# Enxovaly · Hit product

> Source: https://stringers.io/en/hot/indie-enxovaly.html (Stringers / 什么值得做, generated 2026-11-08)
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> A Brazilian programmer laid off in June, whose wife was pregnant, built a Portuguese version starting from the pain points of his wife's preparation for birth. 8-04 launched. October he spent R$29k on Meta ads (his own public bill), paired with influencer and AI-generated "real mom" voiceovers. Subscriptions net-grew by about 380 a week (10-31 2,545 → 11-07 2,923).

[Hit product](https://stringers.io/en/hot/index.md) · Charting · 11-5 charted

# Enxovaly

A Brazilian newborn-essentials checklist app for expectant parents: based on due date and local climate it calculates what to buy, in what sizes, and generates gift-registry links to avoid duplicates

**$17k** /mo verified revenue (payment-platform checked)

Why it's an opportunity

A baby-products category already proven in the US. The original only translated, never went deep locally. First-time pregnant parents with a deadline are the ones who spend.

Why it's blowing up

A Brazilian programmer laid off in June, whose wife was pregnant, built a Portuguese version starting from the pain points of his wife's preparation for birth. 8-04 launched. October he spent R$29k on Meta ads (his own public bill), paired with influencer and AI-generated "real mom" voiceovers. Subscriptions net-grew by about 380 a week (10-31 2,545 → 11-07 2,923).

Data

30 days of revenue $16,990, MRR $5,272, 2,923 subscriptions (TrustMRR payment platform verified, 11-07); October $15,927, September $9,929; App Store Brazil Lifestyle grossing #22 (11-07).

Read the full story ↓[See the product ↗](https://apps.apple.com/br/app/id6778948632)[Related opportunity: take a consumer app already proven in the US and rebuild it in a non-English market you know, with local subscriptions →](https://stringers.io/en/m/019.md)

Editor's call as of 11-8

Full story