How a small Italian company posts "who wins tonight" 7 times a day and moved its web stats subscription onto Google Play
What it is A stats subscription app for people who bet on sports: every day it calculates expected outcomes for each match (win/loss, goals, corners, yellow cards), plus referee stats and AI chat. The free tier only shows 1 matches a week.
Why it took off Paying users already built up on the web version were moved into the app. On top of that: one TikTok account per language churning out "who wins tonight" videos daily, tipster accounts promoting it, Meta ads, and a $1 for 7-day trial hook. Italy's sports top-grossing chart is tiny, so a few dozen subscriptions are enough to chart.
CHow you could follow it Don't build yet another football prediction app from scratch. Instead copy the structure: validate paid demand on the web first, migrate the paying base into an app, then run templated traffic through one TikTok account per language. Apply it to small-language markets, niche sports, or single-stat data that bigger players ignore.
- Data (updated daily) · first launch 2026-10-14 · 11-06 installs 1,136
Android · Total installs worldwide Data 2026-11-02 → 2026-11-06 (5 days, 5 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.
A small company in Sicily sells per-match "expected value" as a subscription to Italians who bet on games. The web version started selling last year. The Android app launched in mid-October, and within three weeks it had 1,136 installs and ranked #20 on Italy's Google Play sports top-grossing chart. That sounds like traction, but that day the chart had only 21 apps in total. Below: what it sells, where its users come from, who it's competing with, and whether you should follow it.
That day in Nov 6
On November 6, 2026, the TikTok account @powerstats_ posted 7 videos in one day. Three were that night's NBA games: "76ers vs Cavaliers, tonight at 1:30 Italian time. Who wins? Write it in the comments." Two were recaps: "Last night's PowerStats player analysis, which predictions did the data confirm?" One announced the app now covered the NFL. Every video ended with the same line: "Everything is at powerstats.shop and on the Play Store."
These 7 videos get 700 to 1,300 views each, and the comment sections are almost empty: 7 videos add up to just 1 comments (TikTok, 11-06). The 3 Serie A preview videos posted the day before did better, each pulling 5,000 more views.
This is PowerStats' daily routine: no chasing viral hits, just a template that churns out "who wins tonight, guess in the comments" to send people to a landing page.
What it sells
The store page pitches it as: "A stats app for people who watch football and tennis with numbers in hand." The core is a calendar called Expected: for every match each day, its model works out win/draw/loss, total goals, the most likely scoreline, and expected corners, yellow cards and fouls. It covers 40 leagues, including Serie C. There are also player, team and referee stats (each referee's card-giving tendencies), tennis sets, games, aces and double faults, an AI analysis generator and AI chat, and after each match it publicly checks how accurate the predictions were. The Nov 5 release added NFL and a "games since last goal" stat for players. The prediction data is bought from the sports data provider Sportmonks (the official website images are served from its CDN).
The store rates it PEGI 18 with gambling imagery. It doesn't accept bets itself, but its users are bettors.
Three tiers: the free plan gives 1 tokens a week, enough to unlock 1 matches. PRO unlocks all matches. PLUS adds unlimited AI generator and AI chat. In-app purchases on Google Play run from $0.89 to $199.99, and the top tier is presumably annual. No ratings or reviews yet. Not found on iOS.
How an app with 1,136 installs reached the top-grossing chart
First the numbers. Cumulative installs on Google Play: 11-02 308,11-03 995,11-05 1,136; 11-04 and 11-06 haven't moved. It's only charted in one country, Italy: #22 on 11-02 sports top-grossing, #21 on 11-04, and #20 on 11-06.
This ranking is easy to overread. 11-06 Italy's Play sports top-grossing chart had only 21 apps in total. The last-place app, a swimming app, had only 2,563 installs, and #3 had just 73k. On a chart that small, a few dozen subscriptions can get you on. So #20 only shows that people are actually paying, not zero.
Why money came in from day one
Because the people paying weren't brought in by the app. They were already built up by the web version.
The PowerStats web version, powerstats.shop, has been selling subscriptions since at least late 2025 (inferred from Instagram and Facebook posts). In Feb 2026 13, an Italian football prediction account called DNA da Bomber posted a promo tagged #adv: "Power Stats is not just a website, it's software for analyzing and predicting matches... Valentine's special: 14 days for only 1 euros, less than the price of a coffee." (Threads, 571 views)
After the app launched, the website homepage added "PowerStats is now on Google Play." The most plausible explanation for why revenue showed up right away is that people who already paid on the web moved to the app to renew (inferred).
Where new users come from
| Channel | What we saw | How sure are we? |
|---|---|---|
| Owned TikTok accounts | One account per language: @powerstats_ in Italian with 6,674 followers, @powerstats.es in Spanish with 6,502 followers. Each posted 200+ videos. Accounts for German, French, English, US and Brazilian markets have only dozens of followers. The profile link is a landing page with source tracking. | Certain |
| Landing page hook | powerstats.shop/tt goes straight to the signup page. The first screen reads "New users: 7 days for only $1, today PLUS first month $11.99", with a checkbox below: "Accept Meta ad cookies to measure ad performance." | Certain |
| Meta ads | The website has the Meta Pixel installed. French videos on the Facebook page carry ad compliance lines like "18+, no guarantee of winning, gambling involves risk." How much they spent on ads isn't visible from outside. | Ads are confirmed running; scale is unverified |
| Tipster promotion | DNA da Bomber's #adv promotion post. Instagram also has partner creators driving traffic with lines like "the AI guessed right again." | The first is confirmed; the second is unverified |
| Store new-app charts | Reached #74 on Italy's new free apps chart and Indonesia's new free sports apps chart | Confirmed, but small volume |
The whole funnel is standard: free pre-match predictions create suspense about accuracy, post-match recaps prove "the data confirmed it," then a $1 for 7-day trial pulls people into subscription. The free tier's 1 tokens a week keep them hooked, and AI chat pushes them toward PLUS. From 10 into November was the busiest stretch of the European league and Champions League season. The NBA and NFL kept getting added, so there was always fresh material.
Who it's competing with
| Product | Where | Scale | How it differs |
|---|---|---|---|
| BetMines | Android / iOS,2019 | 7.14M installs | Global tips plus xG |
| Forebet | Android / web, 2014 | 3.56M | Free math predictions, monetized with ads |
| 180Score AI | Android,2024 | 2.92M | AI prediction subscriptions, focused on Southeast Asia |
| Multi Betting Tips / TipsTop / BetAnalysis | Android,2018–2020 | 1.6M–2.16M each | Also sells tips subscriptions, with in-app purchases up to $180. The model is nearly identical |
| FootyStats | All platforms, 2021 | 700k | Largest stats database |
| MondoPengwin Football Predictions | Android / iOS,2025-11 | 105k | Italian-made, free |
| Gazzetta AI Predictor | Web | Not verified | Built by Italy's biggest sports paper: AI value bets |
| Sofascore / Flashscore | All platforms | each 100M+ | Free scores and stats, no predictions |
This niche was crowded ten years ago. PowerStats is different in three ways: built Italian-first with coverage down to Serie C; expected values on details like referees, fouls, corners and yellow cards; and an AI generator and chat. None of this is hard to copy, and none of it is why it's getting traction. It's getting traction because of distribution and an existing web user base.
How much it earns
Not visible from outside. The company E-Day SRL was registered in Vittoria, Sicily, in 2022. In 2025 it reported €838k revenue and €143k net profit (Italian business registry), but the company may have other business lines, and PowerStats' share of that money is unverified. The app itself has only a few thousand installs, so it is very small.
If it were you
C: the funnel is worth copying, the category isn't. Betting-tip subscriptions have had a dozen million-install players for years. PowerStats is tiny, has no moat, and carries a 18+ gambling rating, which makes paid acquisition, store listing and review harder than for a regular app.
Who it fits: small teams that already have a web subscription product and paying users, and want to learn the "web first, then app" playbook and the "one TikTok account per language" approach. Also people who already have a content account and followers in a country's sports-betting scene.
Who it doesn't fit: indie devs starting from zero to build a football prediction app. Your predictions won't beat BetMines or Forebet by much, and users can't tell the difference. Without an existing audience or paying customers, organic store traffic alone won't get you going. It's also a poor fit for anyone who wants to avoid gambling-adjacent products.
How to do it: copy the structure, not the niche. Sell a subscription on the web first and test with a 1-unit trial for 7 days to see if people pay. Once you have a few hundred paying users, launch the app and move them over on day one, then hold a rank in a small country's small category chart. For content, run a fixed rhythm of "pre-match predictions, post-match answer check" and build trust with public reviews. If you insist on sports, pick a segment the big players ignore: a small-language market, a niche sport (lower-tier tennis, esports, NFL for European viewers), or a single data angle like "referee card tendencies".
How to get users: open one TikTok account per language. Post 5 to 10 videos a day from a template, like "who wins tonight, write the score in the comments", with a landing page linked in the bio that carries a source tag. Pay small amounts to local prediction accounts for #adv promos, and run a holiday offer like "1 € for 14 days". Install the Meta Pixel on the website, and only raise budget once conversion tracking works.
When to move: follow the season. European leagues and the Champions League run until next May. The weeks before major tournaments like the Copa América or the World Cup are the cheapest time to acquire users. About half a year of the 2026 season's window is left.
Signs you're reading it wrong: ① PowerStats has also charted in the Play sports top grossing lists in Spain, Germany and Brazil, and it reached the top ten in Italy. That would mean this small-team distribution playbook can be copied across several countries under the nose of established players, so the category is looser than it looks. ② Conversely, if it dropped out of the Italian sports top grossing chart in December while @powerstats_ videos still get around a thousand views each, it means the web user base has run out and the playbook itself can't sustain an app.
Data and sources
- Install counts, charts, in-app purchase prices, store descriptions: Google Play, 11-02 to 11-06; SimilarWeb (11-02 22); AppBrain (Indonesia new free chart).
- TikTok: @powerstats_ and other language accounts, profile pages and posts. Play count: 11-06.
- Landing page copy: powerstats.shop/tt, opened 11-06.
- Influencer promotion: DNA da Bomber's post on Threads (2026-02-13).
- Company info: Italian business registry (reportaziende), financials for 2025.
- Competitor scale: Google Play install counts, as of early November.
- The launch timing of the web version, the migration of existing users, and the meaning of the top in-app tier are inferred. Ad spend is unverified.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one BetMines Android 2019 7.14M installs Global tips + xG; PowerStats is Italian-first, focusing on corner / card / foul / referee details and an AI generator Forebet Android 2014 3.56M installs Free math-based predictions, monetized with ads; PowerStats sells subscriptions only FootyStats Android 2021 700k installs Bigger stats database; PowerStats adds expected values + AI chat 180Score AI Soccer Predictions Android 2024-03 2.92M installs AI prediction subscription, focused on Southeast Asia; PowerStats focuses on Italy and Spain Multi Betting Tips / TipsTop / BetAnalysis Android 2018-2020 160-2.16M installs each Also tip subscriptions with high-priced in-app tiers, almost the same model Gazzetta AI Predictor Web Not verified Not verified Italy's major sports paper's own AI value-bet product; PowerStats is a small team working a niche stats angle MondoPengwin Pronostici Calcio Android 2025-11 105k installs Free prediction app from Italy Sofascore / Flashscore Big-company features 2014-2015 100M+ installs each Free scores + stats, no predictions or expected values - Where users come from
- Inferred Web users migrated to the app: powerstats.shop's homepage says "PowerStats is on Google Play"; since late 2025, IG / FB have been selling web subscriptions (€1 trial for 7 days)
- Confirmed In-house multilingual TikTok network: @powerstats_ (Italy, 6,674 followers), @powerstats.es (6,502 followers), plus .de / .fr1 / .en / .usa / .br. Prediction videos are posted daily from templates, and the profile link points to a utm landing page, powerstats.shop/tt (TikHub 2026-11-06).
- Confirmed Instagram / Facebook content + Meta ads: posts on IG @_powerstats_ and the FB Page 61584837980964 all say "€1 to try for 7 days". The website uses the Meta Pixel to "measure ad performance". French videos include 18+ gambling compliance wording.
- Confirmed Tipster influencer promotion: DNA da Bomber 2026-02 posted an #adv promo on Threads (Valentine's 14 days for €1).
- Confirmed Organic traffic from store new-release charts: AppBrain: #74 on Indonesia's Top New Free sports chart; the recall card says it was on Italy's new free chart.
Why PowerStats (shop.powerstats.app) is getting traction
In one line: a football / tennis / NBA "expected value" stats prediction subscription tool for bettors, built by E-Day SRL, a small company in Sicily, Italy (the store rates it PEGI 18, with Prominent Gambling Imagery). The web version at powerstats.shop has been selling since at least late 2025, and the Android app only arrived in 2026-10-14. The app reached #20 on Italy's Play sports top grossing chart, but that chart had only 21 apps that day, a very low bar. It's gaining traction because of paying users migrating from the web version, plus a multilingual TikTok / Instagram / Facebook account network, tipster influencer promotion and Meta ads. The hook for subscriptions is a trial at €1 / $1 for 7 days. The product has no moat, and similar apps are everywhere.
1. Data (our googleplay library, 2026-11-06)
- Released 2026-10-14 (app.released_store), version 1.3 → 1.5 (11-05 update: added NFL, and player stats with a "ritardi" feature).
- Cumulative global installs: 10-31 308 → 11-03 995 → 11-05 1,136 (app_snap). AppstoreSpy's estimated daily installs: 10-29~31 about 69/day, 11-01~03 about 229/day, 11-04~05 about 70/day. Volume is small.
- Chart: only charted on Italy's SPORTS Top Grossing chart, rank 11-02 22 → 11-04 21 → 11-06 20 (chart_rank). 11-06 This chart has only 21 apps in total. #21 AQT Swim has only 2,563 installs, and #3 FIP Stats only 73k installs. So "climbing to #20" only means it had some subscription revenue on Google Play Italy, not that the money is big. SimilarWeb 11-02 also has it at #22 (similarweb), and AppBrain shows it hit #74 on Indonesia's Top New Free Sports chart (appbrain).
- In-app purchases $0.89–$199.99, no ratings, no reviews. Not findable in iOS search (iTunes search, it store, 2026-11-06).
2. Product and pricing
- Features (store description): daily Expected values for each match (win/draw/loss, goals, most likely score, corners, yellow cards, fouls) across 40+ leagues; player, team and referee stats; tennis (sets, games, aces, double faults); an AI analysis generator plus AI chat; public verification of predictions after matches; notifications. Data comes from Sportmonks (site images served from cdn.sportmonks.com).
- Plans: Free gets 1 Expected Tokens a week, which unlock 1 matches; PRO covers all matches; PLUS adds an unlimited generator and AI Chat.
- Acquisition hooks: the TikTok landing page powerstats.shop/tt redirects to /registrati?utm_source=tiktok, reading "New members get 7 days for $1, today PLUS first month $11.99". Instagram / Facebook posts have consistently said "€1 per i primi 7 giorni". For Valentine's Day 2026 they ran "14 days for €1" (Threads). The website has the Meta Pixel installed, and the cookie notice says plainly it's "to measure ad performance".
3. Growth tactics (evidence)
- Existing web users moved to the app: the homepage says "PowerStats is on Google Play". Instagram post DRmxwCmATbt (by shortcode, late 2025) was already selling web subscriptions. Facebook Page id 61584837980964 also falls in the batch of new IDs from late 2025. The app had paying revenue right away, which matches this batch of existing web users (inferred).
- In-house multilingual TikTok network (TikHub, 2026-11-06): @powerstats_ (Italy, 6,674 followers, 223 videos, top video 25k views), @powerstats.es (Spain, 6,502 followers, 230 videos), @powerstats.de, .fr1, .en, .usa, .br (each with only a few dozen followers). Videos are mass-produced daily from the template "what's on tonight / who scores / write the number in the comments", and each ends with "all the analysis is in the PowerStats app, also on Google Play". The profile links go to utm-tagged landing pages. There is also the Spanish domain powerstats.es.
- Tipster influencer promotion: the prediction account DNA da Bomber on Telegram / Instagram posted an #adv promo 2026-02 (571 views). The store recall card also mentions partner influencers on IG driving traffic with lines like "L'Ai ha centrato ancora" (from the recall card; I haven't verified it).
- Meta ads: the Meta Pixel is installed, and French videos on the Facebook Page carry gambling-compliance copy like "18+ · no guaranteed wins · gambling carries risk", which suggests paid promotion. Our metaads / tiktokads databases don't track this company, so the scale of spend is unverified.
- Organic store traffic: it charted on Italy's Top New Free sports chart (recall card) and was #74 on Indonesia's new free chart (AppBrain). Volume is small.
How the money comes in: mainly from Italian Serie A bettors (PEGI 18) buying PRO / PLUS subscriptions, with a €1 trial that converts to a monthly plan. The $199.99 in-app purchase ceiling is probably an annual or top-tier plan (inferred).
4. Competitors
| Name | Where | Launched | Scale (googleplay database) | How it differs from PowerStats |
|---|---|---|---|---|
| BetMines | Android/iOS | 2019 | 7.14M installs | Global generic prediction tips plus xG; PowerStats is Italian-first and focuses on details like corners, cards, fouls and referees |
| Forebet | Android/Web | 2014 | 3.56M | Free math-based predictions, monetized with ads; PowerStats sells subscriptions only |
| FootyStats | Android / iOS / web | 2021 | 700k, $24.99 | Largest stats database; PowerStats adds "expected values + AI generator / chat" |
| 180Score AI | Android | 2024 | 2.92M | AI prediction subscription, focused on Southeast Asia; PowerStats focuses on Italy and Spain |
| Multi Betting Tips / TipsTop / BetAnalysis | Android | 2018–2020 | 160–2.16M each | Sells tip subscriptions with in-app tiers up to $180; almost the same model |
| Gazzetta AI Predictor | Web (major media) | Not verified | Not verified | Italian sports newspaper's own AI value bets; PowerStats is a small shop targeting a niche |
| MondoPengwin predictions | Android/iOS | 2025-11 | 105k | Free Italian local prediction app, #50 in Italy's Sports free chart |
| NerdyTips / Tips Generator / Prediction AI | Web | Since 2021 | Not verified | Web AI prediction subscriptions, both with Italian-language versions |
| Sofascore / Flashscore | Big-company app | 2014–2015 | 100M+ | Free scores plus stats, no predictions |
Bottom line: this category is already crowded. PowerStats stands out in just three ways: Italian language and leagues (it even covers Serie C), Expected figures for referees and sub-markets like fouls, corners and cards, and an AI generator.
5. Why it took off
- It doesn't win on novelty. It wins on migrating existing web subscribers to the app, plus a content matrix for traffic. The app generates paid revenue from day one, and Italy's Play Sports Top Grossing has only about 21 apps, so the bar to chart is a few subscriptions.
- The growth playbook is the standard betting-content funnel: free daily predictions (TikTok / IG / FB) that create suspense over whether they hit, drive engagement in comments, then pull people into subscriptions with a 1-euro 7-day trial. They also pay tipster creators to promote and run Meta ads.
- Timing: October lines up with the dense stretch of European league and Champions League fixtures, and the NBA (mid-October) and NFL (11-05) add more, so there's fresh material every day.
6. How visible it is
- Few people know about it yet: no public revenue figures, only 0 posts on X in Italian mentioning "powerstats," and no media coverage. The company, E-Day S.R.L. (Vittoria, Sicily, founded in 2022), reported revenue of €838k and net profit of €143k for 2025 (reportaziende), but whether that money comes from PowerStats is unverified. The company may have other business lines.
- Copycats: none spotted that specifically copy it. Apps with this model were already plentiful.
7. What to borrow
- Build the web subscription first and validate payment, then launch an app that brings existing users over. Cold-start revenue comes that way.
- One templated content engine, one TikTok account per language (.es / .de / .fr / .br / .usa). Build trust with comment-driven questions and "post-match verified" predictions, with UTM-tagged landing pages linked from the profile.
- A two-layer hook: "1 free tokens per week" plus a "1-euro, 7-day trial". Use the AI generator and chat to push users up to the PLUS tier.
- Top Grossing charts in small countries and small categories have low thresholds, where a few dozen subscriptions can chart. Good for testing a market.
8. Uncertain
- Actual Meta and TikTok ad spend and scale (not tracked in our database).
- Paying user count and retention; what the $199.99 tier actually is.
- The exact web launch date (inferred from IG / FB as late 2025); how much of E-Day's revenue comes from PowerStats.
- Whether the app is taking off in new markets like Spain (so far it has only charted in Italy).