A $5 PC voice-dubbing game blew up on TikTok, and the one who caught the mobile users was a Brazilian
What it is: a phone and web app for dubbing movie clips. Pick an existing scene, record your voice line by line against the waveform of the original, get a score, and export a vertical video for TikTok.
Why it took off: the viral dubbing game was PC-only, so it caught people who wanted to play on their phones first, with a web version. Then it went after Brazil, where dubbing culture is strong, and grew through its own TikTok account, dubbing creators paid a subscription commission, and paid acquisition.
CHow you could follow: stop trying to win the Choicer Voicer name, pick a language it hasn't reached, swap the clip library for content locals know, and find local dubbing and parody creators to pay on a subscription commission. The more useful takeaway is the method: a play that went viral on TikTok with no mobile version, so build the web version first and catch the demand.
- Data (updated daily) · first launch 2026-09-11 · 11-07 installs 44,250
Android · Total installs worldwide Data 2026-10-29 → 2026-11-07 (10 days, 9 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.Android · Ratings count (cumulative) Data 2026-10-29 → 2026-11-07 (10 days, 9 observations)
This summer, The Choicer Voicer, a $5 PC mini-game, went viral on TikTok. The game lets you dub your own voice over movie clips, and it had no mobile version. Brazilian indie developer Wallace Bezerra da Silva built a mobile version, DubTake. Less than two months after its Google Play launch, it has 44k installs and has been on the Brazil Entertainment Top Grossing chart every day. Below: how it caught the wave, how it makes money, and whether it's still worth following now.
The same Turkish dubbing creator, two videos apart
Aug 16, Turkish dubbing creator @beggecuk posted a video dubbing a scene from the animated show Smiling Friends into Turkish, titled "[Choicer Voicer İle Dublaj]" ("Dubbed with Choicer Voicer"). It got 1.19M views. Two days later he used the same game to dub a Shrek scene, 1.06M views (TikTok, 11-06).
Nov 5, he posted a Shrek 3 dub, this time with "Uygulama \ Dubtake" (App: DubTake) in the caption and a link, dubtake.com/c/beggecuk. It got 41k views. The link goes to Google Play, with utm_source=partner&utm_campaign=BEGGECUK in the URL.
The three months between those two videos are the whole story of DubTake: a game made dubbing go viral, but the official version only runs on PC. Someone brought it to phones, then paid the same creators who first made the original popular.
What it is
Open DubTake and you get a clip library: Toy Story 3, the Minions banana song, the Joker's "Why so serious" line from The Dark Knight, plus Portuguese-dubbed Peppa Pig and Everybody Hates Chris. Pick a clip and the app splits the dialogue into lines. While you record, your waveform sits over the original, so you can see where to start talking. Bad lines can be re-recorded one at a time. When you finish, you can apply 13 voice effects (chipmunk, monster, robot, possessed...), get a "voice actor score" of 0 to 100, and export a 1080x1920 vertical video straight to TikTok.
The website says "+700 scenes, +18K lines, 21 languages." The homepage's first line is "100% in the browser · nothing to install," meaning the web version needs no install.
Why now: the official version is PC-only
The Choicer Voicer was made by indie developer YeahMaybe and sells for $5 on itch.io. According to a post on Reddit's r/VoiceActing, it was originally commissioned for streamer Vinesauce. 7, August It fully blew up on TikTok. @jetpacklouie's "Toy Story on Choicer Voicer" got 15.4M views, and @redshellclips got 10.4M (TikTok, 11-06).
It still has no mobile version. The people most eager to play it, young users scrolling TikTok and wanting to post vertical videos, only have phones. So search results filled with "how to play Choicer Voicer on mobile" guide sites and web versions, and the app stores filled with same-named apps.
DubTake's timeline: in mid-August it launched the web version first, and its own TikTok account @dubtakers started posting on August 17 with the hashtag #choicervoicer. It hit Google Play on Sep 11 and iOS on Sep 21. The web version didn't need store review, so during the weeks of peak attention it already had something people could use.
Where users come from
Brazil first. The website defaults to Portuguese, and the clip library includes Brazilian-localized versions of familiar content. Brazil already has strong dubbing culture, and dublagem (dubbing) and fandub (fan dubbing) are a big scene on TikTok. Most English-market clones competed for the US store, while DubTake picked a language where it faced little competition in Brazil.
Its own content account. @dubtakers has 42 videos and 4,437 followers. Its top-performing posts came in late August: "Como dublar toy story no celular" (How to dub Toy Story on your phone) at 510k, another at 470k, and the August 17 one at 370k. Two more hit 100k in October, and posts after November only got a few hundred views (TikTok, 11-06).
Paying dubbing creators. Brazilian fandub creator @brunowagnerdub (15.8k followers) posted three videos in a row from August 19 to 27, each tagged "App: Dubtake," with 60k to 110k views. In November it brought in Turkish creator @beggecuk, showing it's starting to move beyond Portuguese-speaking markets. dubtake.com/parceiros is a backend for creators that promises to show "your sales and commissions." The privacy policy also says subscriptions are "credited to the creator who referred you." In other words, it pays creators a commission on subscriptions, not a one-time promotion fee.
Also buying ads. The website's cookie notice is blunt: "tell Meta, Google, and TikTok that you came through our ads." The privacy policy lists conversion codes for all three, and payment amounts are sent back to them. How much it spent and which countries it targeted isn't visible from outside.
Google Play install curve (AppstoreSpy estimate): Sep 25 1,273, Oct 13 16.5k, Oct 28 30.2k, Nov 5 44.3k. In the last 7 days it added 14k, and on Nov 3 alone it had 6,800. By then the official account's views had dropped to a few hundred, so this growth looks more like it came from ads and creators (an inference).
Where the money comes from
Dubbing and sharing are free, but exports carry a watermark and are capped. The subscription is US$9.99/month and removes the watermark, adds HD, and removes export limits (dubtake.com/planos, 11-06). In-app purchases on Play range from $4.99 to $32.99. The web version accepts Pix, Brazil's instant payment system, which skips the store's cut, and it sends reminder emails to people who don't finish paying.
Revenue isn't public. The visible signals: since 10-29 to 11-05 it has been on the Brazil Google Play Entertainment Top Grossing chart every day, ranking #185 to #199, and it has never charted in any other country. That rank doesn't take much to reach. Monthly revenue is probably a few thousand dollars (an inference, unverified).
One more number worth flagging: of the 2,416 ratings, only 11 include text. The star breakdown shows 2 one-star ratings at 0, 1 two-star at 277, 5 three-star at 1,940. Ratings equal 5.5% of installs, far higher than a typical app. The 0 to 100 prompt timing lines up with the app asking for a rating right after you score 87 points. This is likely a case of guided five-star reviews (an inference).
Who it's competing with
DubTake isn't the only one that thought of this. A whole crowd of clones appeared in the same wave:
| Product | Platform | Launched | Scale (around 11-05) |
|---|---|---|---|
| All Dubs | Android | 08-09 | 79.8k installs, 7 days +12k |
| Choicer Voice Studio | Android | 10-12 | 53.1k installs, 7 days +23k |
| The Choicer Voicer (same-name knockoff) | Android | 08-19 | 41k installs |
| The Voicer Choicer Judge | Android | 08-14 | 38.6k installs |
| Dub Together | Android | 09-22 | 14.5k installs |
| The Voicer Choicer(Aitor Barbany) | iOS | 10-28 | 615 US ratings, #6 in the US category Top Free chart |
| Web versions such as choicervoicer.games | Web | From ¥08 | Free, rides searches like "choicer voicer mobile" |
Google Play data is an AppstoreSpy estimate, iOS data from App Store charts. There's also another iOS app called DubTake, unrelated to this one, which launched a month earlier and is very small. The veteran of the format is MadLipz, around since 2016 years ago, but it didn't catch this wave.
From the table, DubTake is only mid-pack on installs: All Dubs and the later-launched Choicer Voice Studio both have more. But it's the only one in this group that shows up on the Top Grossing chart. The others just borrow the "Choicer Voicer" name to catch search traffic. DubTake built a localized clip library, runs a creator commission program, and takes payments on the web.
If it were you
Verdict: the opportunity came from a one-time event, the space is already crowded, and DubTake's own scale is only a few thousand dollars a month. Its approach is worth learning from, but the product itself isn't worth copying.
Who it suits: people who can build audio and video recording, understand a specific non-English market, and know dubbing or parody-editing creators there.
Who it doesn't suit: anyone aiming at the English market, where name-riding apps are already plentiful. And anyone wary of copyright, since the clip library is full of Disney and DreamWorks films that could be taken down after a complaint.
How to do it: if you still want to get into this play, stop trying to win "Choicer Voicer" searches. Pick a language with a strong dubbing culture that DubTake hasn't covered (Spanish, Japanese, Korean, and Polish all have dubbing scenes), and swap the entire clip library for things locals know: classic films, variety shows, cartoons, internet memes. The bigger lesson is the method: when a PC game or web play goes viral on TikTok without a mobile version, build a web version first to catch the demand. It can ship in days, then go to the stores.
How to get users: follow DubTake's playbook by finding small creators already doing dubbing or parody edits (10,000 to 20,000 followers is enough), giving each one a personal link, and paying a subscription commission. Pair that with paid acquisition using Meta and TikTok conversion codes, and accept local payment methods on the web to avoid the store's cut.
When it's too late: The Choicer Voicer's hype started in 7, in August. Now the official content account's views have fallen to a few hundred. The language-swap route is best launched before the end of this year. If you wait for the official game to get a mobile version, the window will have closed.
Signs you've misread it: if DubTake's installs keep growing after it stops paying for ads, or it starts charting in other countries, that means the format can survive without the hype, and it's worth serious work. Conversely, if by December both DubTake and the clone crowd see daily installs drop to a few hundred, it was just a passing wave.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one The Choicer Voicer(YeahMaybe) Other 2025-2026 (itch.io, $5 PC game) The source of the hype, with individual TikTok posts above 15M views The official version is PC-only, with party competitions and community Dub Packs. DubTake does mobile and web, with a ready-made scene library, vertical export, and a subscription. MadLipz iOS Around 2016 Old-timer, ten-million-plus (unverified) Same play-style veteran that missed the Choicer wave and has no Brazilian Portuguese localization All Dubs(Vaulty Studios) Android 2026-08-09 79,842 installs, 7-day +11,794,533 rating Same copycat wave, more installs, but never charted on any top chart Choicer Voice Studio(Nextha Code) Android 2026-10-12 53,075 installs, +23,153 in 7 days Rides the Choicer name in search directly, growing faster than DubTake; DubTake wins through localized scenarios and creator distribution The Choicer Voicer / The Voicer Choicer Judge and other name-riding apps Android 2026-08 About 40k installs each Pure name-riding, very few ratings, no monetization signal The Voicer Choicer(Aitor Barbany) iOS 2026-10-28 US store 615 ratings, #6 in the US Free Photo & Video category Targets English-speaking US users; DubTake targets Brazilian Portuguese choicervoicer.games / thechoicervoicer.app / Voxalike Web From ¥2026-08 Unknown Free web version, no clip-library operations or subscription Captions Dubs / Vozo Android 2023 Million-level AI translation dubbing, not performing voices yourself for fun - Where users come from
- Confirmed Riding the platform trend (The Choicer Voicer blew up on TikTok): the @dubtakers videos started 2026-08-15 carry #choicervoicer, captions read "DubTake choicer voicer web app"
- Confirmed Own TikTok content account: @dubtakers has 4,437 followers, "Como dublar toy story no celular" with 510k views; official account @dubtake_app
- Confirmed Creator partnerships and commissions: @brunowagnerdub's multiple videos credit "App: Dubtake", 110k views on a single video; @beggecuk links dubtake.com/c/beggecuk (utm_source=partner); dubtake.com/parceiros shows commission details
- Confirmed Meta/TikTok/Google paid ads: the site's cookie notice and privacy policy say Meta pixel, TikTok pixel and Google Ads conversion tags are installed, with purchase amounts passed back; the metaads library did not track it
- Confirmed Web-first, web checkout: dubtake.com "100% in the browser"; web subscription US$9.99/month, supports Pix, with abandoned-cart emails
- Inferred In-app prompt for ratings: of 2,416 ratings only 11 include text, with 0 at 2 stars in the distribution; onboarding has users bet their scores
DubTake: video dubbing (com.dubtake.app), why it took off
Channel: Google Play (also iOS id6804474893 and web dubtake.com) | Developer: w-tech = Wallace Bezerra da Silva (Brazilian indie developer; another app is Strino, a chord recognizer) | Research date 2026-11-06
Bottom line
DubTake is a Brazilian indie dev's "mobile Choicer Voicer" built to fill a gap: The Choicer Voicer blew up on TikTok in 2026 (7–August). It's a $5 PC party game on itch.io with no mobile version. DubTake launched on the web first, then drove traffic through the Portuguese fandub (dublagem) community, its own TikTok account, creator affiliate links, and paid ads on Meta, TikTok and Google. The edge is a localized library of ready-made clips + line-by-line waveform alignment + 0–100 voice-acting scores, plus web-side subscriptions paid via Pix. It's working mainly because it caught a trend and nailed distribution; the product itself is just the most polished of a pile of copycats.
1. Data (googleplay library / AppstoreSpy estimates)
| Date | Total installs | Notes |
|---|---|---|
| 2026-09-11 | — | Play listing date (app.released) |
| 2026-09-25 | 1,273 | First AppstoreSpy observation |
| 2026-10-04 | 7,773 | About +3.2k per day on one day (AppstoreSpy estimate, possibly a promo or a viral video) |
| 2026-10-13 | 16,548 | About 1k per day in October |
| 2026-10-28 | 30,186 | |
| 2026-11-03 | 40,576 | 11-02–03 about 3.4k per day, another acceleration |
| 2026-11-05 | 44,250 | 7 days +14,064 |
- Rating: 1,712(10-29) → 2,416(11-05), up about 700 in a week, 70–150 per day; but only 11 reviews include text (app_snap.written_reviews); star distribution [277, 0, 39, 158, 1940], 2 stars is 0. Ratings equal about 5.5% of installs, far above typical apps. This suggests most ratings are bare star taps from an in-app popup (likely shown after the voice score), i.e. prompted positive ratings, unverified.
- Revenue signals: on Brazil Play, Entertainment Top Grossing #185–#199, 10-29 to 11-05 on the chart every day (chart_rank); no chart presence in any other country. IAP range changed from $4.99–$49.99,11-04 to $4.99–$32.99. Web subscription US$9.99/month (dubtake.com/planos), web supports Pix (privacy policy mentions "Pix notices").
- iOS: listed on 2026-09-21, 74 ratings in the US store and 104 in Brazil (iTunes lookup 2026-11-06); the appstore library shows its best Brazil Photo & Video Free ranking at #210. iOS volume is clearly smaller than Android.
- Own accounts: TikTok @dubtakers (Portuguese, 4,437 followers, 108k total likes, 42 videos), @dubtake_app (official, 466 followers); Instagram @dubtake_app about 2,369 followers (TikHub / search results, 2026-11-06).
2. Competitors
The source is The Choicer Voicer (made by YeahMaybe, on itch.io, $5, PC; per Reddit r/VoiceActing it was commissioned by Vinesauce). In 2026 7–August it took off on TikTok/YouTube: @jetpacklouie's "Toy Story on Choicer Voicer" with 15.4M views, @redshellclips with 10.4M views (TikHub). But it has no mobile version, so a batch of same-name or similar products appeared on phones and the web:
| Product | Platform | Launched | Scale (in library, around 2026-11-05) | How it differs from DubTake |
|---|---|---|---|---|
| The Choicer Voicer(YeahMaybe) | PC / itch.io | 2025–2026 | The original, source of the heat | Paid PC game, with community "Dub Packs" for competitions and party play; DubTake is mobile, vertical export, and subscription-based |
| MadLipz(Eigenuity) | iOS / Android | Around 2016 | Old-timer, ten-million-plus (web data, unverified) | Play-style veteran (dubbing your own voice over clips); did not catch this Choicer wave |
| All Dubs(Vaulty Studios) | Android | 2026-08-09 | 79,842 installs, +11,794 in 7 days | Same copycat wave, more installs than DubTake; only 533 ratings, far less rating push |
| Choicer Voice Studio(Nextha Code) | Android | 2026-10-12 | 53,075,7 days +23,153 | Launched later, grew faster, uses the Choicer name directly to capture search |
| The Choicer Voicer(THE FAIRY ARCHIVE WORKS) | Android | 2026-08-19 | 40,983 | Name-riding knockoff with only 124 ratings |
| The Voicer Choicer Judge(MindBlows) | Android | 2026-08-14 | 38,576,7 days +10,021 | Name-riding; iOS also has a same-name product (Sivan Gants) |
| Dub Together(Moromus) | Android | 2026-09-22 | 14,511 | Focused on multiplayer group dubbing |
| The Voicer Choicer(Aitor Barbany) | iOS | 2026-10-28 | US store 615 ratings, fully grown in a week, #6 in the US Free category | The copycat that surged hardest on iOS, targeting the US |
| The Choicer Voicer(MAJNAT ABDERRAHIM) | iOS | 2026-09-25 | US: 71 ratings | Name borrowing |
| DubTake (Paul Lefever, same name but not the same company) | iOS | 2026-08-19 | US store 14 ratings; TikTok @dubtakeapp 129 followers | Name collision, a month earlier than DubTake; very small |
| choicervoicer.games / thechoicervoicer.app / voicer.jstrand.net / Voxalike | Web | From ¥2026-08 | Unknown | Free web version, catches search terms like "choicer voicer mobile" |
| Captions Dubs, Vozo and other AI dubbing tools | iOS / Android | From ¥2023 | Million-level | AI translation dubbing, not performing voices yourself for fun |
Takeaway: lots of competitors, all pushed out by the same platform event. DubTake ranks mid-pack by scale, but it is the only one in this group visible on a top-grossing chart (around #190 on Brazil's Entertainment Top Grossing).
3. Growth tactics (evidence)
- Riding the Choicer Voicer heat (confirmed): the @dubtakers videos from 2026-08-15 all carry #choicervoicer, captions read "DubTake choicer voicer web app"; the official @dubtake_app copy borrows Choicer's tutorial phrasing "como dublar cena de filme pelo celular… não instala nada" (TikHub).
- Own TikTok content account (confirmed): @dubtakers posted 42 videos, top one "Como dublar toy story no celular" with 510k views, another with 310k views (2026-10-01). Plenty of people in the Portuguese dublagem scene already make fandub tutorials.
- 达人合作和分佣(已确认):巴西 fandub 达人 @brunowagnerdub(1.58 万粉)从 2026-08-19 起好几条视频注明「App: Dubtake」,单条 11 万播放;土耳其达人 @beggecuk 11-05 的视频挂了 dubtake.com/c/beggecuk,单条 4 万播放。这个 /c/ 落地页跳到 Play 时带
utm_source=partner&utm_campaign=BEGGECUK;dubtake.com/parceiros 是达人后台,能看「你的销售和佣金」;隐私政策写了「把订阅记在推荐你的达人名下」。11-05 出现土耳其达人,说明它正在从葡语区往外扩。 - Paid acquisition (confirmed running, spend unknown): the site's cookie notice says "we tell Meta, Google and TikTok you came through our ads"; the privacy policy lists Meta pixel, TikTok pixel and Google Ads conversion tags, with purchase events sending amounts back. Our metaads library did not track it (the library only covers a fixed list of products, so a miss does not mean no spend).
- Web-first, web checkout: the web version needs no app install ("100% in the browser"), capturing the trend on the web first and then moving people to the app; subscriptions can be paid on the web via Pix, avoiding store fees. There are also abandoned-cart reminder emails.
- Prompted ratings (inferred): many ratings, almost no written reviews, 2 stars is 0; onboarding also asks users to "bet how many points you can get" (the privacy policy lists onboarding data: how to dub, which scene, points bet, goals, where you heard of it, creator code). This is a classic questionnaire funnel plus a rating popup.
- No coverage found on X, HN or media (x-radar searches for "dubtake" and "choicer voicer" return 0 results in the last 90 days).
4. Why it took off
- Timing: The Choicer Voicer blew up in July–August, but the official version is PC-only. Mobile users, especially younger users who want to post vertical videos on TikTok, had nothing to use. DubTake launched on the web in August, then Play and iOS in September, catching the demand right on time.
- Right market: Brazil has a strong dubbing culture (dublagem and fandub communities are very active). It entered from Portuguese: the site defaults to Portuguese, prepared many Brazilian clips (Todo Mundo Odeia o Chris, Portuguese Peppa Pig, Você é um brinquedo), and its creators are from the Portuguese fandub scene. The copycats targeting English mainly focus on the US, so competition in Brazil is lighter, which is why it has stayed on Brazil's Entertainment Top Grossing chart.
- Willingness to pay: the free version has watermarks and usage limits, US$9.99/month subscription removes watermarks, outputs HD, and removes limits; the "voice actor score" from 0–100 gives users a reason to redo takes and share them; plus creator commissions and Pix payments.
- Retention: no direct data. Only 11 text reviews, too small a sample to judge.
5. Differentiation
- vs. the official Choicer Voicer: works on phone and web; exports 1080x1920 vertical video you can post straight away; comes with a ready-made clip library (English version 700+ scenes, 18K lines, plus another set of 219 scenes and 6K lines; 21 languages in total), so you don't build your own Dub Pack; your own waveform overlays the original waveform while you record; 13 voice effects; 0–100 scoring; and a community publishing page.
- vs. the English-market name-jacking apps: it localizes, starting with Brazil and Portuguese, then expands to Spanish and Turkish; has a creator affiliate commission system; web checkout.
- Is that why it took off: partly. The mechanic has no moat and it didn't invent it (MadLipz was there first, Choicer Voicer revived it). What sets it apart from a dozen copycats is the localized scene library plus creator commissions and paid acquisition as distribution. It isn't first on installs (All Dubs and Choicer Voice Studio have more), but its monetization results are visible.
6. Visibility and copycats
- Few people know about it yet: no public revenue, no press or X coverage; only mentioned in small Brazilian fandub circles and on TikTok.
- But the category is already crowded: on Play alone there are 5+ similar apps, and on iOS 4+, most of them riding the "Choicer Voicer" name for search. That's not copying DubTake, it's all copying Choicer Voicer.
7. Takeaways
- "The hit mechanic has no mobile version on PC or web" is the opening: catch the demand on the web first (no review wait), then go to the stores.
- Don't fight the English-market name-jackers head-on. Pick a language market with strong dubbing and fandub culture and localize the content library.
- Creator-exclusive links (/c/<creator>) with a commission backend, plus Play install referrer for attribution; on web, take subscriptions via local payments (Pix) to skip the store cut.
- Give users a score they can brag about (0–100), plus onboarding stake-the-score and a rating prompt.
8. Still unclear
- How much they spend on paid ads and which countries they target (not tracked by the metaads library).
- Real revenue and subscription conversion: the Brazil Entertainment Top Grossing threshold at ~#190 is low; estimated monthly gross in the several-thousand-dollar range (unverified).
- Whether ratings are gamed: the share of pure star ratings is very high, 2 stars is 0, and that distribution looks unnatural.
- Whether it can keep users once the Choicer Voicer hype fades; copyright risk is also real (the clips use film footage from Disney, DreamWorks and others), so removal is possible.
- What triggered the two acceleration spikes on 10-04 and 11-02–03 (a viral video or a new ad campaign); no evidence found.
Sources
- googleplay library (agent-im server): app / app_snap / app_day_ext / chart_rank, 2026-10-29 ~ 11-05; appstore library app_profile; metaads library advertiser / ad (no records)
- dubtake.com, dubtake.com/planos, dubtake.com/parceiros, dubtake.com/privacidade, dubtake.com/c/beggecuk (read via Jina, 2026-11-06)
- iTunes lookup id6804474893, id6800536425
- TikHub: TikTok searches for "dubtake", "dubtake app", "app de dublagem"; profiles @dubtakers, @dubtake_app, @dubtakeapp, @brunowagnerdub
- yeahmaybe.itch.io/the-choicer-voicer; Reddit r/VoiceActing "I don't trust Voicer Choicer"; choicervoicer.games/mobile; Instagram @dubtake_app
- x-radar search (0 posts)