3 scores put it in Israel's Top Grossing top 10: Bisky rebuilt Solid Starts in Hebrew

A Hebrew baby-food app with only 3 reviews reached #8 on Israel's App Store Food & Drink top-grossing chart in late October. It sounds like a breakout, but it isn't: that chart's bar is low enough that a few in-app purchases a week can get you there. Still, it did one thing right, and anyone building apps for smaller languages should study it: take a parenting-anxiety tool already proven worldwide and rebuild it natively in a language big companies haven't bothered to localize. Below: what it is, where the money comes from, how much of the ranking is real, and whether you could do the same in another language.

A six-month-old baby: "She's tried all the vegetables and fruit, what's next?"

On the evening of Oct 3 2026, someone posted in "מאמיז Mommies", one of Israel's biggest mom groups: their daughter just turned six months old, they've already tried every vegetable and fruit, so what's next? Should they start switching off bottles? Should they give water every day?

The post got 29 replies. Some said to start allergens: eggs, tahini, peanut butter. Some said fish and chicken are fine now, cheese can wait. One reply was just one line:

"There's an app called ביסקי טעימות (Bisky Tastings), and it's all in there."

That's all Bisky has in terms of word of mouth: one group reply, with no way to tell whether the poster is the developer. But it shows where users are and what they're asking: new mothers keep asking the same questions in Facebook groups, and the answers are scattered, with no one helping them keep track of what the baby has already eaten or how many times peanut butter has been tried.

What it is

"ביסקי - מתחילים טעימות לתינוקות" (Bisky: Starting Tastings for Babies), roughly translated. 2026-08-31 launched on iOS, and it's also on Google Play (com.bisky.app, 1K+ downloads, Play store page). The iOS version is Hebrew only.

The features cover the things parents look up most during the weaning stage:

• log which foods have been eaten, moving forward by stage;
• allergens tracked by "3 exposures" (landing page examples: "Peanut 2/3", "Sweet potato exposure complete!");
• build and save meals; the 1.2.0 version of 10-21 says "160 staged multi-food combinations";
• one tip a day; twins and triplets get separate profiles; accounts can be shared with a partner.

The pricing is straightforward: the food library, recipes, cutting guides, and safety notes are all free. Tracking is limited to the first 7 foods and 3 allergens. To keep logging, you buy ביסקי פרימיום (Bisky Premium), which on the Israel App Store page is a single in-app purchase at ₪34.90 (about $9.5). Whether it's a one-time purchase or a subscription isn't clear from the store page (unverified).

Why this one: the category has no Hebrew contender in Israel

Baby-food tracking isn't a new need. Solid Starts launched in the US 2021 years ago, with 47k reviews on the US store and a subscription of about $40–100 per year. Avo Starting Solids offers free tracking of about 350 foods, with Premium at $24.99 per year. Demand and pricing for these have long been proven.

But in the Israeli App Store, all of these apps are in English:

Bisky's localization is not translation, it's a rewrite. The landing page's "build a meal" example uses tilapia (אמנון) with carrot and onion, and the allergen list includes tahini and pistachio spread, everyday foods in Israeli homes. Twin-parent registration sits in the first onboarding step, since Israel has a relatively high twin rate. The landing page carries four reviews from "parents who asked," and the first one reads:

This app lowered my anxiety level and gave me some structure. — Michal, Ravi's mom

Anxiety is the reason to pay. The solids stage lasts only 6–12 months, and parents fear allergies, so ₪34.90 buys peace of mind. The entry barrier is low.

Where users come from: a cold start on a one-person budget

The visible channels are all free or very cheap:

• Mom-group word of mouth: the reply that opens this report (early October). In Israel, Facebook groups are the main information hub for new parents.
• Its own social media: the Facebook page "ביסקי - BISKY" has 32 followers, and Instagram @bisky_app has 6 posts and 0 followers, mostly posted in 10-22 bursts, covering allergen exposure 3 times and staged solids guidance, tagged #טעימות #מוצקים #BLW.
• Website and search: bisky.co.il is a full Hebrew landing page, and the download buttons carry source-tracking parameters (ct=bisky_website for the App Store, utm_source=bisky.co.il for Play), which suggests the developer is closely tracking how many downloads each channel brings. Searching "baby starting solids app" in Hebrew, bisky.co.il ranks #3 (11-06) in organic results.
• Store search (inferred): the app name is itself the core Hebrew search term "starting to add solids for babies."
• Paid ads: none found. The Meta ad library page didn't load, so I can't confirm there was no spend.

The developer appears as Liam Lam on the App Store and BEESKY on Google Play, with only this one app under each. I couldn't identify the person; from the copy and local details, they are most likely in Israel (inferred).

How much water is in the #8 rank

A lot. Israel App Store daily data (10-28 to 11-06):

Over 10 days the rating never moved, and it charted in only one store, Israel. Look at its neighbors on the same chart (11-06): among the top 20, 2–5 are new Hebrew recipe apps launched this year, with 1–16 ratings; #16 has 0 ratings, and #18 has 1. The English baby-food app Baby Plates has only 1 ratings and sat at #14–47 every day of these 10 days.

In other words, in this store and this category, a few in-app purchases a week can get you into the top 15 (inferred). Bisky's real revenue is estimated at a few hundred dollars a month (inferred, unverified). For comparison: Solid Starts has 366 ratings in Israel but ranks #63 on the Education top grossing chart in its own category, so the two aren't in the same category and rank positions can't be compared directly. What we can say is that in Israel, a new Hebrew app with only 3 ratings already ranks above the English competitors in revenue.

The ceiling is also clear: Israel has roughly 180k births a year (estimated), each family uses it only during the solids half-year, and it's a one-time purchase with no recurring payment.

Who it's competing with

No one is directly copying it yet. Two things are worth watching:

• Avo: October wrote a Hebrew search blog, which shows it has noticed this market. The day it localizes the app itself into Hebrew and lists in the Israel store, Bisky's one edge is gone.
• Hebrew all-in-one baby logs (מעקבון Trackeron, ליה Lia, etc., launched 2026 years ago): they track feeding, sleep, and diapers, with solids as just one item. If they deepen the solids part, they'll crowd Bisky too.

The other side is free authoritative content: the Ministry of Health's Tipat Halav lectures, HMO and hospital solids guides, and nutritionists' paid WhatsApp groups. They have the knowledge but no tracking tool, and that is the layer Bisky sells.

If it were you

C: there's a good playbook to learn, but copying it isn't worth much. Israel is already taken by Bisky, and the market itself is a few hundred dollars a month. Redoing it in another language would likely land in the same range, and revenue has never been validated.

Who it suits: those whose native language is a mid-size one that major companies don't localize (Polish, Czech, Turkish, Romanian, Hungarian, and similar), who have kids or are in a circle of new-parent groups, and who want a small, steady side app at low cost while practicing localization and cold starts.

Who it doesn't suit: anyone who needs this app to pay the rent; anyone who can only translate and doesn't understand local eating habits (that's exactly what's being sold here: "made the way locals make it"); anyone planning English, Spanish, or Portuguese (Solid Starts and a pile of similar apps are already there).

How to build it: follow Solid Starts' skeleton, but rewrite the content locally: the first foods commonly given, the allergens common locally (for Israel, tahini and pistachio), and what the local pediatric guidelines say. Give knowledge away free to earn trust, charge for consistent tracking; the solids period is short, so use a one-time purchase, not a subscription. One person can finish it in a month or two.

How to get users: first answer solids questions in the largest local mom Facebook groups (or the local equivalent platform), mention the app only where it fits naturally; build a landing page on a local domain and name the app after the core local search term; put source parameters on every download link so you know from day one which group or post worked.

When to move: there's no rush, and no seasonality. The real time pressure comes from the big players: the day Solid Starts or Avo localizes the app into your language, this slot is gone. First check which languages their store pages support, and pick the ones they don't have.

What would show this read is wrong: ① Bisky's ratings are still in single digits by early 2027, and it falls out of the top 200 on the free chart, which would mean even "the only Hebrew player" can't generate volume, so small-language arbitrage doesn't hold in this category; ② Avo or Solid Starts ships a Hebrew version in the Israel store and Bisky's rank is quickly pushed down, which would mean this kind of edge can't be defended; ③ the reverse: Bisky's ratings climb into the dozens or hundreds within two or three months and it holds steady in the top 5 of Israel's Food & Drink Top Grossing, which would mean this business is bigger than it looks and redoing it in another language deserves a higher grade.