$46k installs, gone in three days: Yumeli is a shell tossed out by a video-chat factory
What it is A paid video chat app with 18+ downloads and 1v1 pricing: male users buy coins, then text, video-chat, and send gifts to hosts.
Why it spiked It never really took off: a behind-the-scenes going-global social factory listed it under an old Indonesian account, bought traffic in India for three days to push it onto the charts, then stopped when it couldn't see a payback.
DHow you could follow Not recommended. Companies that already have streamer supply and a paid acquisition team can take the pace from it: one shared backend behind several shells, each tested and cut loose on its own. Small teams can at most borrow the trick of climbing the Top Free chart in a small-country store to get exposure.
- Data (updated daily) · first launch 2026-10-22 · 11-04 installs 46,210
Android · Total installs worldwide Data 2026-10-30 → 2026-11-04 (6 days, 6 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.
Yumeli is a 18+ video chat app listed on Google Play in Oct 22. Within a few weeks it climbed to #20 on India's social free chart, collected 46k installs, and then stopped growing almost overnight. It has nothing new about it: it sits under an Indonesian account that used to publish a prayer app, and shares a privacy policy with more than twenty reskinned apps from the same behind-the-scenes supplier. This piece explains how it came about, why it stopped, and whether there's anything you can do with it. The answer is basically no.
A prayer-app account that ended up with a 18+ video chat app
Open Yumeli's store page (Google Play, India store, 11-06) and the developer is "Berkah Selalu Apps," which in Indonesian means "always blessed." The developer info names a person called subur, with an address in a village in Jombang Regency, East Java, and a support email of [email protected], which translates to "collection of hadith and proverbs."
Click "More by" and the same account lists religious utility apps like "Adab Anak Kepada Orang Tua" (a child's manners toward parents) and "Bacaan Takbiran Idul Fitri" (Eid al-Fitr takbir recitations). The package names are absurdly long and end with lawfirmmesothelioma and forexonlinetrading, i.e., "lawyer mesothelioma" and "forex online trading." Stuffing high-CPC ad keywords into package names is an old trick from the early days of AdMob ad rates.
Right among those prayer apps, four video chat apps appeared in late October: Pexuni (10-19), Yumeli (10-22), Oqira, and Neyaa (11-04, still being updated). All four have the same description with the name swapped, all are labeled 18+, and all sell in-app purchases at $1.99 to $99.99. Yumeli's full description is three sentences, roughly: "Chat is for typing, video calls are for face-to-face, each feature has its own use, thanks for choosing Yumeli."
A newly listed app whose version number starts at 2.5.0, and by Oct 30 it had been updated to 2.5.3. The code was carried over directly from an older product.
The numbers: three days of climbing, then shut off
| Date | Cumulative global installs | Third-party daily install estimate | India Free Social Chart |
|---|---|---|---|
| 10-30 | 0 | – | #44 |
| 10-31 | 13 | – | #20 |
| 11-01 | 13 | About 20k | #25 |
| 11-02 | 46,210 | About 20k | #44 |
| 11-03 | 46,210 | About 5,600 | #80 |
| 11-04 | 46,210 | About 1 | #152 |
| 11-06 | 46,217 | About 5 | Not charted |
Cumulative installs come from Google Play; the daily increase is an AppstoreSpy estimate. Play's counts lag, so by Oct 31 it was already ranked #20 while the count still showed 13, and it was only updated in one jump on Nov 2. The real installs likely fell between 10-30 and 11-02.
After that it added only a few a day, and its rank slid out of the chart from 20. A classic paid-acquisition curve: turn the ads on, turn them off, and no organic tail is left behind.
Third-party chart platforms also show it hit #2 on Turkey's new free social chart, #3 in Austria, #55 on Saudi Arabia's new free chart, and a Denmark new free chart (unverified). The bar on these small-country "new free" charts is low, a few hundred installs can be enough, and it's a common way to buy store exposure cheaply.
商店页 11-06 显示 3.5 星、32 条评价。4.6 万安装只留下 32 条评价,留下来的人很少。
Where users came from: bought (inferred)
It's almost impossible to find online. Searching "Yumeli live video chat" only turns up app indexing sites and APK download sites; there are no related videos on TikTok; X has zero mentions in 30 days; no creators, no press, no communities. An app that reached #20 on India's social chart leaves no trace on social platforms, which leaves one explanation: the installs were bought. I found no direct evidence whether it was Google or Meta, but India's 1v1 video chat space runs mainly on those two.
Where the money comes from: male users buy coins and video-chat with hosts
This is the standard 1v1 paid video chat model: male users buy coins and video-call hosts (usually female hosts signed to agencies) and send gifts. Yumeli's privacy policy spells this out: users can fill in "sexual interests" in their profile, the system records "gifts you receive," and if you win an event prize it collects "financial information to reward you." Gifts mean host revenue share.
The money concentrates on a small group of male users willing to pay, and paid acquisition costs get recovered from their long-term spending. Whether Yumeli itself broke even isn't visible from outside: it never charted on any top list, and there's no public revenue data. Given it stopped spending after three days, it most likely didn't break even (inference).
It's really just one package in an assembly line
Yumeli's privacy policy URL is service.pexunii.com/yumeli/agreement/privacy.html, and Pexuni uses the same domain. Searching Google Play for the path pattern "service.<domain>/<app name>/agreement/privacy.html" turns up more than twenty apps on the same template, published under individual accounts with Bangladeshi, Indonesian and Pakistani names. Developer names range from "Islamic Bayanat" to "Logolab - Logo Maker":
| App | Launched | Global installs (Google Play, 11-06) |
|---|---|---|
| LaceLink - Chat & Video Calls | 2026-01 | 930k |
| Faby Star - Voice Chat Party | 2025-08 | 660k |
| Junko - Voice Chat Room | 2024-10 | 500k, Saudi Top Grossing #36 |
| ZaffaLive - Voice Chat Room | 2025-12 | 430k, Saudi Top Grossing #17 |
| Vazuno - Video Calls&Chat | 2026-10-09 | 199k, +7k in the last 76 days |
| Yumeli - Live Video Chat | 2026-10-22 | 46k |
One backend, different skins: 1v1 video for India, voice rooms for the Middle East and Southeast Asia. Vazuno and Yumeli are nearly the same mold, launched in October and both charting on India's Top Free social list. Vazuno is still spending, and its volume is 4 times Yumeli's. There are also traditional Chinese-language apps on the same template, most likely run by a Chinese going-global social team behind the scenes (inference; company entity not found).
Why borrow someone else's account to launch each new app? 1v1 video chat often gets pulled or banned by Google over sexual content and deceptive payments. Old accounts with history are easier to get approved, and a ban doesn't drag down the main account. Several packages test creatives and markets at once, spend more on whichever one pays back (Vazuno, LaceLink), and cut the ones that don't (Yumeli). Yumeli isn't a product that failed to take off. It's a test that got its stop-loss triggered.
Who it's competing with
This is one of the most crowded categories on Google Play. Apps with "video chat" or "video call" in the title number 500, and 48 of them launched after September.
| Product | Scale (Google Play, 11-06) | How Yumeli differs |
|---|---|---|
| ChaloJi | 11.2M installs, +7k in the last 240 days | Scaled up, charted on India's Top Grossing |
| Litgo | 8.05M | Long-running paid acquisition |
| Poca | 7.07M, +7k in the last 210 days | Mainstay of India's Top Free social list |
| Kiko | 4.84M, Turkey Top Grossing #85 | Has a registered company entity |
| Niko | 4.46M, +7k in the last 130 days | Same re-skinning, but still spending |
| Azar, Chamet, MICO, Tango | Major players | Has a brand, its own host supply and a compliance team |
Yumeli is the smallest and shortest-lived one in this table.
How many people know about it
Almost nobody. But this "nobody knows" isn't a signal of opportunity: it was a spend-and-discard package, and nobody knows because it never meant for anyone to.
If it were you
D: Worth knowing about, not worth copying. Yumeli itself has already stopped. The business it represents, 1v1 paid video chat, is packed with hundreds of packages and several big players. What decides the winner (host agencies, a spend model that pays back, a pool of accounts that can be swapped out right after a ban) isn't something an indie developer can conjure up.
Who it suits: companies already running going-global live streaming or social apps, with host supply and a spend team. For them the rhythm is worth studying: one backend powering dozens of shells, each with its own acquisition and stop-loss, shut down within three days if it doesn't pay back.
Who it doesn't suit: solo indie developers and small teams who can only write code. Building a video chat app isn't hard, and white-label systems are available. The hard part is having hosts, paid-acquisition capital, and the ability to absorb takedowns and linked account bans caused by sexual content and deceptive payments. Borrowing someone else's developer account also violates Google Play policy.
How to approach it: if you want to learn anything from this, learn distribution, not the business model. Spend a little to hit small countries' "new free" charts for store visibility, test creatives in a large low-install-cost market like India, and set a stop-loss line for every test. These moves work on any legitimate app.
How to acquire users: its approach was paid acquisition plus pushing small-country new-app charts. There are no organic channels to copy.
Timing: there's no window. This category has been open the whole time, and it has been crowded the whole time.
Signs that would mean this read is wrong: ① Yumeli's installs climb again in mid-November and it charts in India or Turkey's Top Grossing, meaning those three days were a first test rather than a stop-loss, and this factory is doubling down. It would be worth re-examining how it pays back. ② Vazuno, on the same template, gets spent on until it becomes another million-install package, meaning the "borrowed account + re-skin" pipeline pays back reliably and the barrier is spend capability, not product. ③ Google Play takes down service.<domain>/<app>/agreement apps in batches, meaning the re-skinning matrix route is being shut down.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one ChaloJi: Video Chat & Joy Chat Android 2025-07-08 11.2M installs, +240k in 7 days, India Lifestyle Top #138 (googleplay library) Same model, but already scaled up and spending continuously, and charted on Top Grossing; Yumeli was just a test package Litgo - Live video chat Android 2025-06-09 8.05M installs (googleplay library) Mature package with long-running paid acquisition Poca-Video Chat &Connect Android 2025-09-21 7.07M installs, 7 days +210k (googleplay library) Mainstay of India's Top Free social list, spending continuously Niko - Video Chat, Share Fun Android 2025-12-24 4.46M installs, 7 days +130k (googleplay library) Same type of re-skin, but still spending LaceLink - Chat & Video Calls Android 2026-01-29 929K installs (Google Play library) Same privacy policy template, packages from the same factory that already worked Vazuno - Video Calls&Chat Android 2026-10-09 199k installs, +76k in 7 days, India Top Free Social #25–#64 (googleplay library) Sibling package from the same factory and period, still spending, with 4 times Yumeli's volume Pexuni / Oqira / Neyaa Android 2026-10 Pexuni has 29 reviews rated 2.8 stars, while the library shows only 10-29 with 1 installs Same account, same skin, only the package name and icon differ Bandi - Live Video Chat Android Not verified 100k+ (recall card) Peers Azar / Chamet / MICO / Tango Other Years ago Major player, scale not verified this time Branded, with its own host supply and compliance team; Yumeli was just a distribution package - Where users come from
- Inferred paid acquisition (mostly India): a social app sat at #20 on the India Top Free chart 10-31, then slid off the chart after a few days, with installs stalling at 46K around day 3 and adding only 1–5 per day. No organic discussion online.
- Inference Pushing small-country new free charts: the recall card cites Appfigures showing Turkey New Free Social #2, Austria #3, Saudi New Free #55, and Denmark New Free charting (our library has no New Free chart, so unverified independently).
- Confirmed Account-skin matrix / multiple re-skinned packages: developer Berkah Selalu Apps was originally an Indonesian Islamic content account (package names include lawfirmmesothelioma and forexonlinetrading, support email [email protected]). Starting in October it published four identical apps: Pexuni, Yumeli, Oqira and Neyaa. The privacy policies all sit on service.pexunii.com, and the same template appears on 20+ apps in the library under different individual accounts.
- Inference Content / creators / media: TikTok (TikHub), X (x-radar, 30 days) and Jina search show no related content.
Why Yumeli - Live Video Chat (com.yumeli.melifun) got off the ground
Channel: Google Play · Developer account "Berkah Selalu Apps" · Launched 2026-10-22 · Category SOCIAL · 18+ · In-app purchases $1.99–$99.99 each · Research date: 2026-11-06
Bottom line
Yumeli isn't a product that "took off." It's a shell tossed out by a 1v1 paid video chat factory: a rented or bought Indonesian developer account, a re-skinned app attached to it, and about 3 days of concentrated paid acquisition in India (installs rose from 13 to 46k), after which spending nearly stopped (from 11-04 to 11-06 it added only 1–5 installs a day). It has no differentiation of its own. What's visible is "factory-style distribution": the same privacy policy template, the same naming, and multiple sock-puppet accounts rotating new launches.
1. Data: how much did it actually grow?
| Date | Global cumulative installs (googleplay library, app_snap) | AppstoreSpy estimated daily installs (app_day_ext.ipd) | India Free SOCIAL chart (chart_rank) |
|---|---|---|---|
| 10-30 | 0 | – | #44 |
| 10-31 | 13 | – | #20 |
| 11-01 | 13 | ~20,282 | #25 |
| 11-02 | 46,210 | ~20,282 | #44 |
| 11-03 | 46,210 | ~5,634 | #80 |
| 11-04 | 46,210 | ~1 | #152 |
| 11-05 | 46,212 | ~1 | Not charted |
| 11-06 | 46,217 | ~5 | Not charted |
- Play's install counts lag: 10-30/31 was already on India's Top Free social chart at #20–#44, but the count only caught up to 0/13,11-02 in one jump to 46,210. So the real installs were probably concentrated in the days from 10-30 to 11-02, not on 11-02 alone.
- Installs nearly stopped growing from 11-04, and its rank slid from #20 to #152 before dropping off the chart. That's a classic paid acquisition on, paid acquisition off curve, with no organic tail.
- The library only captured one India store chart. The recall card cites Appfigures/AppBrain: Turkey New Free Social #2, Austria New Free Social #3, Saudi New Free #55, Denmark New Free charting, and India Free Social #38 (unverified; our library has no "New Free" chart). These small-country "new free" charts have a low bar and a few hundred installs can get on them.
- Ratings: on the Play India page, 2026-11-06 shows 3.5 stars / 32 reviews (AppBrain at recall showed 3.87 / 31 reviews). Almost no one has rated it, which suggests very few people stayed.
- Version: 10-23 on 2.5.0,10-30, updated to 2.5.3 (app_snap). A newly listed app that launches at 2.5.x means the code was carried over from an older product.
2. Who it is: a re-skinned app on a sock-puppet account
The developer account wasn't originally a video chat business. The developer page for "Berkah Selalu Apps" on Play (2026-11-06 capture) lists mostly Indonesian-language Islamic content apps: Doa Mustajab, Adab Anak Kepada Orang Tua, Bacaan Takbiran Idul Adha, Bulughul Maram and others. The package names of these apps end in ...kumpulandoahaditsdevapp.lawfirmmesothelioma and ...hadistdevapp.forexonlinetrading. Stuffing high-CPM ad keywords like "lawyer mesothelioma" and "forex trading" into package names is an old trick for inflating AdMob ad rates. The support email [email protected] ("Collection of Hadith and Proverbs") is also a leftover from that old business. The developer address is an individual in Jombang, East Java ("subur", [email protected]).
The same account pushed 4 identical video chat apps in the last two to three weeks (Play developer page, "More by" on app pages):
- Pexuni - Video Calls & Chat (com.pexuim.vdmc), launched 2026-10-19, 29 reviews rated 2.8 stars
- Yumeli - Live Video Chat(com.yumeli.melifun,2026-10-22)
- Oqira - Video Calling(com.oqirara.vvechat)
- Neyaa - Video Conversations (com.wneyaa.neychat), updated 11-04
The four apps share the same description with different names (Pexuni: "brings IM text chat and video calls together…"; Yumeli: "everyday social communication has two formats: IM chat… and video calls…"). All have 18+ installs and in-app purchases, and all host their privacy policies on the same domain: service.pexunii.com/pexuni/... and service.pexunii.com/yumeli/agreement/privacy.html.
Behind it is a factory, not a small Indonesian team. Searching the googleplay library for the privacy policy path service.<domain>/<app>/agreement/privacy.html finds the same template on 20+ apps, each under a different individual developer account (gmail addresses with Bangladeshi, Indonesian and Pakistani names; developer names like "Islamic Bayanat", "MeraParcel - Amaze Courier Pvt. Ltd.", "Logolab - Logo Maker"). Typical examples:
| App | Account | Launched | Global installs (library, 11-06) |
|---|---|---|---|
| LaceLink - Chat & Video Calls | Charestleking | 2026-01-29 | 928,815 |
| SparkSol - Chat&Make Friends | Charestleking | 2026-03-01 | 218,605 |
| Vazuno - Video Calls&Chat | Charestleking | 2026-10-09 | 198,847 (7 days +76,232) |
| ZaffaLive - Voice Chat Room | JIASho24 | 2025-12-15 | 432,255 (#17 on the Saudi Top Grossing chart) |
| Junko - Voice Chat Room | St Mira Inc | 2024-10-25 | 504,421 (#36 on the Saudi Top Grossing chart) |
| Faby Star - Voice Chat Party | Islamic Bayanat | 2025-08-11 | 663,781 |
| Saaky - Voice Social Party | Kata Kata (Indonesian name) | 2026-06-12 | 129,608 |
| Yumeli - Live Video Chat | Berkah Selalu Apps | 2026-10-22 | 46,210 |
Vazuno and Yumeli are nearly the same template: the name "Xxx - Video Calls&Chat", both launched in October, both targeting India's Social Top Free chart (Vazuno hit #25–#64 in India SOCIAL Top Free). The template powers both 1v1 video apps (aimed at India) and voice-room apps (aimed at the Middle East and Southeast Asia, a regular on the Saudi Top Grossing chart). The template domains, the Traditional Chinese sister apps built on the same template (星窩, 嗨唱), and the "main account + rented account" playbook all point to an overseas social app factory (most likely a Chinese team; the specific company is unverified).
3. Where users come from and why they pay
User acquisition: paid ads (inferred, strong evidence).
- The curve is "push for 3 days, then shut off": India Social Top Free #20 → off the chart, installs flattening at 46k. No trace of any organic channel.
- Almost nothing about it online: a Jina search for "Yumeli live video chat" only returns AppBrain and APK download sites; a TikTok search (via TikHub) for "Yumeli" finds no relevant videos; on X (x-radar, 30 days) there are 0 posts. No creators, no press, no community.
- It doesn't appear in our Google Ads Library or TikTok Ads Library (which only covers Europe), but those libraries only track products on our list, so not finding it there doesn't mean it wasn't advertised. Ad platforms unverified; for India 1v1 video chat apps, Google UAC and Meta are the main channels (industry common knowledge, not verified for this app).
- Pushing the "new free chart" in small countries (Turkey, Austria, Denmark) is a common way to buy store visibility with little money.
Why people pay: This is the standard 1v1 paid video chat model: male users buy coins ($1.99–$99.99) to video call hosts (usually female hosts signed through agencies) and send gifts. The privacy policy explicitly mentions "gifts you receive," "sexual interests," and "Promotions… financial information to reward you," which points to a gift and host revenue-share system. The money comes back from a few paying male users, and acquisition cost is covered by LTV. The app's own revenue is not public, and it has never charted on a grossing list (best_grossing_rank is empty in the database).
Why set up so many separate apps? Common reasons in this space (inferred): 1v1 video chat often gets pulled from Google Play for sexual content or deceptive payments, or has accounts banned, so teams keep reskinning new apps on older accounts (with history, which passes review more easily). Multiple packages also spread ad risk, let them test creatives and markets in parallel, and let them scale whichever one pays back and kill the ones that don't, as with Yumeli.
4. Competitors
This is one of the most crowded categories on Google Play. In the googleplay database, there are 502 apps with "video chat / video call" in the title (excluding parody apps), and 48 of them were published after 2026-09.
| Competitors | Platform | Launched | Scale (googleplay library, 11-06) | How Yumeli differs |
|---|---|---|---|---|
| ChaloJi: Video Chat & Joy Chat | Android | 2025-07-08 | 11.2M installs, +7k in 240 days, #138 Top Grossing in Lifestyle (India) | Already at scale and charting; Yumeli was only a test spend |
| Litgo - Live video chat | Android | 2025-06-09 | 8.05M | Same model, sustained paid acquisition |
| Poca-Video Chat &Connect | Android | 2025-09-21 | 7.07M, 7 days +210k | Mainstay of India's Top Free social list |
| Kiko - Friends & Video Chat | Android | 2025-09-05 | 4.84M, #85 on Turkey's Top Grossing chart | Has a registered company (INPULSE TECHNOLOGY LIMITED) |
| Niko - Video Chat, Share Fun | Android | 2025-12-24 | 4.46M, 7 days +130k | Same reskin approach, still actively running ads |
| LaceLink - Chat & Video Calls | Android | 2026-01-29 | 930k | Same privacy policy template, a "production version" from the same factory |
| Vazuno - Video Calls&Chat | Android | 2026-10-09 | 199k, +76k in 7 days | A sibling app from the same factory and period, still running ads at 4 times Yumeli's volume |
| Pexuni / Oqira / Neyaa | Android | 2026-10 | Pexuni Kuri 10-29 has only 1 installs | Same reskin on the same account |
| Bandi - Live Video Chat | Android | Not verified | 100k+ (recall card) | Peers |
| Azar, Chamet, MICO, Tango, etc. | iOS/Android | Years | Major players; scale not verified in this review | Branded, with host supply and a compliance team; Yumeli is just a distribution package |
5. Differentiation
None. The description is generic filler. The features are "text IM + video call," and the screenshots, in-app purchase tiers, and 18+ age rating are the same as dozens of apps built on the same template. Its only "difference" is the package name, icon, and which account it sits under. That is exactly what the factory wants: every package looks different so stores and ad platforms treat them as separate apps. So differentiation is not why it grew. The only reason it grew is that someone paid for a few days of traffic.
6. How many people have seen it
- No public revenue, no press coverage, 0 mentions on X, and no relevant TikTok content. Only automated listing pages such as AppBrain and APK sites.
- Bottom line: almost nobody knows about it. That doesn't make it an opportunity; it's a throwaway ad package. What's worth looking at is the factory playbook behind it and the sibling apps it produced (LaceLink 930k, Vazuno 7 days +76k).
7. What to borrow
- A distribution system built on "a templated backend + many reskinned apps + rented old accounts": one backend service (service.<domain>/<app>/) supports dozens of front-end shells, each with its own ad budget, each getting banned separately, and each cut off separately when it stops paying.
- Spend a small budget to push the "new free chart" in small countries for store visibility, while testing large low-CPI markets like India.
- Cut losses fast: if it doesn't pay back in 3 days, shut it off (Yumeli's curve); if it does pay back, keep scaling (Vazuno, LaceLink).
- Warning: this category carries serious compliance risk (sexual content, deceptive payments, borrowed accounts all violate Play policies). What's worth borrowing is the distribution and loss-cutting rhythm, not the business itself.
8. Still unclear
- Ad channels (Google UAC / Meta / other) and cost per install: no direct evidence.
- Whether installs stopped rising after 11-04 because it was paused, throttled, or because Play's counts lag will need mid-November data. If Yumeli gets delisted, it will appear in the
gonetable (11-06 is not there yet). - Who runs the company: no registration records found for the template domains (pexunii.com, noaheartapp.com, vocanest123.com, etc.).
- The Turkey, Austria, Saudi Arabia, and Denmark chart ranks on the recall card come from Appfigures/AppBrain. Our database has no "new free" chart, so we can't verify them independently.
Sources
- googleplay database (agent-im server, DuckDB): app_snap, app_day, app_day_ext (AppstoreSpy estimates), chart_rank, app, app_profile. Query date 2026-11-06.
- Google Play pages (scraped via r.jina.ai, 2026-11-06): play.google.com/store/apps/details?id=com.yumeli.melifun&gl=…; developer page play.google.com/store/apps/developer?id=Berkah+Selalu+Apps; Pexuni / Oqira / Neyaa detail pages.
- Privacy policy: service.pexunii.com/yumeli/agreement/privacy.html
- Recall card: /home/ljr/fanout/why/cards/play_com.yumeli.melifun.json (chart rankings and ratings from AppBrain/Appfigures).
- Searches: Jina search, TikHub TikTok search, and x-radar (30 days) found no relevant discussion; googleads and tiktokads libraries returned nothing.