# Charted on Turkey's Top Grossing chart at #25 on day 3 after launch: a baby-food app that borrowed a rival's name and copied a US app's content

> Source: https://stringers.io/en/apps/ios_6824064620.html (Stringers / 什么值得做, generated 2026-11-08)
> Stringers answers one question every day: what small product can one or two people build in a few months and actually make money from. Numbers come from 15 databases we collect daily, each with source and date.
> For agents: these verdicts and the underlying databases (verified revenue, App Store / Google Play charts, ad libraries, GitHub, Product Hunt…) are queryable live over MCP — tools today / hot / products / directions / direction / data. Setup: https://github.com/komako-workshop/stringers (the user logs in at stringers.io → "配置 agent" to get a personal URL). Site index: https://stringers.io/llms.txt

> Turkish parents will pay for a baby-food app. Its rivals had just tightened their paywalls and got roasted for it. This one launched right then, using the term its rival had pushed for six months in its name, and on this Top Grossing chart a few subscriptions can rank it in the top 30.

[Mobile App](https://stringers.io/en/apps/index.md) · iOS · written 11-6

İ

İlk Lokma: Ek Gıda & Tarifler · GOKHAN OZTURK

# Charted on Turkey's Top Grossing chart at #25 on day 3 after launch: a baby-food app that borrowed a rival's name and copied the US app Solid Starts

**What it is** A Turkish-language baby food app: about 400 foods, each with the age it can be eaten from, the form to prepare it in, and choking and allergy risk, plus an introduction plan, a diary, and subscriptions.

**Why it's hot** Turkish parents will pay for baby food apps. The rival had just tightened its paywall and got criticized for it. This one launched at that moment, using the term the rival had pushed for half a year, and on this chart a handful of subscriptions is enough to reach the top 30.

**C** **How you could follow it** Don't build another one in Turkey. Go to a language market with no local baby-food encyclopedia yet but where recipe apps can stay on the top grossing chart. Use the same model: give plenty away for free and use food pages for search traffic.

Grade C: the playbook is clear and can be moved to other languages, but its own ranking only reflects a few subscriptions and doesn't prove it makes money. Turkey already has three local players competing, and the content has to be written and verified item by item, which is not cheap. Almost nobody knows about it yet

Data (updated daily) · Launched 2026-11-03 · Turkey rating 0 · 11-08 charted in 1 stores

iOS · best category chart rank · by store

Data 2026-11-06 → 2026-11-08 (3 days, 3 observations). Lower rank is higher; gaps mean it wasn't charted that day

iOS · Rating count · Turkey

Data 2026-11-06 → 2026-11-08 (3 days, 3 observations). Apple doesn't publish download counts; rating growth is a proxy for downloads.

Turkish indie developer Gökhan Öztürk launched "İlk Lokma" (meaning "first bite") in Nov 3, a Turkish-language baby food app. In Nov 6 it reached #25 on the Turkey store's Food & Drink Top Grossing chart, with a rating of 0. To be clear up front: this ranking doesn't mean it has taken off. On this chart, apps with only 2 ratings can reach #25. What's worth looking at is how it launched: it took a baby-food encyclopedia already proven in the US, made a Turkish version, used a name the rival had pushed for half a year, and added a food website of about 400 pages.

### Nov 3: people are complaining in the rival's reviews

The day İlk Lokma launched, a similar neighboring app, "Bebeğim: İlk Lokma" (made by Barış Görgün, launched in March), received a 1-star review with a title of just one word: "Ücretli" (paid).

> "I used to love it, now everything costs money, and you can only view 1 recipes a day for free. Squeezing money out of the people who supported you makes no sense, the free part could be a bit more generous." (App Store Turkey store, 11-03)

This isn't the first time. Back in Sep 1, someone wrote: "Looked up a pear recipe at night, next day wanted to see it again, a paid version popped up, every tap wanted money, I uninstalled." And in August, a review was still saying "this app is lucky to be free."

Complaints aside, this one keeps sitting between #16 and #52 on the same chart, with 52 ratings averaging 4.77 stars. The older player in the category, Ek Gıda & Bebek Tarifleri (WISERAPPS, launched 2023 years ago), has 198 ratings and has long held #9 to #19. Its negative reviews are all "charged the moment I downloaded" or "everything needs Premium" (App Store Turkey store, 10-28 to 11-06). Turkish new parents are paying while complaining about the charges.

### What it is

Open the store page and the first line is "which food, what age, what form, how to prepare it." Specifically:

- About 400 foods, each with the age it can be introduced, choking risk level, whether it is an allergen, and how to handle it. You can filter by age, category, or allergen, and filter for things like "iron-rich" or "helps with constipation."

- A "100-food plan," introducing 4 foods per round; allergens introduced one at a time in order; a trial and reaction diary; one-tap dialing of Turkey's emergency number 112; multiple baby profiles, with premature babies' corrected age calculated from the due date.

- No ads. The basic features are free, while the weekly plan, the 100-food plan, allergen guidance, and full recipes sit behind Premium: ₺199.99/month, ₺699.99/six months, ₺999.99/year (App Store Turkey store page, 11-06).

One page shows how much work went into it. On the website's page on "how to give anchovies (hamsi) to babies": 7 months and up, low choking risk, tagged with a fish allergen. It first explains that Black Sea anchovies contain omega-3, then cites Turkey's Ministry of Health baby-food table saying fish can be introduced from month 7, and mentions that the UK NHS considers around 6 months fine, telling parents to ask their doctor. It then teaches you what to do the day you buy them: remove the head, gut, and pull out the spine, and reminds you to pick out fine bones after cooking. Each section has footnotes citing the Ministry of Health, the NHS, the FDA, and a 2025-year-old paper.

This writing style is the model of the US app Solid Starts: one food per page, with age, form, and risk spelled out. Solid Starts has about 47k ratings worldwide, but it's English-only, with just 172 ratings in the Turkey store. İlk Lokma can basically be seen as its Turkish version, plus local Ministry of Health sources.

### Why #25 doesn't mean much

The bar on this chart is low (App Store Turkey store, Food & Drink Top Grossing):

| App | Score | Rank |
|---|---|---|
| Starting solids – Baby Foods+ | 2 | 11-05 #25 |
| Bibful | 2 | 11-02 at #34, then dropped steadily to #103 at 11-06 |
| BLW Meals | 8 | bouncing back and forth between #38 and #143 |
| TrueBite (launched only 11-04 ago) | — | 11-06 #26 |

So #25 probably takes only one or two subscriptions a day (inferred). It has charted in only one store, Turkey; the US store shows nothing. Nobody has mentioned it on X in nearly 30 days, and searching "ilk lokma uygulama" or "ek gıda uygulaması" on TikTok turns up nothing. Almost no one knows it exists.

### Where users come from

It launched only 3 days ago, so what's visible are the paths it has laid, not which ones are producing volume yet:

- **Borrowing the name** (inferred, fairly strong evidence): the rival Barış Görgün's app is called "Bebeğim: İlk Lokma," with website bebegimilklokma.com and Instagram @bebegim.ilklokma, and it has been promoted for half a year. This one is simply called "İlk Lokma." Parents who looked at the rival's content and searched "ilk lokma" will see both. Searching Google for "\"İlk Lokma\" ek gıda uygulaması" puts its Google Play page first.

- **SEO website** (confirmed): ilklokma.com went live in Nov 4, with about 400 food pages under /besinler/, and deeper content saying "visible to Premium members, please download the app." It's just launched, so it won't bring much traffic in the short term; this is a long-term play.

- **Cross-promotion from its own app** (inferred): the same developer released Ebeveyn in April, a Turkish-language general parenting log app with 28 ratings, which already includes a baby-food diary and targets the same group of new parents. I didn't see whether the app has a cross-promotion entry point.

- **Ads** (inferred): the privacy label says data like "purchases, identifiers, and usage data" is used for cross-app tracking, which suggests an ad attribution tool is installed. I didn't find what ads are being run.

This developer clearly has a launch process: website, Turkey's personal data protection law (KVKK) compliance text, both iOS and Android, three subscription tiers, all in place the same week. They also have several vertical small apps, such as Downdose (a steroid taper diary).

### Who's nearby

| Name | Scale | How it differs from İlk Lokma |
|---|---|---|
| Ek Gıda & Bebek Tarifleri(WISERAPPS) | 198 ratings in the Turkey store, charting at #9–#19 | Established leader, mainly recipes, hard paywall |
| Bebeğim: İlk Lokma(Barış Görgün) | 52 ratings, charting at #16–#52; 1,855 installs on Google Play, 7 days +316 | Main pitch: AI generates recipes from the ingredients in your fridge, plus vaccine and growth-chart tracking |
| Solid Starts | About 47k ratings worldwide, 172 in the Turkey store | Original food encyclopedia, English only |
| Bibful, Tastling, KidoEats, Lokminik, Lokmacık, İlk Lokmam, and others | From single digits to a few hundred ratings | A batch that appeared over 2026 years, mostly English or generic recipes |
| Doctor blogs, Nestlé, and baby-food creators on Instagram and TikTok | Single TikTok videos reaching several thousand to 80k views | Free, but scattered |

This small Turkish category already has two players steadily ranking in the top 50 on the grossing chart, and new entrants keep appearing this year. İlk Lokma is the third serious one, not the first.

### If it were you

**Grade C.** Its ranking can't tell you how big the demand is, and Turkey already has three players competing. What's worth learning is the playbook: take a vertical subscription category proven in the US, make a local-language version, add local official sources, and drive traffic through SEO food pages. The playbook can be copied, but this app hasn't yet proven that the approach makes money.

**Good fit for** : people whose native language is a smaller language, who know new parents around them, and who are willing to spend a month or two writing out hundreds of foods one by one with verified sources; ideally someone who already has an app for the same parents to cross-promote from.

**Not a fit for** : anyone who wants to build yet another one in Turkey (three already, plus a pile of small ones); anyone who can't write or review medical content (one wrong baby-food recommendation carries far more risk than most categories); anyone hoping to get by with AI batch-generated content, since parents and app stores will both scrutinize this area.

**How to do it** : first check whether your language's App Store already has a local-language baby-food app for "look up by food," then check whether there's a local one like WISERAPPS that stays in the top 20 on recipes alone (showing parents will pay). Only go ahead if both hold: one food per page, with age, form, choking risk, and allergens written out, citing your country's health ministry baby-food guidance; the basic food library is free, while plans, allergen guidance, and weekly plans are paid. The rivals' negative reviews are all about "charging for everything," so being more generous with the free tier is the differentiator.

**How to get users** : launch the website and the app together. Every food page targets a search like "how to feed [food] to baby"; titles use the phrases local parents actually search. Then go after Instagram baby-food bloggers in the local market for partnerships. That's what the rival Barış Görgün has mostly been doing for the past six months.

**When is the window** : there's no hard window. This isn't a platform loophole, but once someone serious builds the first one in each language market, everyone after has to fight through paid acquisition.

**How we'd be wrong** : ① By December's end, İlk Lokma is still outside the top 50 on the Top Grossing chart with fewer than 10 ratings. That would show content and a well-placed name aren't enough on their own, which weakens this playbook. ② Conversely, if it holds inside the top 20 for a month or two and ratings climb into the dozens, that suggests a local-language food encyclopedia can pull paying parents away from recipe apps, and it's worth copying in other languages. ③ If it gets taken down over the name, borrowing a rival's name is not safe in small markets.

---

Data and sources: App Store Turkey Food & Drink Top Grossing and health chart ranks and rating counts (10-28 to 11-06); App Store Turkey store page, in-app purchase list, privacy labels (11-06); Turkish user reviews of Bebeğim: İlk Lokma and Ek Gıda & Bebek Tarifleri; ilklokma.com /besinler/ and /besinler/hamsi pages (read in 11-06); bebegimilklokma.com, Instagram @bebegim.ilklokma; Google Play com.ilklokma.app; TikTok and X searches (11-06). Anything marked "inferred" is inference.

[iOS store page ↗](https://apps.apple.com/app/id6824064620)

**Research notes: competitor table, acquisition evidence, full research report**

Competitors

| Name | Where | Launched | Scale | How it differs from this one |
|---|---|---|---|---|
| Bebeğim: İlk Lokma (English name: Baby: Starting Solids, Barış Görgün) | iOS | 2026-03-28 | 52 ratings in Turkey 4.77, Food & Drink Top Grossing chart ranks 16–52 (10-28 to 11-06). Play version has 1,855 installs, 7 days +316. An @bebegim.ilklokma account is doing content on Instagram and Threads. | The rival leads with AI recipes built from fridge ingredients, plus vaccine and growth-chart tracking. İlk Lokma leads with per-food reference, 100-food plans and allergen introduction, with no AI. The rival tightened its paywall in late October, and 11-03 has user reviews complaining that "everything costs money now." |
| Ek Gıda & Bebek Tarifleri, BLW (English name: Starting Solids & Baby Food, WISERAPPS) | iOS | 2023-10-15 | tr 198 ratings, Food & Drink Top Grossing ranks 9–19 | An established leader, recipe-led. Negative reviews focus on hard paywalls and being forced to rate the app. İlk Lokma has a more detailed food library and more free content. |
| Solid Starts | iOS | 2021-05-10 | About 47k ratings worldwide; only 172 in tr; tr Health chart ranks 50–184 | The original US food-library model, English only. İlk Lokma is essentially a Turkish-localized version and cites Turkey's Ministry of Health material. |
| Ebeveyn (same developer) | iOS | 2026-04-12 | tr 28 ratings, Health & Fitness Top Free ranks 151–206 | A general parenting-log app that already has a baby-food diary. İlk Lokma is the deeper version that splits solids into their own product. |
| BLW Meals, Baby Led Kitchen, Bibful, Tastling, and others | iOS | 2018–2026 | In tr, each has single-digit to a few hundred ratings | Mostly English or generic recipes. No Turkish-language food encyclopedia. |
| Nestlé, doctors' blogs, baby-food creators on Instagram | Web | Already around | TikTok baby-food videos reach a few thousand to 80k views each | Free but scattered. İlk Lokma organizes this into something you can look up and tick off as you record. |

Where users come from

- Inferred **App Store search: bidding on a rival's brand term** : the title is literally "İlk Lokma," which overlaps the core term of "Bebeğim: İlk Lokma," the name Barış Görgün has been promoting on Instagram. Searching Google for "\"İlk Lokma\" ek gıda uygulaması" puts its Play page first.

- **Verified** **SEO website** : ilklokma.com went live 11-04, with about 400 food pages under /besinler/ (for example, "Makadamya bebeklere nasıl verilir"). Deeper content sits behind Premium and pushes readers to download the app. It's newly launched and unlikely to drive much traffic yet.

- Inferred **Cross-promotion from its own app** : the same developer's Ebeveyn (launched in April, 28 ratings) is a Turkish-language parenting log with a baby-food module, so it has a natural funnel. I haven't seen the specific in-app promotion entry point.

- Inferred **Paid ads** : the privacy labels disclose cross-app tracking using "purchases, identifiers, usage data," which means an attribution SDK is installed. That suggests ads are planned or already running. I didn't find them in the ad library.

- Inferred **TikTok / X / creators** : neither TikHub nor x-radar turned anything up.

## İlk Lokma: Ek Gıda & Tarifler (iOS id 6824064620) research report

Research date 2026-11-06. Regions checked: the App Store library was scanned across all regions, but only tr (Turkey) has charted. Apple's lookup returns nothing for this app in the US store, so it's currently listed only in a few regions, including tr.

### One line

This is a Turkish-language baby food app from the indie developer GOKHAN OZTURK, listed 2026-11-03. On day 3 after launch it reached #25 on the tr Food & Drink Top Grossing chart, with 0 ratings. **Verdict: it hasn't broken out yet.** That chart's bar is very low, so this rank probably reflects only a handful of subscriptions. The part worth learning is the playbook: in a small-language maternal and infant niche, cross-promote a portfolio of apps, title your app after a rival's brand, and pair it with an SEO food-library website.

### 1. The product

- Features: about 400 foods, each explained with when it can be introduced, how to prepare it, and how to serve it, with sources such as Turkey's Ministry of Health. Also filters by age and allergen, 100-food plans (4 foods per round), allergen-by-allergen introduction, recipes and weekly plans, a trial and reaction diary, multi-baby profiles (age adjusted from due date), and one-tap dialing of 112 emergency services. No ads (App Store tr page).

- Pricing: core features free; Premium ₺199.99/month, ₺699.99/6 for months, ₺999.99/year (App Store tr in-app purchase list).

- Both platforms: Play package name com.ilklokma.app, developer shown as gokhano on Play (ilklokma.com/hesap-silme).

- The website ilklokma.com went live 2026-11-04, with about 400 food SEO pages under /besinler/. Premium content says "visible to Premium members, please download the app."

- The privacy labels list "cross-app tracking: purchases, identifiers, usage data," which means an ad attribution SDK is installed. That's the basis for inferring planned ad spend, but I couldn't verify specific campaigns.

### 2. Data

- appstore library: charted only in 2026-11-06, Food & Drink (6023) Top Grossing #25; rating 0; version 1.0.1 (released 11-04).

- **The chart's bar is very low** (same chart in the appstore library):
    - Starting solids – Baby Foods+ (2 ratings) 11-05 at #25;
    - Bibful (2 ratings) 11-02 at #34, then slipping a little each day to #103 by 11-06;
    - BLW Meals (8 ratings) bouncing between #38 and #143;
    - On the same day, TrueBite, which launched 11-04, sat at #26. So #25 probably takes only a day's worth of a few subscriptions (inferred).

### 3. Competitors

| Competitors | Platform | Launched | Scale (appstore / googleplay libraries) | How it differs |
|---|---|---|---|---|
| Bebeğim: İlk Lokma(Baby: Starting Solids,Barış Görgün) | iOS + Play | 2026-03-28 | tr 52 ratings 4.77, Top Grossing ranks 16–52; Play 1,855 installs, 7 days +316; posting content on Instagram (@bebegim.ilklokma) and Threads | Leads with AI recipes built from fridge ingredients, plus vaccine and growth-chart tracking. İlk Lokma is a reference encyclopedia by individual food, plus an introduction plan. |
| Ek Gıda & Bebek Tarifleri, BLW(WISERAPPS) | iOS | 2023-10 | tr 198 ratings, Top Grossing ranks 9–19, the category leader | Recipe-led. Negative reviews center on "you're charged on download," "everything needs Premium," and "forced to rate right away." |
| Solid Starts | iOS | 2021-05 | About 47k ratings worldwide, only 172 in tr | The original US food-library model, English only. İlk Lokma is effectively its Turkish version. |
| Ebeveyn (same developer) | iOS | 2026-04-12 | tr 28 ratings, Health & Fitness Top Free ranks 151–206 | A general parenting log that already includes a baby-food diary |
| Bibful, Tastling, KidoEats, Lokminik, Lokmacık, İlk Lokmam, BLW Meals, Baby Led Kitchen, and others | iOS | 2018–2026 | Each has single-digit to a few hundred ratings | Mostly English or generic recipes |
| Nestlé, doctors' blogs, and baby-food creators on TikTok and Instagram | Web / social media | Already around | TikTok baby-food videos reach a few thousand to 80k views each | Free but scattered |

Verdict: the niche has demand and people pay for it. Turkey alone already has 2 apps that consistently chart in the top 50, and new small apps keep appearing every 2026 year.

### 4. Where users come from

1. **Bidding on a rival's brand term (inferred, fairly strong evidence)** : the title is "İlk Lokma," which overlaps the core term of "Bebeğim: İlk Lokma," the name Barış Görgün has promoted for six months (rival site bebegimilklokma.com, Instagram @bebegim.ilklokma). Parents who see his content and search "ilk lokma" will also see this app. Searching Google for "\"İlk Lokma\" ek gıda uygulaması" puts its Play page first (Jina search).

2. **SEO website** (confirmed): about 400 food pages went live 11-04. They won't bring much traffic in the short term. This is a long-term play.

3. **Cross-promotion from its own app** (inferred): Ebeveyn targets the same group of new Turkish parents and has a baby-food module.

4. **Paid ads** (inferred): the only basis is the tracking SDK in the privacy labels. Nothing turned up in the ad library.

5. **Content and creators** : TikHub searches for "ilk lokma uygulama" and "ek gıda uygulaması" didn't return it. x-radar shows 30 posts in the last 0 days.

### 5. Why it charts

- Demand and willingness to pay are real: competitors' bad reviews mostly complain about paywalls, yet competitors stay on the Top Grossing chart steadily (appstore library reviews).

- Timing: Bebeğim: İlk Lokma tightened its paywall in late October (1.0.33 version), and 11-03 got a 1-star review saying "I used to love it, now everything costs money and I can only see 1 free recipes a day." This app launched right then, with more free content.

- The chart bar is low; a few subscriptions are enough to get into the top 30.

- The developer has a templated launch playbook: website, KVKK privacy compliance, both platforms, and three subscription price tiers all in place on the same day. The same person also runs Ebeveyn, Downdose (a steroid-taper diary), and eatnibble (AI calorie counting). Those have different developer accounts, but the website style and signature match.

### 6. Differentiation

It is the most complete Turkish-language baby-food encyclopedia that looks up individual foods (a localized Solid Starts model), and it cites Ministry of Health sources. The two local competitors focus on "recipes" and "AI-generated recipes" respectively. The difference is real, but the app has only been live 3 days, and there's no evidence yet that users are coming for it. For now, its ranking is mostly the result of paying users, a low chart bar, and a name that happens to overlap with how people search.

### 7. What to borrow

- Take a vertical subscription category that has been validated in the US and build a localized version for a smaller language market, adding authoritative local sources.

- Use SEO food pages to capture long-tail traffic, lock deeper content inside the app, and send readers to download it.

- Use the exact titles local users search for, even when competitors already use them.

- Build a portfolio of apps aimed at the same audience (new parents) and cross-promote them.

- Treat small-country category Top Grossing charts as a cheap early signal, but don't mistake rank for scale.

### 8. Still unclear

Subscriber count and retention; whether it stays on the chart for a full week; whether it runs Meta or Apple Search Ads; whether Ebeveyn has a referral entry point; whether competitors will complain about the name; Play install numbers (not yet in the googleplay library).

### Sources

- appstore library (agent-im, 2026-10-28 to 11-06): chart_rank, app_day, app_profile, review, app_snapshot

- googleplay library: com.bitemix.app

- App Store pages: [apps.apple.com/tr/app/id6824064620](https://apps.apple.com/tr/app/id6824064620); [apps.apple.com/tr/app/6761023699](https://apps.apple.com/tr/app/6761023699)

- [ilklokma.com](https://ilklokma.com), [ilklokma.com/besinler/](https://ilklokma.com/besinler/), [ilklokma.com/hesap-silme](https://ilklokma.com/hesap-silme)

- [bebegimilklokma.com](https://bebegimilklokma.com), [www.instagram.com/bebegim.ilklokma/](https://www.instagram.com/bebegim.ilklokma/)

- [ebeveyn.app](https://ebeveyn.app)

- Play:[play.google.com/store/apps/details?id=com.ilklokma.app](https://play.google.com/store/apps/details?id=com.ilklokma.app)

- TikHub TikTok search, x-radar search (2026-11-06)

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.