# "Make sure they never find out" sells for $30: a Chrome extension that mass-unsends Instagram DMs, and an imaginary surge · Chrome extension

> Source: https://stringers.io/en/ext/chrome_idlhlhlobmcnagnomkapfffhgppafiok.html (Stringers / 什么值得做, generated 2026-11-08)
> Stringers answers one question every day: what small product can one or two people build in a few months and actually make money from. Numbers come from 15 databases we collect daily, each with source and date.
> For agents: these verdicts and the underlying databases (verified revenue, App Store / Google Play charts, ad libraries, GitHub, Product Hunt…) are queryable live over MCP — tools today / hot / products / directions / direction / data. Setup: https://github.com/komako-workshop/stringers (the user logs in at stringers.io → "配置 agent" to get a personal URL). Site index: https://stringers.io/llms.txt

> Instagram only lets you unsend messages one by one, and people who've broken up, regretted a message, or deleted their account keep searching for a way to do it in bulk. The founder's own TikTok tutorial on "delete all DMs at once, on both sides" hit 146k views. Combined with strong trust-building and a 4.8 rating, it grew slowly to 1,000 users, but never really broke out.

[Chrome extension](https://stringers.io/en/ext/index.md) · written 11-6

Unsay: Bulk Delete & Unsend Instagram DMs · unsay.me

# "Make sure they never find out" sells for $30: a Chrome extension that mass-unsends Instagram DMs, and an imaginary surge

**What it is** A Chrome extension that, on Instagram web, unsends all of your own messages in a conversation in one click (the other person can't see it). Before deleting, you can back them up as a ZIP.

**Why it took off** Instagram only lets you unsend messages one by one, and people who broke up, regret things, or are deleting accounts have been searching for a workaround. The founder's own TikTok tutorial on "how to delete a whole DM thread for both sides" got 146k views. Good trust-building and a 4.8 rating pushed it slowly to 1,000 users, but it never really broke out.

**C** **How you could follow it** Stop competing for the Instagram unsend slot. Using its structure, look for other "batch actions the platform deliberately doesn't offer, plus an emotional scenario." Or localize into another language: run locally, back up before deleting, make "don't get caught" a paid feature, sell a one-time short-term pass, and get customers through self-made search-oriented TikTok tutorials.

C grade: the demand is real and the approach is clear to learn from, but there are already a dozen or two similar extensions, and the best one has only 1,000 users after half a year. One-time demand can only yield one-time revenue, and the critical dependency sits with Meta. Chasing the same slot isn't worth it. Few people know about it yet

1,000 users · rating 4.785714285714286 (28)

Unsay is a Chrome extension that, on Instagram web, unsends all of your own messages in a conversation so the other person can't see them. It was listed in May and gathered about 1,000 users in half a year, mostly from tutorials on the founder's 668-follower TikTok account. It turned "make sure they never find out" into a paid feature and sold $30 in 7 days. The third-party chart shows a "surge" from 1k to 7k in late October, which is most likely a data display issue. There's a lot to learn from this category, but squeezing into the same slot isn't worth it.

### a chat screenshot from late at night 11:42

On unsay.me, below the hero there's a before/after image. The "before" is a chat from 2018 years ago, late at night in Aug 14 11:42: "hey, you up?" "i miss you tbh" "can we talk?", the other side replies "it's late dude", and this side sends "i was wrong about everything" "i'm sorry. for real." Bottom left reads "16,431 Messages sent."

The "after": every message you sent turns into a grey "You unsent a message," the other person's messages stay untouched, and the counter goes to zero. The headline is a single line: **Like it never happened.**

Reviewers on the store are saying the same thing. Bohdan Artem(10-19): "I've had years of DMs with someone I don't talk to anymore. Going back and unsending them one by one by hand is impossible. Pick the chat, let it run, done." Victor Stone(10-27): "Didn't know you could unsend messages from 2019 years ago." Instagram still only lets you unsend one message at a time, by long-pressing. On Reddit's r/Instagram, posts like "is there a way to bulk unsend" and "can I delete it on both sides" keep coming up, and some people write outright: "I've said some things I regret over the years and want to wipe my Instagram clean."

### How it works and how it makes money

Open a DM thread on instagram.com, click the extension icon, and a sidebar opens on the right. Hit Scan and it counts how many messages you've sent in that thread. Choose all messages, the last 30 days, six months, a year, or a custom date range, then click Unsend. It uses your existing logged-in session and calls Instagram's own unsend action one message at a time, pausing 5 to 7 seconds between each so your account doesn't get rate-limited. You can pause and resume. Before deleting, you can save the whole thread as a ZIP of HTML files you can open directly, with photos, videos and voice notes included.

The pricing page headline reads "Free to try. Grab a Pass when you mean it."

| Tier | Pricing | What you get |
|---|---|---|
| Free | $0 | Unsend 50 messages per week, back up your own messages |
| 7-day Pass | $30 (crossed out: $60) | Unlimited messages, two-way thread backup, Stealth mode |
| 30-day Pass | $60 (crossed out: $120) | Same as above |

One-time payment, no renewal, "expires on its own, no need to cancel." The real money-maker is Stealth mode. The section on the site is headed "**Don't get caught.** " Default mode deletes from the newest message backward, so the other person suddenly sees your recent messages vanish, "like you disappeared mid-conversation." Stealth goes the other way, from oldest to newest, so the thread quietly "goes silent" bit by bit. In small print, the site admits: "The free version works the same way technically. Stealth just changes the order so the other person is less likely to notice."

The pricing fits the shape of the demand: breakups, regret, cleaning up before deleting an account. One person might need it once or twice in a lifetime, so a subscription wouldn't keep customers. Instead it sells a short-term Pass at a high price, and buyers are emotional at that moment and unlikely to compare prices. How many it has sold isn't public. Rough estimate: at 1,000 users, with 2% to 5% buying a 7-day Pass, cumulative revenue would be a few hundred to a thousand or two in USD (estimate).

### Where users come from: three TikToks

The founder's TikTok account @unsayigfb has 668 followers and 3 videos (11-06):

| Date | Video | Views |
|---|---|---|
| 07-31 | How to delete/unsend all your facebook messenger messages at once and for everyone (both sides) | 91k |
| 09-14 | How to delete/unsend all your instagram dms/messages at once and for everyone (both sides) | 146k |
| 10-06 | Arabic version (كيف تحذف كل رسائل انستغرام من الطرفين دفعة واحدة) | 6,137 |

The title is the exact phrase users type into the search box. The tags are #breakup #privacy #hack, and it ends with "Link in bio," pointing to unsay.me/get. The timing lines up too: on third-party stats site extops, the curve shows 1 523 users in Sep. After the video posted in Sep 14, it accelerated, reaching Oct 16 to 957, roughly 5 to 10 net new users a day. The same account was also funneling traffic to the Messenger version from the same developer. After that late-July video, the Messenger version grew from a few dozen users to 568 by early November.

The rest of the traffic comes from search. Besides the homepage, the site has a tutorial page (how to delete a whole thread, whether to back up first, what the other person can see), a blog ("why Instagram doesn't allow bulk unsend"), and pages in several languages including French, with all links tagged with utm. On Brave, searching "bulk unsend instagram messages" puts the site at #9 and the store listing at #10. Broader terms like "both sides" are taken by Redact, Unpost, and wikiHow, so it doesn't make the top 20 (11-06). The store title is stuffed with keywords: "Bulk Delete & Unsend Instagram DMs."

Two things remain unclear. In a Facebook group for IT workers in the Philippines, someone asked how to unsend on both sides, and one reply said "Open your DMs, hit scan. Unsay finds every message…" It reads like promotional copy, and there's no way to tell who posted it. Several positive reviews on the site cluster from mid-June to early July, with generic wording, and the Messenger version has 34 ratings from 568 users (Chrome extensions usually get ratings from under 1%). Whether reviews were solicited can only be called suspected.

No one on X, Product Hunt, Hacker News, or in the media has mentioned it.

### What happened with the 1k to 7k jump

If you look at it on extops, the most obvious stretch is late October: 10-19 2k, 10-20 3k... 10-24 7k, then it drops exactly 1k a day, and 11-01 returns to 1k.

This is probably not real. First, the shape is too neat: it goes up and down by exactly 1k a day. Second, over the same period its rating count only rose from 19 to 24, and a true 6-fold increase wouldn't look like that. Third, at the same time, other similar extensions with over 1,000 users showed the same "double then fall back" pattern: Unsender for Instagram read 2k, then 4k, then back to 2k, and Instagram Chat Downloader went 1k→2k→1k. Meanwhile, similar extensions under 1,000 users whose store listings show exact numbers (Delete All Instagram Messages stayed at 696–774, Unsend Instagram Messages at 365–454) didn't move at all. The more likely explanation is a problem on the store display or data collection side (inference, fairly confident). The store listing showed 11-01 to 11-05 1,000 users, 28 ratings, and 4.8 stars throughout.

So its real story is 1,000 users over half a year, a slow climb, not a hit.

### Who it's competing with

| Name | Scale | How it differs from Unsay |
|---|---|---|
| Redact.dev | Established, covers dozens of platforms | Deletes on all platforms, subscription $7.99–14.99 / month |
| Unpost | Claims over 1M users | Deletes on any platform. SEO blog owns long-tail terms like "both sides" |
| UnSendAll | Unverified; ranks #4 for the same term | Desktop app with a "Stealth" mode that deletes from oldest to newest, so Stealth isn't unique to Unsay |
| Delete All Messages for Facebook & Instagram(CleanMySocial) | 7,000 users / 393 reviews | Established for 2020 years, one-time purchase; the same company also does bulk friend removal |
| Unsender for Instagram | 2,000 users / 3.0 stars | Similar features, worse reputation |
| DM Cleaner, InstaClean, Delete All Instagram Messages 2026, Unsend This Chat... | Dozens to hundreds of users each | A batch that appeared over 2025–2026 years; a dozen or so link to each other in the store's "related" section |
| instagram-dm-unsender | Open-source scripts, 190 stars | Free, but you need to install Tampermonkey |

On the Chrome Web Store, none of the extensions that only unsend Instagram messages have passed 10k users. Unsay wins on reputation, with a 4.8 rating, while similar ones sit between 3 and 4.4. Reviews praise specific trust details: "Tried two other extensions, both scroll the page and crash halfway through; this one doesn't scroll, it counts and deletes directly" (Benjamin Terver, 10-19), "Doesn't ask for my password" (Yvonne Francis, 11-02), "Nice that it backs up before deleting" (Michael Judge, 10-27). Some complain about speed: "Big threads take half a day" (Josh Bright, 10-27). It waits 5 to 7 seconds per message, so ten thousand messages means over ten hours.

### If it were you

**C: The playbook is worth learning, but don't try to squeeze into this spot.** The demand is real and people search for it constantly. But there are already ten to twenty similar extensions in the store, and the best one has only 1,000 users after half a year. Users need it once or twice in a lifetime, so the only way to make money is one-time Passes. The fatal weakness is that Meta controls the product: if Instagram changes its interface or adds a rate limit, the extension has to stop and scramble to fix it. If the official app ever adds bulk unsend, the whole category disappears.

**Who it's for:** indie developers who can write browser extensions, are willing to appear on camera for short videos, and want to practice the "search-driven tutorials + one-time Pass" playbook.

**Who it's not for:** people who want steady subscription revenue; people unwilling to accept the risk of account bans or delisting; people who plan to only list in the store and wait for organic traffic. Similar extensions crowd the store, and search alone won't get you ranked.

**How to do it:** don't build another Instagram unsend extension. Follow its structure and look for bulk actions the platform deliberately doesn't offer, combined with emotionally charged moments. Switch platforms (Messenger is already taken by Unsay itself; for other DM, comment, or like-history cleanup, first check whether ready-made tools exist), or switch languages and audiences. It has only tried one Arabic video. Spanish, Portuguese, and Indonesian markets still look empty (unverified), so make videos and landing pages in the local language. In the product, copy its trust details: never ask for a password, run locally, delete slowly to avoid bans, back up before deleting. Pull out the user's most guilty worry (fear of the other person finding out) and make it a paid feature and the core of your marketing. Charge with a one-time 7-day or 30-day Pass, not a subscription.

**How to get users:** open your own account and use the exact phrases users search for in video titles ("how to delete all … at once for both sides"). One platform per video, one language per video, and link in bio. With 668 followers, its account got 146k views from a single video. Pair it with a set of tutorial pages to catch long-tail search.

**When is the window:** this kind of demand doesn't expire. The window depends on the platform, not on time. As long as Instagram doesn't offer bulk unsend, people will keep searching for it.

**What would show you're wrong:** ① Instagram launches official bulk unsend, or starts large-scale restrictions on automated actions in the web version. The category drops to zero. ② You shoot several search-driven tutorials, they reach tens of thousands of views, but installs and payments don't follow. That means the conversion rate on one-time emotional needs is lower than it looks, and a high-priced Pass can't support a business. ③ Conversely, if Unsay's real store numbers keep climbing past 10k, or it publishes revenue, that suggests this spot is bigger than it appears and worth a second look.

### Data and sources

- Store: Chrome Web Store listing and reviews page for Unsay (11-06; updated v1.6.4,10-16, 11 languages, in-app purchases listed). 11-01, 11-03, 11-05 all show 1,000 users / 28 ratings / 4.8 stars.

- User curves and comparison set: 90-day curves for Unsay, Unsender for Instagram, Instagram Chat Downloader, Delete All Instagram Messages, Unsend Instagram Messages, and Unsay Messenger version on extops.dev (11-06 read).

- Site copy and pricing: unsay.me homepage, /blog/, /messenger/ (11-06).

- TikTok: @unsayigfb profile and 3 videos (11-06).

- Demand: related posts on Reddit r/Instagram; Brave search rankings (11-06).

- Competitors: redact.dev pricing page, unsendall.com, unpost.app, cleanmysocial.com.

- Revenue figures are rough estimates with no public data. Whether reviews were solicited, and who wrote the Facebook group reply, have not been verified.

[Chrome store page ↗](https://chromewebstore.google.com/detail/unsay-bulk-delete-unsend/idlhlhlobmcnagnomkapfffhgppafiok)

**Research notes: competitor table, acquisition evidence, full research report**

Competitors

| Name | Where | Launched | Scale | How it differs from this one |
|---|---|---|---|---|
| Redact.dev | Other | Years ago | Leading all-platform deletion tool, subscription $7.99–14.99 per month | Redact covers all platforms on subscription; Unsay only does single IG and Messenger threads, sold as one-time Passes |
| UnSendAll | Other | About 2022 | Unverified; ranks #4 for related terms on Brave | Desktop app that can bulk-delete all conversations, and it also has an oldest-to-newest Stealth mode, so Stealth isn't unique to Unsay |
| Unpost | Other | Not verified | Claims over 1M users | Deletes on any platform. SEO blogs own the long-tail terms |
| Delete All Messages for Facebook & Instagram(CleanMySocial) | Chrome | 2020-07 | 7,000 users / 393 ratings | Established matrix developer, one-time purchase; no backup feature or brand content like Unsay's |
| Unsender for Instagram | Chrome | Not verified | 2,000 users / 3.0 stars | Similar features, much lower ratings and experience |
| Delete All Instagram Messages | Chrome | 2025-05 | 757 users / 35 ratings | No backup, no Stealth, the site is on Google Sites |
| instagram-dm-unsender(userscript) | Open source | 2023-06 | 190 star | Free, but you need to install Tampermonkey, which is a high bar |
| Instagram has built-in unsend | Big-company features | — | — | You can only unsend one message at a time, with no bulk option |

Where users come from

- **Verified** **TikTok tutorial videos from the account's own channel** : @unsayigfb has 3 videos: 9/14 IG tutorial with 146K views, 7/31 Messenger tutorial with 91K views, 10/6 Arabic version with 6,132 views; the bio links unsay.me/get. User numbers started climbing clearly from mid-September.

- **Verified** **SEO content site + multilingual** : the site has guide, blog and features pages in several languages. Searching "bulk unsend instagram messages" on Brave ranks the official site #9 and the store page #10.

- **Verified** **Chrome Web Store search / related extensions** : the title is stuffed with keywords, and in the store's related-extensions section it is linked to a dozen similar extensions.

- Inferred **Replies in communities** : in the Facebook group ITProfessionalsPH, an "Unsay" answer reads like promotional copy. The answerer can't be seen.

- Likely **review gating or fake reviews** : testimonials on the site cluster around 6/18–7/3 and read very generic; 9/4 store removed a batch of reviews (17→10); the Messenger version's rating-to-user ratio is about 6%

## Unsay: Bulk unsend Instagram DMs (Chrome extension) research report

Research date: 2026-11-06. Store ID: idlhlhlobmcnagnomkapfffhgppafiok; official site unsay.me.

### Bottom line

Unsay is an emotionally charged tool with real demand. Instagram only lets you unsend DMs one at a time, and Unsay unsends every message you sent in a conversation on the web version. Since launching 2026-05, it has grown to about 1,000 users, driven by the founder's own TikTok tutorials, multilingual SEO landing pages and store search. **The "10/19–10/24 jump from 1k to 7k and back down" seen during recall is basically not real growth** : during the same period, other Instagram unsend extensions with 1,000+ users showed the same "double then fall back" readings, while similar extensions below 1,000 that show exact counts did not. Unsay's rating count rose only from 19 to 24 over the same period. So for now it's a small, precise tool with aggressive pricing, not yet something that has "broken out."

### 1. Data

- Our chromestore library (item_snap): 2026-11-01, 11-03 and 11-05 all have 1,000 users, 28 ratings and a 4.79 score. There are no daily records before 11-01.

- extops.dev 90-day curve (https://extops.dev/extensions/idlhlhlobmcnagnomkapfffhgppafiok, read 2026-11-06):
    - 9/1 523 → 9/17 583 → 9/28 688 → 10/5 833 → 10/16 957 → 10/17 1k. This segment uses exact counts, with about 5–10 net new users per day, which is real organic growth.
    - 10/19 2k → 10/20 3k → … → 10/24 7k → 10/28 4k → … → 11/1 1k → 11/6 1k. It gains exactly 1k per day, then loses exactly 1k per day. The shape is too neat, and the rating count rose only from 19 to 24.
    - Control group: Unsender for Instagram (elfpojehnkogiekjkopbhbjigopngfgg) went from 9/1 to 9/26 at 2k, reached 10/24 4k, then fell back to 11/1 2k. Instagram Chat Downloader (emfaleblgmheiblldkceadiokffhgcje) went from 10/19 1k → 10/25 2k → 11/1 1k. Similar extensions with fewer than 1,000 users that show exact counts had no anomalies over the same period: Delete All Instagram Messages stayed between 696 and 774, and Unsend Instagram Messages stayed between 365 and 454. **Conclusion: the late-October spike most likely came from store display or third-party scraping, not from Unsay's own breakout (not fully verified).**
    - Rating count: 9/1 17 → 9/4 fell to 10 (the store removed a batch of reviews) → 11/6 30 (4.8 stars).

- The same developer's Messenger version (cpciidkjfabngkhhnoiemaogigodikcp, launched 2026-07-24): 8/31 71 → 10/8 272 → 11/6 568 users, 34 ratings, 4.94 stars (extops).

- Version 1.6.4,2026-10-16 update; supports 11 languages; the store lists in-app purchases; developer display name Unsay.me, Non-trader (Chrome Web Store page).

### 2. Competitors

| Product | Form | Launched | Scale | How Unsay differs |
|---|---|---|---|---|
| Redact.dev | Desktop / web | Years ago | Established market leader covering dozens of platforms; subscription at $7.99 / $14.99 per month | All platforms, subscription; Unsay only does single IG and Messenger conversations, sold as a one-time Pass |
| UnSendAll(unsendall.com) | Desktop app | around 2022 | Not verified; searching "bulk unsend instagram messages" on Brave ranks it #4 | Can unsend entire conversations, media only, or reactions, and **also offers a "oldest to newest" Stealth mode** . So Stealth is not unique to Unsay. |
| Unpost(unpost.app) | App | — | Claims over 1M users | Can delete on any platform; its SEO blog captures long-tail terms like "both sides" |
| CleanMySocial "Delete All Messages for Facebook & Instagram" | Chrome | 2020-07 | 7,000 users / 393 ratings (library) | An established matrix developer with one-time purchases. The same company also runs Messenger Cleaner (2k) and bulk friend removal (8k). |
| Unsender for Instagram | Chrome | — | 2,000 users / 3.0 stars (extops) | Nearly identical features, different rating scores |
| Delete All Instagram Messages | Chrome | 2025-05 | 757 users / 35 ratings (library) | The official site is on sites.google.com, has no backup feature, and is less polished than Unsay |
| Unsend Instagram Messages, DM Cleaner, InstaClean, unInsta, CleanSlate, Unsend This Chat… | Chrome / Firefox | Most are 2025–2026 years old | Each has a few dozen to a few hundred users | A batch of similar extensions that appeared in 2026 |
| thoughtsunificator/instagram-dm-unsender | Open-source userscript | 2023-06 | 190 stars (github library) | Free, but you need to know how to install Tampermonkey |
| Built into Instagram | Big-company features | — | — | You can only long-press to unsend one message at a time, with no bulk unsend (this is exactly where the demand comes from) |

Conclusion: the space is crowded, but everything in it is small. The real big players are "delete everywhere" tools like Redact and Unpost. No Chrome Web Store extension focused only on IG unsend has passed 10k users.

### 3. Growth tactics (evidence)

1. **Its own TikTok tutorial videos (confirmed, currently the largest external source)** : @unsayigfb has 668 followers and 3 videos in total (TikHub). The Messenger tutorial posted by 2026-07-31 has 91k views; the "How to delete/unsend all your instagram dms… for everyone (both sides)" video posted by 2026-09-14 has 146k views; the Arabic version posted by 2026-10-06 has 6,132 views. The profile bio links to unsay.me/get. The timing lines up: from mid-September, Unsay rose from about 600 to about 957 by mid-October, and the Messenger version went from dozens to hundreds after the videos were posted. The YouTube channel @UnsayIGFB has 1.13K subscribers and 4 videos, with very low views.

2. **SEO and multilingual landing pages (confirmed)** : the official site has /guide/ (deleting an entire conversation, backing up first, what the other person can see), /blog/ ("Why Instagram doesn't allow bulk unsend"), /features/, and multilingual pages such as /fr/refund. Links from the homepage carry utm parameters. On Brave, unsay.me ranks #9 for "bulk unsend instagram messages" and the store page ranks #10. For "how to delete all instagram messages at once" and "both sides" it doesn't make the top 20; those terms are taken by Redact, Unpost and wikiHow.

3. **Chrome Web Store search** : the store title is stuffed with keywords (Bulk Delete & Unsend Instagram DMs). In the detail page's related extensions, it is linked to a dozen similar extensions.

4. **Possible community replies** : Jina found that someone in the Facebook group IT Professionals of The Philippines asked how to unsend in both directions, and the reply was "Open your DMs, hit scan. Unsay finds every message…", which reads like promotional copy. The page requires login, so the answerer can't be identified (not verified).

5. **Possible incentivized or bought reviews** : of the 7 store reviews posted on the official site, 5 cluster between 2026-06-18 and 07-03 and are very generic ("Impressive. No compliant, everything works as described."). The store removed a batch of reviews (9/4 → 17 → 10). The Messenger version has 568 ratings from 34 users (about 6%, while Chrome extensions are usually below 1%). These all point to requested or replaced reviews, but this remains a suspicion.

6. Channels not found: X (x-radar searches for unsay.me over the past 180 days returned 0 results), Product Hunt, HN, media coverage, and TrustMRR revenue. No ad library results either.

### 4. Why it's taking off (given its current scale)

- **Real demand, strong emotion** : breakups, regret, privacy cleanup. On Reddit r/Instagram, people keep asking how to bulk unsend (posts 1tgt77z, 1sbdvmu and ziawul rank first in search), and Instagram has never added bulk unsend.

- **Turning guilt into a paid feature** : the site copy and illustrations revolve around "Don't get caught" and "Like it never happened." Stealth mode deletes from the oldest messages first, so the most recent part of the conversation looks unchanged when the other person opens it. Pricing is 7 days for $30 / 30 days for $60, a one-time Pass with no renewal. Users clean up once, and charging a premium for a short-term Pass suits this kind of emotional, one-off need (revenue is not public, not verified).

- **Trust packaging** : it advertises "no servers, no data collection, passed Google review, unminified code," waits 5–7 seconds between actions to avoid account bans, and lets you back up to a ZIP before deleting (with a built-in HTML viewer that includes voice messages and images). Most similar extensions look sketchy, and this is what reviewers keep praising.

- **Cross-platform replication** : the same approach is carried over to Messenger (emphasizing that even end-to-end encrypted chats can be deleted), and the same TikTok account drives traffic to both products.

### 5. Differentiation

- Compared with similar Chrome extensions, the product is more polished (sidebar, filtering by time range, backup before deleting, multiple languages, a brand site and content site). "Back up before deleting" is indeed rare among Chrome alternatives.

- But **Stealth mode (deleting oldest to newest) is not its invention** : UnSendAll already offered "Stealth Plans." Compared with Redact and Unpost, it is simply narrower and cheaper to try (free tier of 50 messages per week).

- These differences explain why its rating (4.8) is higher than similar extensions (3–4.4), but they are not enough to make it take off. What actually brought in users was the founder's own TikTok tutorials, not the differentiation itself. The October "surge" should not be credited to differentiation.

### 6. Visibility and copycats

- Visibility: few people know about it yet. Revenue is not public, and no media outlet or large X account has written about it. External visibility comes mainly from its own TikTok videos (about 240k views combined).

- Copycats: in 2026, a batch of near-identical IG unsend extensions appeared (Unsend Instagram Messages 5/14, CleanSlate 6/25, Unsend This Chat 8/5, DM Cleaner, InstaClean, Delete All Instagram Messages 2026 and more). There's no evidence they copied Unsay. It looks more like everyone hit the same need at the same time.

### 7. What others can learn

- A platform-deliberately-missing bulk action + an emotional use case = a one-time, high-ticket short-term pass (7 days / 30 days). No subscription, no cancellations to manage.

- Pull out the one thing users feel guilty about (being found out) and make it both the paid feature and the marketing angle.

- The founder posts search-friendly tutorials from their own account, like "how to delete all your IG DMs at once." On TikTok, 1 videos drew over a hundred thousand views, and people keep finding them through search. Re-shoot a version per language, e.g. Arabic.

- Kill the biggest objections to this kind of tool, fear of account bans and data leaks, with "serverless / runs locally / passed Google review."

- One build covers multiple platforms (IG → Messenger), sharing the website, TikTok account and brand.

### 8. Uncertain

- Whether 10/19–10/24's 7k is a store or collection issue. The control group strongly points to yes, but our 11-01 database had no daily data before this.

- Paid conversion and revenue: pricing is public, but no revenue data.

- Whether reviews were solicited: only indirect signals.

- Whether they run ads: the ad library only tracks products on its list, so not finding ads doesn't mean there were none.

- Who posted the replies in the Facebook group.

### Sources

- Chrome Web Store page: [chromewebstore.google.com/detail/unsay-bulk-delete-unsend/id…](https://chromewebstore.google.com/detail/unsay-bulk-delete-unsend/idlhlhlobmcnagnomkapfffhgppafiok)

- Website: [unsay.me/](https://unsay.me/), [unsay.me/blog/](https://unsay.me/blog/), [unsay.me/messenger/](https://unsay.me/messenger/)

- extops: [extops.dev/extensions/idlhlhlobmcnagnomkapfffhgppafiok](https://extops.dev/extensions/idlhlhlobmcnagnomkapfffhgppafiok); control group /elfpojehnkogiekjkopbhbjigopngfgg, /emfaleblgmheiblldkceadiokffhgcje, /aiabkbjmemmnflaheaioeadmfipcagjn, /khdgoabgkbngpfmpgeemmoilaleehphg, /cpciidkjfabngkhhnoiemaogigodikcp

- Our chromestore database (item, item_snap, 2026-11-01 to 11-05); github database (repo_profile); indie database (no records for unsay.me or related domains)

- TikTok @unsayigfb (pulled via TikHub, 2026-11-06); YouTube @UnsayIGFB

- Competitors: [redact.dev/pricing](https://redact.dev/pricing), [www.unsendall.com/](https://www.unsendall.com/), [unpost.app/](https://unpost.app/), [cleanmysocial.com/instagram-dm-cleaner](https://cleanmysocial.com/instagram-dm-cleaner)

- Brave search ranking (2026-11-06); Facebook group post: [www.facebook.com/groups/ITProfessionalsPH/posts/261859086477…](https://www.facebook.com/groups/ITProfessionalsPH/posts/26185908647724865/)

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.