Stringers
nateherkai/scroll-craft · nateherkai

4,600 stars came from the channel: Nate Herk's free scroll-website skill scroll-craft

What it is A free skill you drop into Claude Code / Codex that makes AI build premium landing pages where the scroll drives the visuals. It also ships design rules that stop every run from producing the same page, plus automated checks.

Why it took off The author, Nate Herk, has a YouTube channel with 1.11M subscribers and a large community. His launch video got 370k views, and he kept pushing the skill in later videos that reached several hundred thousand views. The topic, "AI builds 3D scroll websites," was already proven to draw attention.

CHow you could play it Don't build a flashier copy of the same thing. Build what it does poorly: a lightweight scroll-storytelling skill that loads fast, doesn't choke on phones, and doesn't hijack scrolling, launched the same day across video, an X long-form post, and community posts.

Grade C: the stars depend on a big channel and community that followers won't have. Similar work already exists in scroll-world (10k stars) and a string of later entrants. You can learn from the launch playbook and from encoding taste as rules, but copying the project won't earn the same stars. What people in small circles are saying
Data (updated daily) · Repo created 2026-08-22 · 4,709 stars · 7 days +385
GitHub · stars
02k4k08-2710-1610-2410-3111-084.7k
Data 2026-08-27 → 2026-11-08 (74 days, 32 observations). Points before 10-28 come from deeply / archive backfill, not every day has one

A YouTuber with 1.11M subscribers released a free Claude Code skill that makes AI build premium "scroll it and the visuals move" landing pages, and it reached 4,600 stars in 76 days. The skill itself is well made, but the stars mostly came from the author's channel. If you want to ship an open-source project in this space, what you can learn is his launch playbook and how he turned "taste" into checkable rules. Copying the project itself isn't worth it.

One video, and half the comments are asking where the link is

On the evening of Aug 22, 2026 (UTC 20:05), Nate Herk posted a 16-minute video to his channel "Nate Herk | AI Automation" titled "I Built The Ultimate Claude Website Design Skill (steal this)." In it, he uses the skill live to redo the homepage of his community, AI Automation Society, as a scroll-driven narrative page: scroll down, the video advances frame by frame, headlines assemble line by line, and the whole section stays pinned while you move through it. By Nov 6, the video had 373k views and 5,791 likes (YouTube, 11-06).

Oddly, the video description has no repo link. The first line is his "$1M AI agency playbook," the second is a free entry point to his Skool community. So the comments keep filling up with people asking: "Why can't you just leave a link to the skill?" "i can't find the skill" "Como eu consigo a skill?" The link is actually in two places: at the end of the X long post he published the same day, 20:44, and in his Skool community post (that post has 359 likes and 183 comments).

Keep this detail in mind, we'll come back to it: for him, the repo itself was never the endpoint.

What it actually is

scroll-craft is an agent skill you use inside Claude Code or Codex (it's also packaged as the Claude Code plugin nateherk-design), under the MIT license. It does two things.

First, motion. "Scroll is the timeline": the video is dragged frame by frame as you scroll, sections pin, horizontal tracks slide, and background colors shift with scroll position.

Second, a set of design constraints, and this is what sets it apart from most similar tools. The opening line of the README names the problem: AI-built sites are either tidy but forgettable, or flashy with motion, body text has 2.1:1 contrast, headlines wrap to six lines on mobile, and they all share the same six sections every other AI page has. Its countermeasures:

  • 8 mutually exclusive "page grammars": filmic one-shot, chaptered editorial, continuous world, and so on. Each explicitly bans things the others require, so two generations can't quietly converge on the same page.
  • Every site must have one "signature move", plus a "fingerprint gate": a new site has to differ from previous ones on at least 4 of the 6 dimensions.
  • A banned list: identical feature card grids, gradient text, the AI-purple gradient, fabricated stats, and so on.
  • Self-verification: a headless browser screenshots every scroll position, checks for "dead scroll" (scrolling with no visual change), tests text contrast against the composited frame, checks whether video gets stuck on its cover frame, and finally stitches an overview image.

0.3.0 also added a sample set of "ten sites that passed review": AI Automation Society, PERKFORM, Glaido, and others, mostly Nate's own brands and sponsors.

Where the stars came from: almost entirely his own channels

TimelineStarsWhat happened
8-220Repo created; YouTube video, X long-form post, Skool post, and LinkedIn all on the same day
8-271,091Day 5
10-093,004From early September to early October, averaging about 45 stars a day
10-133,244+165 in a single day, the biggest day so far
11-064,574+371 in the last 7 days, +335 in the first 7 days; 650 forks

(GitHub, 11-06; before 10-09 there's only one data point at 8-27, so the daily growth in between is inferred. It never once appeared on GitHub Trending.)

That 10-13 jump came the day after his other video, "I Tried 100+ Github Repos for Claude. These 6 Are the Best" (380k views), and scroll-craft was one of those 6. In October he posted two more videos (250k and 580k views), both with "FREE Scrollcraft Website Design Skill" as the first line of the description, linking to a page that only gives the download after you enter your email. The video that got 580k views moved the star count not at all (only +55 from 10-30 to 10-31), because the traffic was routed to the email page, not to GitHub.

Third-party pickup was small: a YouTube Short from Github Awesome got 12k views, most intro videos from a dozen or so small channels stayed under a few thousand views, and several skill directories listed it. I found no big-account retweets on X, and no trace on HN or Product Hunt.

There's also a telling comparison: the repos he paired with other videos include herk-edit-kit (2,597 stars), roast-room (1,935), and AIS-OS (1,838 on GitHub, 11-06). Their contents differ, yet their star counts sit in the same range. The channel decided the stars, not the repo's content.

So many people are doing the same thing. Why did this one win?

The space was never empty. "Claude + AI-generated assets = 3D scroll website" has been a hot YouTube topic since February 2026 (Chase AI's video got 62k views, 2-28).

ProjectLaunchedStars (11-06)How it differs
oso95/scroll-world7-0610,820The earlier one, 7 weeks ahead, had 2.4× the stars, but it only did the "fly into a 3D world" style
agiwhitelist/auteur7-111,046Almost the same positioning ("direct websites like a film director"), no big-account backing
Motionsites-AI/claude-skill10-261,741"Cinematic landing page" skill, a late entrant 10 days later
juliobsz/skills (/awwwards)10-121,165One-line "award-winning website" generation
Leonxlnx/taste-skill2-19110,547General "give agents taste," not focused on scroll
pbakaus/impeccable2025-11103,756General frontend design vocabulary and review commands
greensock/gsap-skills3-0417,931Official GSAP; teaches animation, not page design

scroll-craft isn't the first, and it doesn't have the most stars. Its design spec and self-checks really are more detailed than scroll-world's or awwwards'. But auteur came earlier with nearly identical positioning and has only 1,046 stars. The differentiation gave the video an easy hook ("stops AI from making the same page every time"), and the channel brought the stars.

It bet on two things that had already been proven: a visual trend that could explode (3D / scroll websites), and an emotion that projects with hundreds of thousands of stars were already riding ("AI-built sites all look the same"). In Sep 4 it rewrote the README as a "cross-agent skill," which also reached Codex users.

The comments named what it does poorly

The most-liked comments aren't praising it:

"I hate where web development is. Everybody wants all these unnecessary bells and whistles, but what happens when the user is on mobile with a single bar signal?" (152 likes, 8-22)
"what you showed at the beggining and what you ended builidng is completely different..." (120 likes, 8-25)
"The skill itself is very cool, but personally I would never use it because I hate these kinds of scroll-hijacking websites" (12 likes, 8-24)

Someone also asked directly, "How is it different from scroll-world?", and another said, "I'd like a pagespeed optimization skill."

These comments show that a group of people actively dislike scroll storytelling as a format: it's janky on phones, won't load on slow networks, and makes you scroll forever to get information. A skill that delivers "looks good" together with "loads fast, stays smooth on phones, and doesn't hijack scrolling" is a gap nobody is seriously filling right now (inference: the competitors above are all competing on who looks flashier).

If it were you

Grade C: you can learn from it, but copying it isn't worth the effort. Its stars depend on a channel with 1.11M subscribers and a community that claims 450k members, which followers won't have. The same topic already has scroll-world (10k stars) and a string of late entrants at 1–2k stars.

Who it suits: people who already have some distribution (a YouTube or X account with a few thousand to tens of thousands of followers, an active community), or people who really understand frontend performance and motion and want to build a "contrarian" design skill.

Who it doesn't suit: people with no distribution who plan to copy scroll-craft and make another "cinematic landing page skill." auteur is the ready-made result: nearly identical positioning, decent execution, 1,046 stars.

How to do it: don't build a flashier one. Build what it does poorly: a "lightweight scroll-storytelling" skill that writes performance budgets as hard rules (maximum first-screen weight, maximum video size, how to degrade on low-end phone frame drops, the page stays readable with motion turned off), and verifies with Lighthouse and throttled-network runs, with the scores published in the README. You could also change the ecosystem: scroll-craft targets the open web by default, so a version exporting for Webflow / Framer, or for a specific framework (Astro, Next), would be a different product.

How to get stars: Copy his launch playbook. Same day, post the repo, a demo video (before/after, ideally "fixing an ugly website"), an X long-form post, and community posts. Put three completely different finished screenshots on the first screen of the README. Put the repo link in plain sight. Don't hide it behind an email page like he does. You want stars; he wants emails. Under the posts where people complain that "scrolling websites are laggy," reply with your answer.

When is "before": This topic has been hot since February, and new clones were still appearing at the end of October. Think in months. Ideally ship before December.

What would mean you misread it: ① scroll-craft or scroll-world adds performance budgets and fallbacks, which kills your angle; ② Anthropic's official frontend-design skill starts covering scroll and motion; ③ clones launched after October (Motionsites, /awwwards) are still stuck at one or two thousand stars two months later. That means the stars for this topic are already spoken for, and no newcomer will gain traction no matter how good the work is.

Last point, for anyone trying to get stars for an open-source project: scroll-craft's star count tells you that distribution matters more than code. Without a distribution channel, at least find a spot where people are complaining but nobody has fixed it yet. This time that spot was the comment section, where someone asked "what happens when the user is on mobile."

GitHub repo ↗

Research notes: competitor table, acquisition evidence, full research report
Competitors
NameWhereLaunchedScaleHow it differs from this one
oso95/scroll-worldOpen source2026-07-0610,820 starsEarlier and with more stars. It only does one form, "fly through a 3D world," with assets from Higgsfield. scroll-craft focuses on multiple page grammars + a design spec + self-checks.
Leonxlnx/taste-skillOpen source2026-02-19110,547 starsA general "give agents taste" skill, not focused on scroll storytelling
pbakaus/impeccableOpen source2025-11-16103,756 starsGeneral frontend design vocabulary and review commands
Nutlope/hallmarkOpen source2026-04-2748,631 starsA general anti-AI-look design skill
greensock/gsap-skillsOpen source2026-03-0417,931 starsA skill for using the official motion library, which doesn't cover page design or storytelling
agiwhitelist/auteurOpen source2026-07-111,046 starsAlmost the same positioning (directing a website like a film), with no major distribution
Motionsites-AI/claude-skillOpen source2026-10-261,741 starsA cinematic landing-page skill, a late follower
ScrolltideWebNot verifiedPromoted via Shorts with 90k viewsSells scroll-website templates / prompt libraries, not an agent skill
Anthropic's frontend-design skill / Google's stitch-skillsBig-company features2025-2026stitch-skills with 8,683 starsGeneral UI generation, no scroll storytelling
Where users come from
  • Verified The author's YouTube launch video (1.11M subscribers): 2026-08-22 "I Built The Ultimate Claude Website Design Skill (steal this)," 372,518 views; 8-27 1,091 stars
  • Verified Skool community AI Automation Society: 8-22 post with the repo link, 359 likes, 183 comments
  • Verified X long-form / LinkedIn: 8-22 20:44 UTC, posted as an X Article with the repo link at the end; mirrored on LinkedIn
  • Verified The author repeatedly name-checked it in later videos + an email lead page: the first line of the description on 10-11 (380k), 10-13 (250k), and 10-30 (580k) is the Scrollcraft free-download page; on the 10-11 video, 10-13 gained +165 in a single day
  • Verified Third-party small channels and directories: Github Awesome's Short with 11.6k views; TheSkillDrop and a dozen other videos, mostly under a few thousand views; covered by MindStudio's blog, aiuxplayground, typingmind, and others
  • Inferred Ads / HN / Product Hunt: none found

nateherkai/scroll-craft: why it took off

In one sentence: this is a free Claude Code / Codex skill that a million-subscriber YouTuber used as a lead magnet. It targets the pain point of "all AI-built websites look the same" and the scroll-driven premium website topic, which had already been proven. Its 4.6k stars came almost entirely from Nate Herk's own channel, Skool community, and X article. The product's design spec is more detailed than its peers, but that's not the main reason it took off.

Data card: GitHub repo, created 2026-08-22. As of 2026-11-06 it had 4,574 stars and 650 forks (our GitHub repo_profile); the GitHub API that day showed 4,623 stars and 654 forks. Last 7 days +371, previous 7 days +335. Never appeared on trending.

1. What it is

An agent skill (also packaged as the Claude Code plugin nateherk-design) that makes Claude Code / Codex build landing pages where "scroll is the timeline": the wheel scrubs video frame by frame, sections pin, horizontal tracks, and headlines assemble line by line. The selling point is a full design constraint layer on top of the motion:

  • 8 mutually exclusive "page grammars" (filmic one-shot, chaptered editorial, etc.), each site must have one "signature move," and a "fingerprint gate" (a new site must differ from previous ones on at least 6 of 4 dimensions), specifically to stop AI from producing the same page every time;
  • "Craft" rules for typography, spacing, color, and hierarchy, plus a ban list (identical feature-card grids, gradient text, em dashes, AI-purple gradients, fabricated data, ...);
  • Self-checks with a headless browser: at each scroll position, check for "dead scroll" (the scroll moves but the picture doesn't change), measure contrast line by line on the composited frame, check whether a video gets stuck on its poster frame, and finally output a contact sheet;
  • 0.3.0 added a "ten approved sites" example set and workflow (AI Automation Society, PERKFORM, Glaido, and others, all brands of Nate himself or his sponsors).

Source: repo README (https://github.com/nateherkai/scroll-craft).

2. Competitors (doing the same thing)

NameWhereLaunchedScaleHow it differs from scroll-craft
oso95/scroll-worldOpen source2026-07-0610,820 stars (GitHub repo 11-06), by 9-01 it was already 8,8697 weeks earlier, with 2.4 times its star count. It fixes one form, "fly through a 3D world," with assets generated by Higgsfield. scroll-craft focuses on "more than one template" + a design spec + self-checks.
Leonxlnx/taste-skillOpen source2026-02-19110,547 stars, +5,187 in the last 7 daysA general "give agents taste" skill, not focused on scrolling
pbakaus/impeccableOpen source2025-11-16103,756 stars, +8,787 in the last 7 daysGeneral frontend design vocabulary and review commands
Nutlope/hallmarkOpen source2026-04-2748,631 starsA general "anti-AI-look" design skill
greensock/gsap-skillsOpen source (official)2026-03-0417,931 starsGSAP's official motion-API usage skill; it teaches how to write animations and doesn't cover page design
Motionsites-AI/claude-skillOpen source2026-10-261,741 stars (10 days)A "cinematic landing page" skill, a late follower
juliobsz/skills(/awwwards)Open source2026-10-121,165 starsOne sentence to get an "award-level website," a late follower
tsogjavklann/awwwards-3d, tponscr-debug/claude-skill-awwwards, ga14ctic/awwwards-skillOpen source2026Not trackedAn Awwwards-style 3D scroll / front-end orchestration skill, same track
agiwhitelist/auteurOpen source2026-07-111,046 stars"Direct a website like a film," nearly identical positioning, with a quarter of its star count
Scrolltide(scrolltide.co)WebNot verifiedHiman Creates' Short has 90k views (YouTube API)Sells scroll-website templates and prompt libraries, not an agent skill
Anthropic's official frontend-design skill, Google Stitch skillsBig-company features2025–2026stitch-skills with 8,683 starsGeneral UI, no scroll storytelling

Conclusion: this track is far from empty. "Claude + AI-generated assets = 3D scroll websites" has been a hot YouTube topic since 2026-02 (Chase AI's "Claude Code + Nano Banana 2 = Insane 3D Websites" with 62k views, 2026-02-28; Komputer Mechanic's "$10,000 3D Animated Websites" with 61k, 2026-08-26), and scroll-world reached tens of thousands of stars in July. scroll-craft came later and isn't first by star count. (Competitor star counts come from our github repo 2026-11-06 repo_profile; view counts from the YouTube Data API 11-06.)

3. Growth: where users came from

Almost entirely the author's own channels.

  • YouTube launch video: posted the day the repo was created (2026-08-22 20:05 UTC), "I Built The Ultimate Claude Website Design Skill (steal this)." As of 11-06 it had 372,518 views, 5,790 likes, and 223 comments (YouTube API). The channel "Nate Herk | AI Automation" has 1.11M subscribers and 66M total views.
  • X long-form: posted an X Article the same day at 20:44 UTC, with the repo link at the end (https://x.com/nateherk/article/2091265388067569835). There was also a LinkedIn post.
  • Skool community: posted in AI Automation Society (the README says "450k members") 8-22, 359 likes, 183 comments, with the repo link in the post (https://www.skool.com/ai-automation-society/new-video-i-built-the-ultimate-claude-website-design-skill-steal-this).
  • Result: by day 5 after creation (8-27), it had 1,091 stars (github repo_day). From September to early October it averaged roughly 45 stars per day, 10-09 to 3,004.
  • Second wave: the author name-checked it repeatedly in other videos. 10-11's "I Tried 100+ Github Repos for Claude. These 6 Are the Best" (383k views) listed scroll-craft as one of the recommended repos, and right after it came 10-13 with +165 in a single day, the biggest single-day gain in the data (10-12 is 3,079,10-13 is 3,244). The author was riding the buzz around morluto/rea gaining "100k stars in one day" and posted 3 videos in a row.
  • Turning the skill into an email-capture hook: the first line of the description on 10-11, 10-13, and 10-30 (1.2M views combined) reads "FREE Scrollcraft Website Design Skill," linking to app.aiautomationsociety.ai/optin/scrollcraft, where you enter your email to receive the download link. The first line of the launch video's description is an ad for the "$1M AI agency playbook." The money came back through here: free skill → email / Skool join → sell the agency course and paid community, plus sponsorships from Glaido and Hostinger. Because later traffic was routed to the email page, the 10-30 video with 580k views didn't produce a star spike (10-30 to 10-31 only +55).
  • Third-party reshares (all small): Github Awesome's Short with 11,556 views (8-27); TheSkillDrop, TechWithRG27, Cameron Breen, Edwin Chen, the Spanish-language channel BarbuPrime, and a dozen or so other small videos, mostly under a few thousand views; MindStudio's blog and themenonlab's blog; skill directories aiuxplayground, typingmind, template0, tessl, and others listed it.
  • Not found in our local X corpus: no reposts found (x-radar search for scrollcraft / scroll-craft, 90 related posts in the last 0 days). No traces found on HN or Product Hunt, and no ad spend found.

4. Why it took off

  1. The author brought his own distribution: a channel with 1.11M subscribers plus a Skool community he says has 450k members. The launch video got 370k views, and it hit 5 stars in the first 1,091 days. Other repos he launched alongside videos are in the same range: herk-edit-kit 2,597, roast-room 1,935, AIS-OS 1,838. Star counts mostly track his channel, not the repo itself.
  2. The topic was already proven: "AI-built 3D scroll websites" has been a YouTube hit topic since February, and scroll-world had already reached tens of thousands of stars by July. Nate picked a topic that was sure to draw interest, and the "Ultimate… (steal this)" title is his usual style.
  3. Good pain point: "Ten AI-built sites all look the same." That's the feeling taste-skill and impeccable, both 100k-star projects, are riding. scroll-craft turns "anti-homogenization" into visible rules, a fingerprint gate and a banned-patterns list, which makes it easy to explain on video.
  4. Kept getting pushed: the author named it again and again in follow-up videos and used it as a lead magnet, so the long tail of 40–60 stars a day never stopped.
  5. Codex-compatible: 9-04 rewrote the README as a "cross-agent skill" and stressed that the ten-site rebuild was done with Codex, catching the Codex crowd too (the author has been making Codex content since late September).

5. Differentiation

Compared with similar projects, what's different: it isn't tied to one page template (8 mutually exclusive page grammars plus the fingerprint gate), it writes typography, color, and spacing as hard minimums, and it has a self-check run in a headless browser (white-scroll, composited contrast, video decoding). scroll-world only does one form, "fly into a 3D world," and the awwwards category is mostly style hints. This "engineered design spec" is genuinely more detailed than most alternatives. But differentiation isn't why it took off. Its launch-day and first-5-day stars came from the channel. auteur, which pitched the same "cinematic website" idea, has only 1,046 stars, and scroll-world, which came earlier and has a simpler form, has more. Differentiation gave the video a clear hook and gave users a reason to stay.

6. Visibility and copycats

  • Visibility: it was seen within the AI automation / Claude Code YouTube circle (370k views on the launch video, plus a dozen small-channel re-videos and directory sites), but there's no press coverage, and no major X account retweet turned up. It's not a revenue product, and its star count doesn't fall into the "widely discussed" tier.
  • 跟风:8 月后出现了一批同定位的技能,juliobsz/skills(/awwwards,10-12)、Motionsites-AI/claude-skill(10-26,10 天 1,741 星)、awwwards-3d(TheSkillDrop 10-19 有视频讲),都在吃「电影感 / 获奖级落地页技能」这个题材。没有证据说明它们是专门照着 scroll-craft 抄的,但赛道已经挤了。

7. What to borrow

  • "Free open-source skill + long-form video launch + community posts + long X thread," all on the same day, then a "free download" email page in other videos' descriptions, using the open-source repo as a lead-capture hook. Stars are a byproduct; the email list is the asset.
  • Topic selection: pick a "visual theme already proven to go viral" (3D / scrolling websites), then offer a differentiated angle (anti-homogenization, self-checks) that is easy to talk about on video.
  • Turning "taste" into checkable rules (banned lists, a fingerprint gate, automated acceptance checks) is more convincing than piling up style prompts.

8. Uncertain

  • Before 10-09 we only have one data point, 8-27, so how many stars came in each day in between can only be inferred. The stargazer timestamp endpoint returned 404 this time, so no day-by-day star data.
  • How many leads the email page captured and how many converted to the paid community can't be found.
  • The Skool "450k members" figure is self-reported in the README and wasn't verified.
  • The traffic sources of the later copycat skills weren't looked into.

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.