"My cat ate Meow Mix for five years": a cat food rating app that uses faceless cat-owner accounts to drive people into the store search box
What it is. Snap a photo of a cat food package or ingredient list, and AI gives a health score and alternatives based on your cat's age, allergies and conditions. It's subscription-gated from the start.
Why it took off. Several faceless cat-owner accounts post daily "is this cat food toxic?" videos that only tell people to search "cat food scanner Leo" in the store, and the app name is exactly that phrase, so it ranks #1 in search. Yuka explicitly doesn't cover pet food, and October's heavy metals in cat food news added fuel.
BHow you could follow. Pick a language market Leo hasn't entered (German, Italian, Spanish, Japanese), name the app with local search terms, and copy the faceless account matrix to drive store searches. On the product side, make barcode scoring reliable and offer a genuinely free scan, fixing the two things Leo gets the most complaints about.
- Data (updated daily) · first launch 2026-08-23 · 11-07 installs 15,471
Android · Total installs worldwide Data 2026-10-29 → 2026-11-07 (10 days, 10 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.Android · Ratings count (cumulative) Data 2026-10-29 → 2026-11-07 (10 days, 10 observations)
An indie developer built a "photograph cat food, AI gives a health score" app. Anyone can build the product: there are more than twenty similar apps, and most have no ratings at all. This one broke out through three faceless TikTok cat accounts that never show their faces, each post carrying just one line, "App: cat food scanner Leo," plus an app name that is exactly that search term. Below: what it is, where the traffic comes from, how it makes money, who is copying it, and where you'd enter if you wanted to follow.
One video with 960k views, and the comments are full of panicked cat owners
In 2026 Aug 27, an account called AmelyCat posted a video. From the comments, it claims the cheap supermarket cat food Meow Mix is bad. The caption is one line: "App: cat food scanner Leo #catfood #cat." By Nov 6, the video had 960k views, 35k likes and 1,774 comments.
The most-liked comment says:
I fed my my cat meow mix😭please tell me this is fake
Further down: "I fed mine for ten years," "no wonder my cat keeps throwing up," "I can't afford anything else, what am I supposed to do?" "So what should I feed them?" A few people say it's fake news, but those comments get far fewer likes.
The account has only 1,584 followers but 153k likes across 228 posts, nearly all with the same caption. The bio reads: Search "cat food scanner Leo". It has no link, only tells you to search the name in the store.
What it actually is
Leo - Cat Food Scanner launched on iOS in 2025 July, and on Android in 2026 Aug 23. The first line of the App Store description:
Scan any cat food with your camera or upload a picture and instantly find out if it's good, bad, or harmful for your cat.
The flow: build a cat profile (age, breed, allergies, conditions), then photograph the package or ingredient list, get a score, ingredient warnings and alternatives, and log feedings. It's the standard "photo + LLM scoring" template.
The developer is one person. The iOS account is Alpay Vodenicharov; Google Play lists TechVision Labs; the site is built on Lovable. He also has a string of apps on the same template: Pawl AI for dog food, calorie recognition, water quality analysis, watch identification, homework answering, tanning, IQ tests, and even a Dutch rental app. The cat food one is the one that performs best.
How much it grew
| Date | Google Play cumulative installs |
|---|---|
| 09-01 | About 100 |
| 10-01 | 3,727 |
| 10-20 | 9,275 |
| 11-06 | 15,471 |
(Figures up to 10-28 are third-party estimates; figures after are public store data.) In the last 7 days it gained 3,266 more, with 656 ratings. On Play it has only charted in the lifestyle free chart in Italy, France and Sweden, peaking at #44 in Italy. On the iOS US store it has 181 ratings (4.65 stars); the French store has 313 (4.13 stars). More ratings in France than in the US suggests it took off there first.
The numbers aren't huge, but in this small category it's already at the top: its rating count is 5 to 10 times or more that of its peers, most of which have single-digit ratings.
Where users come from
Three faceless cat accounts posting daily. Besides the English account AmelyCat, there's the French account @inspecteurcat (3,831 followers, 130k likes, 216 posts) and @gentel.draw ("Kitty cat," 1,063 followers, 135k likes, 239 posts, posting almost daily from 10 to November). The French caption reads "Appli: cat food scanner leo (icone orange !!)," even noting the orange icon so users can spot it in search results. The French account's top video, posted in Jun 1, has 700k views (TikTok search, 11-06).
Summing AmelyCat's views by month: May 30k, July 510k, August 1.89M, September 1.68M, then October dropped to 190k. In the last week it posted two or three times a day, most getting a few hundred to a thousand views, with the occasional image post reaching 15k. The play is volume to hit a hit: content costs almost nothing, and one in a hundred posts only has to go viral. There's also a catfoodscanner account on Instagram reposting the same Reels. Pawl AI for dog food uses the same playbook, with several random-character accounts posting "Appli: Pawl Ai #chien."
The app name is the search term. The iOS listing is "Cat Food Scanner - Leo"; on Play it's "Leo - Cat Food Scanner." In Nov 6, it ranks #1 on the App Store for "cat food scanner" and "pet food scanner" in both the US and French stores. The videos send people to the store search box, more searches make the ranking more stable, and the two feed each other.
An external tailwind in October. On Oct 2, the nonprofit Clean Label Project published a test report: of 100 cat food products from 62 brands, 99 tested positive for lead, 96 for cadmium and 94 for arsenic. USA Today and the Daily Mail covered it, and a local TV station's TikTok video on the story got 4.72M views. Leo's Android installs accelerated right as October began, just as AmelyCat's views were already falling. There's no direct evidence linking the two, but it's a reasonable inference that the "cat food is toxic" news pushed more people to search for apps like this. Another possibility is paid ads: Meta's ad library shows no ads under its package name, App ID or page name, but that doesn't mean none were run.
How it makes money: paywall at the door
It's a hard paywall, and not a subtle one. The Play listing shows an in-app purchase of $4.99–19.99. iOS reviews report prices of $9.99 a week, $7 a month, and $30 lifetime; in France it's 9.99 euros a week.
Recent French reviews are almost all one-star, all about the same thing:
It's labeled "7-day trial" but don't get caught like I did. It's actually a weekly subscription at €9,99. (It says "7-day trial," but it's really a 9.99 euro per week subscription. Don't fall for it like I did.)
One review is harsher still: scanning the same cat food two or three times, the score can jump from "poor" to "excellent." Another submitted the same ingredient list twice and got 65 points one time and 85 the other. A one-star US review says it "collects reviews on the onboarding screen." The Play star distribution fits: 5 stars with 546 reviews, 1 stars with 62, none at 2 stars, and the rating count is about 4% of installs, far above a typical app. The inference is that it requests ratings before the user pays.
It has never appeared on any top grossing chart, only once on the iOS French lifestyle top grossing chart (#198), and no one has publicly reported its revenue, so how much it actually makes is invisible from outside. But the number of "I got charged" complaints means a meaningful share of people did pay. The math doesn't rely on retention: content costs almost nothing, and a single $9.99 weekly payment covers the cost of the install.
Who it's competing with
First, why the gap exists: Yuka, the benchmark food scanner, states on its official help page that it doesn't analyze pet food and has no plans to. A Facebook group has someone asking outright, "Is there an app like Yuka, but for pets?"
Then there's a pile of similar apps, nearly all built in the same 2025–2026 year wave of "AI scanner templates":
| Product | Launched | Scale (App Store ratings) | Status |
|---|---|---|---|
| Pawdi - Pet Food Scanner | 2024-12 | US store 26 | Earlier than Leo, scans barcodes, covers both cats and dogs, no content distribution |
| Doggo Eats | 2025-03 | US store 111 | Dog food only |
| Cat Food Scanner - Yucat | 2025-12 | French store 25, US store 5 | Borrows the Yuka name and targets the same search term |
| GoodMeow | From ¥2026-04 | Various stores 0–1 | A localized name per language: German "Katzenfutter-Scanner," Spanish "Escáner comida gato," Italian "Scanner cibo gatti" |
| Kitto, Whisker, Zampa, PetFoodRate, PetWise and others | 2025-12 ~ 2026-08 | Mostly 0–9 | Same template, no traction |
| The Dog Food App | 2019 | Play 338k installs | Dog food database, not photo scanning |
The pattern is clear: many copy the product, almost no one copies the distribution. GoodMeow has already taken every language's keywords in its name, yet in German, Spanish and Italian it has only one or two ratings in total. Without anyone pushing it on TikTok, nobody searches for it.
The playbook is also little known: searching "cat food scanner" on X returns 0 results, there's no media coverage, and the only place you can see it is its own handful of TikTok accounts.
If it were you
Bottom line: B, worth a try. The product has no barrier, the distribution method is public and anyone can replicate it, and apart from Leo nobody is doing it yet. But the money is invisible, the user base is small, and both the paywall-first model and rating prompts risk platform enforcement.
Who it suits: a small team of 1–2 people who can post several short videos a day for months without getting bored; native speakers of German, Spanish, Portuguese, Italian or Japanese who can write natural "would you still feed this cat food?" captions; and anyone who already has an AI scanner app template and can adapt it within a week.
Who it's not for: people who want to win on the product alone (the scores are subjective, and even Leo can't produce stable ones); anyone going head-to-head in English or French on "cat food scanner" (Leo already ranks #1 for it); anyone unwilling to make content and who only wants to buy ads (the weekly price is $10, so paid acquisition may not pencil out, and there's no sign Leo is running ads).
How to do it: pick a language market where Leo has only single-digit ratings and localized copycats haven't gained traction. German: Leo has 10 ratings; Italian: 7. In Japan, searching "キャットフード スキャン" turns up almost nothing similar. Name the app with the local search term. On the product side, fix the two things Leo gets hammered for most. First, make scores stable: scan the barcode, match it against an ingredient database, then score, so the same bag always gets the same score. Second, give a truly free scan so people see how their cat's food rates before you ask for money. Dog food is the second line. Leo's developer is already doing Pawl AI, but in the US store, Doggo Eats, which ranks #1 for "dog food scanner", has only 111 ratings.
How to get users: copy this matrix. Open 3–5 faceless accounts, one persona per account (a cat's-eye view, a "cat food detective", hand-drawn cats). Each piece of content does one thing: take a cheap supermarket cat food common in your market, read out its ingredients, and give it a score. Captions just say "App: <your app name>", the bio says "search XX in the store", and there are no links. When a testing story like Clean Label Project's breaks, jump on it immediately. These topics spread on their own and the comments fight themselves.
When to move: launch before the end of January 2027 and run for 60 days before judging. GoodMeow and similar apps have already claimed the names in each language. Once it starts making content, the gap is gone.
Signs you've misread it: ① you've posted 100+ videos over 60 days and none has passed 50k views, and you can't be found in the store either; ② Apple or Google act against Leo for "fake trials" or incentivized ratings, which means this payment model won't work and the price has to be recalculated; ③ Yuka or Bobby Approved start covering pet food, and once big players enter, a small app's search slot won't hold; ④ the reverse: if GoodMeow or Yucat also start spreading faceless accounts on TikTok and their ratings climb into the hundreds within a month, the approach works, you just have to compete with more people.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one Yuka iOS 2017 iOS US store about 102k ratings, French store about 296k Human food and cosmetics only; the official Yuka app says it doesn't analyze pet food. Leo fills that gap as a "cat Yuka". Bobby Approved iOS 2021 iOS US 166k ratings Human food scanning only The Dog Food App Android 2021(iOS 2019) Play 338k installs Dog food database only, not AI photo scanning, no cats Pawdi - Pet Food Scanner iOS 2024-12 iOS US store 26 ratings Barcode scanning, cats and dogs both; launched earlier but has no content distribution Doggo Eats iOS 2025-03 US store rating 111 Dog food only Hapu: Cat & Dog Food Scanner iOS 2025-08 US store rating 17 Cats and dogs both; hasn't gained traction Cat Food Scanner - Yucat iOS 2025-12 French store 25, US store 5 ratings Same keyword, borrows the Yuka name; scale is about a tenth of Leo's GoodMeow / Kitto / Whisker / Zampa / PetFoodRate / PawLens / PetWise and others iOS 2025-12 ~ 2026-08 Most 0–5 ratings Same AI scanning template, no distribution myPurina Big-company features 2023 Play 2.49M installs Nestlé's rewards and care app, doesn't rate third-party cat food ingredients - Where users come from
- Confirmed TikTok faceless account matrix: @user468465072 AmelyCat (1,584 followers, 153k likes, 228 posts, top video 960k views, 8–September monthly views about 1.8M), @inspecteurcat (3,831 followers, top video 235k views), @gentel.draw (posts daily in French). Captions all read "App: cat food scanner Leo", bio says "search cat food scanner Leo in the store" (TikHub 11-06)
- Confirmed Store search / ASO (the app name is the keyword): iTunes search for "cat food scanner" and "pet food scanner" ranks #1 in both the US and French stores (11-06)
- Confirmed Instagram Reels repost: the catfoodscanner Instagram account posts the same "App: cat food scanner Leo" Reels (Jina search)
- Inferred Onboarding prompts for reviews, rating padding: iOS reviews say "collecting positive reviews on onboarding"; Play installs-to-ratings about 4%, star distribution 2-star at 0
- Inferred Paid ads: nothing found in the Meta or TikTok ad libraries (we only track a fixed list of products, so not finding ads doesn't mean there are none)
- Inferred Reddit soft posts: r/CatAdvice "Found an app that scans cat food & gives a quality score"; Reddit blocks scraping, so we can't confirm it's Leo
Leo - Cat Food Scanner (cat.food.scanner.leo) research report
Research date 2026-11-06. Sources: our googleplay / appstore / metaads / tiktokads databases (agent-im server), iTunes lookup / search / review RSS, TikHub (TikTok accounts and search), Jina web search and page text, x-radar.
One line
Leo is built by indie developer Alpay Vodenicharov (listed on Play as "TechVision Labs"). It photographs cat food packaging and gives an AI health score, with a hard paywall and a weekly subscription. It's getting traction not because of the product but because of a low-cost TikTok faceless account matrix: several "cat blogger" accounts (AmelyCat in English, InspecteurCat and Kitty cat/gentel.draw in French) post cat photos and short videos daily, with captions reading just "App: cat food scanner Leo" and bios saying "search cat food scanner Leo in the store". The app name is itself the keyword "Cat Food Scanner", so store search catches the traffic. The other reason is that the niche has almost no big players: Yuka officially says it doesn't cover pet food.
1. Who they are
- Developer: iOS account name Alpay Vodenicharov (artistId 1708576910); Play developer name TechVision Labs; the contact email is the same person's gmail [googleplay database, app table]. The website catfoodscanner.app and privacy page pet-smart.lovable.app are both built on Lovable [iTunes lookup; catfoodscanner.app].
- The same developer's iOS portfolio (all the "AI recognition / scanning + subscription" template): Pawl AI - Dog Food Scanner (the dog food version, 2025-09), Orange AI calorie tracker, Springle water quality analysis, Watch Identifier, Quizrr homework answers, Rayz Tanning AI, LiftHub, My IQ Practice, Book tracker, and the Dutch rental app Huurwoningen [apps.apple.com/us/developer/id1708576910].
- Product: photograph or upload cat food packaging, get a score, ingredient warnings and alternatives based on the cat's age, breed, allergies and conditions; you can also log feedings. The iOS description says plainly "scanning, food analysis, and advanced models require a paid subscription" [iTunes lookup].
- Timeline: launched on iOS 2025-07-08, now at version 3.1.5 (2026-11-06 updates), 20 languages; launched on Android 2026-08-23 (version 2.0.9) [iTunes lookup; googleplay database].
- Pricing: Play in-app purchases $4.99–$19.99; iOS reviews mention $9.99/week, $7/month, $30 lifetime, and €9.99 in the French store [googleplay app_snap; iOS review RSS].
2. Growth data
Android (googleplay database; before 10-28 the figures were AppstoreSpy estimates)
| Date | Total installs |
|---|---|
| 2026-09-01 | 98 |
| 09-15 | 1,768 |
| 10-01 | 3,727 |
| 10-10 | 5,886 |
| 10-20 | 9,275 |
| 10-28 | 12,205 |
| 11-06 | 15,471 (7 days +3,266) |
- Growth picked up in October: daily installs went from about 100 in September to 300–770 in mid-to-late October. Ratings 532 → 656 (9 days +124). The ratings-to-installs ratio is about 4%, far above normal. Star distribution is [1★62, 2★0, 3★31, 4★15, 5★546], with zero 2-star reviews, an unnatural pattern [googleplay app_snap].
- Charts: only ever on the Lifestyle free chart: Italy 44–64, France 116–144, Sweden 123–155 (10-31 to 11-02) [googleplay chart_rank]. The Play US page is also installable, so it's not limited to these two markets [Play gl=us page].
- iOS: US store 181 ratings (4.65), French store 313 (4.13), German store 10, UK 9, Italy 7. The appstore database shows it charted on the French Lifestyle Top Grossing chart at 198 and in Switzerland at 187 [iTunes lookup 11-06; appstore database].
3. Growth tactics (evidence)
- TikTok faceless account matrix (confirmed, the main driver)
- @user468465072 "AmelyCat": 1,584 followers, 153k total likes, 228 posts. Bio reads "Search 'cat food scanner Leo'". Nearly every caption is "App: cat food scanner Leo #cat #catfood" [TikHub user profile and posts, 11-06]. (The data card's "about 150k followers" is wrong: 150k is the like count, and followers are only about 1.6 thousand.)
- Monthly views summed: May 30k, June 58k, July 510k, August 1.89M, September 1.68M, October 190k. Top single video 960k views / 35k likes (2026-08-27), plus 498k (9-02), 394k (7-21), 294k (8-23), and 250k (9-17) [TikHub]. Early May videos rode on Walmart cat food reviews, tagged #walmart.
- @inspecteurcat "InspecteurCat" (French): 3,831 followers, 130k likes, 216 posts. Bio: "search cat food scanner leo in the appstore". One post 2026-07-03 got 235k views / 10k likes, another 07-04 got 112k. Captions read "Appli: cat food scanner leo (icone orange !!)", even naming the icon color so users can spot it in the store [TikHub].
- @gentel.draw "Kitty cat" (French): 1,063 followers, 135k likes, 239 posts, nearly daily from 10 through November [TikHub].
- The same playbook is used for the dog version, Pawl AI: accounts with random-character names such as @lifthulaln0 (one post 91k views), @glowupmind37, and @dogusbqdgcx, with captions "Appli: Pawl Ai #chien" [TikHub search].
- An Instagram account called catfoodscanner is also reposting the same Reels [Jina search, instagram.com/reel/DfULbLNh-kF].
- This is the "slideshow / faceless UGC farm" approach that small apps have used for 2025–26 years: nearly zero cost, betting on volume to hit a viral post. The CTA says "search the name" instead of linking, which pushes traffic into store search.
- ASO: the app name is the keyword (confirmed). The iOS name is "Cat Food Scanner - Leo", the Play name is "Leo - Cat Food Scanner". iTunes search for "cat food scanner" and "pet food scanner" puts it at #1 in the US and French stores [iTunes search 11-06]. TikTok makes people search this term, and the search volume and conversions push the keyword ranking up in turn.
- Collecting positive reviews on onboarding (high probability). An iOS review of 1 stars says "collecting positive reviews on onboarding". On Play, reviews divided by installs ≈ 4%, and the star distribution has 2-star at 0, which fits [iOS review RSS 2026-05-25; googleplay app_snap].
- Paid acquisition: no evidence found. Searches in the Meta ad library by package name, App Store id and page name returned nothing; the TikTok ad library's adv_map doesn't have it either (it only tracks a fixed list of products, so no result doesn't mean no ads) [metaads, tiktokads libraries].
- Media, X, Reddit: x-radar returns 0 results each for "cat food scanner" and "Vodenicharov". A Reddit r/CatAdvice post, "Found an app that scans cat food & gives a quality score", looks like a disguised ad, but Reddit blocks scraping, so I can't confirm whether it's Leo. So far there's no media coverage and no public revenue figures.
One mismatch remains: AmelyCat's surge was in 8–September, but Android growth only picked up in October, by which point TikTok views had dropped to 190k/month. Play chart rankings are also concentrated in Italy, and we found no Italian-language accounts. October's Android growth may come from the French account's continued daily posting, Play keyword rankings and accumulated ratings, or from ad spend we can't see in our data. Unverified.
4. Competitors
| Competitors | Platform | Launched | Scale | How it differs from Leo |
|---|---|---|---|---|
| Yuka | iOS/Android | 2017 | iOS US 100k+, French 296k ratings | The benchmark for human food and cosmetics. Its official help page says it doesn't analyze pet food and has no plans to [help.yuka.io]. That gap is exactly what lets Leo come in as a "Yuka for cats". |
| Bobby Approved | iOS/Android | 2021 | iOS 166k ratings | Scans human food, no pets |
| The Dog Food App | iOS/Android | 2019/2021 | Play 338k installs | Only a dog food database, started in South Africa, not AI photo scanning |
| Pawdi - Pet Food Scanner | iOS (+ web getpawdi.com) | 2024-12 | iOS US store 26 ratings | Barcode scanning, covers cats and dogs; launched earlier than Leo but has no content distribution |
| Doggo Eats | iOS | 2025-03 | US store rating 111 | Dog food only |
| Hapu: Cat & Dog Food Scanner | iOS | 2025-08 | US store rating 17 | Covers cats and dogs |
| Cat Food Scanner - Yucat | iOS | 2025-12 | French store 25, US store 5 ratings | The name borrows Yuka and the same keyword outright, a clear copycat move |
| GoodMeow, Kitto, Whisker, Zampa, PetFoodRate, PawLens, Woof, Kibble, PetWise, PawScan, PetScans, Identitail, and others | iOS | 2025-12 ~ 2026-08 | Most 0–5 ratings | Same template, almost none gained traction |
| Petio(petiogo.com) | Web / App | Not verified | Not verified | Barcode plus photographing the ingredient label, writing SEO blog posts |
| Bowl(Zoomalia) | App | About 2020 | Not verified | A French pet e-commerce company's own pet food scanner |
| petfoodscannerexpo | Android | Not verified | Play 10k+, 3.0 stars | Similar apps on Play |
| myPurina | Android/iOS | 2023 | Play 2.49M installs | A big brand's (Nestlé) pet points app, doesn't rate ingredients |
Bottom line: there are many competitors doing the same thing. Most came out in the same 2025–26 year wave of "AI scanning templates" and have single- or low double-digit ratings. Leo's rating count is 5–10 times or more theirs. The big players don't cover this feature (Yuka explicitly doesn't).
5. Why it took off
- Zero-cost content matrix plus a "search the name" CTA: 3+ cat accounts posting daily, over 4M total views, a top single video at 960k views; every CTA sends viewers to search "cat food scanner leo" in the store [TikHub].
- The name is the keyword: searches for "cat food scanner / pet food scanner" in the iOS US and French stores return it at #1, catching all the search traffic the content generates [iTunes search].
- Hits the anxiety of "is cat food toxic?": the content is about toxic ingredients and supermarket cat food reviews, which spreads naturally. Yuka doesn't do pets, so users were already looking for a "Yuka for pets" [help.yuka.io; Facebook group post "What is an app like yuka … but for pets"].
- Hard paywall plus weekly subscription, one install can pay back: no trial, paywall on open (lots of 1-star reviews complain about it). But it relies on conversion, not retention, and content costs almost nothing, so only a small share of paying users is needed to make it work [iOS review RSS].
- One template across several markets: start with the French market (its rating count is higher than the US), and Android's Lifestyle charts in Italy and France have low barriers, so it's easy to break into the top 60 [appstore, googleplay libraries].
6. Differentiation
The product itself has little differentiation: photograph and let a large model score it, anyone can build that, and users have reported scanning the same product three times and getting three different scores [iOS French review 2026-10-07]. If there's an edge, it's two things: first, it's focused only on cats (a narrower positioning, so content and persona can all revolve around "cats"); second, it launched about half a year earlier than most competitors and kept iterating, now supporting 20 languages. The real differentiation is distribution: a faceless TikTok matrix plus a keyword name is why it took off, not the product.
7. Visibility and copycats
- Visibility: no one has publicly disclosed revenue, and there's no media or X discussion (x-radar 0 results). It's only visible on TikTok, and only through its own accounts. Verdict: few people know about it yet.
- Copycats: Yucat (2025-12, also named Cat Food Scanner), GoodMeow (2026-04 "Cat Food Scanner - GoodMeow"), Kitto, Whisker and others, all fighting over the same keyword. The developer also copied it into a dog food version, Pawl AI.
8. Takeaways
- "Vertical categories Yuka doesn't cover" plus AI photo scoring, paywall on open, weekly subscription;
- Post daily with 3–5 faceless TikTok accounts, captions written as "App: <keyword name>", bios saying "search XX in the store", and the app name itself as the search term, so content traffic and ASO stack on each other;
- Go after smaller language markets first (French, Italian), where chart barriers are lower and competition is thinner;
- Prompting for ratings on the onboarding screen to pile up stars (risks reports and removal).
9. Uncertain
- Where October's Android growth came from (the Italian source is unknown), and whether there's ad spend we can't see in our data;
- Actual revenue: never charted on the Play Top Grossing list. On iOS it appeared once on the France store's Top Grossing chart at 198. Lots of complaints about unwanted charges suggest conversion isn't low, but the amount is unknown;
- Whether the Reddit disguised post came from Leo;
- Whether the ratings were solicited (a Play rating of 2 stars at 0 is suspicious). This practice risks action from the platform.