A plugin that 'stuffs templates' into Turkey's government prescription system: 7 weeks, 390 doctors, finds empty slots accurately, money not yet connected

Reçetem Şablon Yükleyici is a Chrome plugin for Turkish doctors: it batch-writes prepared prescription templates (diagnoses, drugs, dosages) into the doctor's own e-Nabız Reçetem e-prescription account, and one click brings them up when prescribing. It launched in Sep 16, and by Nov 6 the store showed 390 users and 1 ratings of 5 stars, so it hasn't really taken off. What's worth looking at is its angle: the government system already has a 'templates' feature, just with no content, so instead of building another prescribing tool it only fills that empty slot. The builder is a small Ankara company that runs a doctors' community, and the users most likely came from that community.

An empty 'Hızlı Reçeteler' dropdown

Turkish doctors issue e-prescriptions by logging into the Ministry of Health's recetem.enabiz.gov.tr with e-İmza (electronic signature) or e-Devlet. On the prescribing page there's a 'Hızlı Reçeteler' (quick prescriptions) dropdown where you can pick pre-saved templates, and the drugs and dosages fill in automatically. The problem is that this dropdown is empty by default: doctors have to create templates one by one under 'Hazır Şablonlar → Reçete Şablonları', searching for each drug and entering dosages individually.

The plugin's site recetesablonu.com (launched Sep 30) opens with a line aimed squarely at this: 'Sık yazdığınız reçeteleri her seferinde baştan girmeyin' (don't re-enter the prescriptions you write often from scratch every time). Below, a small line reads: 'Chrome plugin · no password, no sign-up · no patient data collected'.

Usage is nine steps in total, but really only three things to do: log into Reçetem, click the plugin, and press 'Eşleştir' (pair) so it recognizes who you are (it reads the doctor's name on the current page and the doctor number in Reçetem); press 'Şablonları gör' to open the categorized template library in a new tab, currently mainly common Pratisyen (general practitioner) diagnoses; check the ones you want and press 'Seçilenleri yükle' to write them in. Before writing, you can edit drugs, dosages, and diagnoses, using Reçetem's own search for drugs and diagnoses. For templates with the same name, you can skip, overwrite, or rename; when the template library updates, the plugin marks them 'yeni' (new) or 'güncelleme var' (update available). Uninstalling the plugin leaves the written templates in the doctor's own account.

The official site says something easy to miss: which specific drug brand goes into a template is 'randomly chosen by the system from the TİTCK (Turkish Medicines and Medical Devices Agency) list of licensed drugs'. Turkey tightly regulates drug promotion, and a tool that writes drug names into doctors' accounts could easily be seen as a pharma promotion channel if it always used the same brand. Randomizing brands is probably meant to avoid that inference.

Who made it

The developer registered in the store is BEECONS EĞİTİM DANIŞMANLIK……SAĞLIK TİCARET LTD., in Çankaya, Ankara, with contact email [email protected]. BeeCons itself is a doctors' community that runs a case-consultation app: it launched on Google Play in May 2026 with 2,463 installs; on the iOS Turkey store it has 22 ratings and reached a best of #201 on the medical free chart. Its main users are young general practitioners assigned to 'zorunlu hizmet' (mandatory service), exactly the kind of people in the plugin's 'Pratisyen' template library.

BeeCons sells subscriptions at 2,499 to 4,999 lira per month, with a 6-month plan up to 24,999 lira; the package lists a 'Reçete-Order module' and includes an e-book 'Pratik Reçete Order'. In other words, it already produces and sells prescription content; the plugin just delivers that content in a different form.

But the plugin and the subscription are barely connected right now: the official site doesn't mention the BeeCons brand, has no prices, and no 'upgrade' button; the backend recetem.beecons.org is just an admin login box. Its privacy policy also mentions a sister plugin 'Reçetem Şablon Yakalayıcı' (template capturer), which can't be found in the store and is probably an internal tool for building the template library, though that's an inference.

Where the 390 users came from

There's almost no public trace of it: on X, in nearly 90 days there hasn't been a single post mentioning recetesablonu or 'Reçetem şablon', there's no media coverage, and I haven't seen Instagram posts promoting it. Only two things can be confirmed:

• Search: recetesablonu.com is a domain that matches the keyword exactly, so searching 'Reçetem şablon' ranks it near the top. But this Turkish phrase itself isn't searched much.
• Store keywords: the title and description are stuffed with Reçetem, e-Nabız, şablon.

Seven weeks and 390 users with no public promotion; the most plausible explanation is that BeeCons spread it through its own app and WhatsApp groups, but that's an inference without direct evidence. The Chrome store count was 1 on Nov 357 and 6 on Nov 390, so 33 more in five days: slow, but still growing.

Who it's competing with

The need for 'prescription templates' already has players in Turkey, but they work differently:

It's the only one here that leaves the official system alone and just loads content into the official portal. For doctors it's the lowest barrier: no new account, no payment, no change to how they prescribe, and the data never leaves the official system. The two similar Turkish doctor add-ons in the store are E-Reçete Barkod Yazdır (prints prescription barcodes, 1,000 users) and SUT Asistanı, which just launched on Nov 4 (checks reimbursement rules, 1 users). Neither touches templates.

Its weak spots

• Ceiling unclear: most public-hospital doctors prescribe inside hospital systems, and outside observers can't see how many doctors use Reçetem's web version directly.
• Locked to one web page: the add-on only runs on recetem.enabiz.gov.tr. If the Ministry of Health changes that page even once, it may have to be rewritten.
• No compliance statement: whether the Ministry of Health or TİTCK would object to a third party writing data into government prescription accounts has not been publicly addressed.
• Not monetized yet: free, no in-app purchases, no paid option on the website. The plan is to earn through BeeCons subscriptions by bringing doctors over, and that link isn't built yet.

If it were you

Verdict: the add-on itself isn't worth following. It's too small, and someone already holds the Turkish market, relying on the developer's own doctor community. The thing worth taking is the pattern: where a government or major platform has a feature with no content, build an add-on that runs only on that site and fills it with content.

Who it suits: people already inside a professional circle (doctors, pharmacists, customs brokers, accountants, lawyers) who have ready-made content or a community. You know where the system forces manual entry every day, and you have a way to get the first peers to install it.

Who it doesn't suit: outsiders. The user base is only hundreds to a few thousand professionals, and they won't install without trust from their peers. Also not for anyone who wants to charge for the add-on itself.

How to build it: first find the empty "templates / common phrases / favorites" features in the official portals of your country or industry (e-prescription, tax filing, customs, court filing systems are the most common), then build an add-on that runs only on that domain and batch-writes a curated set of content into the user's own account with one click. Copy three things from this one: never ask for a password, never require signup, and state clearly that no sensitive data is touched. The add-on should keep working after it's removed, and any content that could be read as promotion (say, drug brands) should be chosen by neutral rules.

How to get users: a precise domain plus store keywords only catches people already searching. Real early users come from your own peer groups, WeChat Official Accounts, and courses. Put the money outside the add-on: paid content packs, specialty templates, an institutional version.

When to move: portals redesign without warning, and the official side could add the content itself. Once an empty slot like this is visible, the window is about one to two years.

Signs you've misread it: after a few hundred installs, nobody comes back to update templates or asks for more specialties in a month, or the portal operator states outright that third parties may not write data into it.