Every press of the Home button is an impression: how a "desktop + cleaner" app squeezed into the US productivity top 70
What it is A free, ad-supported Android launcher with cleaning, antivirus, speed test and file manager tools bundled in. It's a new skin for an older portfolio developer's apps.
Why it took off After install, it prompts you to set it as your default home screen. Every return to the home screen is another ad impression, so volume from cheap markets like the Philippines and Mexico pays off. It also deliberately entered the productivity category, which has little competition, and reached the top of the US chart with ~10k installs a day, ranking #70.
DHow you could follow Not recommended. This slot has a dozen similar apps each adding over 100k a week. What's worth taking is the thinking: pick a category with few rivals to chart in, and turn high-frequency entry points like the home screen and lock screen into real products people keep and pay for as a one-time purchase or subscription.
- Data (updated daily) · first launch 2026-09-08 · 11-07 installs 159,091
Android · Total installs worldwide Data 2026-10-29 → 2026-11-07 (10 days, 10 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.Android · Ratings count (cumulative) Data 2026-10-29 → 2026-11-07 (10 days, 10 observations)
An Android app on Google Play called "Haven Launcher & Phone Cleaner" launched on Sep 8. Within 8 days, installs went from 74k to 159k, and by Nov 6 it had reached #70 in the US Productivity Top Free chart, while also charting in 11 countries. It doesn't really sell cleaning. It sells your home screen: once installed, it asks you to set it as your default launcher, and from then on every return to the home screen is an open of the app. Below: how it got going, where the money comes from, and why this business isn't worth copying.
The four words that got 325 people to tap "useful"
2026 Oct 11, an account named Dipak Neupane gave it five stars with a four-word review: "This apps is good." By Nov 6, the review had 325 "helpful" votes and has stayed at the top of the reviews on the store page. The two reviews below it are also one line each: "AMAZING" from Nov 3 (32 "helpful" votes), and "excited" from Nov 4 (17 votes).
Look at the rating distribution: of 367 ratings, 321 are five-star, 30 one-star, 15 three-star, and two- and four-star are both 0 (Google Play, 11-06). Real users rarely leave gaps this neat between star levels. A few hundred "helpful" votes on a one-line praise and a gapped distribution look more like rating solicitation or vote-padding, used to prop up the store page's conversion rate (inference, not verified).
What it is
A free, ad-supported Android launcher with no in-app purchases, stuffed with cleaning tools. The store copy leads with the desktop: long-press to arrange icons, hide apps, an alphabetical app drawer, widgets. Further down come the cleaner's usual features: junk and cache scanning, large files and similar photos, stripping location data from photos, notification cleanup, plus "quick / deep" virus scans, Wi-Fi security checks (ARP, DNS, SSL), speed tests and a view of which apps you use most.
The first line is the key one: "Set it as your default launcher during setup."
Android's built-in storage manager, Samsung's device care and Google's Files app can all do these cleaning features, and they don't show ads.
Numbers: 8 days, +85k installs, and the rank climbs steadily
| Date | Total installs | Score | US Productivity Free chart |
|---|---|---|---|
| 10-29 | 73,641 | 188 | – |
| 10-31 | 95,332 | 229 | 190 |
| 11-03 | 134,703 | 294 | 137 |
| 11-04 | 144,519 | 329 | – |
| 11-06 | 159,091 | 367 | 70 |
(Public Google Play data. Install counts step up every few days, so single-day figures aren't reliable; the average is about 10k a day. The US store is 11-05, ranked #94.)
- On Nov 6 it was on the Productivity Free chart in 11 countries: #46 in the Philippines, #48 in Mexico, #70 in the US, #76 in Nigeria, and between #100–200 in Japan, the UK, France, Australia, Canada, Spain and Germany. Mexico climbed from 183 to 48 in a week.
- Adds 13–35 ratings a day, roughly 0.2% of installs.
- No in-app purchases, so the money has to come from ads.
It's climbing steadily in several countries at once, and there's no content about it anywhere online. That looks like sustained paid acquisition, not one video that went viral.
Where users come from: paid acquisition, plus a category we picked for low competition
Paid acquisition. Over the last 60 days, X returned 0 results for "Haven Launcher." Nothing on TikTok; the only hits online are APK mirror sites. The official site is an auto-generated page on Google Cloud Run: one line reading "Hello Haven Launcher & Phone Cleaner" plus a privacy policy. The main markets are the Philippines, Mexico and Nigeria, where installs are cheap, plus a little US. The most likely channel is Google's app campaigns (inferred, unverified): similar apps like Phone Cleaner Launcher and Launcher OS are indeed running ads, per the Google Ads Transparency Center. I couldn't find Haven's own ad creatives.
Picked a low-barrier chart. Similar "cleaner + launcher" apps almost all sit in Tools, a category crowded with dozens of cleaners. Haven was listed in Productivity, where roughly 10K installs a day was enough to reach the top 70 in the US and the top 50 in the Philippines and Mexico. Once charted, it picked up some free traffic from the chart and search. The name leads with "Launcher" and the copy talks about the home screen first, so it fits the category without looking out of place.
Ratings that support conversion. See the intro above.
Developer's own portfolio. The same developer account has several other utility apps, which may cross-promote each other. No direct evidence of that.
Where the money comes from: the home screen is the ad slot
The problem with a regular cleaner app is that users clean up and leave. A launcher is different: once it's set as the default home screen, a user returns to the home screen dozens of times a day. Each time, that counts as a normal in-app impression for the ad SDK, so it can serve native ads and interstitials, and show a "cleanup complete" results-page ad after a clean (inferred; I haven't checked the install to confirm exactly how ads are placed).
With that many ad impressions per user, paid acquisition pencils out: even in low-CPM countries like the Philippines and Nigeria, an install's cost can be recovered from a few days of ads (estimate; no public revenue figures).
That's also this model's risk. Google Play help forums, Reddit and JustAnswer are full of complaints about cleaner and launcher apps showing ads on the home screen. Google has been cracking down on off-app and disruptive ads, and Cheetah's CM Launcher got hit by the same thing years ago. The store listing's Data safety section says it collects location and app activity data.
Who's behind it: an old account that rotates a new brand every couple of months
The developer goes by IMPACTSOLTER. Their listing gives a personal address in Albuquerque, New Mexico, USA, and AppBrain shows they've been publishing apps since 2021. The account includes Location Mate (location sharing, 3.41M installs), Good Weather (weather), MaxClean, Super Cleaner (launched Jul 29, 238k), Haven (Sep 8,159k), Health Monitor (Sep 28, heart rate and blood pressure), and Viora AI (video and photo editing), roughly 4M installs in total.
The pattern is clear: every month or two, release a new cleaner, security, health or weather utility, with throwaway package names (com.havenlabs, com.yourdev). All the official sites are the same Cloud Run placeholder page, and two support emails rotate. Whichever one takes off gets the ad spend, and if one doesn't, they move to the next (inferred). Haven is from the September batch.
Who it competes with: the lane is packed
| Competitors | Scale (Google Play, 11-06) | Compared with alternatives |
|---|---|---|
| IntelliClean Launcher / JunkCleaner Launcher(Rachidsoft) | 3.09M / 900K, +7K over 110 days | Same model, several times bigger, in Tools |
| Phone Cleaner & Launcher(Indiaway) | 2.17M, 7 days +120k | Nearly identical |
| Total Cleaner: Home Launcher(Dev Rez) | 1.4M, 7 days +150k | An order of magnitude bigger |
| JunkRemover Launcher(QFD) | 1.23M, 7 days +120k | Launched in July and already 8× Haven's size |
| CleanMate: Launcher & Cleaner(airOfBengal) | 330k, +130k in 7 days | Growing faster than Haven |
| Clean Sweep Launcher | Also listed under Productivity in Oct 22 | Someone else has already copied its category choice |
| Cleanup (Codeway), Hyper Cleaner and other pure cleaners | 36.5M, +7K over 960 days / +7K over 810 days | Doesn't lock the home screen, far more volume |
| Built-in storage managers / Google Files | Preinstalled | Free, no ads |
In this table, Haven's size and growth both sit in the middle to lower range. It only looks impressive because of the chart it's listed in.
How many people know about it
Almost nobody knows this app: no press coverage, and no discussion on X, TikTok or Reddit (there's a minimalist launcher also called Haven on Reddit, which is a different thing). Its revenue isn't public. But the "launcher + cleaner" lane has been crowded for a long time, with players copying each other, so nobody can claim to be the original.
If it were you
D: Take a look, but I wouldn't follow it. This business probably makes money, and "turning the default home screen into an ad slot" is a clever idea. But it's already an industrialized category: a dozen similar apps each add over 100K installs a week, and the competition is on acquisition cost, account lifespan and fake-review tactics, not the product. Haven itself is just a new brand from an old portfolio account.
Who it suits: studios already running Android utility apps that have several developer accounts and know the CPI and ad eCPM for each country. For them, the only new takeaway is this: with the same volume, ranking in Productivity beats ranking in Tools by a wide margin.
Who it doesn't suit: indie developers who want to build their own product and grow users slowly. Users arrive because a scare says "your phone needs cleaning," and the OS can replace it. An app that takes over the home screen and fills it with ads will see its reputation decline, and nothing from it accumulates over time.
How to do it: two ideas are worth taking, not this product. First, list in a category with fewer competitors so the same installs earn a better rank. Second, the value of a high-frequency entry point: home screens, lock screens, keyboards and notification shades get opened dozens of times a day, so build a legitimate product users actually want to keep there (say, a clean launcher for seniors, kids or focus modes, sold as a one-time purchase or subscription). That lasts longer than stuffing in ads.
How to get users: in this category, paid acquisition is the only route: Google app campaigns plus in-app ad networks. Start with cheap markets like the Philippines, Mexico and Nigeria to push the Productivity chart, then pick up some organic traffic.
Risks: ads on the home screen and in notifications can run into Google Play's disruptive-ads policy; fake reviews can get caught; and every app under the same account can be delisted together.
Signs you've got this wrong: (1) it's still in the top 2027 of the US Productivity chart and not delisted by late January 100, with no mass cleanup of similar apps, which would mean the policy risk is smaller than it looks; (2) a launcher that doesn't rely on ads, but on one-time purchases or subscriptions, climbs the Top Grossing chart, which would mean the high-frequency-entry-point route is worth serious effort; (3) Google starts delisting "launcher + cleaner" apps in bulk, in which case there's no reason to even look.
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Data and sources: Google Play store listing (11-06, including reviews, the rating distribution, the Data safety section, developer info and the account's other apps); Google Play country charts and install counts (10-29 to 11-06); AppBrain (IMPACTSOLTER); the placeholder site haven-launcher-cleaner-1087991960098.us-west1.run.app; Google Ads Transparency Center (similar apps); user complaints on the Google Play help forum, Reddit r/mildlyinfuriating and JustAnswer. Wherever "inferred," "estimate" or "unverified" appears, it means an inference, estimate or unverified claim.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one IntelliClean Launcher / JunkCleaner Launcher(Rachidsoft) Android 2025-09 / 2026-06 3.09M / 900K installs, +7K each over 110 days Same model, several times the size; Haven is listed under Productivity, not Tools Total Cleaner: Home Launcher(Dev Rez) Android 2026-03 1.4M installs, +150k in 7 days Same model, an order of magnitude bigger than Haven Phone Cleaner & Launcher(Indiaway)/ JunkRemover Launcher(QFD)/ CleanMate(airOfBengal) Android 2026-01 / 2026-07 / 2026-04 2.17M / 1.23M / 330k installs Nearly identical; Haven only puts the launcher features first in its copy Phone Cleaner Launcher(Velvet Pixel / Aurelis Limited) Android 2026-10 55K installs, running ads on Google Same model, with confirmed Google ad campaigns Cleanup (Codeway), Hyper Cleaner, CCleaner and other pure cleaners Android 2014–2026 Cleanup 36.5M installs, +7K over 960 days; Hyper Cleaner +7K over 810 days Doesn't lock the home screen, relies on subscriptions or ads; Haven adds a launcher layer for high-frequency exposure Built-in cleaners such as Files by Google and Samsung Device Care Big-company features Years Preinstalled Free, no ads; Haven sells the feeling of "we'll clean it for you" plus home screen integration - Where users come from
- Inferred Paid acquisition (likely Google app campaigns): no social or web presence, the official site is a placeholder, and it's climbing charts steadily in 11 countries at once, mainly the Philippines, Mexico and Nigeria. Similar apps Aurelis Limited and HYPERNOVA run Google ads (googleads.adv_app). Haven isn't on the ad-tracking list, so there are no direct creatives.
- Verified Category choice to climb the chart, plus store search: listed in Productivity rather than Tools, which is crowded with cleaners. Roughly 10K installs a day was enough to reach the top 70 of the US Productivity chart (chart_rank).
- Inferred Rating prompts or fake reviews: rating distribution 1/2/3/4/5 stars = 30/0/15/0/321; the pinned one-line review "This apps is good" has 322 helpful votes (store listing 2026-11-06).
- Inferred Cross-promotion within the developer portfolio: the same account has Location Mate (3.41M), Super Cleaner (238K), MaxClean, Good Weather and Health Monitor. No direct cross-promotion seen.
Haven Launcher & Phone Cleaner (com.havenlabs.cleaner) research report
Channel: Google Play | Developer account: IMPACTSOLTER (registered contact RONALD LEE BECK, personal address in Albuquerque, New Mexico, USA) | First store listing: 2026-09-08 | Category: Productivity | Contains ads, no in-app purchases | Research date: 2026-11-06
Bottom line
It's not a new category, and it has no distinctive product angle. It's a new brand in a large family of "cleaner + launcher" wrapper apps on Google Play. These apps get users to set them as the default home screen during setup, which gives them an in-app impression every time the Home button is pressed, and they monetize with ads. Haven's climb this week looks like the developer buying installs (likely Google app campaigns, mainly in cheap markets like the Philippines, Mexico and Nigeria, plus the US), while also listing the app in Productivity, which is less competitive, to push up the chart, instead of Tools, which is packed with the same type of app.
1. Data (from our googleplay database, 2026-10-29 to 11-06)
| Date | Total installs | Daily increase | Score |
|---|---|---|---|
| 10-29 | 73,641 | – | 188 |
| 10-31 | 95,332 | +21,691 | 229 |
| 11-03 | 134,703 | +39,371 | 294 |
| 11-04 | 144,519 | +9,816 | 329 |
| 11-06 | 159,091 | +14,572 | 367 |
- Installs rose from 74K to 159K over 8 days, about 10.7K a day on average. Reviews added 13–35 a day, only about 0.2% of the install count. (Play's install counts update every few days, so single-day figures aren't reliable.)
- Its rank on the Productivity free chart climbed steadily (chart_rank table): US 190 (10-31) → 137 (11-03) → 94 (11-05) → 70 (11-06); Mexico 183 → 48; the Philippines stayed between 44 and 64. By 11-06 it was charting in 11 countries at once (ph, mx, us, ng, jp, gb, fr, au, ca, es, de). Climbing steadily in several countries at the same time looks like sustained paid acquisition, not one piece of content going viral.
- Store listing (2026-11-06 snapshot): 4.6,372 reviews, "100K+" downloads, labeled "Contains ads." The stored rating distribution is 1 stars 30, 2 stars 0, 3 stars 15, 4 stars 0, 5 stars 321. The 2-star and 4-star counts are both 0, which is unnatural.
- The three pinned reviews read "This apps is good" (322 helpful), "AMAZING" (32 helpful) and "excited" (16 helpful). A one-line review collecting several hundred helpful votes is a common sign of fake reviews or review swapping. The reviewer names (Dipak Neupane, muhammad rizwan, Dr, Isaac Douglas) look like they come from South Asia and Africa. These are only leads; I haven't verified them.
2. Developer: a small portfolio of utility brands
The IMPACTSOLTER account has 5 apps in the database, roughly 4M installs combined (googleplay.developer). They use two support emails:
| App | Launched | Installs | |
|---|---|---|---|
| Location Mate - Share & Track | 2025-03 | 3.41M | [email protected] |
| Good Weather - Live & Accurate | 2025-07 | 169k | [email protected] |
| Super Cleaner: Security Scan | 2026-07-29 | 238k | [email protected] |
| Haven Launcher & Phone Cleaner | 2026-09-08 | 159k | [email protected] |
| Health Monitor: Heart & BP | 2026-09-28 | 20k (7 days +9.8k) | [email protected] |
- The store page also lists MaxClean - Cleaner & Manager (website maxnapps.com). AppBrain shows this developer has been shipping apps since 2021.
- Each app's "website" is an auto-generated placeholder page on Google Cloud Run (haven-launcher-cleaner-1087991960098.us-west1.run.app). It just says "Hello Haven Launcher & Phone Cleaner" plus a privacy policy and terms of service. No brand, no content marketing.
- The playbook is clear: every month or two, swap in a new name for a cleaner / security / health / weather tool. Super Cleaner was the July batch, Haven the September batch, Health Monitor the late-September batch. Package names are throwaways like com.havenlabs and com.yourdev.
3. Competitors: "cleaner + launcher" is already a crowded niche
In our library, apps whose names include both launcher and cleaner, or that are launchers with junk/cache in the description (googleplay.app_profile, 2026-11-06):
| App | Developer | Launched | Installs | 7-day gain | Category |
|---|---|---|---|---|---|
| IntelliClean Launcher | Rachidsoft | 2025-09 | 3.09M | +109k | Tools |
| Phone Cleaner & Launcher | Indiaway Solution | 2026-01 | 2.17M | +120k | Tools |
| Total Cleaner: Home Launcher | Dev Rez | 2026-03 | 1.4M | +154k | Tools |
| JunkRemover Launcher | QFD Consultants | 2026-07 | 1.23M | +118k | Tools |
| CleanSwift Launcher | musicchamsmobile | 2025-06 | 1.16M | – | Tools |
| JunkCleaner Launcher | Rachidsoft | 2026-06 | 900k | +115k | Tools |
| CleanMate: Launcher & Cleaner | airOfBengal | 2026-04 | 330k | +128k | Tools |
| Phone Cleaner Launcher | Velvet Pixel / Aurelis Limited (running Google ads) | 2026-10 | 55k | – | Tools |
| Astar Launcher: Cleaner | Qinghai Hongbang | 2026-08 | 28k | +11k | Tools |
| Clean Sweep Launcher | Miguel Freitas | 2026-10-22 | 1k | – | Productivity |
| Haven | IMPACTSOLTER | 2026-09 | 159k | +85k | Productivity |
Zooming out, plain cleaners adding a few hundred thousand to nearly a million installs a week are common. Codeway's Cleanup at 36.5M installs, 7 days +960k; Hyper Cleaner, launched in October, 7 days +810k; CCleaner, AI Cleaner and others. On top of that, phone makers ship file managers and "device care" tools (Samsung Device Care, Files by Google) that clean for free.
Next to those, Haven sits in the middle-to-lower range on both scale and growth. It stands out in only two ways:
- It's filed under Productivity, not Tools. The Tools free chart is packed with dozens of cleaners, while Productivity has a lower bar, so roughly 10k installs a day is enough to reach the top 70 in the US store and the top 50 in the Philippines and Mexico. Charting also brings a bit of organic store traffic.
- The name puts Launcher first and the copy reads like a serious home-screen app: hide apps, an alphabetical app drawer, widgets. The feature list is stuffed with standard cleaner selling points: junk removal, malware scanning, Wi-Fi security (ARP/DNS/SSL), speed tests, stripping GPS from photos, clearing notifications, app usage stats.
4. Where users came from (growth tactics)
- Paid acquisition (inferred, not confirmed): taken together, this looks most like Google App campaigns (UAC).
- No social or web presence at all. x-radar returns 60 posts for "Haven Launcher" in the last 0 days; a TikTok search via TikHub returns nothing. What turns up online are APK mirror sites (APKPure, CNET Download, AppBrain).
- The website is a placeholder.
- Several countries are charting steadily at once, mainly low-CPI markets like the Philippines, Mexico and Nigeria. Neither our Google ad library (googleads) nor our Meta ad library (metaads.app_link) has a record of this package. But Haven isn't on our tracking list, so "not found" doesn't mean "not advertised". The same-category Phone Cleaner Launcher (Aurelis Limited) and Launcher OS (HYPERNOVA) do run Google ads (googleads.adv_app), which suggests Google paid acquisition is the norm for this category.
- Category push and store search: filing under Productivity makes rank climb fast and picks up some chart and search traffic. The store page's referral links carry utm_medium=organic, but that's just Google Search's default parameter, not evidence.
- Reviews and ratings: a 4/2-star average of 0, with one-line reviews collecting hundreds of "helpful" votes, suggests likely rating prompts or fake reviews to prop up conversion.
- Cross-promotion: Super Cleaner, MaxClean and Location Mate (3.41M installs) under the same account may cross-promote each other. No direct evidence.
5. Where the money comes from
No in-app purchases, and it's marked as containing ads (offers_iap=False, ad_supported=True in app_snap). The economics of "cleaner + launcher" apps likely work like this (inferred):
- Once set as the default home screen, every return to the home screen is effectively an app open. For ad SDKs, that's normal in-app inventory: native ads, interstitials, and ads on the "clean complete" results page.
- A launcher user returns to the home screen dozens of times a day, so each user is worth far more in ads than a regular cleaner user. That means even cheap markets like the Philippines or Nigeria can have acquisition costs covered by ad revenue.
- Users widely complain about "cleaner / launcher apps showing ads on the home screen" (Google Play Help Community, a r/mildlyinfuriating thread on Reddit, JustAnswer questions about "Clean Now Launcher"), so the model is common and the UX is poor. Google has been cracking down on "off-app ads" for years; Cheetah's CM Launcher got in trouble over this. There's policy risk here.
6. Why it's trending ("trending" is a stretch)
- The category is a mature ad-monetized acquisition machine. Cleaners plus launchers lock in home-screen impressions and ad revenue comes back fast, so developers keep buying cheap traffic (a dozen-plus apps in the category each add 100k+ a week, see the table above).
- A veteran matrix developer's new front. IMPACTSOLTER has been cloning utility apps since 2021, and Location Mate reached 3.41M. Haven is the output of the same pipeline in September, with 159k installs within two months.
- It was filed under the low-bar Productivity category, which makes its rankings look better than its volume. The "#70 in the US" in the recall score is mostly due to this.
- The ratings propping up conversion are probably manufactured: the distribution is abnormal, and so is the "helpful" count on the top review.
7. Differentiation
Barely any. The feature list is standard for the category, and the home-screen features are common in native Android launchers. Haven's differences from other fronts come down to category choice, naming, and copy that leads with home-screen features. These are distribution tricks, not product advantages. The growth comes from paid acquisition plus the category model, not differentiation.
8. Visibility and copycats
- Revenue isn't public, there's no press coverage, and nobody is discussing it on X, TikTok or Reddit (one Reddit thread mentions a "Haven" that's a different, icon-less minimal launcher with the same name, unrelated). So it counts as "not widely known yet". But the category itself is already crowded.
- Copycats: it's hard to say who copied whom, since the whole category copies itself. Same-category apps that launched after Haven include Phone Cleaner Launcher (10-05) and Clean Sweep Launcher (10-22, also filed under Productivity).
9. What others can learn from it
- Treat the default home screen as an ad slot to earn high-frequency foreground exposure. It's a business-model insight, but it carries policy and reputation risk.
- Push into a less competitive category: at the same install count, Productivity ranks far better than Tools.
- Matrix it: one account, one Cloud Run placeholder site, two support emails, a new front every month or two, and swap out whatever fails.
10. What's uncertain
- No direct evidence for acquisition channels or spend. Haven isn't on the Google or Meta ad library tracking lists.
- The fake reviews are inferred from the rating distribution and "helpful" counts only.
- How ads are actually shown (full-screen on the home screen, or only on the cleaning results page) hasn't been verified on a device, nor whether it violates Google's disruptive-ads policy.
- The store launch date of 2026-09-08 may have been reset; one review from 10-11 in the library doesn't conflict with it.
Sources
- Our googleplay library: app_profile, app_day, chart_rank, app, app_snap (2026-10-29 to 11-06)
- googleads library adv_app / watch; metaads library app_link (2026-11-06 queries)
- Google Play store page play.google.com/store/apps/details?id=com.havenlabs.cleaner&… (2026-11-06, via r.jina.ai)
- Developer page play.google.com/store/apps/developer?id=IMPACTSOLTER; AppBrain www.appbrain.com/dev/IMPACTSOLTER/ (search snippet: "active since 2021")
- Placeholder website haven-launcher-cleaner-1087991960098.us-west1.run.app/
- x-radar search for "Haven Launcher" (60 days, 0 posts); TikHub TikTok search (no results)
- User complaints: www.reddit.com/r/mildlyinfuriating/comments/1vxx50o/, support.google.com/googleplay/thread/321250200, www.justanswer.com/software/w9c9s-remove-clean-now-launcher-…
- Unrelated project with the same name: www.reddit.com/r/Android/comments/1rt55vb/