[041]Worth followingMCP / Claude directoryAdd an entry point to an old productData as of 2026-11-02
Add an MCP endpoint to an existing paid product to get listed in the Claude directory—use it as a reason to raise prices, not as a channel
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If you already have a product, add it. It's a weekend's work. But treat it as one launch and one reason to raise prices, not as a channel.New users come from only two places: people you already have (old domains, old users, channels, open-source repos) and the Claude directory. The directory adds about a thousand new listings a week, and what lasts is the whole job that gets called up in conversation every day, not one API dropped into a chat.Worth a try · grade and headline drawn from the full article · next review 12-01
| Background | Claude and ChatGPT both opened connector directories; old site Divi Cake added MCP and hit $6,747 in three weeks |
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| Upside | Add a remote MCP to an existing product to give longtime users a new reason to pay, and go for a spot in the Claude directory. |
| Demand | Get a task done inside the chat: check your own data, produce creatives, run ads. No install, one-click login. |
| Competition | The median revenue of 185 MCP-based products is $21; the directory has 8,806 listings, adding about a thousand a week since late September |
| Revenue | Divi Cake did $6,747 in three weeks; AdWhispr ×28 the month it hit the directory, $29,378 in October; older products entering the directory median ×1.3 |
| Growth | Old domains, YouTube, and open-source README traffic, plus submitting to the Claude directory. Meta, Google, and TikTok ad libraries show almost no spend. |
| Window | Until the platforms ship official MCP support, the directory 'submit and get seen' window probably closes around September. |
| Who it's for | Authors of products that already have paying users, where the core action can be completed inside a chat, and where the platform hasn't released an official MCP. |