One person launched 8 Instagram cleanup extensions: 'one-click delete all reposts' reached 475 users in half a year, yet it's still far from the leaders
What it is A Chrome extension that, on the desktop web version of Instagram, deletes all your reposts in one click. It most likely charges through a Gumroad license to unlock.
Why it took off Instagram added reposts without a bulk delete, and mis-taps are common, so the need was created by the platform itself. The author listed early, wrote titles matching what users search for, and ranked in the top 3 of Chrome Web Store search, then cross-promoted through similar alt accounts.
CHow you could follow Don't build another Instagram repost tool. Watch for the next feature a platform adds that can only be deleted one at a time. Use a Chrome extension to claim the search terms first, and once validated, quickly add a phone app, and use TikTok videos plus invite codes to pull in users.
485 users · rating 4.2 (5)
2026 年 1 月 21 日,TikTok 用户 feliciazangri 发了一条抱怨 Instagram 转发按钮的视频,配文是「Or at least move it like it's too easy to hit on accident」(至少挪个地方吧,太容易误点了),到现在 89 万播放。10 月 10 日,另一个用户发的视频写着「Only took me 3 days to delete thousands of reposts」(只花了我 3 天,删掉几千条转发)。Unrepost All 就做这一件事:在电脑上一键删光你在 Instagram 上的转发。2026 年 5 月上架,11 月 6 日商店显示 475 个用户、5 个评分、4.2 分。它说不上爆了,但能看清一个小需求是怎么被平台造出来、又是怎么在商店搜索里被抢的。
The need was created by Instagram itself
Meta added 'Reposts' to Instagram in 2025-08-06: public Reels and posts can be reposted to a separate tab on your profile. The button sits right next to like, and many people hit it by mistake. On TikTok, a 'how to undo a repost' tutorial got 320k views (simplealpaca, 2025-08-07). In Sep 6, another video with 270k views complained: 'my posts got reposted onto someone else's profile, I should know, and I should be able to delete them.'
Deleting is possible through official means, but it's hard to use: in the mobile app, 'Your activity → Reposts → Select', then tick them one by one. The Instagram help center states this feature is 'not available on a computer.' There is no 'delete all.' Anyone who has reposted hundreds of items has to tap each one.
This demand was already validated on TikTok. Among TikTok repost-cleanup tools, TikTok All Reposted Videos Remover has 300k users, ClearTok's Chrome version 80k users, and its iOS version 4,473 ratings (US store). ClearTok's own tutorial video on TikTok has 5.55M views. The Instagram tools are basically the TikTok playbook carried over.
What it does
After installing, open the reposts page on Instagram's web version, click 'Start clearing,' and it selects and deletes in batches, covering both Reels and posts, until the page is empty. Selling points from the store description:
- No password needed; it runs in the browser where you're already logged in;
- 'Human-like' pacing with pauses between batches, and 'standard' and 'gentle' modes; when Instagram asks it to slow down, it pauses and saves progress;
- If one item can't be deleted, it retries another way; you can stop at any time and resume;
- Deleted reposts can be exported as a CSV, with a link for each entry.
Honestly, ClearIns has all of these too. The developer is called 'JS,' lists only a Gmail address, has no website, and hasn't registered a trader identity in the EU. The store description doesn't mention pricing, but the extension requests permission to access api.gumroad.com, which is usually used to verify paid licenses, so it's likely 'free to delete some, paid to unlock' (inference; price unknown). In Jul 15, one review was just four words: 'ai slop cashgrab,' and 4 people marked it helpful; the other 4 reviews were left in May 12, 13 in the first two days after launch: 'Perfect' and 'Outstanding.'
Where users come from: store search, plus one person spreading across 8 accounts
The user curve is linear, with no takeoff: around 200 users in mid-July, 1 313 in Sep, 1 489 at the peak in Nov, then falling back to 475 (third-party tracker extops.dev and the Chrome store, 11-06). About 50 to 80 new people each month.
Most people arrive through Chrome Web Store search:
- Keyword grabbing. In the week of mid-July, searching 'repost for instagram' in the store, it (then called InstaRepost Remover) ranked in the top 3 for 7 days (extensionranker snapshots). In Sep 27 it was renamed 'Unrepost All,' aimed squarely at the phrase users type; the old name still shows in the URL.
- One person, many listings. The same developer JS has 8 extensions with about 2,000 users combined: Unsave All (527), Unrepost All (about 480), Unlike All (298), InstaUnlike (202), X video downloader (188), Repost Remover for Instagram (101), and so on. The same feature is listed twice under different names (Unlike All and InstaUnlike; Unrepost All and Repost Remover for Instagram), each claiming a search term, and the store's 'related' section cross-promotes them.
- Nothing else. No website, no SEO articles. Tutorials on YouTube and Reddit point to ClearIns and RepostCleanup instead. Nobody on X has mentioned it in nearly 90 days, and no TikTok videos about it turned up.
Who it's competing with
| Name | Scale | What's different |
|---|---|---|
| ClearIns (ClearTok team) | About 2,000 users, 4.8 stars / 148 ratings; the team's 10 extensions total about 83k users | Launched in Apr 30, earlier than it; has a website and SEO blog, has iOS / Android apps, advertised as free; its rating count is 30 times its own |
| RepostCleanup | 1,000 users | Covers TikTok, Instagram and X, has a website, and tutorial articles cite it |
| UnReposter(STOCKIMG AI) | 928 users, +286 in the last 30 days | Launched only in Jul 28, yet already ahead of it and growing faster; covers both TikTok and Instagram |
| Various 'clear likes / comments / reposts together' extensions | 220–313 users | Not only reposts; some people on TikTok use them for promo videos (one with 42k views, 'Free to start') |
| Mobile apps: ClearTok, Unrepostify, RepostZap | US-store iOS ratings 2,107–4,473 | Mainly TikTok, subscription pricing; drives sign-ups through TikTok videos plus invite codes ('Use code JES to increase your limit,' one with 1.34M views) |
| Built into Instagram | All users | Phone only, manual tick-off, no select-all |
In the small Instagram repost-cleanup slot, it's probably third or fourth. The leader is a player with a team, a website, a mobile app, and a TikTok content strategy.
The playbook is what's worth learning
The extension itself has little to copy. What's worth noting is the position it occupies:
- The platform added the feature but no bulk delete. TikTok reposts, Instagram reposts, and next may be similar features on Threads, YouTube, or other platforms. The weeks after a new feature launches, when users start complaining on TikTok about 'how do I delete these,' are the window.
- The name is the phrase users search for. 'Unrepost All,' 'Bulk Delete': early on in store search there's little competition, and an accurate title can rank near the top.
- One codebase, clearing a whole trail. Likes, saves, comments, reposts, posts: most of the code can be reused, one person can cover a whole row, collect money through Gumroad, and skip building a website altogether.
But building only for Chrome has a low ceiling: most Instagram repost users are on their phones. What can truly scale is ClearTok's approach: a mobile app plus TikTok videos plus invite codes.
If it were you
Verdict: for this one point, Instagram repost cleanup, it's already late. The leader has taken it, and five or six more are crowding behind. What's worth learning is the playbook of 'watching platforms for bulk-action gaps in new features.'
Who it suits: indie developers who already have browser automation code they can reuse, can keep an eye on platform updates, and can ship a listing alone in a week.
Not for who: anyone hoping a single plugin will bring in steady income. This category is pay-per-cleanup, users leave once the job is done, and repeat purchases are weak. This plugin hit 475 users in half a year, which is about the ceiling for this kind of product.
How to build it: stop making Instagram repost removers. Look for the next feature that just launched and can only be cleared one by one, or an Instagram cleanup need nobody has covered yet. Claim the Chrome extension search terms first, and once you've confirmed people are searching, ship a mobile app quickly.
How to get users: match the store title to the words users actually type. On TikTok, post comparison videos like "I spent 3 days deleting reposts, it should have taken 1 minutes," and pair them with invite codes. This is the route ClearTok has already proven.
When to move: the first 1 to 3 months after a platform launches a new feature. Once the top teams arrive with websites and apps, it's too late.
What would mean we got it wrong: Instagram adds a "delete all" button or bulk delete on desktop. Or this kind of automation starts getting widely rate-limited or banned, and extension users drop off together. (It went from 489 to 475 in November. We can't yet tell whether that's normal fluctuation or a redesign breaking it.)
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one ClearIns – Instagram Repost Remover Chrome 2026-04-30 About 2,000 users, 148 ratings at 4.8 stars. The same team's 10 extensions total 83k users. Built by the ClearTok team. It has a website with a blog for SEO, iOS and Android apps, and is advertised as free. Its ratings volume is 30 times this one's. UnReposter Chrome 2026-07-28 928 users, +286 in 30 days Supports both TikTok and IG, company-registered, has a website, and is growing faster than this one. RepostCleanup – TikTok, Instagram & X Chrome 2026-03-20 1,000 users Supports all three platforms, has a website, and is cited in tutorial pages. IG Mass Unlikes / Instagram Bulk Deleter & Unliker Pro / Insta Activity Cleaner Chrome 2026 220–313 users Clears likes, comments, and reposts together, not just reposts. Instagram's native flow: "Your activity → Reposts → Select → Delete." Big-company features 2025-08 All users Mobile only, with manual checkboxes and no select-all. Not available on desktop. Mobile apps: ClearTok, Unrepostify, RepostZap, and others. iOS 2025-12 ~ 2026-07 US store ratings 2,107–4,473. Mainly TikTok, subscription-based on mobile. - Where users come from
- Verified via Chrome Web Store keyword search: on extensionranker, 2026-07-14~20 that week, it ranked for "repost for instagram" (then called InstaRepost Remover). It sat at #3 every day for 7 days. 2026-09-27 it was renamed "Unrepost All" to target the keyword (per extops rename log).
- Verified Same-developer extension portfolio / cross-linking between related extensions: per extops, developer "JS" has 8 extensions totaling about 2k users. The same feature was listed repeatedly under different names (Unlike All / InstaUnlike; Unrepost All / Repost Remover for Instagram).
- Verified Organic search demand from a platform event: Meta launched Reposts in 2025-08-06. Several Reddit r/Instagram threads ask how to delete all reposts at once. The official help page says it can't be done on computers.
- Inferred Content, creators, ads, SEO website: none found. No website, not mentioned in YouTube or Reddit tutorials (RepostCleanup and ClearIns were recommended instead), and x-radar shows 0 posts.
Unrepost All – Bulk Delete Instagram Reposts (Chrome extension) research report
Research date 2026-11-06. Store ID lpgnpjmbfojjdkaafecbemhblnapoobb.
Bottom line
It hasn't really taken off yet: 485 users, adding about 80 per month, and it lost a dozen in the first few days of November. It reached this level for two reasons. First, Instagram launched Reposts in 2025-08 without a one-click delete-all. Second, the developer "JS" is grabbing Chrome Store search terms: one person published 8 Instagram cleanup extensions and renamed one to target the search "unrepost all." Users mainly arrive through store search. The product has no clear differentiation, and the top spot in this category is already held by ClearTok (ClearIns), which started with TikTok cleanup.
1. Basic data
- Store page (read via 2026-11-06, Jina): version 3.4.0,2026-10-27 updated, developer "JS," email [email protected], not a trader, no website. The interface is English only (UK). The description doesn't mention pricing.
- User curve (extops.dev, 90-day readings): 2026-09-01 313 → 10-08 402 → 11-01 489 (peak) → 11-06 472. Our chromestore item_snap library: 11-01 489, 11-03 489, 11-04 485, 11-05 485, 11-07 475. 5 ratings at 4.2 stars, and no change in 90 days.
- Earlier numbers: the chrome-stats page showed 336 and 389 (under its old name). In the extensionranker snapshots from 2026-07-14 to 20 it had about 205 users. Rough growth: launched in May, about 200 by July, about 310 by September, about 480 by November. That's +50 to 80 per month, growing linearly with no spike.
- Rename log (extops): 2026-09-27 changed from "InstaRepost Remover – Bulk Delete All Instagram Reposts" to "Unrepost All – Bulk Delete Instagram Reposts," but the URL slug is still the old remove-instagram-reposts. 10-24's 3.3.0 also rewrote the description and cut its permissions from 8 to 6.
- Pricing: the manifest host permissions include
https://api.gumroad.com/*(extops permissions page). That's a typical way to verify a license key through Gumroad, which suggests paid unlocks. A Gumroad store called "jacksonstudio" matches the developer email jacksonbro7273, but the store page is behind a CAPTCHA, so we can't see products or prices. Whether it's the same person is unverified. Neither the description nor the in-app purchase flag mentions payment, so we don't know the free tier or the price.
2. Where the demand comes from: a platform event
- Meta announced Reposts for Instagram in 2025-08-06 (reposts of public Reels and posts, shown on their own tab on the profile) (about.fb.com/news/2025/08/new-instagram-features-help-you-connect/).
- The repost button sits right next to like, so accidental taps are common. Reddit r/Instagram threads include "Can I get rid of this new repost button??" (1mja9sc), "How I can turn off reposts or delete them all without doing it manually?" (1rf5go4), and "Why is it so hard to remove a repost" (1llyzo0).
- Official workaround: in the mobile app, "Your activity → Reposts → Select" lets you check a few and delete them. On computers it can't be done (help.instagram.com/1743992069496286 states "This feature isn't available on computers"). There's no "delete all" button (facebook.com/fb-answers/how-to-unrepost-all-on-instagram says the same). With hundreds of reposts you have to tick them one at a time, and that's the opening these tools exploit.
- TikTok had the exact same need, and it's already been validated: TikTok All Reposted Videos Remover has 300k users, and ClearTok has 80k users and 3,554 ratings (chromestore library). On iOS, ClearTok has 4,473 ratings, Unrepostify 4,016, and RepostZap 2,107 (appstore library, US). The Instagram version is TikTok's playbook carried over.
3. Competitors
| Name | Channel | Launched | Scale | How it differs |
|---|---|---|---|---|
| ClearIns – Instagram Repost Remover | Chrome + iOS/Android + website clearins.io | 2026-04-30 | About 2,000 users, 4.8 stars, 148 ratings (extops) | Built by the ClearTok team, "clear." The team's 10 extensions total 83k users. It has a website, a blog for SEO (clearins.io/blog/how-to-unrepost-on-instagram), mobile apps, and is advertised as free. Top of this category. |
| UnReposter(STOCKIMG AI) | Chrome + unreposter.com | 2026-07-28 | 928 users, +30 over the past 286 days (extops) | Supports both TikTok and IG, company-registered, and growing faster than this one. |
| RepostCleanup – TikTok, Instagram & X | Chrome + repostcleanup.com | 2026-03-20 | 1,000 users, 0 rating | Supports all three platforms. Mentioned as a tutorial example on Instagram search results. |
| Repost Remover for Instagram (same developer, JS) | Chrome | 2026-08-03 | 101 users, rated 2.8 | A side account of the same developer, same features. |
| IG Mass Unlikes, Remove Comments & Reposts / Instagram Bulk Deleter & Unliker Pro / Insta Activity Cleaner | Chrome | 2026 | 220–313 users | Clears likes, comments, and reposts. |
| Instagram's native flow: "Your activity → Reposts → Select → Delete." | Big-company features | From ¥2025-08 | All users | Mobile only, manual ticking, no select-all. |
| Mobile apps: ClearTok, Unrepostify, RepostZap, Unrepost (Patrick Vo), and others. | iOS | 2025-12 ~ 2026-09 | Several thousand ratings (mainly TikTok). | Mobile, subscription-based. |
Conclusion: this niche is crowded, and stronger players already exist. Its 485 users rank roughly third or fourth in the Instagram category.
4. Growth tactics
- Chrome Web Store keyword search (main channel, verified): in the extensionranker snapshot from 2026-07, for the query "repost for instagram," it (then called InstaRepost Remover) ranked in the top 3 every day for 7 days. The page also reads "Top extensions emphasize 'Remover' functionality (ClearIns, InstaRepost Remover)." 9-27 it was renamed "Unrepost All" to target the more direct search term "unrepost all." Searches like "how to unrepost all" and "unrepost everything" are common on Google, and related TikTok topics show "19.5M posts" (tiktok.com/discover/how-to-unrepost-all-on-insta, TikTok's own count).
- Extension portfolio (verified): per extops, developer "JS" has 8 extensions totaling about 2,000 users: Unrepost All (about 480), Unsave All (527), Unlike All (298), InstaUnlike (202), Repost Remover for Instagram (101), Comment Cleaner (27), Instagram Post Deleter (25), X Video Dawloader (188). The same function is listed several times under different names (Unlike All / InstaUnlike; Unrepost All / Repost Remover for Instagram), taking up different search terms and cross-linking in the store's "related extensions."
- Content / creators / ads: none found. Reddit and YouTube tutorials recommend ClearIns and RepostCleanup, not this one. x-radar shows 0 posts for "instagram reposts delete" in the past 90 days. No website, so no SEO blog.
- Monetization: Gumroad license (from the manifest). Likely "free to delete some, paid to unlock the rest," but not verified.
5. Why it got this much traction
- Timing: Instagram 2025-08 launched reposts without a way to delete them all, and even manual deletion on desktop was impossible. The need was created by the platform itself.
- Store search: it was one of the first Instagram repost removers on the store (2026-05-12, while ClearIns was 04-30). Its title is stuffed with keywords, and by July it was in the top 3 of store search. After that, organic search kept bringing users in.
- Works well, privacy as a selling point: no password needed, runs in the user's own browser session, deletes in slow batches with automatic retries, and can export to CSV. 5 ratings at 4.2 stars. The same developer's other extensions score 2.8–3.9 stars.
6. Differentiation
Functionally there's little differentiation: bulk delete, pacing control, resume-where-you-left-off, CSV export, ClearIns has all of it. Only two real differences: it does one thing, Instagram repost removal, so the name is just "Unrepost All"; and it runs only in desktop browsers. Neither explains its growth. Growth came from store keywords and getting there first. Look at the other side: ClearIns has an official site with SEO, a mobile app, and 148 ratings, roughly 30 times its rating count. It's already left behind.
7. Visibility and copycats
- Visibility: almost nobody knows about it. No public revenue, no press coverage, 0 posts about it on X, and no mention in Reddit threads or YouTube tutorials.
- Copycat: this category is the TikTok repost-cleaner tools copying each other and then switching platforms, a "same template, new platform" pattern. Behind it on Instagram come UnReposter (07-28), Insta Activity Cleaner, IG Mass Unlikes and others; the author also launched a side account, "Repost Remover for Instagram", 08-03.
8. What to borrow
- Watch for the gap where a platform adds a feature to create reposts but not a bulk-delete option (TikTok reposts → Instagram reposts → likely Threads, YouTube and others next). The fastest mover, with the exact phrase users search in the title (unrepost all, bulk delete), can take a spot in store search first.
- One person can build a set of extensions that each clear a single trace (likes, saves, comments, reposts, posts). The code is largely reusable, you take payment through a Gumroad license, and you don't need a website.
- But Chrome-only has a low ceiling. To scale big, you'd need to add a mobile app, website SEO and more platforms, the way ClearTok and ClearIns did.
9. Uncertain
- Unknown whether Gumroad is really taking payments, the price, or how many people pay. Unverified whether jacksonstudio is this author.
- Users fell from 489 to 472/475 in November. Unknown whether that's normal fluctuation or an Instagram redesign that broke it.
- extensionranker's rankings are third-party scraped, with a snapshot from only one week in July.