The store screenshots show someone else's name: a "couple moon phase test" that got 130k installs

LovePulse: Couple Test launched on Google Play in Oct 5. By Nov 5 it had 132k installs and reached #24 on the UAE Entertainment free chart. Its store screenshots show another app's name, the developer account is registered to a middle school sports booster club in Ohio, and it has no ratings. It is not a good product, but it shows a business clearly: an old TikTok gag came back, a batch of template shops turned it into apps, re-skinned them, bought traffic, and recouped through ads. Below: what it sells, where the traffic comes from, who it's competing with, and whether you should get in.

Fifth screenshot

In Nov 6, open LovePulse's Google Play page and swipe through the screenshots. The first shows the app itself: the title "Moon Match," with a song, "Kiss Me More," above two date wheels labeled YOU and PARTNER, and the line "Pick the date, then record" below. The later ones are "Couple Ranking Games," "Compare Moon Phases," and "Check Your Compatibility," with a big "92% Match."

The fifth is a couple seen from behind, two moons joined into a heart, with three large words: Moonly Match.

Moonly Match is another company's app, published Sep 23 by VIGLAFICO JSC in Vietnam. By Nov 6 it had 256k installs (Google Play install count). LovePulse didn't even change the name on its screenshots. The store listing's content rating still says "Mild Fantasy Violence," which a love test app shouldn't have. It was probably carried over from a game template and the rating questionnaire was never refilled.

What it sells: an old TikTok gag

The store description says "enter your info and their info to get a compatibility score," which sounds like the old trick of entering two names for a percentage. The screenshots show something else: its core is moon phase matching.

This is a TikTok trend. Two people look up the moon phase on each of their birthdays and place the two moons side by side. If they form one full moon, the two are meant to be together. According to a *Farmers' Almanac* article from May 2026, the game was started by TikTok creator @lexihernandezz in January 2022, and it blew up in March 2023 through duets and remixes. The hashtag #moonphasecompatibility has passed 430M views, and videos using the same filter exceed 16M. The trend came back in 2026, and a new article in August is still teaching how to film the 2026 moon trend.

LovePulse moves that filter into an app: pick two birthdays, add a popular song, record a video of the moons sliding together, and share it. It wraps this in couple mini-games like "who knows the other better" and "this or that" to make a "love test." Free, with ads, and no in-app purchases at all.

How big it is now

In the last 7 days it gained 98,586 installs, about 14k a day. It only appears on the Entertainment free chart: from 10-29 to 11-06, the UAE climbed from #191 to #24, India from #94 to #32, and Saudi Arabia from #197 to #62. It has never charted on the overall chart or the Top Grossing chart. It has 130k installs and 0 public ratings. In 10 days it shipped 3 versions (1.0.5 to 1.0.8), each with release notes that just say "fix bug."

Who's behind it

The developer is listed as Three Rivers Athletic Boosters INC, with an address at a residential house in Cincinnati, Ohio. The name sounds like a school district's athletic booster club, but the phone number has a Washington state area code, 509, and the contact email is a Gmail address. Under the same account there are 9 apps in completely unrelated categories: expense tracking, speaker dust cleaning, match-three games, AR anime tracing, plant identification, football scores…

The privacy policy is a Google Sites page, and the package names it lists all contain "drava". LovePulse itself isn't listed. Following "drava" leads to a second account, UNIQUE RIDES INC, which in Oct 9 (4 days after LovePulse launched) published a similar app, "Love Test: Soulmate Match". 11-06 it entered the India Entertainment Top Free chart for the first time, at #71, with 24k installs. The two developer sites differ by one letter (dravatx.store and dravatxt.store). The ad config file on the second one has the header "App: D035 Beauty Tile" and lists a string of ad networks: AdMob, Liftoff, Pangle. The number D035 suggests this pipeline has shipped at least dozens of apps (inference).

This is a common play: buy or borrow a developer account under a US company name to get around Google Play's rule that new personal accounts must run a closed test with 12 people for 14 days. One account carries a batch of template apps, and if one gets banned, the next one takes over. Who these people are and which country they're in isn't visible from outside. Several rivals in the same niche are Vietnamese companies, so this team is probably also a small Vietnamese or South Asian operation (inference).

Where users come from

I couldn't find any promotion for it anywhere: searching "lovepulse" on TikTok turns up no related videos, and YouTube has only one Hindi how-to video with 4 views. No media, X, or Reddit account has mentioned it. What I could find:

• Store search. The last paragraph of the description stacks keywords directly: "Whether you are looking for a Love Test, Couple Test, Compatibility Test, Love Match, or Relationship Test". Someone who saw a moon-phase video on TikTok and wants to make their own searches the store for "love test" or "moon match", and this is the list that comes up.
• Paid acquisition (estimated, no ad records found). 130k installs and a 0 rating, charted only in India, the UAE, and Saudi Arabia, earning purely from ads. Vietnamese studios in the same niche use the same model: buy installs in cheap markets, then recoup the cost with interstitial and rewarded ads.
• Positive feedback from chart placement. The Entertainment Top Free chart has a low bar. With 130k installs it reached #24 in the UAE, and being charted brings in some organic installs.

Why India in particular? One possible explanation (inference): TikTok has been blocked in India for a long time, so people who see moon-phase videos on Instagram Reels can't use TikTok's built-in filters and have to find an app in the store to make their own.

Who it's competing with

Same meme, same template, and a whole row of copies already exists:

Outside the store there are several other packages called "Moonly Match" and "Love Test: Moonly Couple Match", each with a different package name. That means the same template has been published by at least three or four teams. Beyond that are the filters built into TikTok and Instagram, plus a pile of web-based moon-phase calculators. They're free and don't require installing anything.

LovePulse has no functional advantage over these apps. It got traction because it caught the trend, launched fast, and bought installs quickly.

If it were you

One-line verdict: this is a fast-in, fast-out arbitrage business, not a product opportunity. It rides a revived TikTok meme, using a template app, paid installs, and ads to monetize. The window is measured in weeks, and the template has already been run into the ground by Vietnamese studios.

Who it suits: people who already run an app pipeline, have usable developer accounts and ready-made ad monetization setups, can run Google App campaigns in cheap markets like India and the Middle East, and know whether one install's ad revenue can cover its acquisition cost. For them, one more moon-phase test is just one more SKU.

Who it doesn't suit: indie developers who want to build a product that retains users and grows over time. A 0 rating suggests almost nobody stays, so how long the app lives depends on how long you keep buying installs. Google Play is also cracking down harder on duplicate content, template apps, and purchased accounts, and bans are routine.

If you do want to build this, how:

• Don't compete with them in the India, UAE, Saudi, and English pools, where 5 or more copies already exist. Go to languages they haven't touched, such as Indonesian, Portuguese (Brazil), Spanish (Latin America), or Turkish, and write the store title and screenshots in the local language as "moon phase match".
• Do the "record a video people will actually share" part well. The value of this meme is that it gets shared. Exported videos with a watermark and a download link turn every share into a free acquisition. Right now these clones can record videos, but nobody has turned sharing into a growth loop.
• If you want more than ad revenue, copy the category leader: offer a paid "full reading" (the two people's moon phases, zodiac signs, and birth-date numbers) as a one-time purchase of a few dollars. Don't do a subscription.
• Acquisition: start with small tests using store keywords in the local language (moon phase, love test, couple test) and Google App campaigns. At the same time, post a few moon-phase videos made with the app to TikTok and Reels to see how people respond.

Timing: the meme is still rising, but it will fade. At the current pace, if it hasn't gained traction by the end of 2026, stop investing.

Signs you've misread it: if these apps all drop together on the India and UAE entertainment charts, or if a new copy gets fewer than 10,000 installs in its first week, the wave has passed. And if in a new language market one install's ad revenue doesn't cover its acquisition cost, the business doesn't work there.