A 2.13M-follower "delet dis" creator pushed it twice: the bulk-delete repost business, UnReposter came too late

UnReposter is a Chrome extension that, inside the TikTok or Instagram web page you're already logged into, pulls every video you've reposted and deletes the ones you select in bulk. It was listed at the end of July, reached 929 users by Nov 6, and adds 9 to 10 a day. The need is real, but the category was already taken by a product called ClearTok, and UnReposter is picking up what's left. Anyone who wants to copy it can learn two acquisition tricks from it, but it's not worth entering this category again.

A person who says "delet dis"

In Aug 2026 13, TikTok creator @heyselcuk.mp4 posted a video with a single line of caption: "unreposter.com - remove all your reposts with one click". He has 2.13M followers, and his bio is a deliberately misspelled English line: "hello bradar, pak u bradar. wat is dis comet, delet dis." ("what is this comment, delete this"). His running joke is literally "delete it", so pushing a repost-deleting tool fits perfectly.

As of Nov 6, this video has 750k views and 52k likes. On Sep 9 he posted another one for unreposter.com, with 910k views. The comments barely talk about the product; they're all riffing on his joke. The top comment, with 7,435 likes, is "No bradar don't unrepost". Someone else seriously says "yeah bro it ain't gon unrepost my 120k reposts in an hour" (my 120k reposts, it's not deleting those in an hour).

Combined, the two videos got 1.66M views. Given his follower count and such a direct caption, this was likely paid promotion, though there's no disclosure found (inference). But the extension barely moved: around 31 in Aug 290 users, 6 929 in Nov. Most traffic likely went to phones: its official site puts App Store, Google Play and Chrome download buttons side by side, and TikTok viewers are mostly on mobile (inference).

Who made it

The developer is Stockimg AI from Istanbul (STOCKIMG AI YAZILIM TEKNOLOJILERI A.S.), a company making small AI tools. The same entity also shipped NoAI, Saveboard and OpenCookie on Chrome in November 3 and 4, and LingoCall AI, FollowTok and GirlyMaps on iOS. It's a small studio pumping out tools in batches.

UnReposter started as a mobile app: on iOS it was listed 22 May, and now has 252 ratings at 4.6 stars; the Android version has 100K+ downloads and 3.5 stars (Google Play, 11-06). The Chrome extension only launched in Jul 28, and Instagram support was added in the 1.1.1 version on Oct 30. Put simply, the extension is a cheap extra entry point for a mobile app that has already been validated.

Why users want it

TikTok reposts can only be undone one at a time. After a year or two of scrolling, a repost tab can pile up hundreds or thousands of entries, and clearing them means tapping each one by hand. ClearTok says on its site that US users removed 36M reposts in a single month, about 782 each (cleartok.io, 9-26).

The idea itself was already spreading on TikTok. In July 2025, a video captioned "it's now your sign to delete all your reposts and restart your life" got 11.2M views; in August, "What tutorial you need next? #reposts" got 16.6M views.

The extension's store page makes the selling points clear: no password, no upload, it runs inside your own logged-in session; it pulls everything at once with thumbnails; before deleting you can save covers and links locally; and deletion automatically slows down, "because rapid-fire calls to these endpoints are the easiest way to get your account temporarily rate-limited". The free tier deletes 100 per platform per day, paid 1,000 per day; the site lists $4.99 for a week or $19.99 for lifetime.

The weekly subscription fits the use case well: users come to do a one-off cleanup. But the paywall is also a source of bad reviews. A one-star App Store review from June: "Can only delete 100 items, and it doesn't even let you choose, it just forces you into their scam subscription." Another: "Only one at a time. We could build this ourselves without your app."

Who it's competing with: one leader, dozens of copycats

Data from the Chrome Web Store, Google Play, and the App Store, 11-06. On iOS, after 2026 in 5 through September, 20 more apps with nearly identical names and features showed up: WipeTok, UnTok, ResetTok, RepostWipe, TokZero, Repostless, and so on. Most have fewer than 100 ratings.

ClearTok wins on one design choice: when free uses run out, you get more by entering someone else's invite code. So users make the videos themselves and post the codes. "Use Cleartok to remove all your repost, use my code to get more free clean" got 1.82M views (@v3iled.angel, 8-19), and another got 2.32M (@jmliveisnow, 7-23). The official account's tutorial got 5.55M views. It doesn't buy traffic. Its users pay for it.

RepostZap took a different route. From September to November, new throwaway TikTok accounts kept posting the same line every day: "new app to unrepost all my repost here on tt #repostzapapp #repostzap." Each post got dozens to tens of thousands of views, and in three months it added 190k installs.

UnReposter's edge is one panel that manages both TikTok and Instagram, backs up before deleting, supports 18 languages, and offers a lifetime purchase. Others have these too: RepostCleanup covers TikTok, Instagram, and X; ClearTok has a sister product, ClearIns, for Instagram; DeleteTik can export. The difference didn't turn into growth.

Where those 929 users came from

Creators mostly sent people to phones. The extension's own traffic has two visible sources.

The first is the Chrome Web Store's "related extensions" section. On the detail pages of 5 similar extensions, including ClearTok, Reposts Remover for TikTok, and Unrepostify, UnReposter appears at #3 to #10. Anyone who checks the leader may see it. The placement costs nothing and brings traffic every day.

The second is the guides on the official site. unreposter.com has a set of TikTok repost Q&A pages: how to delete reposts, what to do when deletion fails, who can see your reposts, how to delete them on a computer. They were published in batches in Jul 25 and Oct 20, and each page has three download buttons. "How to delete TikTok reposts on PC" is exactly the search that sends people to a Chrome extension.

I found no evidence that it has run Meta ads (not finding them doesn't mean it didn't). No one discusses it on X, Reddit, or in the media.

If it were you

C: Worth learning from, but don't enter this category. Deleting TikTok reposts is a real need, but ClearTok already holds the leading spot. On mobile, the category is crowded with RepostZap, UnRepostAll, Unrepostify, and more than twenty identically named apps. Even UnReposter, which paid 2.13M-follower creators to push it twice, has only 929 Chrome users.

Who it fits: a small team that already has a mobile tool app and wants a cheap computer entry point. Follow UnReposter's approach: add a Chrome extension and a set of SEO guide pages. You could finish it in one to two weeks.

Who it doesn't fit: someone starting from scratch with "bulk delete reposts." The feature has no barrier to entry, so followers won't get the leader's invite-code network or millions of installs. Also, the whole category relies on calling platform APIs inside the user's logged-in session. If TikTok ever ships bulk undo or changes its APIs, the whole category goes down together (inference).

How to do it: apply the two plays here to a "one-time cleanup" need that isn't crowded yet. The platform only lets users act one item at a time, and users accumulate hundreds or thousands of items. Examples: bulk unfollow, clear likes, clear saves, clear old posts. Move the idea to platforms no one is seriously working on, such as Instagram, Pinterest, or YouTube. Offer a free tier plus a $4.99 weekly subscription and a lifetime one-time purchase. The free tier has to actually be usable. Don't do what UnReposter's mobile version did, deleting one item at a time. That is where the one-star reviews come from.

How to get users: first copy ClearTok's invite codes. When free uses run out, users enter a code for more, and they post the videos themselves. Then copy UnReposter's creator selection: find a creator whose persona already matches your feature (it looked for "delet dis"). On Chrome, get into the related-extensions section of similar extensions' detail pages, and write guide pages titled "how to … on PC."

When to move before: there is no clear deadline. The window closes once a similar product on the platform you picked starts gaining traction through invite codes on TikTok.

What would show I got it wrong: ① UnReposter's Chrome users pass 5,000 before December, which would mean the category still has room on desktop and I rated C too low; ② TikTok officially ships bulk repost removal, the whole category drops to zero, and only the playbook is worth learning; ③ ClearTok's weekly growth on Google Play falls from 200k to tens of thousands, which would mean the demand is a passing fad, so check whether other "cleanup" needs are fads too before pursuing them.