100 on the Health & Fitness Top Grossing chart. The product is much like others in the category; it took off because of her account. Below: what it sells, where the traffic comes from, how much it makes, and what part of this you can take.

Four days after launch, praise and criticism arrived together

In 2026 Sep 29, TikTok creator @sophialolaaa posted a video with just one line of text, "Die App heißt Lola Manifestation" (the app is called Lola Manifestation), which got 106k views. The app had gone live on the App Store four days earlier, on Sep 25.

The same day, three one-star reviews showed up on the German store page: "It's 6.99 a week and there's nothing free in the app" "Has to be a subscription, 6.99 euros a week, so annoying" "7 euros a week? Honestly can't afford that, what a shame". The day before, on Sep 28, it was a row of five stars: "Finally, an affirmations app that's actually good" "My favorite part is that it generates personalized affirmations for me, and I can listen to them as audio".

These two voices never stopped. By Nov 6, the German store had 1,045 ratings averaging 4.59; Germany, Austria and Switzerland together had 1,258 ratings, with 7 new in the last 146 days (App Store, 11-06).

What it sells

The store description is blunt: "Your daily companion on the way to your dream life." Three content blocks: meditations (short, listen anytime), affirmations (repeat along, listen), and Subliminals ("working in the background for what you want"). Themes: self-love, success, abundance, love, discipline, Glow Up. You open it and answer a string of questions about what you want to manifest, Lola recommends content, and it can generate affirmations with your own goals in them and read them to you.

The monetization is a hard paywall: the quiz runs first, then the subscription screen pops up, and you can't use anything without paying. The store page lists weekly subscriptions at €5.99 / 6.99 / 7.99 and annual subscriptions at €69.99 / 79.99 (German store, 11-06). The Oct 9 1.0.4 release notes read "Reworked Lola Premium, more flexible subscription options," which looks like a response to reviews complaining that €7 a week is too expensive, and it added the annual plan. There have been no updates in nearly four weeks since.

Almost every negative review is about the same thing. The most complete one-star, from Oct 18: "The app looks great, but it should say up front that you can't use it without subscribing. I put effort into filling in everything and never even got a chance to try it." Another: "Spent 20 minutes answering questions, only then found out it's €7 a week, WTF."

Where users come from: her own account, 20 to 35 posts a day

@sophialolaaa has 188k followers, 11M likes and 3,722 videos, with a bio that reads "Glow Up tips / mindset & manifesting" (TikTok, 11-06). Her agency page says: Instagram 110k+ followers, over 90% female audience, core ages 25–34. The first link in her Linktree is Lola's App Store page.

Search "lola manifestation" on TikTok and 18 of the top 20 results are her own posts. From Nov 1 to 6 she posted about 150 videos, 20 to 35 a day, with nearly identical captions: "Folgt mir für mehr so Tipps" (follow me for more tips like this), followed by #lolaapp. Single videos range from a few hundred to 40k views, adding up to 30k to 136k a day.

The comments show what these videos are like. A Nov 5 video with 40k views has its top comment "Manifesting" (573 likes), and below it a whole screen of "Claim 🍀", "Claim all", "I claim this positive energy." An Oct 31 video with 20k views has a column of timestamps: "17:54 ❤️", "18:00 Uhr", "21:28." This looks like the common manifesting format on TikTok, "it's yours if you scroll to it, comment to claim" (inferred): no app features, just a feeling, and people make a wish in the comments. One comment in the middle reads "Do you have to pay in the app?"

Neither the Meta nor the TikTok ad library shows it running any ads (11-06). Not finding ads doesn't mean there are none, but from the above, her own account is the main traffic source.

Where the money comes from, and how much

German Health & Fitness Top Grossing rank: Oct 28 at #56, then between 100 and 123 afterward; Austria 88→117, Switzerland 143–178. It has never made the overall chart.

Source: App Store German chart and ratings, 10-28 to 11-06. It collected 33 ratings in the first 907 days, then 10 to 30 a day, with growth slowing.

Ranked around #100 on the German category Top Grossing chart, which works out to roughly several thousand to over ten thousand euros a month (estimate). Not big, but for a creator it's an extra weekly-renewing income on top of brand deals, and the traffic cost is close to zero.

Who it's competing with

The category is already crowded, and Lola has nothing in the product that others can't build. What it holds is a small gap: German, young women, the manifesting framing, plus a face that followers recognize.

One person promoting three apps; the second and third didn't take off

The same developer account also launched Glowtastic in Sep 24 (a "30-day Glow Up challenge," weekly subscription, no free trial). Another developer with the same surname, Julian Philipp Schafer, launched Liara Manifestation in Oct 1, which looks nearly identical to Lola. She rotates all three app tags through her videos.

The results differ a lot: Glowtastic gathered about 2,900 ratings early on and recently adds only 0 to 4 a day (last 10 days); Liara has been out for over a month with only 10 German ratings (App Store, 11-06). Same person, same videos: the first app took off, the next two didn't. A creator's traffic can push one app onto the charts but can't push the second or third, and doesn't substitute for retention (inferred).

If it were you

C There's something to learn here, but copying it leaves out the one thing that matters most: a creator with 188k followers whose audience is exactly your target users, fronting it herself. The product itself can be built in a week and isn't worth much; distribution is where the value sits, and distribution isn't in your hands.

Who it suits: small teams that already have a ready-made meditation / affirmation subscription app and are willing to negotiate revenue share, or creators who already have a six-figure following in a non-English niche.

Who it doesn't suit: people who hope to build a "better manifesting app" and let it grow naturally in the store. Stella in Germany is the control case: localized, no creator, launched this January, and at 220 German ratings so far. It also doesn't suit anyone aiming at the English market; I am alone has 730k ratings.

How to do it: treat it as a business of building apps for creators, not as a single app. Build a reskinnable template (audio library + questionnaire + AI-generated, read-aloud personalized affirmations + weekly/yearly subscriptions), with each creator getting her own brand, using her name and voice. Offer a free trial before the paywall. Lola's most concentrated complaint is "I filled in a 20-minute questionnaire before finding out I had to pay"; fixing that step will improve both ratings and conversion.

How to acquire users: don't buy ads, find people. Target women creators in French, Italian, Spanish, Polish and Turkish who cover Glow Up / manifesting / self-improvement, with 50k to 300k followers and audiences mostly women aged 18–34. Negotiate revenue share, and have her post daily in the "it's yours, comment to claim" format, with the app first in her bio and link page.

Deadline: there's no hard cutoff. But TikTok may throttle high-frequency posting of the same template at any time, and how long this approach lasts isn't up to you. January is the "new year, new me" season: signing the first creator before year-end and launching in early January is the smoothest timing.

What would show you're wrong: ① Lola's German daily new ratings fall to single digits in December and the Top Grossing rank drops out of the top 200 — that would mean creator-driven subscriptions don't retain, and one-off traffic can't carry a subscription business; ② the first creator you sign has posted for two weeks and still adds fewer than 5 ratings a day — that would mean Lola's results come from her as a person, not from the model; ③ conversely, if a sister app without a creator on camera, like Liara, starts growing, then account-matrix traffic alone can be copied and the barrier is lower than expected, so move fast.