# 7K installs push Outlier to #80 on the US Sports Top Grossing chart: Outlier isn't a new entrant, it's an established iOS subscription brand that just added Android

> Source: https://stringers.io/en/apps/play_st.colorca.outlier.html (Stringers / 什么值得做, generated 2026-11-08)
> Stringers answers one question every day: what small product can one or two people build in a few months and actually make money from. Numbers come from 15 databases we collect daily, each with source and date.
> For agents: these verdicts and the underlying databases (verified revenue, App Store / Google Play charts, ad libraries, GitHub, Product Hunt…) are queryable live over MCP — tools today / hot / products / directions / direction / data. Setup: https://github.com/komako-workshop/stringers (the user logs in at stringers.io → "配置 agent" to get a personal URL). Site index: https://stringers.io/llms.txt

> This isn't a new product being discovered. Tens of thousands of paying users on iOS and the web switched platforms to keep subscribing. Add a $5M borrowed budget for paid acquisition, Meta ad traffic, and the NFL/NBA season kickoff from 9 to October.

[Mobile App](https://stringers.io/en/apps/index.md) · Android · written 11-6

Outlier: Smart Sports Betting · Outlier.Bet

# 7K installs push Outlier to #80 on the US Sports Top Grossing chart: Outlier isn't a new entrant, it's an established iOS subscription brand that just added Android

**What it is** A research subscription tool for US sports bettors: player prop hit rates, injuries, matchups, sportsbook odds, and +EV in one place, priced at $19.99 to $79.99 a month. This is its Android version, launched in July 2026.

**Why it's taking off** It's not a new product being discovered. Tens of thousands of paying users from iOS and web switched platforms and kept subscribing, backed by a $5M round earmarked for user acquisition, Meta ad funnels, and the 9–October NFL/NBA season kickoff.

**C** **How you could play it** Don't build another prop-bet app for the US. If you want in, pick a market that just legalized and has no solid local research tool (like soccer in Brazil), or go after what it does poorly: +EV on mobile, the sportsbooks it doesn't cover, half-price pricing, and its acquisition playbook of swapping creatives by season and paying creators lifetime commissions.

Grade C: the growth comes from things followers can't get: an established brand, tens of thousands of paying legacy users, and dedicated acquisition funding. The US niche already has a dozen competitors, the funding has been widely covered, and rivals are running comparison pages to attack it. What's worth learning is the acquisition and subscription playbook, not copying the product. Public / widely discussed

Data (updated daily) · first launch 2026-07-20 · 11-07 installs 7,315

Android · Total installs worldwide

Data 2026-10-29 → 2026-11-07 (10 days, 10 observations). Google's detail page only refreshes install counts every other day, so a flat day doesn't mean nobody installed.

Android · Ratings count (cumulative)

Data 2026-10-29 → 2026-11-07 (10 days, 10 observations)

Outlier's Android version only launched in July 2026, and by Nov 6 it had just 7,315 installs yet already ranked #80 in the US Google Play Top Grossing sports chart. It looks like a new App that broke out, but behind it is a company that raised a 10.7M dollar Series A, has spent four years on iOS, and sits in the top 20 of the sports Top Grossing chart. Here's the breakdown: what it sells, why a 7 thousand install App can rank this high, where the money and users come from, and whether there's still room for small teams.

### A three-star review and a reply

On 2026 Oct 17, a user named JungleCat left a review on Outlier's Google Play page: "Best in its class I've found, better than OddsJam, better than OddsShopper, and a fraction of the price." He still gave it one star, for two reasons: it doesn't support Bet365, and his most-used +EV feature "is only on the desktop web, not in the mobile app."

Ten days later the official reply: Bet365 was removed because of prop-bet limits and data reliability issues; "Good news, Pro is now on Android too, update to 1.11.0 to use it."

These two messages show where the Android version stands: users were already using Outlier on the web or iPhone and comparing it to professional tools like OddsJam and OddsShopper. The Android version came later, three months after launch, and the most expensive tier has only just moved over.

### What it is

Outlier is a research tool for US sports bettors. It doesn't take bets or handle money. Open a player and you can see their hit rate over the past few dozen games against a given prop line (say, "points over 24.5"), split by home and away, after losses, and when a teammate is out; plus injuries, starting-lineup changes, odds from each sportsbook and their movement, and a one-tap jump to the bet slip. The premium tiers add +EV (finding bets where the odds are too high) and odds movement charts. It covers the NBA, NFL, NHL, MLB, WNBA, college football and basketball, plus soccer leagues like the Premier League.

The company is Colorcast, Inc., based in New Orleans. Co-founder and CEO is Evan Kirkham. The iOS version launched in December 2022; as of 11-06 the US store had 16,934 ratings averaging 4.87, and it has stayed between #15 and #18 on the App Store US Sports Top Grossing chart (App Store, 11-06).

Its store page makes a point of saying: "We don't earn from sportsbooks or leagues. We only earn from users who are happy." Media-style peers like Action Network mainly earn by sending new users to sportsbooks for a revenue share; Outlier sells subscriptions only.

### Why 7K installs can rank #80

Pricing is listed on the Play Store page: three subscription tiers. Premium is $19.99 a month or $199.99 a year, Premium+ is $29.99 a month or $299.99 a year, and Pro is $79.99 a month or $359.99 a year, with a free 7-day trial.

Here it is next to comparable apps on Play (Google Play installs and US Sports Top Grossing rank, 11-06):

| Product | Installs | US Sports Top Grossing |
|---|---|---|
| Action Network | 699k | 54 |
| Linemate | 221k | 62 |
| Rithmm | 170k | 56 |
| BettingPros | 155k | 58 |
| Pikkit | 119k | 55 |
| Props.Cash | 114k | 48 |
| PropGPT | 12k | 89 |
| **Outlier** | **7,315** | **80** |

Its installs are a few dozen times smaller, yet its revenue rank is about the same, which means each user pays a lot. The most likely explanation is that many Android installers were already paying customers who switched phones or platforms and kept subscribing (inferred). The official help docs say this directly: sign in to the Android app with the same login method as your existing Outlier account.

The install curve fits too. Third-party estimates of cumulative installs (AppstoreSpy): about 1,000 in mid-August, about 2,700 in mid-September, about 4,000 in early October, and about 6,200 in early November. Google Play shows 11-06 as 7,315, with 1,084 more in the last 7 days. Its US Sports Top Grossing rank climbed from #10-29 to #113 and then to #11-06 (#80). It only charts in the US.

### Where users come from

**Legacy users and pent-up demand.** The December 2025 funding press release said it had "tens of thousands of paying subscribers" and over 14,000 five-star App Store reviews, with users in the US, UK, and Australia. As late as November 2026, review sites were still writing "available on iOS, not Google Play." Android users waited more than three years.

**Money borrowed for paid acquisition.** Of the $10.7M raised in December 2025, $5.7M was equity (led by Discerning Capital) and $5M was "financing dedicated to user acquisition", meaning borrowed money to buy users, repaid from subscription revenue (BettingStartups, 2025-12-04). In the Meta ad library (aggregated by AdManage), it has run 212 ads since September 2025, 185 still live, 92% of them video, mainly targeting US men aged 25–34. In July 2026, 53 new ads launched; in August, 82 more, right as Android went live and the NFL season started. Of these, 11 landed directly on the Play Store. The copy changes with the season: "#1 Tool for Betting on the WNBA", "Don't Leave Money on the Table this MLB Season".

**Partners and creators.** Its affiliate program advertises "up to 30% lifetime commission" (its official X account once promoted up to 65%). YouTube reviews come with discount codes, TikTok creators post "25% off your first month", and review sites link through tracked URLs.

**The season.** The NFL, college football, NBA and NHL seasons kicked off one after another from late 9 through October, the busiest stretch of the year for betting tools in terms of new users and payments. Android daily installs reached about 136 in the first week of October (AppstoreSpy estimates), matching the season start (inferred).

### Why users pay $20 a month

Its users are people in US states where prop bets and parlays are legal. On Nov 1, a five-star App Store review read: "This is my first year sports betting, I've bet over $30k, and it's been hard to stay out of the red before... What I've come to love is studying player trends, matchup history, and comparing odds." On Reddit, one user said they "won $27k using Outlier." An August review titled "already paid for itself" said: "I used to spend hours researching. Now I set my filters and let the data make the call."

What they want isn't a "guaranteed winner today" but everything they'd otherwise have to open five or six sites to find, in one page.

The negative reviews cluster around three things: first, "I still lost at 100%", treating hit rate as a prediction and blaming the tool when bets lose; second, trial-period charges and wrong amounts (one one-star review said it should have been $10-29 but charged $19.99 instead... 34); third, incomplete coverage. In August 17, an Android user wrote: "I pay $20 a month, and I want to see every player on the board, not just the ones you researched that day. That's why I left PropGPT."

### Who it's competing with

| Competitors | Scale | How Outlier differs |
|---|---|---|
| Linemate | US iOS rating 14,336, #12 on sports grossing; Play 221K | Closest positioning, Android three years earlier |
| Action Network | iOS rating 39,384; Play 699k | Media plus bet tracking, earns from sportsbook revenue share |
| Pikkit | iOS rating 21,893; Play 119k | Focused on bet syncing and tracking |
| BettingPros | iOS rating 16,182; Play 155k | Expert picks plus content |
| Props.Cash | Play 114K, #48 on US sports grossing | Prop search, most similar to Outlier |
| Rithmm | 170k on Play | Sells AI predictions, not self-serve research |
| OddsJam, OddsShopper | Mainly web-based | Pro-oriented +EV and arbitrage terminals |
| PlayerProps.ai, PropGPT, PropsMadness, etc. | A few dozen to 12k installs | AI prop-bet tools that came out 2024 years later |
| Sportsbook-native stats, PrizePicks | Very large | Free, but only covers one book |

OddsShopper and PlayerProps.ai have both published "vs Outlier" comparison pages to grab its search traffic. The CEO has been introduced on podcasts as the person building the "Bloomberg Terminal of sports betting." It's already the one everyone in this space is gunning for.

### What you can learn

- **High-ticket subscriptions can fund paid acquisition with debt.** 5M USD in a user-acquisition-specific raise doesn't dilute equity, as long as you can calculate how many months a subscriber will pay.

- **Ads rotate with seasons and leagues.** The same creative becomes a new ad just by swapping the league name.

- **Lifetime revenue share for creators.** Subscription payouts are tied to renewals, so creators have a reason to keep promoting long-term.

- **When adding a new platform, ship the core features first and let old accounts log in directly.** Existing users hold up the revenue rank while the feature set catches up.

### If it were you

**The verdict:** There's something to learn here, but not worth chasing. The Android wave is a known brand adding a platform, not a new opportunity. The US prop-bet research tool market already has a dozen-plus players, led by funded companies with brands and tens of thousands of paying legacy users. You can't get those.

**Who it's for:** A team of 2–3 people who understand betting habits in a non-US market, can build sports data pipelines, and can run Meta or Google ads.

**Who it's not for:** Anyone trying to build "another prop-bet app" for the US (Props.Cash, Linemate and Outlier already occupy the space, and new AI prop tools mostly have a few thousand to ten thousand installs); teams that can't secure a stable player data source or afford the data costs; anyone relying on organic traffic (in this space, traffic is bought or traded for creator revenue share).

**How to do it:** If you do go ahead, don't copy the US. Pick a market that just legalized betting and doesn't yet have a solid local research tool, such as Brazil, which issued formal licenses starting 2025 and is focused on soccer player prop research, built in the local language (inferred: few local competitors; not verified). Or do what Outlier hasn't done well: bring +EV-style features that currently live only on the web to mobile, cover the markets it dropped, like Bet365, and price at half its cost to win the price-sensitive crowd first.

**How to get users:** Follow its playbook: vertical video ads with copy rotated by league and season, creator payouts tied to renewals with discount codes, and "vs [competitor]" pages to capture search. Betting ads are restricted in many countries and on many platforms, so check local rules before you spend.

**When to launch:** In the US, NFL and NBA peak season runs through the Super Bowl in next year's February and the March college basketball tournament. Miss it and you wait until next September. If you're going after soccer in another market, launch before that league's season starts.

**What would prove this read wrong:** If Outlier's Android version keeps running at one or two hundred installs a day, and its bestseller rank keeps climbing, during a stretch with no event like the NFL kickoff (say, 4–August next year), that would mean there are plenty of new Android users going unserved, not just migrating legacy users, and the US Android segment may be emptier than it looks. Conversely, if during the same period a couple of later entrants like PlayerProps.ai or PropGPT break into the US Sports top 50 bestsellers, it shows the US market has room for newcomers, and the "not worth chasing" verdict above should be revised.

[Android store page ↗](https://play.google.com/store/apps/details?id=st.colorca.outlier)

**Research notes: competitor table, acquisition evidence, full research report**

Competitors

| Name | Where | Launched | Scale | How it differs from this one |
|---|---|---|---|---|
| Linemate | iOS | 2022-09 | iOS US rating 14,336, Top Grossing #12; Play 221k installs | Nearly identical positioning; Android launched three years earlier |
| Action Network | iOS | 2016-08 | iOS rating 39,384; Play 699k | Media plus tracking, earning sportsbook affiliate commissions; Outlier is pure subscription with no affiliate income |
| Pikkit | iOS | 2021-12 | iOS rating 21,893; Play 119k | Focused on bet tracking and syncing, not research |
| BettingPros | iOS | 2019-07 | iOS rating 16,182; Play 155k | Expert picks plus content media |
| OddsJam | Web | Around 2021 (iOS 2023-05) | Mainly web-based; scale not verified | More pro-oriented odds terminal with +EV and arbitrage; Outlier is research-focused and beginner-friendly |
| Props.Cash | Android | 2022-03 | Play 114k; US SPORTS Top Grossing #48 | Same prop-bet research category, reached Android first |
| Rithmm | iOS | 2022-09 | 170k on Play | Sells AI predictions, not self-serve research |
| PlayerProps.ai / PropsMadness / PropGPT | iOS | 2024–2026 | A few dozen to 12k installs | Newcomer, focused on AI projections or scanning |
| Sportsbook-native stats / PrizePicks | Big-company features | Has been around all along | Very large | Free but covers only one source, with no cross-book comparison or deep research |

Where users come from

- **Verified** **Meta (FB/IG) paid ads** : AdManage aggregates the Meta ad library: 2025-09 ads since 212, 185 still running, 92% video; 2026-07 new in 53 and 82 in August; 11 landing pages point to the Play package st.colorca.outlier

- **Verified** **Raised money for paid acquisition** : $5M of the Series A was earmarked for user acquisition (BettingStartups / GNO 2025-12)

- **Verified** **Migration of iOS / web legacy users** : The help center lets users log into Android with the same login method as their existing account; iOS already has 16.9k ratings and tens of thousands of paying subscribers

- **Verified** **Affiliates / creators / review sites** : The dub.co partner program lists up to 30% lifetime commission (promoted on X at up to 65%); YouTube discount code JUICED, TikTok first-month 25% off; review sites like betsmart carry UTM links

- Inferred **Seasonal timing** : Play daily installs rise when NFL/NBA/NHL seasons kick off in 9–October; the week of 10-04 was about 136/day (AppstoreSpy estimate)

- **Verified** **SEO / review content** : Many "Outlier review / promo code / vs" pages, its own help center, and comparison pages written by competitors

## Outlier: Smart Sports Betting (Android, st.colorca.outlier): why it's running

### Verdict

This product didn't just appear. Outlier is a sports betting research subscription built by Colorcast, Inc. (New Orleans / Austin). Its iOS version launched 2022-12-17, and by 2026-11-06 it had 16,934 US ratings and kept a top-15–18 spot on the US Sports Top Grossing chart. 2025-12 it raised a 10.7M USD Series A, of which 5M was earmarked for user acquisition. The data card's "3 months on the store" actually refers to 2026-07-20, when it first shipped a **native Android app** .

So the Android growth doesn't come from a new product being discovered. It comes from an established iOS and web subscription brand adding Android:

- Part of it is demand from legacy users (web accounts log straight into the same login);

- Part of it is Meta ads now sending traffic to Play (11 ads point to the Play listing);

- and it's layered on top of the NFL / NBA / NHL seasons opening in 9–October.

The Android feature set is still catching up. The help center says "currently supports only Premium and MLB," and Premium+ / Pro came later (in a Play review reply, Pro support was confirmed as of 1.11.0).

### Data (our database, 2026-11-06)

- **Play (googleplay database)** : 7,315 cumulative installs globally, +7 in the last 1,084 days, rating 161.
    - Launch date 2026-07-20.
    - AppstoreSpy estimated cumulative installs: 08-16 was 1,058, 09-13 was 2,710, 10-04 was 4,024, 11-01 was 6,231, adding roughly 35–136 per day.
    - On the US SPORTS Top Grossing chart it climbed from #10-29 in 113 to #11-06 in 80; on the Top Free chart it has hovered between #88 and #119.
    - Charted in the US store only.

- **iOS (appstore database, id 6443885102)** : US rating 16,934, +7 over 68 days; US Sports Top Grossing #15–18. Canada rating 303, Top Grossing #54. iTunes lookup: average rating 4.87, version 2.133.0.

- **Scale of similar products on Play** (googleplay database):

| Product | Installs | US SPORTS Top Grossing |
|---|---|---|
| Action Network | 699k | 54 |
| Linemate | 221k | 62 |
| Rithmm | 170k | 56 |
| BettingPros | 155k | 58 |
| Pikkit | 119k | 55 |
| Props.Cash | 114k | 48 |
| Juice Reel | 109k | 123 |
| PropGPT | 12k | 89 |
| PropsMadness | 4,493 | 116 |

Outlier has only 7,315 installs on Play yet already ranks #80 on the bestseller chart, which means each user is worth a lot. That fits: pricing runs from 19.99 USD a month to 359.99 USD a year, and legacy users are switching over and subscribing directly.

### Why it took off

1. **The brand and legacy users were already on iOS and the web.**
    - Series A press release: tens of thousands of paying subscribers, 14,000+ five-star reviews on the App Store, "hundreds of thousands of users," across the US, UK and Australia. ([GNO Inc. 2025-12-03](https://gnoinc.org/news/outlier-lands-11m-series-a-to-power-the-future-of-sports-betting-from-new-orleans/))
    - The Android help doc says users can log in "with the same login method as their existing Outlier account." ([help.outlier.bet](https://help.outlier.bet/en/articles/16222208-using-the-outlier-android-app))
    - A third-party review from 2026-11 still said "available on iOS, not Google Play," showing the Android version came late and demand had been building up. ([betsmart.co](https://www.betsmart.co/tool-reviews/outlier))

2. **The money is going into paid acquisition, and that money was raised specifically for it.**
    - Series A 10.7M USD = 5.7M equity (led by Discerning Capital) + 5M "earmarked for user acquisition." ([BettingStartups](https://news.bettingstartups.com/p/outlier-banks-11m-series-a-discerning-capital))
    - Meta Ad Library (via AdManage): since 2025-09 it has run 212 ads in total, 185 still live. 92% are video, aimed mainly at US men aged 25–34. 2026-07 added 53 new ones, and August saw 82, right when the Android launch and the NFL season kicked off.
    - 72% of landing pages point to the App Store, and 5% (11 ads) point to the Play package st.colorca.outlier. ([admanage.ai](https://admanage.ai/ad-library/outlier))
    - Ad copy rotates with the season, e.g. "#1 Tool for Betting on the WNBA / MLB / NFL" and "Don't Leave Money on the Table this MLB Season."

3. **League / creator revenue share** .
    - The official X account once promoted a partner program with a "up to 65%" revenue share; now it goes through a dub.co partner page advertising "up to 30% lifetime commission." ([partners.dub.co/outlier-as](https://partners.dub.co/outlier-as), [X](https://x.com/OutlierDotBet/status/1917918636167106783))
    - YouTube reviews carry discount codes, e.g. JUICED at 25% off. ([YouTube](https://www.youtube.com/watch?v=T5KBccEm9HA)) On TikTok, creators post "25% off your first month." ([TikTok @imkikosuarez](https://www.tiktok.com/@imkikosuarez/video/7531101911349611790))
    - Review sites also drive traffic with affiliate links carrying UTM tags, e.g. betsmart.

4. **Seasonal timing** . From 9 to October, NFL, college football, NBA and NHL kick off one after another, making this the peak acquisition and payment window for sports betting tools. Play's daily new installs reached about 10-04 in the week of 136, which fits this timing (inference).

5. **Why people pay** . The core users are players of player props and parlays in US states where sports betting is legal. On Reddit, users say things like "won 27k using Outlier" and "2–3 leg parlays I can hold." ([r/sportsbetting](https://www.reddit.com/r/sportsbetting/comments/1cbn5ig/is_the_outliers_app_worth_it/)) The product puts hit rates, injuries, matchups, cross-book odds and one-tap bet links into a single flow.

### Competitors

| Competitors | Where | Launched | Scale | How it differs from Outlier |
|---|---|---|---|---|
| Linemate | iOS / Android | 2022-09 | iOS US store rating 14,336, Top Grossing #12; Play 221k | Closest positioning (finding trends and the next bet); Android had it three years earlier |
| Action Network | iOS / Android / web | 2016 | iOS rating 39,384; Play 699k | Media + tracking + news, mostly earning sportsbook affiliate commissions; Outlier is pure subscription with zero affiliate revenue |
| Pikkit | iOS / Android | 2021 | iOS rating 21,893; Play 119k | Focused on bet tracking and syncing, not research |
| BettingPros | iOS / Android / web | 2019 | iOS rating 16,182; Play 155k | Expert picks plus media content |
| OddsJam | iOS / web | 2023 (iOS) | Mainly web-based | Odds terminal, +EV, arbitrage, aimed at pros; Outlier leans toward research and is friendlier to beginners |
| OddsShopper | iOS / web | 2022 | iOS rating 388 | A +EV tool that wrote a "vs Outlier" page to capture search traffic |
| Rithmm | iOS / Android | 2022 | 170k on Play | AI predictions, self-built models |
| Props.Cash | Android / web | 2022 | 114k on Play | Player prop lookup, the most similar to Outlier |
| PlayerProps.ai / PropsMadness / PropGPT / ParlayLens / Props IQ | iOS / Android | 2024–2026 | All small (tens of thousands to 12k installs) | Latecomers, pitching AI predictions or scanning; PlayerProps.ai wrote a dedicated "vs Outlier" comparison page |
| Built-in stats and bet helpers from sportsbooks, PrizePicks and the like | Big-company features | Has been around all along | Very large | Free, but covers only one book, with no cross-book comparison |

### Differentiation

- Subscription-based with no affiliate income, so it doesn't pull customers for the sportsbooks.

- A good research experience: data-dense but readable for beginners; can connect bet slips and jump through to each book.

- Broad coverage: all leagues, all lines.

These factors put it at the top of the iOS Top Grossing chart (category rank 15–18), but that is what it built up on iOS. **The recent Android surge is driven mainly by brand, paid acquisition and catching up on the platform, not by differentiation.** The Android version actually has fewer features than iOS.

### Visibility

- **Widely discussed** : there's funding news (nola.com, BettingStartups, GNO Inc.), podcast interviews ("The Bloomberg Terminal for Sports Bettors"), and plenty of review sites and affiliate pages.

- **Competitors already treat it as a target** : OddsShopper and PlayerProps.ai both wrote "vs Outlier" comparison pages.

- **Revenue is undisclosed** : only "tens of thousands of paying subscribers" has been stated.

- The category is already crowded. Our X corpus (x-radar, 30–60 days) turned up no relevant discussion, and TikTok's search endpoint returned no results.

### What others can borrow

- Use dedicated UA financing (similar to revenue-based financing or credit, with no equity dilution) to buy ads for a high-ARPU subscription app.

- Rotate ad creative by season and league (WNBA / MLB / NFL / EPL).

- Offer leagues and creators high lifetime commissions.

- Once one platform is built, Android catches up fast by shipping the core features first and letting existing accounts log straight in; early users carry the Top Grossing ranking.

### Uncertain

- How much of Android's growth comes from migrating existing users versus new users.

- How much was spent on ads and what the ROI looks like.

- Retention and paid conversion rates.

- Whether any other Android package or web wrapper existed before 2026-07-20 (a Play review reply mentions a "1.11.0" version, possibly an earlier beta).

- The "hundreds of thousands of users" figure comes from the press release and is unverified.

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.