# 1,700 installs a week got vinellu to #30 on Brazil's Food & Drink chart: a wine cellar app that makes its money from the shops it sets up for wine merchants

> Source: https://stringers.io/en/apps/play_com.vinellu.app.html (Stringers / 什么值得做, generated 2026-11-08)
> Stringers answers one question every day: what small product can one or two people build in a few months and actually make money from. Numbers come from 15 databases we collect daily, each with source and date.
> For agents: these verdicts and the underlying databases (verified revenue, App Store / Google Play charts, ad libraries, GitHub, Product Hunt…) are queryable live over MCP — tools today / hot / products / directions / direction / data. Setup: https://github.com/komako-workshop/stringers (the user logs in at stringers.io → "配置 agent" to get a personal URL). Site index: https://stringers.io/llms.txt

> It didn't catch fire organically. A tech-background founder ran small daily budgets on Google install ads, plus wine-fair street promotion and sponsored wine-brand events, for steady installs. Brazil's food Top Free chart has a low bar, and 1,700 installs a week put it at #30.

[Mobile App](https://stringers.io/en/apps/index.md) · Android · written 11-6

vinellu: adega para vinhos · Avelino

# 1,700 installs a week got vinellu to #30 on Brazil's Food & Drink chart: a wine cellar app that makes its money from the shops it sets up for wine merchants

**What it is** A Brazilian wine app: snap a label to identify the bottle, log ratings, keep your own cellar, see what friends are drinking, and tap "buy" to jump to a partner merchant's shop on vinellu.shop.

**Why it grew** Not organically. The technical founder runs small daily Google install ads, plus wine fair booths and sponsored merchant events, which keep installs coming in. Brazil's Food & Drink free chart has a low bar: 1,700 installs a week was enough for #30.

**C** **How you could follow it** Don't build another wine cellar app, Vivino owns that. Take the structure and apply it to a high-ticket category you know (craft beer, coffee beans, spirits, tea): build the product catalog first so merchants can open a shop at zero cost and pay per order, then use fair booths and product-name search ads to bring in users for the app.

C grade: the user app side clashes with Vivino and a crowd of AI label-recognition tools, with no open gap to enter. What's worth copying is the "free user app + merchant shop with commission" structure, but its own traffic is bought, only one store's numbers have been made public, and the model is unproven. Following it means tackling three things at once: the catalog, merchant outreach, and paid acquisition. Few people know about it yet

Data (updated daily) · first launch 2026-07-25 · 11-07 installs 11,861

Android · Total installs worldwide

Data 2026-10-29 → 2026-11-07 (10 days, 10 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.

A Brazilian wine app that hit 12k installs three months after launch and reached #30 on the Google Play Brazil Food & Drink free chart in Nov 6. It didn't blow up: the installs came from the founder writing his own tools to run Google ads and recruiting people one by one at wine fairs. The app itself looks much like Vivino and charges nothing. What's worth a look is the business behind it: free online shops for small Brazilian wine merchants, paid by commission per order.

### 40 seconds at the wine fair

In 2026 September, vinellu first set up a booth at a Brazilian wine fair. Founder Thiago Avelino gave the promoters one rule: each person gets 40 seconds and one goal, which is that when the visitor walks away the app is installed on their phone and they've saved a bottle. Nobody may mention fees, commission or merchants. His wife, the company CEO Samara, worked the same booth on a different job, talking to importers, neighborhood wine shops, wineries, tasting clubs and restaurants about opening a shop. Her pitch: "a merchant who hasn't set a date will go cold by Monday" (founder's blog, 10-04).

That event drew 200 people, all scanning wine labels in the same hall (founder's Instagram). Later, local merchant Cortiça Vinhos ran its 4th wine fair and stated on Instagram that vinellu was a sponsor, asking customers to download the app to look up the wine list before the fair opened.

The couple's reason for building the app was simple: they wanted to record wines they'd tried and liked so they could find them again. The idea first appeared in Thiago's notes on Jun 2025 27, and he was sketching the interface the next day.

### What it is

On the user side: snap a wine label and identify the bottle in seconds, rate it, write tasting notes, save it to your "digital cellar", and follow friends to see what they drink. There's also restaurant wine-list scoring (photograph the whole list and it tells you which bottles are good value), drinking-window reminders, price comparison, and fair schedules and guides. The store page tagline reads: "Recommendations come from your taste, not from people who paid to rank."

Vivino has nearly all of these features. On Google Play Vivino has 29.3M installs and sits at #1 on Brazil's Food & Drink top-grossing chart (Google Play, 11-06).

The difference comes after you tap "buy": the app doesn't sell wine itself, it sends you to a partner merchant's shop on vinellu.shop.

### 12k installs, how it reached #30

| Date | Cumulative installs (Google Play) |
|---|---|
| 08-20 | 334 |
| 09-03 | 1,845 |
| 10-02 | 5,684 |
| 10-04 | 7,446 |
| 10-26 | 10,178 |
| 11-06 | 11,861 |

Usually 60 to 250 installs a day, no exponential curve. The only spike was Oct 3 to 4, when it added 1,762 installs in two days. There are no ratings on iOS, and none on Play yet.

#30 looks impressive, but the chart has a low bar. On the same day, Wine, Brazil's largest online wine retailer, was at #25 and had added 7 installs over 4,625 days; vinellu reached #30 by adding 1,683 installs over 7 days (Google Play Brazil Food & Drink free chart, 11-06). That chart is mostly delivery and restaurant apps, and fewer than two thousand installs a week is enough to get noticed.

In Oct 31 the founder himself said "9,000 users", fewer than the install count at the time (about 10.7k). People install without signing up, which fits what paid acquisition looks like.

### Where the traffic comes from

**Google Ads, confirmed.** In Oct 1 Thiago open-sourced a tool that uses an LLM to generate Google Ads accounts. Every example in the repo is vinellu: an app-signup goal, 50 reais a day, brand keywords like "vinellu app baixar", search ads bidding on individual wine names, and landing pages pointing to the public product pages on vinellu.com. In Oct 2 he added an app install campaign, and the timing lines up with the traffic spike on 10-03 (correlation, not proof). His Oct 5 commit reads "learned from the first live account": the word "malbec" ate 43% of search spend, brand terms bid at 0.60 reais got no impressions, and generic terms took 1.00 to 1.20 before they gained volume. Nov 2 he added an iOS campaign too. Google's Ads Transparency Center also lists vinellu.com and a Brazilian advertiser named "Thiago Avelino".

**Wine fair booths and sponsored merchant events, confirmed.** That's the 40 seconds described above. One event draws a few hundred people, which can't carry tens of thousands of installs, but the people who do install are actually likely to buy wine.

**Merchants bringing in customers, inferred.** vinellu.shop doesn't allow anonymous orders: buyers must order through a vinellu account. Each new shop brings its regular customers into the app. How many is unverified.

**Other.** In Oct 10 he renamed the Play listing from "sua adega social" (your social wine cellar) to "adega para vinhos" (wine cellar), to take the search term. vinellu.com has public pages for 170k wines, clearly written for search engines and LLMs, and it runs an MCP server. There's an Instagram account with little traffic. I found no discussion on X, TikTok, Reddit or in the press.

### Where the money comes from

The app charges nothing: no in-app purchases, no subscriptions. The money is on vinellu.shop:

- Merchants pay no monthly fee to open a shop, and get a ready-made catalog of 81k wines with no manual entry. They can use a subdomain or connect their own domain.

- Order-only with no online payment: 0%. Online payment: 5% commission. Subscription club (wine shipped monthly): 7% commission.

The only business figures the founder has shared: one shop on the platform averages R$800 per order and 300 orders a week (founder's blog, 10-31). At 5%, that's roughly R$40 commission per order, and if all of it was paid online, this one shop would earn about R$12k a week (estimate). But how many shops the platform has, total sales, and the actual commission taken have not been disclosed.

This also explains why he can keep buying ads: a search click costs around 1 reais, so the books work as long as someone occasionally orders an R$800 bottle through the app.

### Who it's competing with

| Competitors | Scale | How vinellu differs |
|---|---|---|
| Vivino | Play 29.3M installs, #1 Brazil Food & Drink top-grossing | Nearly identical features, global platform, sells wine itself |
| Wine | 1.74M installs, #25 Brazil Food & Drink free chart | Brazil's largest online wine retailer, own-label plus subscription club |
| Evino | 2.39M installs | Own-label e-commerce, no cellar or social features |
| Oeni / Viniou / CellarTracker and others | Oeni 570k, Viniou 270k installs | Focused on cellar inventory management, takes subscriptions |
| Wine ID and other AI label-recognition tools | Wine ID 98k installs, #2 Brazil Food & Drink top-grossing | Subscription AI wine recognition |
| Minha Adega | Small | Brazilian, barcode scanning for entry, charges above 10 bottles |
| Merchants build their own Shopify / VTEX / Nuvemshop stores | — | Merchants enter products themselves and pay a monthly fee |

On the user side it has nothing others don't. Vivino and a pile of AI label tools already hold those positions. What's different is the merchant side: "a Shopify built for selling wine + a shared catalog + a built-in buyer app".

Copycats: none found. Apart from the founder's English blog posts in developer circles and an open-source repo, almost nobody has written about it.

### Why it can work at all

- **People.** Thiago is CTO of Buser, a Brazilian intercity bus platform, and a serial founder who sold a company 2016 years ago. He wrote the app, the website, the storefront and 40 AI functions by himself, and even built his own ad-buying tools.

- **Money.** He can pay for steady daily acquisition out of pocket and doesn't need to charge in the app yet.

- **Ready-made data.** It started from a public dataset of 118k wines, filled in and deduplicated with LLMs, and now stands at 173k. Merchants don't have to enter a catalog to open a shop, and that's the precondition for the shop to sell anything.

Of these three, the third anyone could build; the first two are this company's foundation.

### If it were you

**Bottom line:** copying a wine cellar app makes no sense, Vivino owns that category. What you can take is the structure: a free user app that collects buyers and product data, with the real revenue coming from shops for small merchants, paid by commission per order. But that structure hasn't been proven to work at vinellu itself.

**Who it suits:** someone who knows a high-ticket category, knows a batch of small offline merchants, and can build full-stack, alone or as a two-person team.

**Who it doesn't suit:** someone who only wants to build apps and won't go out to pitch merchants. Half of this business is events and business development, and Samara's half is harder than writing code.

**How to do it:**

1. Pick a category with a high ticket, a catalog that can be standardized, and many small merchants without an online store: craft beer, coffee beans, spirits, tea, cigars, perfume decants. Choose whichever you know.

2. Build the catalog first from public data plus an LLM, so a merchant can join without entering a single product.

3. Start merchants on the 0% order-only version. Turn on online payment once there's volume, at around 5% commission.

4. Do one thing well in the user app: recognize the product with one photo and save it to the user's collection.

**How to get users:** copy its two legs. Offline: go to category fairs and tasting events, and set the promoters' KPI as "installed the app + saved one item". Online: give every product a public page and run Google search ads on product names directly, testing with a few tens of dollars a day to see which terms convert. Then pick a country where the category chart has a low bar and run install ads there, using the chart position to show merchants.

**When to hurry:** Don't rush. Nobody is racing for this model, and the window isn't measured in months. But if someone in your category already runs a "catalog + storefront" setup, check how many shops they've opened.

**What would mean you got it wrong:** after three months, you still can't sign 10 merchants willing to open a shop; or the shops are open but nearly all orders come from the merchants' own regulars, with almost no buyers arriving through the app. The first means merchants don't want the tool; the second means the consumer app is just a cost. vinellu is no different: if next year it still only publishes one number, "one shop does 300 orders a week," the model probably hasn't taken off.

[Android store page ↗](https://play.google.com/store/apps/details?id=com.vinellu.app)

**Research notes: competitor table, acquisition evidence, full research report**

Competitors

| Name | Where | Launched | Scale | How it differs from this one |
|---|---|---|---|---|
| Vivino | iOS | 2010 | Play 29.3M installs, Brazil Food & Drink Top Grossing #1 | Nearly identical features (wine-label scanning, community ratings, selling wine). Vivino is a global platform; vinellu gives small and mid-sized Brazilian wine merchants white-label stores, with the pitch: recommendations, no commissions. |
| Wine(br.com.wine.app) | Android | 2019 | 1.74M installs, #25 Brazil Food & Drink free chart | Runs its own wine e-commerce plus a subscription club. vinellu doesn't self-operate; it's a platform. |
| Evino | Android | 2025 (new bundle) | 2.39M installs | Own e-commerce, with no social or cellar features. |
| Oeni / Viniou / InVintory / CellarTracker / VinoCell | iOS | 2000s–2024 | Oeni 570k, Viniou 270k installs | Focuses on cellar inventory management and subscriptions. vinellu is free and leans social plus buying. |
| Minha Adega | Android | 2026 | Small. Public wine pages 2,800+ | Brazilian, barcode entry, charges above 10 bottles. vinellu has a much larger wine catalog (170k) and is free. |
| Wine ID / WineSnap / Sommelier AI | Android | 2024–2026 | Wine ID 98k installs, #2 Brazil Food & Drink top-grossing | Subscription AI wine-recognition tool. vinellu doesn't charge inside the app. |
| Merchants build their own Shopify / VTEX / Nuvemshop stores | Web | — | — | vinellu.shop has 81k ready-to-sell wines in its catalog and no monthly fee, so you can start by taking orders without collecting payment. |

Where users come from

- **Verified** **Google Ads (App install + Search + Demand Gen)** : the founder open-sourced avelino/mads (2026-10-01 built). Its examples are all Vinellu: an App campaign com.vinellu.app spending 50 BRL a day, and Search campaigns bidding on wine names. Submission 10-05 says "learn from the first live account" and includes live account data (the malbec phrase took 43% of search spend; generic-term CPC 1.00–1.20 BRL). 11-02 adds an iOS campaign. The Google Ads Transparency Center returns vinellu.com and a Brazilian advertiser, Thiago Avelino (13 ads), but the creative list didn't load.

- **Verified** **wine fair booth / sponsoring winery events** : the founder's blog spells out the booth pitch (40 seconds: install the app + save a bottle); 09-19 first wine fair, 200 people (founder's Instagram); Cortiça Vinhos wrote on Instagram that vinellu sponsored its fourth wine fair and urged people to download; the app has a fair schedule

- Inferred **Merchant referrals (B2B2C)** : vinellu.shop requires buyers to order with a Vinellu account, and orders feed into the app. Each new shop brings its customers in. Volume not verified.

- Inferred **SEO / LLM indexing / MCP** : vinellu.com publishes wine pages (/w/<wine>) for search engines and LLMs and runs an MCP server. MCP directories and ChatGPT plugin rankings list it. Results unknown.

- **Verified** **Store search optimization** : 10-10 renamed the Play listing to "adega para vinhos" to capture search terms (AppInsider).

- Inferred **Instagram / TikTok / X / Reddit** : @vinellu has an account, but little traffic. X has 0 posts. No TikTok or press coverage found, only one early r/TestFlight recruiting post.

## vinellu: adega para vinhos (com.vinellu.app) research report

> Channel: Google Play (Brazil) | Developer: Avelino (Thiago Avelino) | Play listed 2026-07-25, iOS 2026-06-17 (id 6751919708) | Research date 2026-11-06

### Bottom line

It didn't "explode." A technical founder couple in Brazil steadily bought 100–250 Android installs a day with **Google Ads app-install campaigns + wine fair street promotion / sponsoring merchant events** . Brazil's Play Food & Drink Top Free chart has a low bar (about ~1.7k installs a week gets #30), so it looks like it's climbing the charts. The app itself (Vivino-style label scanning + social cellar) has almost no differentiation. The real business is the **vinellu.shop white-label store SaaS for wine merchants** off-app (taking 5% / 7% per transaction). The app is the funnel that collects buyers and wine data for this B2B platform.

### 1. How to read the data

| Source | Metric |
|---|---|
| Our library googleplay.app_profile(2026-11-06) | 11,861 installs; 7-day +1,683; no ratings; charted only in Brazil |
| googleplay.chart_rank | Brazil FOOD_AND_DRINK Top Free: 10-29 #51 → 11-03 #59 → 11-06 #30 |
| googleplay.app_day_ext (AppstoreSpy backfill) | 08-20 cumulative 334; 09-03 1,845; 10-02 5,684; 10-04 7,446 (10-03–04 two days +1,762, the only big jump); 10-26 10,178; 11-06 11,861. Normally 60–250 a day, no exponential curve. |
| Same-chart comparison (googleplay.v_chart, Brazil Food & Drink Top Free 11-06) | #25 Wine (Brazil's largest wine e-commerce app) 7-day +4,625; #30 vinellu +1,683; #56 Evino +1,349. The chart has a low bar, so #30 doesn't mean many users. |
| iOS(iTunes lookup br) | 0 reviews, version 1.1.1 (10-24); no appstore chart history for it in our library. |
| Founder's self-report (avelino.run/vinellu-stack, 2026-10-31) | "173k wines, 9,000+ users; one shop's average order R$800, 300 orders a week" |

"9,000+ users" is less than the Play install count at the time (~10.7k), and iOS barely had any volume. Most installs came from Android, and not everyone who installed signed up. That's typical of paid acquisition.

### 2. Competitors

| Product | Where | Launched | Scale | How vinellu differs |
|---|---|---|---|---|
| Vivino | iOS / Android / web | 2010 | Play 29.3M installs, 246k ratings, **Top Grossing #1** in Brazil Food & Drink (googleplay library) | Also wine-label scanning, community ratings, and selling wine. Vivino is a global platform that sells its own or partner wine. vinellu gives small and mid-sized Brazilian wine merchants white-label stores and pitches "recommendations, no commissions." |
| Wine(br.com.wine.app) | Android / iOS | 2019 | 1.74M installs, #25 Brazil Food & Drink free chart | Runs its own wine e-commerce plus a subscription club. vinellu doesn't self-operate; it's a platform. |
| Evino | Android / iOS | 2025 new package | 2.39M installs | Own e-commerce |
| Oeni / Viniou / InVintory / CellarTracker / VinoCell | App | 2000s–2024 | Oeni 570k installs, Viniou 270k | Focuses on cellar inventory management with subscription fees. vinellu is free and leans social plus buying. |
| Minha Adega(minhaadegaonline.com) | Android / iOS | 2026 | Small. Public wine pages 2,800+ | Brazilian, barcode entry, charges above 10 bottles. vinellu has a much larger wine catalog (170k) and is free. |
| Wine ID / WineSnap / Sommelier AI and other AI wine-recognition tools | App | 2024– | Wine ID 98k installs, **Top Grossing #2** in Brazil Food & Drink | Subscription AI recognition tool. vinellu doesn't charge inside the app. |
| Plataforma do Vinho Brasileiro | App | 2026 | Not verified | An industry association's Brazilian wine info app, not social |
| Wine Advisor | App | Relatively early | Not verified | The "wine social network" that early Brazilian lists often recommended |
| Merchants build their own Shopify / VTEX / Nuvemshop stores | Web | — | — | vinellu.shop doesn't need its own catalog (81k sellable wines ready to use), 0 monthly fee, and you can collect orders first without taking payment |

Takeaway: in the consumer app category, Vivino dominates and AI wine-recognition tools are everywhere. vinellu's consumer features have nothing unique. Its somewhat different angle is the **B2B side** : white-label stores with full wine catalogs for small and mid-sized Brazilian merchants, wine clubs, and restaurants.

### 3. Where users came from (growth tactics)

1. **Google Ads (App install + Search + Demand Gen): confirmed.** The founder 2026-10-01 open-sourced [avelino/mads](https://github.com/avelino/mads) (1 stars), which uses an LLM to generate Google Ads accounts. Every example is Vinellu: `goal = "cadastros no app"`, 50 BRL a day, brand term "vinellu app baixar," and a wine-name search series "Vinellu - Rotulos" (landing pages vinellu.com/w/<wine>). Submission history: 10-02 adds an App promotion campaign (example `store = "google_play", id = "com.vinellu.app"`); 10-05 "learn from the first live account," which states that the "malbec" phrase match ate 43% of search spend, brand-group bids of 0.60 BRL got no impressions, and generic groups only got volume at 1.00–1.20 BRL. The doc also mentions a Demand Gen campaign that ran idle for 15 days, and that the Search campaign had no conversion tracking while the App campaign counted installs. 11-02 adds "multi app/store," which means a separate iOS App campaign. The timing lines up with the only big +1,762 jump, from 10-03 to 04 (correlation, not proof). The Google Ads Transparency Center returns the vinellu.com domain and a Brazilian advertiser account named "Thiago Avelino" (13 ads), but the creative list API came back empty, so the specific creatives couldn't be pulled.

2. **Wine fair street promotion and sponsoring merchant events: confirmed.** The founder's blog (avelino.run/start-a-company-again) gives the booth script: each promoter gets 40 seconds, with the goal of "leaving with the app installed and a bottle saved." CEO Samara also pitches the shop to merchants, importers, wine clubs, and restaurants. 2026-09-19 first wine fair; the founder's Instagram says 200 people came. The merchant Cortiça Vinhos wrote on Instagram that vinellu is a **sponsor** of its "IV Feira de Vinhos," and before the event customers were asked to download the app to view the wine list. The app also has a fair schedule and guide feature (Play update note: "event itinerary"). At a few hundred attendees per event, this doesn't explain tens of thousands of installs.

3. **Merchant referrals (B2B2C): inferred.** shop rules require buyers to order with a Vinellu account ("Não existe pedido anônimo"), and store orders also feed into the app. Each new shop brings its customers into the app. How much this contributes is unverified.

4. **SEO / LLM indexing / MCP: in place, effect unknown.** vinellu.com publishes its wine catalog "for search engines and LLMs" and runs an MCP server (third-party MCP directories and ChatGPT plugin rankings list it).

5. **Instagram content: weak.** The @vinellu account exists, and the founders' personal accounts have a few hundred followers each. No discussion found on X (180 posts in the last 0 days), TikTok, Reddit (only one early r/TestFlight recruiting post), or in the press.

6. **Store optimization:** 10-10 changed the Play name from "sua adega social" to "adega para vinhos" (AppInsider timeline), targeting search terms like "adega" and "vinho."

### 4. Why it took off

- **Money and people:** Thiago Avelino is CTO of Buser and a serial entrepreneur (sold the adult site samba to PornHub 2016 years ago; 6.7k GitHub followers). He can fund ongoing paid acquisition himself. Engineering-wise, one person built the app, the site, the shop, and 40 AI edge functions.

- **High-ticket category:** the average wine order in Brazil is R$800. A 5% commission is about R$40 per order, far above the ~1 BRL click cost, so paid acquisition pencils out. The C-side app is free and doesn't depend on subscriptions.

- **Low chart bar:** competitors on Brazil's Food & Drink Top Free chart are mostly delivery and restaurant apps. #30 needs less than 2k installs a week, which creates an impression of a breakout.

- **Cold start with public data:** the library was seeded from a public dataset (118k wines), then filled and deduplicated with an LLM. It now has 173k wines. Merchants don't have to enter catalogs themselves, which is the precondition for shop sales.

### 5. Differentiation

- The consumer pitch is "recommendations from your taste and friends, not paid placement" and "no jargon." It also has restaurant wine list Deal Score, drinking windows (Apogeu), and price comparison. Vivino has most of these, so none of them explain why vinellu got traction.

- What's actually different is the **business structure** : the app charges nothing, and when a user taps "buy" they're sent to a partner wine shop at vinellu.shop. The shop offers 81k ready-to-sell catalog items, zero monthly fee, and a free "we only take orders, not payments" model (0%), up to online payments (5%) and a subscription club (7%), with custom domains. In short, it's "Shopify for wine, with a shared product library and a built-in buyer app." That's the business model, but right now the installs come from paid acquisition and field promotion, not organic growth from the model itself.

### 6. How many people have seen it

- Revenue is **not publicly disclosed** . The only operating figure is one line in the founder's English blog: "one store does 300 orders a week at R$800 average ticket" (published 10-31). No media coverage, no X discussion, and our Meta / Google ad libraries don't track it. It's in the "few people know about it yet" category; the only distribution channel is the founder's personal blog and open-source repo within developer circles.

- Copycats: none found.

### 7. Takeaways

- **"Free consumer tool app + white-label store SaaS for high-ticket niche categories"** : the app builds the user base and category data (a wine label library), and the store takes a cut of each transaction. The product library is shared across all stores, so small merchants go live at zero cost. The same model works for craft beer, coffee beans, cigars, spirits, tea, or perfume decanting.

- **Lower the merchant barrier with the 0% "orders only" model** , then turn on payments and charge 5–7% once there's volume.

- **Wine-fair field promotion has one KPI** : get the app installed and one bottle saved.

- **Build chart presence in low-cost countries with a small app-ad budget** (on the order of R$ 50 a day), then show B2B partners the install numbers.

- **Publish wine pages for SEO / LLM indexing, plus search ads targeting wine names directly** (Malbec, etc.).

### 8. Uncertain

- Actual Google Ads spend and CPI are unknown; the transparency center data didn't load; there's no direct evidence for what caused the big jump between 10-03 and 04, whether an ad launch or a campaign.

- Where the ~100 daily installs came from in August (before mads): manual early ad buys or referrals from partner shops, unverified.

- "300 orders / week, R$800 average ticket" is one store's number. Total platform GMV, how many stores are open, and commission revenue are all unknown.

- The "9,000+ users" basis (registered users or installs) is unclear; there's no rating, so retention can't be judged.

### Sources

- Our database: googleplay (app_profile, app_day_ext, chart_rank, v_chart, 2026-11-06 queries); appstore (no records); googleads / metaads (not tracked)

- [play.google.com/store/apps/details?id=com.vinellu.app](https://play.google.com/store/apps/details?id=com.vinellu.app) ;[itunes.apple.com/lookup?id=6751919708&country=br](https://itunes.apple.com/lookup?id=6751919708&country=br)

- [avelino.run/vinellu-stack/](https://avelino.run/vinellu-stack/)(2026-10-31);[avelino.run/start-a-company-again/](https://avelino.run/start-a-company-again/)(2026-10-04)

- [github.com/avelino/mads](https://github.com/avelino/mads) (README, docs/guides/optimize.md, image-campaigns.md, commits c683e61 / 7575712 / f5ab8f8)

- [vinellu.com](https://vinellu.com) ;[vinellu.shop](https://vinellu.shop)

- Instagram: [www.instagram.com/p/DdhwqkCCXIL/](https://www.instagram.com/p/DdhwqkCCXIL/) (founder, first wine fair with 200 attendees); [www.instagram.com/reel/De1fZ6YhJey/](https://www.instagram.com/reel/De1fZ6YhJey/) and [www.instagram.com/reel/Ddcq_xOtwcr/](https://www.instagram.com/reel/Ddcq_xOtwcr/) (Cortiça Vinhos sponsorship / download call-to-action)

- [appinsider.io/apps/vinellu-6751919708](https://appinsider.io/apps/vinellu-6751919708) (renamed, 10k-timeline)

- [minhaadegaonline.com/blog/app-para-catalogar-vinhos](https://minhaadegaonline.com/blog/app-para-catalogar-vinhos) (Brazilian wine app comparison, pricing)

- Google Ads Transparency Center SearchSuggestions: "vinellu" → domain vinellu.com; "Thiago Avelino" → AR15740024837315231745 (BR, 13 entries)

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.