The name became the category term: the original team of a grade-unlocking plugin keeps getting carried by others' hits after stopping updates
What it is An unofficial, free Chrome extension for the Dutch school system Somtoday. It turns new grades into FIFA-style 3-card pack openings, spinners and penalty shootouts before revealing the score, and lets you build an eleven-player lineup from your grades to play head-to-head battles.
Why it took off At launch it caught TikTok traffic built up by the same team's Magister version (a study creator with 164k views and the team's own videos at 60k views). In late October the team stopped updating, and competitor hit videos used "cijferreveal" as the name of the game, so students searching the Chrome Store for it found this one with its name matching exactly (inferred).
CHow you could follow it Don't enter the Dutch market. Go to other countries' grade systems that don't yet have pack-opening extensions, like Smartschool, Librus, Pronote and WebUntis. Build a read-only, lightweight version whose name is the local search term, post a demo video before launch, and keep posting short TikToks daily after.
2,000 users · rating 4.666666666666667 (6)
Dutch high schoolers turn checking their grades into an FIFA-style pack opening. Cijfer Reveal was the first team to build it as a Chrome extension, and the one that named it. Its Somtoday version launched in October 6, hit 700-plus users in three days, then flatlined around 800. In late October the team posted no videos at all, yet users climbed to the 2,000 tier. What gave it a push was a rival's video with 617k views, and its title used the product's name. This piece breaks down how much traffic a name can catch, and why a name alone can't hold it.
A video that says "not an ad"
In October 4, Dutch study creator @studywithdale (9,333 followers) posted a video demonstrating grade pack-opening, with the caption "Maker van de extension: @cijferreveal" and a deliberate note *GEEN ADVERTENTIE* (not an ad). Nearly every other video on this account is tagged *AD*, yet this one says it isn't. It got 164k views and 1,369 shares, the furthest this team's content has travelled so far (TikTok, 11-06).
Two days later the team's own account @cijferreveal posted "Uit op magister en somtoday" (both the Magister and Somtoday versions are out), 60k views. Extension user count (third-party tracker extops): 10-08 186,10-09 406,10-10 726.
What it is
Somtoday is the grades and timetable system many Dutch secondary schools use. The extension runs only on somtoday.nl and its APIs. When new grades come out, it doesn't show the score directly; you "open" it: 3-card player packs, spinners, suitcases, penalties, and you collect coins to unlock themes. You can also build an "Ultimate Elftal" (eleven-player team) from your grades and play Squad Battles. It's free, with no in-app purchases, 293 KiB, and requests only one permission. The store page states it collects no data (Chrome Web Store, 11-06).
It's a port of the same team's "Cijfer Reveal voor Magister". Magister is another major Dutch grades system. That version launched in June 12, now has 10k users, and is rated 3.65 (23 reviews).
The original team's TikTok playbook
@cijferreveal has 414 followers and 43 videos (TikHub, 11-06), and its bio simply spells out the names of both extensions on the Chrome Store. The approach is straightforward:
- Post daily from launch day. The Magister version launched in June 12, right in the end-of-year exam period and during the World Cup, so the videos ran on "grades as goals" jokes, like "Spanje 0-0 Kaapverdië" and "Hopelijk weer deze performance tegen Tunesië". The June 19 video, "even the French reading test is easier than this", got 58k views and 1,089 shares.
- The day you step on the score. Sep 12 first-round scores drop as school starts, "mooie start zoals altijd" (a nice start, as always) 100k views.
- Recruit testers before launch. In September 19, "DM als je app tester wilt zijn" (DM me if you want to be an app tester) got 7,482 views.
A small account, but its videos got shared a lot and circulated among students.
Stuck at eight hundred, then pushed up by someone else
After the first three days, the Somtoday version barely grew: 10-16 882,10-25 795, and it lost a little over two weeks. The team's last two videos came out in October 14, one about "improvements" and one replying to comments that "football pack opening on mobile is coming soon", each getting a few hundred to three thousand views. Nothing has been posted since, and the extension version has stayed at its launch-day 2.5.
Then in October 24, competitor Magister Ultimate Team's account posted "Somtoday cijferreveal packopener", getting 617k views. The video promotes its own extension, but the title uses "cijferreveal", which students already use as the name for this kind of game. Students searching the Chrome Store for the term found this one, with its name matching exactly. Daily installs went from 10-28 to 1k, and 11-01 to 2k (extops, Chrome Store). The timing lines up, but there's no direct evidence (inferred).
Two things to discount:
- Once the store user count passes 1,000, it only shows two significant digits, so "2,000" only tells you real users have reached at least that tier. From Nov 1 to 6 it stayed at 2,000, and it's unclear whether it's still growing.
- There are only 6 ratings (11-07 of the 7 reviews, averaging 4.57). 5 of them appeared the second day after launch, with about 400 users, and only one more has come in over the three weeks since. The first 5 were probably mostly from testers and acquaintances (inferred).
Who it's competing with
The first October round of grades brought up five or six similar extensions in a week. On Somtoday, this one ranks third:
| Competitors | Launched | Scale (Chrome Web Store, 11-06) | Difference |
|---|---|---|---|
| CijferPacks voor Magister, Somtoday en Osiris | 10-05 | 20k, 4.78 (55 reviews) | One extension covers three systems, the biggest market, but only does pack opening |
| Somtoday Pack Opener | 10-07 | 7,000 (11-01 at 4,000) | Only pack opening, one opening per grade; its name is the TikTok hashtag #somtodaypackopener |
| Magister Ultimate Team | 10-10 | 10k, 4.28 (25 reviews) | Full FIFA Ultimate Team (transfer market, friends, penalties), also supports Somtoday, and the team keeps posting TikToks daily |
| CijferReveal voor SOMtoday en Magister | 10-10 | 1,000,3.0 | Built by another developer, with a name nearly identical to this one |
| Somtoday Cijfers / Somtoday Packs | 10-07 / 11-05 | 129 / 0 | Late copycats |
| Somtoday Mod | 2024-02 | 70k | A long-running beautifier that added a "cijfer reveal" feature 2024 years ago, but isn't a pack-opening game |
Feature-wise it's the most varied, with pack opening, mini-games, lineups and battles all included, but features aren't why users pick it: the pack-opening-only Somtoday Pack Opener has over 3 times its users. "Cijfer Reveal" wasn't invented by this extension either: the mobile app Cijfer Royale used it 2023 years ago, and a "Cijfer Reveal" video from 2023 June got 35k views (TikTok). What it did right was be the first extension to put this term in its Chrome Store name.
Not many people know about it yet
It only spread through Dutch secondary school students' TikToks. No media coverage, nothing on X in 60 days, no revenue, no in-app purchases, and the team never said whether they'd charge.
If it were you
The short take: Don't clone this extension, and don't enter the Netherlands again. What it did well comes down to two moves: give the mechanic a name students would actually search for, then put that name in the store title; and pair launch day with daily short videos. The flip side is just as useful: once the team stops posting, the traffic goes to someone else, and only the name is left picking up scraps.
Good fit for: People who can build a browser extension, who are already in a country's secondary school TikTok scene (or have a kid in one), and who want a small project they can finish in a few weeks that builds up users and a portfolio.
Bad fit for: Anyone who wants to make money. The users are minors, there is no payment path, and nobody in this niche is charging. It's also a bad fit for anyone who can't make short videos, since nearly all users of this kind of extension come from TikTok.
How to build it: Find a unified grading system students log into every day that no pack-opener extension has claimed yet, such as Smartschool in Belgium, Librus in Poland, Pronote in France, or WebUntis in Germany. The extension should only read the grades page, make no network calls, and request as few permissions as possible. Start with the simplest version, "open one pack per new grade," rather than building squads and battles right away. Name it with the terms local students search for: the system name plus "pack opener," or the local-language equivalent of "grade reveal."
How to get users: A week before launch, post a demo video to gauge demand. On launch day, start posting daily, tying topics to local grade release days, exam weeks, and football matches. Get one or two local study creators to demo it, and build whatever the comments ask for, then keep posting. If you stop, you hand the traffic to the next clone.
When to launch: Before the next big grade release in the target country, ideally around end-of-semester exam week. Meme-driven hype arrives fast. In the Netherlands, six or seven copies piled in between June and October.
Signs you've misread the market: ① A month after launch, no one on local TikTok is posting videos of their own accord about your extension, which means students there don't play this meme. ② The school or the grading platform blocks the extension or changes the page structure so it can't read grades. ③ Looking back at the Netherlands, if these extensions' users are shrinking by next spring, it was a passing fad, not lasting demand.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one CijferPacks voor Magister, Somtoday en Osiris Chrome 2026-10-05 20k users, 4.78/55 One extension covers three platforms, the biggest niche; only pack opening, no mini-games or squads Somtoday Pack Opener Chrome 2026-10-07 7,000 users (11-01 4,000) Open source, pack opening only; the name is the TikTok hashtag. Growing faster than this product over the same period Magister Ultimate Team Chrome 2026-10-10 10k users; about 5,000 TikTok followers; top video 646k views Full FUT gameplay (market, friends, penalties); the team posts TikTok daily. This product's team stopped posting after 10-14 Cijfer Reveal voor Magister Chrome 2026-06-12 10k users, 3.65/23 The same team's original, built as Magister; this product is its Somtoday port CijferReveal voor SOMtoday en Magister Chrome 2026-10-10 1,000 users, 3.0/2 Another developer's (js664) simplified two-platform version, with a name almost identical to this one Somtoday Mod Open source 2024-02 Chrome 70k users An established enhancement extension. Its 2024-11 release of its 4.5 version added a cijfer reveal feature, but it isn't a pack-opening game Cijfer Royale iOS 2023 TikTok 1,366 followers, 2023-06's "Cijfer Reveal" video 35K views Had a "Cijfer Reveal" feature for Somtoday (iOS / Android app) for 2023 years, and the name was theirs first Somtoday official Big-company features None — The official product has no gamified grade display - Where users come from
- Verified Own TikTok @cijferreveal: 10-06 "Uit op magister en somtoday" 60k views; 10-05 two other videos at about 10k each; 10-14 no posts since (TikHub 2026-11-06)
- Verified Study creator @studywithdale: 10-04 video names "Maker van de extension: @cijferreveal", 164k views, 1,369 shares, tagged "GEEN ADVERTENTIE" (not an ad). The account has 9,333 followers, and most of its other videos are tagged *AD*
- Inferred Category search lift from a rival's hit: @magisterultimateteam's 10-24 "Somtoday cijferreveal packopener" got 617k views, and this product went from 10-25 to 795 and then to 11-01 to 2k at the same time. Timing matches, but there is no direct evidence
- Verified Chrome Web Store related slots: The original Magister extension, CijferPacks, Magister Ultimate Team, and CijferReveal voor SOMtoday en Magister all list this product as related on their store pages (chromestore library, related table)
- Inferred Early ratings from people the developer knows: By day 2 after launch, with about 400 users, it already had 5 ratings. In the three weeks after, only 1 more came in. 9-19 once posted a video looking for testers
Cijfer Reveal voor Somtoday: the "second version by the original team" in the grade-opening craze
Chrome extension hdiadiklecpkjmpmcekkilhffncgpoen · research day 2026-11-06 · channel chrome
One line
An unofficial Chrome extension for Somtoday, the school system Dutch secondary students use. It turns checking grades into FIFA-style 3D pack openings, with a wheel spin, a suitcase, penalty shootouts and other mini-games. It also has "Ultimate Elftal" (build a starting XI from your grades) and Squad Battles. Free, no in-app purchases. The developer is "Cijfer Reveal" at [email protected], not a trader. It's the Somtoday port of the same team's Cijfer Reveal voor Magister (on the store since 2026-06-12, now 10k users).
Verdict
It didn't grow on its own. Two outside forces lifted it.
- Launched 10-06, hit 726 users in three days: it rode the TikTok momentum the team had already built with the Magister version. @studywithdale (a Dutch study creator, 9,333 followers) posted a video on 10-04 tagging "Maker van de extension: @cijferreveal" that got 164k views; the team's own @cijferreveal posted "Uit op magister en somtoday" to 10-06 60k views.
- From 10-25 to 11-01, it rose from about 800 to 2,000 tier: the team posted no videos during this stretch (@cijferreveal's last one was 10-14). The timing lines up with competitor @magisterultimateteam's 10-24 video "Somtoday cijferreveal packopener", which got 617k views. That video made "cijferreveal" the generic name for this kind of game, and students searching the Chrome Web Store for that exact word land on this product, whose name matches it letter for letter. A same-category product, Somtoday Pack Opener, also rose from 4,000 to 7,000 in the same period, which suggests the whole Somtoday pack-opening niche moved up together.
Within the Somtoday niche, it ranks behind CijferPacks (20k, three platforms) and Somtoday Pack Opener (7,000). The recall card's claim that "growth is accelerating" is partly an illusion created by how the store rounds numbers (see below).
Data
| Date | users | Score | Source |
|---|---|---|---|
| 10-07 | 0 (launch) | 0 | extops.dev single-page curves |
| 10-08 | 186 | 0 | extops |
| 10-09 | 406 | 5(4.60) | extops |
| 10-10 | 726 | 6(4.67) | extops |
| 10-13 → 10-16 | 796 → 882 | 6 | extops |
| 10-17 → 10-25 | 872 → 795 (declining) | 6 | extops |
| 10-28 | 1k | 6 | extops |
| 11-01 → 11-06 | 2,000 | 6 | chromestore library item_snap / extops |
| 11-07 | 2,000 | 7(4.57) | chromestore library details |
- Once a store's user count passes 1,000, it only shows two significant figures. So "1k→2k" only tells you that by 11-01 the real user count was ≥2,000,10-25 to 11-01, and that it grew at least 1,200 in a week. Whether 11-01 to 11-06 is still growing, you can't see.
- The ratings are odd: on day 2, with only about 400 users, it already had 5 ratings (about 1.2%). Over the next three weeks, users multiplied several times over, but ratings rose by only 1. The first 5 were probably from the creator's circle or testers, since 9-19 posted "DM als je app tester wilt zijn" (DM me if you want to be an app tester). This is an inference, not verified.
- Version 2.5,293KiB, requests only 1 permissions, and runs on only 5 site patterns (somtoday.nl / som.today and their APIs). The privacy policy is a GitHub gist (linked from extops.dev and the store page).
The team and its TikTok approach (@cijferreveal)
TikHub 2026-11-06 data: 414 followers, 11K likes, 43 videos, bio literally reads 'Cijfer Reveal voor Magister' / 'Cijfer Reveal voor Somtoday' in de chrome webstore.
- From 6-12 to 6-24 (daily posting starts the day the Magister version launched): it lined up with the end-of-school-year toetsweek (exam week) and the 2026 World Cup. The videos all run the "your grade is a goal" joke, e.g. "Kevin Strootman", "Spanje 0-0 Kaapverdië", "Hopelijk weer deze performance tegen Tunesië". The breakout one was 6-19 "Zelfs Frans leestoets was nog makkelijker", with 58k views and 1,089 shares; most of the rest sit in the thousands.
- 9-12 "mooie start zoals altijd": 100k views, from the first round of grades at the start of the school year. 9-13 another one reached 21k.
- 10-03 to 10-06 release week: 10-05 two videos at about 10k each ("extensie is uit" and "Bijna uit + nieuwe features"), and 10-06 one at 60k.
- 10-07 to 10-14: Previews of the Android app (10-10 wrote "Uit in de play store (voor magister)") and "Cijfer Reveal werkt weer" (meaning the Magister version broke for a while). These only got a few hundred to three thousand views. 10-14 onward, they stopped posting.
- External creator: @studywithdale's 10-04 video got 164k views and 1,369 shares, tagged "*GEEN ADVERTENTIE*" (not an ad). That account tags nearly every video before and after as "*AD*", a commercial account, yet this one specifically says it isn't an ad. It was the team's biggest reach.
Competitors
| Name | Where | Launched | Scale | How it differs from this product |
|---|---|---|---|---|
| CijferPacks voor Magister, Somtoday en Osiris | Chrome | 2026-10-05 | 20k users, 4.78/55 | One extension covers three platforms, the biggest niche; only pack opening |
| Somtoday Pack Opener(Tom Fleuren) | Chrome | 2026-10-07 | 7,000 (11-01 4,000), 5.0/3 | Open source, pack opening only; the name is the TikTok hashtag #somtodaypackopener |
| Magister Ultimate Team | Chrome + Firefox | 2026-10-10 | 10k, 4.28/25; about 5,000 TikTok followers | Full FUT (market, friends, penalties); the team posts TikTok daily themselves; also supports Somtoday |
| Cijfer Reveal voor Magister (same team) | Chrome (+ Android, unverified) | 2026-06-12 | 10k, 3.65/23 | Original; requires storing a Magister token locally |
| CijferReveal voor SOMtoday en Magister(js664) | Chrome | 2026-10-10 | 1,000,3.0/2 | Name nearly identical to this product; a simplified two-platform version that looks like name piggybacking |
| Somtoday Cijfers | Chrome | 2026-10-07 | 129 | A Somtoday version from the same period that didn't take off |
| Somtoday Packs | Chrome | 2026-11-05 | 0 | New copycat |
| Somtoday Mod (includes a "cijfer reveal" feature) | Chrome / Firefox, open source | Launched 2024-02; the Firefox 4.5 version added cijfer reveal in 2024-11-21 | Chrome 70k | Established enhancement extension that has long included a reveal feature, but not a pack-opening game |
| Cijfer Royale | iOS / Android | 2023 | TikTok 1,366 followers, 2023-06 "Cijfer Reveal" videos with 35k views | The "Cijfer Reveal" feature for Somtoday has existed since 2023 years ago, and the name was used first |
| Somtoday / Magister official | Big-company features | None | — | The official side never gamified grade display |
(Scale comes from the chromestore database 2026-11-06/07, TikHub, AMO, and pages found via Jina.)
Breakdown of the growth tactics
- Its own TikTok (confirmed): posted daily starting the day it launched, on topics tied to exam week and the World Cup. The Somtoday version's launch video got 60k views. The account itself is small (414 followers), but the videos get shared a lot (6-19 shares/likes on that one, about 0.57), and they circulate among students.
- Study creators (confirmed): @studywithdale's 10-04 video got 164k views and named the product. Whether this was a private partnership can't be confirmed; the video is labeled "GEEN ADVERTENTIE" (no ad).
- Category-keyword traffic from a competitor's video (inferred): @magisterultimateteam's 10-24 video, which got 617k views, used the term "cijferreveal"; this product's store name is "Cijfer Reveal voor Somtoday," so searching the term brings it up directly. The timing matches (from 10-25 at 795,10-28 to 1k, and from 11-01 to 2k), but there is no direct evidence.
- Related slots in the Chrome Web Store (confirmed): the detail pages of the original Magister (slot 7), CijferPacks (11), Magister Ultimate Team (9), and CijferReveal voor SOMtoday en Magister (4) all list this product as related (chromestore database, related table).
- Early ratings (inferred): 5 positive reviews in the first two days, most likely from people close to the developer.
- Not found: ad campaigns, media coverage, X, Reddit discussion (x-radar 60 days, 0 posts), revenue.
Why it took off
- The demand was already there: "turning grade checks into pack openings / reveals" has been on Dutch student TikTok for years. Cijfer Royale added a Cijfer Reveal feature 2023 years ago, and Somtoday Mod added one 2024 years ago.
- When the team built the Magister version, they turned their own name into the category keyword. The Somtoday version kept the name, and from day one it picked up the Magister version's older fans plus traffic from the 10-04 and 10-06 videos.
- October is when Dutch secondary schools release first-term test results. Five or six pack-opening extensions appeared the same week, and the buzz lifted everyone in the category.
- The later growth came from someone else's viral video (617k views). This team has stopped updating.
Differentiation
The feature set is a grab bag: 3D pack opening, a spin wheel, suitcases, penalty shootouts, and coin-unlocked themes, plus Ultimate Elftal and Squad Battles. This Somtoday version clearly leans toward the Magister Ultimate Team style of play. Its real advantage is that the brand name is itself a search term, plus the identity of being the original team. The feature differences are not why it took off: a Somtoday Pack Opener that only did pack opening, with a name matching the TikTok trend, has more than 3 times its users.
Visibility
Few people know about it yet. It spreads only through Dutch secondary-school TikTok. No media coverage, 0 posts on X, no public revenue, and no in-app purchases.
Takeaways
- Holding the category with the product name: name the mechanic first, then spread that name across platforms (Magister → Somtoday → Canvas; the Grade Reveal for Canvas mentioned in the recall card now has only 9 users, and it isn't in the database).
- Paired with short videos posted daily from the day of launch, on topics tied to exam week and the World Cup.
- It rides on a regional school system as a read-only entertainment layer, with a small footprint and few permissions, so parents and schools have no reason to object.
- The lesson from the other side: once posting stopped, the traffic went to someone else's viral videos; low ratings (the Magister version only has 3.65) get overtaken by rivals.
Uncertain
- What exactly drove the growth at the end of October, and its link to the @magisterultimateteam video, is inferred.
- The true number in the 2,000 tier, and whether it keeps growing into November, can't be seen.
- Whether the @studywithdale post was a paid partnership.
- Whether the Android app is actually live on Play (not in the googleplay database).
- Whether the team plans to monetize, and the Grade Reveal for Canvas data hasn't been verified.
Sources
- chromestore database (item, item_snap, related, 2026-11-01 to 11-07)
- extops.dev/extensions/hdiadiklecpkjmpmcekkilhffncgpoen (17 readings)
- Chrome Web Store detail page (read via Jina, 2026-11-06)
- TikHub: homepages and posts of @cijferreveal, @studywithdale, @cijferroyale; search for "cijfer reveal somtoday"
- AMO Somtoday Mod version history: addons.mozilla.org/en-US/firefox/addon/somtoday-mod/versions…
- gist.github.com/Cijferreveal
- Existing reports in the same category: out/chrome_mnhokdllgoikokohhdnbldbfdolibkee, out/chrome_pjmedifangackgpgacmngocmjoimjbpj