# "Two moons form a full moon": an 2023-year-old TikTok meme that a Vietnamese studio turned into the third app in the same category

> Source: https://stringers.io/en/apps/play_com.vionyx.moonphase.couple.html (Stringers / 什么值得做, generated 2026-11-08)
> Stringers answers one question every day: what small product can one or two people build in a few months and actually make money from. Numbers come from 15 databases we collect daily, each with source and date.
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> A TikTok meme that blew up in 2023 is still being searched in stores, and the original has already proven acquisition pays back. A studio re-listed it under another account, ran small-budget ads across several countries, and installs jump in waves.

[Mobile App](https://stringers.io/en/apps/index.md) · Android · written 11-6

MoonPhase: Couple & Soulmate · VIONYX TECHNOLOGY JOINT STOCK COMPANY

# "Two moons form a full moon": an 2023-year-old TikTok meme that a Vietnamese studio turned into the third app in the same category

**What it is** : enter two people's birthdays, see whether the moons from the night each was born can form a full moon together, get a compatibility score, then generate animated wallpapers you can post to TikTok. It makes money from ads.

**Why it took off** : a TikTok meme that went viral 2023 years ago still gets searched in app stores. The original already proved paid acquisition can pay back; the studio copied it under a new account, launched it, and ran small-budget campaigns across multiple countries, so installs climbed in waves.

**C** **How you could ride it** : don't compete with studios on Android paid acquisition. What's worth testing is selling the meme as a gift: custom couple posters or wallpapers showing the two birthdays' moon phases, timed for Christmas and Valentine's Day on Etsy and TikTok.

Grade C: the app itself is a copy of a copy. The original had 1.5M installs, and the same studio already has two accounts. It wins on batch output and the gap in acquisition spend, which an individual can't match. What's worth learning is the playbook "old meme → store keywords → minimal app → ad monetization." The gift angle has a small opening, but it's unvalidated. Hardly anyone knows about it yet

Data (updated daily) · first launch 2026-10-11 · 11-04 installs 50,459

Android · Total installs worldwide

Data 2026-10-29 → 2026-11-04 (7 days, 7 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.

MoonPhase: Couple & Soulmate has been live for under four weeks and already has 59k installs on Google Play, zero ratings, and no in-app purchases. It isn't some indie developer's inspiration. A Vietnamese studio is copying a category that already works, and this is its second account in that category. Below: where the meme came from, how the 50k installs happened, how the money is made, and whether there's still room for you.

### A 43M-view video

2023 Oct 20, TikTok user @kathryngallagher posted a 9-second video: two moons on screen, one the moon phase from her birthday night and one from her boyfriend's birthday night, slowly sliding together to form a full moon. The caption read "was not expecting that 🥹🥹🥹," with a follow-up: "Recorded the night Josh asked me to be his girlfriend." To date the video has about 43.6M views and 2.04M likes (TikTok, 11-06).

This is the "moon phase soulmates" idea: look up the moon phases from two people's birth nights; if one is a crescent and the other is a gibbous, together they make a full moon, meaning they're "meant to be." In 2023, 2 March, it first took off on TikTok through CapCut templates. Mashable, Teen Vogue, Today, and Space.com all wrote about it, and the Space.com piece was a debunking. The same year also saw a 27.8M-view video (@alexandriaoldham92,10-23) and a 9.4M-view Filipino mom video ("My husband and I have been married for 12 years, tried it out, and it's really kind of amazing").

Three years later, people are still searching for the meme on Google Play. 2026 Oct 11, MoonPhase: Couple & Soulmate launched, and the first line of its store description reads "the viral Moon Phase Soulmate test."

### What it does

It does what the video did: enter your and your partner's birthdays, watch the two moons "slide together" to see if they form a full moon, get a "Love & Romance Score," read a relationship interpretation, then generate an animation and lock-screen wallpaper of the two moons merged, "one-tap share, formatted for TikTok, Instagram Reels, and Stories" (Play store page, 11-06). It also packs in daily moon-phase horoscopes, relationship anniversary counters, and "couple ranking mini-games."

A web calculator can do the same thing. Free little sites like moonsoulmate.com and phasesmoon.com have existed for 2023 years. The only things the app adds are animations and wallpapers.

### How the 50k installs happened: installs in waves

| Date | Total installs | What happened these past few days |
|---|---|---|
| 10-22 | About 2,200 | Days since launch: 11 (third-party estimate) |
| 10-27 | About 9,900 | A thousand or two a day |
| 10-29 | 9,893 | Barely moved for two days |
| 10-31 | 18,910 | +9,000 in two days |
| 11-02 | 50,459 | +31.5k over two days |
| 11-05 | 58,781 | +8,300 over three days, then a drop-off |

Google Play install counts, 10-29 to 11-05.

Apps that grow on word of mouth usually climb smoothly, or spike once when a video takes off. This curve goes flat, surges for two days, then flattens again, which looks more like ad budgets switching on and off (inference). It never charted on any country's overall or grossing charts. It only appeared on India's Entertainment free chart at #115–197 and the UAE's Entertainment free chart at #157–195 (10-29 to 11-04). Spreading small budgets across many countries usually looks like this (inference).

I didn't find the app's own ads in the Meta or Google ad libraries, so I don't know where it ran or how much it spent. There were no TikTok videos promoting it in the last 30 days, and no one discussed it on X. The remaining installs come from store search: the title stacks MoonPhase, Couple, and Soulmate, and the description says "viral" and "TikTok," aiming at people who saw the old meme and went looking for it in the store.

### Who makes it: a studio with 17 apps

The developer account is VIONYX TECHNOLOGY JOINT STOCK COMPANY, Vietnam. The website vionyx.co calls itself a "Missouri-registered mobile product studio" and lists "17 LIVE APPS": short drama DramaReels, bookkeeping MoneyFlow, tarot Tarovia, horoscope Zodira, AI chat, VPN… (11-06 read). Apps with package names starting with com.vionyx are under the developer accounts of at least 5 Vietnamese companies, and a single category often has several: 4+ short drama apps, 4+ bookkeeping apps, 2 moon-phase test apps.

How the moon-phase test was built, step by step:

1. **The original** : MoonPhase Match: Couple Test, made by another Vietnamese company, VINH PHUC HIGH TECH. Launched 2026-06-15; by 11-06 it had 1.51M installs, 693 ratings, and an average of 2.6. In the UAE, Saudi Arabia, Singapore, and India Entertainment charts it reached the top 40. From 11-01 to 11-06, five days added about 90k more installs.

2. **Vionyx's first account** : Moonly Match: Love Test, under the VIGLAFICO JSC account. Launched 9-23; by 11-05 it had 256k installs.

3. **Vionyx's second account** : this app, launched 10-11. The store's "What's new" section has a line "Try fun couple tests and ranking games," and the original's description has a section called "COUPLE RANKING GAMES."

Whether the original has any connection to Vionyx is unknown; both package names and websites are different (unverified).

### Where the money comes from

Ads only. The store page says it contains ads with no in-app purchases, and the version number has been 1.0.1 since launch. Vionyx's sister apps run on Meta with generic-named pages like "App 3," "Best Free App," and "Daily Useful Tools," each with dozens of live ads (Meta ad library, 11-06). This company's paid acquisition workflow is already in place.

This business makes its money on the spread: if the cost to acquire an install is lower than the ad money this user will see, you profit. The original 1.5M installs only produced 693 ratings averaging 2.6, which means users play once and leave, and nobody cares about the experience. For the studio that isn't a problem, since it never planned to keep them. How big the spread really is, outsiders can't see.

### Who it's competing with

| Product | Platform | Scale | Compared with alternatives |
|---|---|---|---|
| MoonPhase Match: Couple Test | Android | 1.51M installs, avg rating 2.6 | the category original, also bought with paid acquisition |
| Moonly Match: Love Test | Android | 256k | same studio, another account |
| Love Test: Soulmate Match | Android | 24k, listed 10-09 | same copycat wave |
| Love Test - Compatibility Test | Android | 9.87M, listed 2023 years ago | old-school love test, no moon phases |
| Moonly, My Moon Phase and other moon-phase calendars | Android | 2.7M–4.3M each | moon-phase tool, no pairing feature, but it holds the phrase "moon phase" |
| Soulmate Compatibility, MoonQ, Star Date | iOS | US rating 29 / 0 | this mechanic never took off on iOS |
| moonsoulmate.com and other web pages | Web | SEO mini-sites | Free, with the same features |
| TikTok / CapCut moon-phase templates | built-in to platform | where the meme started | zero friction, no download needed |

Google Play installs and ratings, 11-05 to 11-06; iOS shows the App Store US rating count.

This category is already crowded on Android, and the ones competing are studios that buy traffic and ship builds in bulk.

### What gap is left

There's a Nov 3 TikTok with only 60 views that's worth a look: Etsy seller @lqyu_773 (QingCozyPrints) turned the real moon phase from two people's birthday night into a gold-and-silver couple print that forms a full moon, plus two phone wallpapers, sold as digital downloads for $9.99, tagged #anniversarygift #giftsforhim.

The app uses the meme as a one-time curiosity hit: watch an ad and leave. This Etsy shop uses it as an anniversary gift and charges $9.99 once. I don't know its revenue, but the money path is completely different: it doesn't compete with Vionyx on acquisition cost, it competes on design and gift season. How big this gap is, I haven't verified (inference).

iOS is another empty spot: the most any similar app has in the US store is 29 ratings. That emptiness might also mean Apple users aren't downloading it much. Unverified.

### If it were you

**Verdict** : building an Android app to chase this is not worth it. It's a studio assembly line, and you can't beat their build speed, account network, or acquisition costs. Learn from their playbook, and try the half they haven't done: selling the meme as a gift.

**Who it suits** : people who make good-looking graphics and know Etsy or Shopify and want to sell small digital gift products; or small teams already running a "TikTok meme → store keywords → minimal app → ad monetization" pipeline with ad accounts ready, who can treat it as a category test without expecting to beat the original.

**Who it doesn't suit** : anyone hoping to win on product quality (users play once, so nobody cares how good it is); anyone who hasn't run ads and is counting on organic store traffic; anyone who wants subscriptions (the original got 1.5M installs and only 693 ratings, with nothing worth renewing).

**How to build it** : the gift route is a birthday moon-phase generator on a web page or Etsy: enter two birthdays, output a couple moon-phase poster where name, date and font can be changed. Digital version $5–15, with a printed version as an upsell. The app route needs just a calculator page and a share card exported in vertical video format. Ship it, plug in an ad aggregator, and it can be done within a week.

**How to get users** : on the gift route, post finished videos on TikTok and Pinterest along the lines of "our two moons made a full moon," riding older tags like #moonphasetrend. Etsy search terms could be "moon phase couple print" and "anniversary gift" (inference). The app route depends entirely on paid acquisition. Run Google App Campaigns with small budgets across many countries, starting with the Middle East, India and Southeast Asia where the original charted.

**Launch deadline** : for the gift route, go live by mid-December to catch Christmas and the 2027 Valentine's Day. If you miss Valentine's, the next gift seasons are Mother's Day and anniversaries in general, but Valentine's is the biggest.

**Signs you've misread it** : (1) installs of the original MoonPhase Match clearly stop growing before December and the two Vionyx accounts stop updating, meaning the acquisition spread is gone and the app route is closed; (2) searching "moon phase couple" on Etsy already turns up dozens of identical products priced under $3: the gift gap is filled too; (3) conversely, if another wave of moon-phase videos hits millions of views on TikTok, the original and its copycats will spike together, and entry costs will be low for a while.

A closing note for anyone building products: when a meme is three years old and people are still searching for it in app stores, someone will build apps specifically to catch that traffic, and they'll build several accounts of them. When you see an app that "suddenly took off," first look at what else the developer has, how big the original in the category is, and then decide whether it's an opportunity.

[Android store page ↗](https://play.google.com/store/apps/details?id=com.vionyx.moonphase.couple)

**Research notes: competitor table, acquisition evidence, full research report**

Competitors

| Name | Where | Launched | Scale | How it differs from this one |
|---|---|---|---|---|
| MoonPhase Match: Couple Test(VINH PHUC HIGH TECH JSC) | Android | 2026-06-15 | 1.51M installs, +7k over 132 days, 693 ratings, avg 2.6 | The category original, also bought with paid acquisition. This one copies its features and copy (even the ranking games). |
| Moonly Match: Love Test (Vionyx's account VIGLAFICO) | Android | 2026-09-23 | 256k installs, 7 days +110k | The same product on another account from the same company. This app is the second one. |
| Love Test - Compatibility Test(GeniusTools Labs) | Android | 2023-06-29 | 9.87M installs | Old-school love test with no moon-phase hook |
| Moonly / My Moon Phase / Moon Phase Calendar | Android | 2016-2021 | 2.7M–4.3M installs each | Moon-phase calendar tool, no couple matching |
| Soulmate Compatibility MoonQ / Star Date: Moon Compatibility | iOS | 2026-05 / 2026-01 | US rating 29 / 0 | Same mechanic on iOS that never took off |
| Web calculators at moonsoulmate.com, phasesmoon.com and similar | Web | From ¥2023 | SEO mini-sites | Free, same features, no animated wallpapers or sharing |
| TikTok moon-phase effects / CapCut templates | Big-company features | 2023-02 | Covered by Teen Vogue, Mashable, Today, Space.com | Where the mechanic came from. Zero friction. The app captures the search traffic it sends. |

Where users come from

- **Confirmed** **account network / bulk builds** : com.vionyx.* packages sit under at least 5 Vietnamese company developer accounts; vionyx.co claims 17 apps live; several in the same category (short drama, expense tracking, moon-phase tests)

- Inference **paid acquisition (Meta / Google)** : the metaads library shows sister apps from the same studio running dozens of ads under generic publisher names (App 3, Best Free App, Daily Useful Tools); no creatives found for this app, but the install curve is stepped and there's no organic chart position

- Inference **store keyword squatting** : title and description are stuffed with MoonPhase / Couple / Soulmate / viral TikTok test, capturing search traffic driven by the TikTok meme

- Inference **TikTok / X content** : TikHub found no content promoting this app in the last 30 days, and neither did x-radar

## MoonPhase: Couple & Soulmate (com.vionyx.moonphase.couple) research report

> Channel: Google Play · Developer account VIONYX TECHNOLOGY JOINT STOCK COMPANY (Vietnam) · Store launch 2026-10-11 · Category Entertainment · Research date 2026-11-06

### Bottom line

This is not a product that grew on its own. It is the **second clone** by Vietnamese bulk-publishing studio **Vionyx** of a proven category: the "moon-phase soulmate test" (an old TikTok meme since 2023). The original in the category is MoonPhase Match: Couple Test by VINH PHUC HIGH TECH (1.5M installs). Vionyx first launched Moonly Match: Love Test under another account (256k installs), then this one under its main account. The 50k installs came from paid acquisition plus search keyword squatting. Pure ad monetization, no IAP, no ratings.

### 1. Data (our googleplay library, from 2026-10-29; early-stage figures estimated with AppstoreSpy)

| Date | Total installs | Notes |
|---|---|---|
| 10-22 | 2,230 | AppstoreSpy estimate, roughly 2,100 per day |
| 10-27 | 9,886 | 1,200–1,900 installs per day |
| 10-29 | 9,893 | Nearly flat (about 4 per day) |
| 10-31 | 18,910 | +9,017 in two days |
| 11-02 | 50,459 | +31,549 in two days (about 15.8k per day on average, one concentrated push) |
| 11-05 | 58,781 | +8,322 in three days (about 2,800 per day, falling off) |

- 7 days of new installs 40,566 (data gaps); growth comes in **stepped waves** : a quiet period, two days of sharp rises, then decline. That pattern matches paid budgets being turned on and off. Organic word of mouth usually rises smoothly, or spikes once around a single video.

- Charts: only charted in India's Entertainment Top Free at #115–197 and the UAE's Entertainment Top Free at #157–195 (chart_rank, 10-29 to 11-04); never made an overall or Top Grossing chart.

- Monetization: app_snap shows `ad_supported=True` and `offers_iap=False`, version unchanged at 1.0.1; no ratings (ratings empty).

- The store page's "What's new" says "Try fun couple tests and ranking games," nearly word for word from the original MoonPhase Match description's "COUPLE RANKING GAMES" (Play store page, read on 2026-11-06).

### 2. Competitors (checked first)

| Product | Where | Launched | Scale | How it differs |
|---|---|---|---|---|
| MoonPhase Match: Couple Test (com.auracam.love.vibe.test, VINH PHUC HIGH TECH JSC, Vietnam) | Android | 2026-06-15 | 1.51M installs, +7k over 132 days, 693 ratings, avg 2.6; ranked #20–39 in Entertainment charts in UAE, Saudi Arabia, Singapore and India | The original in this category, also driven by paid acquisition: installs grew from 07-26 to 2,346 to 1.5M, with daily spikes of 1–100k (estimated by AppstoreSpy). This product is a copy of it. |
| Moonly Match: Love Test (com.vionyx.moonly.match.love.test, account VIGLAFICO JSC) | Android | 2026-09-23 | 256k installs, 7 days +110k | **The same studio as Vionyx** (package prefix com.vionyx, listed on the vionyx.co site), a copy of the same app on a different developer account. This is its second account. |
| Love Test: Soulmate Match(UNIQUE RIDES INC) | Android | 2026-10-09 | 24k | Name-based love tests, same copycat wave |
| Love Test - Compatibility Test(GeniusTools Labs) | Android | 2023-06-29 | 9.87M, 7 days +110k | An old "love test" entertainment app, no moon-phase gimmick |
| Moonly / My Moon Phase / Moon Phase Calendar and others | Android | 2016–2021 | 2.7M–4.3M each | Moon-phase calendar tool, no couple matching |
| Amora, Nova Match, AstroLuna (soulmate portraits) | Android | 2025–2026 | 38k–4.7M | Same "soulmate" entertainment niche, but the mechanic is portraits, not moon phases |
| Soulmate Compatibility MoonQ (Magic Unicorn), Star Date: Moon Compatibility | iOS | 2026-05 / 2026-01 | US rating 29 / 0 | Nobody has really made this mechanic take off on iOS |
| moonsoulmate.com, phasesmoon.com/birthdaymoon, jobcannon, moonagetoday and more | Web | From ¥2023 | SEO mini-sites | The free web calculator does the same thing; the app's extras are animations and wallpaper sharing |
| TikTok "Moon Phase" effect / CapCut template | Big-company features | Took off 2023-02 | Covered by Teen Vogue, Mashable, Today, Space.com | The origin of this mechanic, zero barrier to entry |

**Verdict: lots of competitors, and this one is a copy of a copy.** The trend already went viral on TikTok 2023 years ago (Mashable "How to do the moon phase TikTok trend"; Teen Vogue "What is a Moon Phase Soulmate?"; Space.com debunk).

### 3. Growth tactics

- **Bulk-publishing studio + multiple developer accounts** : vionyx.co calls itself "Vionyx Technologies LLC, Missouri-registered mobile product studio", and its site lists "17 LIVE APPS": DramaReels, MoneyFlow, Moonly Match, Tarovia, Zodira, Veya AI Chat, SecureVPN and others. In the Google Play library, com.vionyx.* packages are spread across at least 5 Vietnamese company accounts: VIONYX TECHNOLOGY JSC, VIGLAFICO JSC, CONG TY TNHH KNP VIET NAM, PHUC KHANG MATERIAL TRADING, VINAINCON CONSULTANT. Several apps per category (4+ short-drama apps, 4+ budgeting apps, 2 moon-phase test apps) is a classic small-account matrix, used to spread volume and reduce ban risk. (Confirmed)

- **Paid acquisition** : In the metaads library, Vionyx's sister apps are running heavy Meta campaigns using generic names like "App 3", "Best Free App", "Daily Useful Tools", "DramaBinge" (MoneyFlow 75 ads, DramaBinge 39 ads, Moni 44 ads, dozens each still running). But **no creatives for this app show up in either the Meta or Google ad libraries** (the libraries only track listed advertisers, so absence isn't proof). The install curve is stepwise, and it doesn't appear on the overall chart, only at the tail of category charts in India and the UAE. That looks more like small-budget multi-country spend via Google App Campaigns. (Inferred, not directly confirmed)

- **Store search squatting** : the name stuffs in "MoonPhase / Couple / Soulmate", and the description repeats "viral Moon Phase Soulmate test" and "TikTok, Instagram Reels", aiming at search traffic from the TikTok meme. (Inferred)

- **TikTok content** : a TikHub search for "moon phase soulmate" shows that most videos from the last 30 days are general astrology creators talking about it (e.g. @joanajamshidi's video with 10-14k views, 38). None promote this app. X has no relevant discussion in the last 30 days either (x-radar: 0 posts). (Nothing found)

### 4. Why it took off

1. **The category has been validated** : the original MoonPhase Match reached 1.5M installs in 4 months and was still climbing 130k a day 7 days ago. That suggests paid installs in the Middle East, India, and Southeast Asia can break even. Vionyx is copying a proven playbook, so the risk is low.

2. **Studio assembly line** : the same studio already got Moonly Match to 256k installs using the VIGLAFICO account. This app is a second-account copy, and listing, reskinning, and running ads are all off-the-shelf steps.

3. **The demand base is an old TikTok meme** : "two birthday moon phases form a full moon = soulmates." Major outlets wrote about it 2023 years ago, it keeps getting dug up, and people keep searching for it in stores.

4. **Ad-funded monetization** : no IAP, so revenue comes entirely from ads. The rating is 0, the original averages 2.6, and 693 ratings for 1.5M installs point to weak retention and satisfaction. The business runs on the gap between cost per install and ad revenue per user.

### 5. Differentiation

Functionally there is almost no difference: enter two birthdays, get two moon-phase images, a compatibility score, and a shareable wallpaper or video. The original and the web calculators all do this. The store copy is more blunt than the original about "Soulmate / TikTok viral," and adds filler features like "couple anniversary countdown" and "daily moon-phase horoscope." **Differentiation isn't why it works** ; the studio's copy-and-paste capability and ad spend are.

### 6. How visible it is

- Revenue isn't public. X has no discussion of it, and no media outlet has written about this app (the coverage is about the 2023-year-old TikTok trend itself).

- But the category is **already crowded** : the original at 1.5M, another app from the same studio at 256k, and a batch of "Love Test / Soulmate" copycats launched between 2026-09 and October. This app is one more of them.

### 7. Takeaways

- Work backward from an old TikTok meme or filter to a store search term, then catch that traffic with a minimal app (one calculation plus one share card), monetize with ads, and pay back Google acquisition costs.

- Once you find a category someone else has proven, run several apps at once across multiple developer accounts. This spreads out ban and review risk and claims more search slots. The playbook depends on cheap app production and ad-buying experience.

- The share feature outputs vertical images and video formatted for TikTok and Reels, so users can easily re-share them (effectiveness not verified).

### 8. Still unclear

- Which channels this app runs on and how much it spends (no creatives for it in the ad libraries).

- Whether ad revenue covers acquisition cost, and how much retention it gets.

- Whether the original VINH PHUC and Vionyx are related (both Vietnamese companies, different package prefixes and websites; not verified).

- Whether Vionyx has an iOS version of this app (not found in the appstore library).

### Sources

- googleplay library: app / app_profile / app_snap / app_day_ext / chart_rank (2026-10-29 through 11-06)

- metaads library: app_link / ad (2026-11-06 queries); googleads library: adv_app (0 rows)

- Play Store pages: play.google.com/store/apps/details?id=com.vionyx.moonphase.couple; id=com.auracam.love.vibe.test

- [vionyx.co/](https://vionyx.co/) (read 2026-11-06)

- [mashable.com/article/moon-phase-tiktok-trend](https://mashable.com/article/moon-phase-tiktok-trend) ;[www.teenvogue.com/story/viral-tiktok-moon-phase-filter](https://www.teenvogue.com/story/viral-tiktok-moon-phase-filter) ;[www.space.com/moon-phase-find-soulmate-tiktok](https://www.space.com/moon-phase-find-soulmate-tiktok) ;[www.today.com/life/astrology/tiktok-moon-phase-compatibility…](https://www.today.com/life/astrology/tiktok-moon-phase-compatibility-trend-astrology-rcna73737)

- Web calculators: [moonsoulmate.com/](https://moonsoulmate.com/); [phasesmoon.com/birthdaymoon.html](https://phasesmoon.com/birthdaymoon.html)

- TikHub search "moon phase soulmate" (last 30 days); x-radar search (last 30 days, 0 posts); appstore library, US store

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.