An unwanted voice-over site listed at $100/month: by having people rate their own singing and publishing 1,800 pages a day, its rankings quadrupled in three months
What it is A multilingual AI voice site: text, PDFs, and images to speech, plus 60 free voice tests that need no sign-up, like singing scores, voice-age guesses, and accent tests.
Why it took off It turned the voice tests big sites ignore into free web pages, then used lists of song titles, language pairs, and file formats to spin out over a thousand pages a day, translated into 30 languages. That caught long-tail search worldwide. The traffic came from search, not TikTok.
BHow you could copy it Don't copy the voice tests; use the same structure in another niche. Build free tests or small tools that big sites skip, generate pages from ready-made keyword lists, go multilingual from day one, and ideally buy an older domain with history. Run ads on the free pages, add subscription upsells at the usage limit, then sell lifetime codes on AppSumo for cash and backlinks.
Global rank 155k · 90 days ago 645k
AnyToSpeech is a text-to-speech site that launched in 2023. The original author spent two years on it without it taking off. In 2026, it changed operators, and the playbook changed completely: first a batch of free "voice test" micro-tools, then in one day in Aug 16 it published about 1,800 long-tail pages and translated them into 30 languages. Its global rank then climbed from over 60 million to 155k, while comparable voiceover sites didn't move during the same period. Anyone can use its model. What's actually worth learning is how it turned search into people arriving on the site. Below, I explain what it did, where the money comes from, and whether you can copy it.
Product #25, 1 sales
In 2023 Aug 21, indie developer Alexander Belogubov posted on Indie Hackers titled "I launched my 25nd product and made $149." He wrote that he had built 4 products in the past 25 years, and this one was AnyToSpeech.com, "a text-to-speech tool that also converts text from documents, URLs, and images." By the day of the post it had sold 1 copies. He said he had hit the problem that kept dogging him: marketing. A commenter replied that it suited SEO, and that "the voice sounds a bit old-school."
Two weeks earlier it had launched on Product Hunt and picked up 109 votes. Over the next 2024 years he posted several Show HNs on Hacker News, each landing between 1 and 3 points.
In spring 2025, a post on Reddit's r/SideProject read: "I'm selling my text-to-speech website, averaging $100/month in revenue," asking for over two thousand dollars. (I only saw the search snippet; the full post wasn't retrieved.)
New owner, new playbook
From 2026 onward, the site's changelog had new entries almost every day, starting with Feb 14. The iOS version of AnyToSpeech, listed in May 2026, names Danial Noori as its developer. The Trustpilot business address is in Singapore, the support email is [email protected], and the AppSumo support account is Daniel_AnyToSpeech. The terms-of-service source still contains a comment naming the original author, @AlexBelogubov. The site likely changed hands after the listing, and the new owner rebuilt it starting early this year. No public transfer announcement exists.
The new owner did three things, in a clear order (timing from the site changelog and page dates in the sitemap):
| Timeline | What they did |
|---|---|
| From ¥2026-04 | Audio translation pages, one page per language pair |
| 2026-05 ~ 07 | A batch of free voice tests: Rate My Singing, How Old Do I Sound, Accent Test, vocal range test, "which celebrity does your voice sound like," and more |
| 2026-08-01 ~ 15 | Voice-type tests, character and celebrity voices, and pet and baby "translators" |
| 2026-08-16 | About 1,800 pages went live in one day: 1,539 "karaoke score for [song]" pages, plus hundreds of conversion tool pages like mp3 to text, wav to mp3, slowed and reverb audio, and ringtone makers |
The site's sitemap now lists 2,430 URLs, and every page exists in 30 languages.
How the rankings climbed
Global website rank (Tranco, 30-day rolling average):
| Date | Rank |
|---|---|
| 2026-07-30 | 678,156 |
| 2026-08-20 | 619,040 |
| 2026-09-10 | 407,104 |
| 2026-10-01 | 194,334 |
| 2026-11-05 | 155,309 |
It rose about 4x in 90 days, with the real inflection from late August to late September. That ranking lags by one to two weeks, so traffic likely started rising in mid-August, right when the Aug 16 mass page launch went live.
Chrome's real-user data (CrUX) shows another angle: globally it rose from the "top 500k" to the "top 100k." Japan jumped from the top 500k to the top 50k back in July, and the Philippines, Vietnam, and Taiwan also entered the top 50k by July 6. By September, Australia, Canada, India, Mexico, Thailand, Turkey, and South Korea were all in the top 50k. Growth across this many countries at once suggests it captured search across many languages, not a sudden spike in one country.
Comparing peers shows this isn't a category-wide rise. Over the same 90 days, TTSMaker went from 125k to 120k, LuvVoice stayed around 145k, NaturalReader stayed near 39k, and Narakeet fell from 67k to 122k. The voice category as a whole didn't move. Only this site rose.
The homepage shows its own counter: in June 125k conversions, in early October "1.32M conversions, 300k users," and now "over 3.7M conversions, over 500k users" (archived pages). The number has climbed steeply since June, and it may include test runs, so the definition is unclear. Third-party traffic estimators put it at 500k to 1M monthly visits. These are estimates.
What the test pages look like
Open Rate My Singing and the first line reads: "Sing for 15 to 60 seconds and get an AI score and tips instantly." Sing any song in any language with no sign-up. The AI scores seven categories (pitch, rhythm, tone, range, expression, breath, diction) and assigns a voice-type label.
The karaoke score page is the same tool with a different entry point. It advertises "1538 curated karaoke challenges," from Journey's Don't Stop Believin' and Queen's Bohemian Rhapsody to BTS's Dynamite, with one URL per song and a version in each of 30 languages. Same scoring logic, multiplied by a ready-made list of song titles into over a thousand searchable pages.
The popup reads: "You've used your 30 free singing evaluations today. You're clearly serious about your vocal practice." Below it, the upgrade perks: unlimited ratings, no ads, practice progress tracking, drills by category, "from $7/mo, cancel anytime."
These evaluation tools are exactly what the big sites don't make. ElevenLabs and Speechify sell audio quality and reading, not singing scores. Yet people keep searching "how old does my voice sound," "what's my accent," and "rate my singing," across many languages. Searching on Brave (11-07), it ranks #1 for the Japanese "歌唱力 診断 AI 無料" and #2 for "声 年齢 診断"; for English "karaoke scorer online" and "image to speech" it ranks #1, and "accent test" #8. Its best rank is on the Japanese terms, which fits its early climb in Japan. We didn't check Google rankings, so treat these as reference only.
Real users show up on Reddit too: on r/dreamingspanish, someone posted that their speaking was their weakest skill, sharing results from anytospeech.com/accent-test/spanish.
It didn't take off through TikTok
A common guess is that the screenshots of evaluation results look good, so users share them on TikTok and Instagram. We checked and found no evidence of that. Searching TikTok for "anytospeech" turns up only a handful of posts, the top one at 1,184 views. Searching "rate my singing ai" the top results are videos posted by an iOS app called mytone.app (up to 517k views per video), plus videos of "asking ChatGPT to rate my singing"; AnyToSpeech isn't among them. On X, we found no posts mentioning it in the past year. Its traffic comes mostly from search.
Its robots.txt also says "AI crawlers and agents welcome," explicitly allowing GPTBot and ClaudeBot. The site has pages like "ElevenLabs alternative" and "vs Speechify" comparisons, and offers integrations for ChatGPT, Claude, and Cursor. It clearly wants to be cited by AI search, but how much traffic that brings is not visible.
Where the money comes from
Three paths are visible, but their scale is unclear:
- Display ads: The Rate My Singing page source includes Google AdSense code, with 11 ad slots on one page. The paid perks promise an "ad-free singing tool," which suggests the free pages make money from ads.
- Subscriptions: The free plan gives 5,000 characters per month; paid plans are $7 / $14 / $69 per month, selling unlimited evaluations, voice cloning, and commercial licenses. The underlying models are off-the-shelf voice models from OpenAI and Google (the voice names on the homepage, Kore, Leda, and Charon, are Gemini voices), so costs are low.
- Lifetime deals: AppSumo sold $49 / $99 / $349 lifetime tiers, now showing sold out, with 25+ sales and a 26.6% refund rate; StackSocial sells one for $59.99, and Neowin (11-02) and PCWorld (11-05) both published promo write-ups. This path brings in cash and high-authority backlinks, which helps SEO.
Revenue isn't public. One third-party site estimates "monthly recurring revenue under $1k (2026-08 observations)," but that was before the big traffic jump and is unverified. The figure at the time of the sale was $100 per month.
Who's competing
| Name | Scale | How it differs |
|---|---|---|
| ElevenLabs | About 3,200 people worldwide | Top-tier audio quality and developer APIs; expensive; no evaluation tools |
| Speechify | About 12k people, multi-platform apps | Reader + heavy subscription; AnyToSpeech built a comparison page targeting its search traffic |
| TTSMaker / LuvVoice | About 120k / 145k people, flat for 90 days | Single-page free TTS + ads; no long-tail entry points |
| fish.audio | About 12k people | The originator of "brainrot voices" and character voices, spreading naturally on TikTok; on these terms AnyToSpeech only ranks #6 |
| BoldVoice / Vocal Image | 279k / 436k people | Accent and age tests turned into app lead magnets; AnyToSpeech puts all of these on the web, no sign-up |
| mytone.app | Highest single TikTok video: 517k views | Also scores voices, running a TikTok account matrix + iOS |
| The voice test page of screenapp.io | Went from 108k to 64k people in 90 days | An evaluation page bundled with a screen recording product; nearly the same playbook, also growing |
More importantly, over the past 2026 year a batch of small sites focused on "singing scores / voice tests" appeared: vocalcheck.io, singingrangetest.com, grokmusic.org, musci.io, and others. There's no evidence they're copying AnyToSpeech; it looks more like several people independently found the same playbook.
If it were you
B. The playbook can be copied, and few people know it yet. But it isn't a product opportunity; it's search-traffic engineering. The money's scale is unclear, several sites are already fighting over the same terms, and Google could step in at any time.
Who it suits: 1–2 people who have done SEO or programmatic pages, code quickly, and can accept "get traffic first, figure out monetization later"; ideally someone who knows a minor language well enough to spot where machine-translated pages don't read naturally.
Who it doesn't suit: Anyone aiming to win on the product itself (everyone can use the same models; there's no technical moat); anyone expecting real subscription income within a few months (monthly revenue was $100 at the time of sale, and third-party estimates from before the traffic jump don't reach $1k); English-only builders (English terms like "rate my singing" and "voice test" are already crowded).
How to do it: Don't copy voice evaluations outright; apply the same structure to a different niche. Three steps: ① Find evaluations or small tools that big sites don't offer and people search over and over ("what type is my ____," "rate my ____"), and build them as no-sign-up web pages on an existing LLM API, with per-IP limits. ② Multiply pages using a ready-made list of entities: song titles, language pairs, file formats, celebrities, characters, one page per term, each page genuinely useful. ③ Go multilingual from day one; Japanese, Vietnamese, and Tagalog are good starts, since this one took off early in Japan. The cheapest shortcut is the one it took: a few thousand dollars buys an old tool site with backlinks and some search history, which is much faster than launching a new domain.
How to get users: Mostly search, not waiting for social buzz. After launch, sell lifetime deals on AppSumo and StackSocial to get cash and deal-article backlinks; get real users to post their results in Reddit communities for language learning and singing practice. Put ads on the free pages and trigger an upgrade prompt at the limit.
Deadline: Publish the first batch of pages before the end of 2026. Programmatic pages took about a month from launch to ranking; the later you start, the more sites will be competing for the same terms.
Signs you're wrong: ① Its global ranking drops back beyond #300k before February 2027, most likely from Google's rules against bulk generated content; this playbook carries more risk than it looks. ② It or similar sites keep publicly reporting only a few hundred dollars a month, which would mean the traffic doesn't convert and it's only worth doing as practice. ③ Conversely, if its ranking climbs into the top 100k before year-end and AppSumo runs another lifetime deal, the playbook is still accelerating, and it's time to move fast.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one ElevenLabs Web 2023 Tranco 3,211 Top-tier quality and APIs, but expensive; AnyToSpeech uses off-the-shelf Gemini / OpenAI voices, which is cheap, and grows traffic by spreading tool pages Speechify Web About 2017 Tranco 11,824, multi-platform apps Reader + heavy subscription; AnyToSpeech is free, requires no sign-up, and even built a /vs/speechify page to capture its traffic NaturalReader Web 2000s Tranco 39,527 Long-established reader; no evaluation tools or programmatic SEO TTSMaker / LuvVoice Web 2022–2023 Tranco about 120k / 145k, flat for 90 days Single-page free TTS + ads; AnyToSpeech has thousands of long-tail entry points and evaluation hooks Narakeet Web 2020 Tranco 122k (67k 90 days ago, declining) Document / slide-to-voice and video tools; no evaluation-style tools fish.audio Web 2024 Tranco about 12k The originator of community character voices and brainrot voices, spreading naturally on TikTok; AnyToSpeech follows on these terms (brainrot ranks #6) BoldVoice Accent Oracle iOS 2024-12 viral Tranco 279k The viral prototype of accent tests, driving traffic to an app via TikTok; AnyToSpeech made it a free, multilingual web page and relies on search Vocal Image iOS 2021 Tranco 436k Used age and accent tests as lead magnets for its app; AnyToSpeech puts all these tests on the web, no sign-up mytone.app iOS 2026 TikTok matrix videos, top single video at 517k views Built Rate Your Voice on TikTok content; AnyToSpeech relies on search Singing Carrots / vocalrangetest.org / vocalcheck.io Web 2010s–2026 Tranco 336k / 838k / not ranked A single singing and vocal range test site; AnyToSpeech combines evaluations with TTS subscriptions screenapp.io voice test Web 2026 Tranco 64k (108k 90 days ago) An evaluation tool page bundled with a screen recording product; the playbook is the same as AnyToSpeech's ChatGPT voice Big-company features 2024 — Some people on TikTok have it rate their singing, but it isn't a dedicated tool and has no per-category scores or practice features - Where users come from
- Confirmed Programmatic SEO (multilingual + long-tail tool pages): The sitemap has 2,430 URLs in total, including 1,539 karaoke song pages, 482 translation language-pair pages, 97 character or celebrity voice pages, and 30 language subdomains; 2026-08-16 added about 1,800 pages a day, after which Tranco climbed from 620k to 155k; on Brave, 『歌唱力 診断 AI 無料』『image to speech』『karaoke scorer online』rank #1
- Confirmed Free voice evaluation tools as hooks: From changelog 2026-04-21 to 07-11, it rolled out 20 evaluations including Accent Test, Rate My Singing, and How Old Do I Sound; no sign-up required, 30 uses per IP per day, and hitting the limit leads to a paid page
- Confirmed Deal-site lifetime codes (AppSumo Radar, StackSocial / Entrepreneur Store, Neowin, PCWorld): AppSumo shows Sold out, 25+ sales, and a 26.6% refund rate; Neowin ran 2026-11-02 and PCWorld ran 2026-11-05 deal write-ups
- Inferred AI search / agents (GEO + MCP): robots.txt welcomes GPTBot / ClaudeBot; it has /vs/ and /best/ comparison pages and MCP integrations for ChatGPT / Claude / Cursor; how much traffic this brings is unknown
- Inferred TikTok / social spread: TikHub found only scattered posts from small accounts (top about 1,184 views), and x-radar found 0; the claim in the recall card that social screenshots spread on their own is not confirmed
- Confirmed Organic word of mouth on Reddit: On r/dreamingspanish a user posted results from accent-test/spanish; the founder created r/AnyToSpeech
Why AnyToSpeech (anytospeech.com) came up in the search
Research date 2026-11-07. Data sources: our traffic databases (Tranco / CrUX), the official site and sitemap, the official changelog, Wayback archives, Brave/Jina/Exa search, TikHub, x-radar, AppSumo / Trustpilot / App Store pages.
One line
A plain TTS site that launched in 2023, whose founder listed it for sale at $100/month in 2025. From 2026 it was run by new operators (the App Store developer name and support email both point to Danial Noori / daniel@, Singapore), and it shipped updates almost daily. The strategy had three layers: first, 30 language subsites; second, a batch of free "voice test" micro-tools (Rate My Singing, How Old Do I Sound, Accent Test, and more, May–Jul); and third, on 2026-08-16 it published about 1,800 programmatic SEO pages in one day (1,539 "karaoke score" pages for specific songs, plus hundreds of audio conversion and transcription pages), targeting global long-tail search. Its Tranco rank went from 620k in August down to 155k. The traffic came from search, not TikTok. The money came from three sources: AdSense display ads, a $7–69/month subscription, and lifetime codes sold through AppSumo and StackSocial.
1. Growth data
- Tranco (traffic database): 2026-07-30 678,156 → 08-20 619,040 → 09-10 407,104 → 10-01 194,334 → 11-05 155,309. 90 days ×4.2; the real inflection is late August to end of September. Tranco is a 30-day rolling average and lags by 1–2 weeks, so real traffic likely took off around mid-August, right when 08-16 mass-published pages.
- CrUX (traffic database): globally, it moved from the top 500k (5–July) to the top 100k (8, September). Japan jumped from the 500k tier to the 50k tier as early as July; the Philippines, Vietnam and Taiwan entered the 50k tier from 6–July; by September au, ca, in, mx, th, tr and kr were all in the 50k tier. Many countries rising together suggests multilingual search being captured, not a single-market event.
- Self-reported counts on the site (Wayback archives): conversions 2025-08 20,769 → 2025-12 45,918 → 2026-03 77,280 → 2026-05 106,627 → 2026-06 125,393 → 2026-10-03 "1.32M conversions / 300K users" → today's homepage "3.7M+ conversions / 500K+ users". Growth steepened after June; after the test tools launched in July the counting basis may also have changed (test runs possibly counted as conversions; unverified).
- Comparable sites were largely flat over the same period (traffic database, today / 90 days ago): ttsmaker 120k/125k, luvvoice 145k/145k, naturalreaders 39.5k/39.1k, narakeet 122k/67k (declining), speechgen 326k/297k, singingcarrots 336k/299k, vocalimage 436k/420k. The category didn't grow; only this site did, so the growth came from its own moves.
- Third-party estimates: Toolify estimates 770k monthly visits (recall card); ProvenRadar writes "500k–1M monthly visits (2026-09 observed)" and "<$1k MRR (2026-08 observed)" (provenradar.com/product/anytospeech). Both are estimates, unverified.
2. What it is and who's behind it
- 2023-08 was launched by serial micro-product maker Alexander Belogubov (Product Hunt 109 votes, 2023-08-08). The same month he posted on Indie Hackers calling it his "25th product", saying it had made only 1 sales for $149 and was stuck on marketing (indiehackers.com/post/i-launched-my-25th-product-and-made-149-b088ba5601). Over 2024 years he posted several Show HNs (Reddit-to-podcast, PDF-to-JPG, etc.), all scoring 1–3 points.
- Early 2025, a post titled "I'm selling my text-to-speech website. $100/month avg revenue" appeared on Reddit r/SideProject. The original says it makes around $100/month, asking $2,xxx (post id 1jqfpxr, around 2025-04; the Reddit body couldn't be fetched, only the search snippet was seen).
- Current operator: the AnyToSpeech App on the App Store (id 6756160358,2026-05-21) is listed under developer Danial Noori; the Trustpilot business profile lists Singapore and [email protected]; AppSumo replies are signed Daniel_AnyToSpeech. On LinkedIn there is a person of the same name, a product manager at Delivery Hero / foodpanda in Singapore (not confirmed to be the same person). The terms page source still contains a comment referencing
@AlexBelogubov. Inference: the site was sold after the 2025 listing, and the new owner started rebuilding it from early 2026. The earliest changelog entry is 2026-02-14, followed by near-daily updates. The sale itself was never directly announced; this is an inference. - Current product: TTS (text / PDF / image / multi-speaker dialogue / character and celebrity voices), transcription and translation, voice cloning, Voice Design, Music Studio, Talking Photo, podcast generation, plus 61 "free voice tools" (site /speech-tools). Underlying models are OpenAI and Google (self-described on Trustpilot; the voice names on the homepage such as Kore/Leda/Charon are Gemini TTS voices). Pricing is $0 / $7 / $14 / $69 per month, with the free plan at 5,000 characters per month. There is also an MCP integration for ChatGPT / Claude / Cursor (homepage).
3. Where users came from (growth tactics)
3.1 programmatic SEO + 30 language subdomains (main channel, evidence-backed)
- sitemap.xml contains 2,430 URLs in total:
karaoke-scorer/<song name>: 1,539,image-translation/<language pair>: 241,audio-translation/<language pair>: 241,ai-voice-generator/<character or celebrity>: 97,text-to-speech/<use case or language>: 53, plus comparison pages like/vs/elevenlabsand/best/elevenlabs-alternatives, and 30 language subdomains. - The lastmod dates show the pages were published in batches: 2026-04-18 audio translation, 05-18 ~ 07-26 voice tests, 08-01 ~ 08-15 vocal parts, character voices, pet / baby "translators", 08-16 about 1,800 pages in one day (1,539 karaoke song pages, plus hundreds of conversion tools such as mp3-to-text, wav-to-mp3, slowed-and-reverb, nightcore-maker, ringtone-maker). Tranco's climb starts right after this.
- Ranking evidence (Brave search, 2026-11-07): "歌唱力 診断 AI 無料" #1; "声 年齢 診断" #2; "image to speech" #1; "karaoke scorer online" #1 (landing on /karaoke-scorer/dont-stop-believin); "brainrot voice generator" #6; "accent test" and "what accent do i have test" #8. It ranks #1 on Japanese queries, consistent with Japan jumping into the 50k tier in July per CrUX. Google rankings were not checked; Brave is only a reference.
- Targeting AI search: robots.txt explicitly says "AI crawlers and agents are welcome" and individually allows GPTBot / ClaudeBot / OAI-SearchBot; there are /vs/ and /best/ comparison pages, /ai-agents/chatgpt-style pages, and MCP. How much traffic AI search brings cannot be measured.
3.2 free "voice test" tools (traffic hook, evidence-backed)
- Rate My Singing, How Old Do I Sound, Accent Test, Do I Sound Like a Man or Woman, Vocal Range / Tone Deaf / Perfect Pitch Test, Voice Attractiveness Score, Am I Monotone, Celebrity Twin, K-pop Voice Analyzer… (changelog 2026-04-21 ~ 07-11). None require sign-up; they are limited to 30 uses per IP per day, with an upgrade page when the limit is hit (site /rate-my-singing).
- Search demand for these queries is high, long-lived and international, and the big players don't cover them. ElevenLabs and Speechify don't offer "score my singing".
- Organic word of mouth on Reddit: a user on r/dreamingspanish posted results from anytospeech.com/accent-test/spanish.
3.3 TikTok / X (no evidence found)
- A TikHub search for "anytospeech" returns only a few results (@darling.germany 2026-05-17, 1,184 views), looking like small partnerships or organic posts. Searching "rate my singing ai" surfaces mostly content from mytone.app's own account network (top single post 517k views) and videos of "asking ChatGPT to score my singing"; AnyToSpeech doesn't appear.
- x-radar's local corpus has 0 mentions over the past year. The recall card's claim that "test screenshots spread on TikTok/IG" is not confirmed; right now it looks more search-driven.
3.4 deal sites sell lifetime codes (cash plus external links, evidence-backed)
- AppSumo Radar: Hobby $49 / Standard $99 / Pro $349 lifetime deal, showing Sold out, 25+ sales, 26.6% refund rate, 8 reviews all 5 stars, founding team account Daniel_AnyToSpeech replied on 2026-10 (appsumo.com/products/anytospeech).
- StackSocial ecosystem: Entrepreneur Store sells the Hobby lifetime code for $59.99 ("Trusted by over 300,000 users"); Neowin 2026-11-02 and PCWorld 2026-11-05 both ran deal write-ups. This is standard StackSocial distribution: it brings one-time cash and high-authority backlinks, which also help SEO.
3.5 Paid ads
- The recall card shows none of its ads in our ad library; no Meta / Google ads were found (the ad library only tracks products on its list, so not finding them doesn't mean there are none).
4. Where the money comes from
- AdSense: the /rate-my-singing page source includes adsbygoogle (at 11) and ca-pub-7920149086395736, and the paid plan promises "Ad-free singing tools". The free test pages' traffic is itself monetized through ads.
- Subscriptions: $7 / $14 / $69 per month, selling unlimited tests, voice cloning and commercial licensing.
- Lifetime codes: AppSumo + StackSocial.
- Scale: ProvenRadar's Stripe-side observation says <$1k MRR (2026-08), unverified, and that was before the big surge. Overall revenue is unclear.
5. Competitors
| Name | Where | When | Scale | How it differs from this one |
|---|---|---|---|---|
| ElevenLabs | Web/API | 2023 | Tranco 3,211 | Top-tier voice quality and developer API, pricey; AnyToSpeech uses off-the-shelf Gemini/OpenAI voices, cheap, and drives volume through tool pages |
| Speechify | Web/iOS/Android/Chrome | ~2017 | Tranco 11,824 | Reader + heavy subscription; AnyToSpeech is free with no auto-billing trial, and even built a /vs/speechify page to capture its traffic |
| NaturalReader | Web/desktop | 2000s | Tranco 39,527 | Old-school reader; doesn't do reviews or pSEO |
| TTSMaker / LuvVoice | Web | 2022–23 | Tranco 120k / 145k, flat for 90 days | Pure free single-page TTS, ad-supported; AnyToSpeech has thousands more long-tail entry points and review hooks |
| Narakeet | Web | 2020 | Tranco 122k (67k 90 days ago, declining) | Does doc/PPT-to-video; no voice tests |
| fish.audio | Web | 2024 | Tranco 12k | The original for community character voices and brainrot voices, with strong organic spread on TikTok; AnyToSpeech ranks #6 for brainrot-type terms and is a follower |
| BoldVoice(Accent Oracle) | iOS + web | 2024-12 viral | Tranco 279k | The viral prototype of accent tests, big on TikTok; AnyToSpeech eats search with a free web version + multiple languages |
| Vocal Image | iOS + web test page | 2021 | Tranco 436k | Age and accent tests turned into an app funnel; AnyToSpeech moves the same tests to the web, no sign-up needed |
| mytone.app | iOS | 2026 | Highest single TikTok video: 517k views | Pushes 'Rate Your Voice' through a TikTok account matrix; AnyToSpeech goes through search |
| Singing Carrots / vocalrangetest.org / vocalcheck.io / singingrangetest.com | Web | 2010s–2026 | Tranco 336k / 838k / not ranked | A single vocal-range and singing test site; AnyToSpeech combines tests + TTS subscription |
| screenapp.io voice test | Web | 2026 | Tranco 64k (108k 90 days ago, also rising) | A 'Rate My Voice' tool page built on the side by a screen recording product, same playbook (tool-page SEO) |
| ChatGPT voice | Big-company features | 2024– | — | People on TikTok have ChatGPT score their singing; not a dedicated product, and it doesn't give per-category scores |
6. Why it worked (attribution)
- Rapidly rebuilt on a long-dormant old domain: a 2023-year-old domain with a Product Hunt launch, AI directory listings, HN backlinks and some search history, and a cheap asset listed at about $2k for 2025 years (Reddit listing summary). Nearly daily releases since 2026-02 (changelog).
- Turned the big, underserved long-tail demand for 'voice tests' into a web tool (2026-05 ~ 07). Tests are free, no sign-up, 30 uses per day; results pages funnel into TTS and practice subscriptions. Markets like Japan, the Philippines and Vietnam moved up CrUX tiers from 6 through July.
- 2026-08-16 launched roughly 1,800 programmatic pages + 30 languages in one go. Tranco then climbed from 620k to 155k. Comparable sites stayed flat over the same period, so the growth came from its own moves.
- Two revenue legs: AdSense on the test pages, subscriptions for unlimited TTS and tests, plus lifetime codes sold on AppSumo / StackSocial for quick cash and backlinks.
Differentiation: the model isn't different; it uses off-the-shelf Gemini / OpenAI voices. The real edge is breadth of entry points: one site covers 'feature' terms (pdf to mp3, image to speech), 'test' terms (rate my singing, how old do i sound), 'entertainment' terms (brainrot, Trump voice, karaoke for a given song) and 'comparison' terms (elevenlabs alternatives), all in 30 languages. Other TTS sites only do feature terms; test sites only do single tests. That breadth of entry points is what drove the growth; product quality only needs to be good enough.
7. Visibility and copycats
- Revenue isn't public (neither TrustMRR nor the founder has posted it; only the previous owner's $149 for 2023 years and a $100/month figure at listing in 2025). 0 mentions on X, no media coverage. Only deal-site write-ups (Neowin, PCWorld are StackSocial affiliate pieces). Bottom line: few people know about its growth yet.
- Copycats: a batch of 'rate my singing / voice test' SEO tool sites appeared in 2026 (vocalcheck.io, singingrangetest.com, grokmusic.org, justbuildthings.com, carat.im, musci.io, screenapp.io/features/voice-test-online). No evidence they're copying it; it looks more like the same people running the same playbook.
8. What others can learn
- Buying a cheap, established old tool site and using AI-engineering speed to ship daily and mass-produce pages is much faster than building a new domain from scratch.
- A free 'test' tool is a cheap traffic hook: model calls are inexpensive, usage is capped per IP, and result pages carry ads plus subscription upsells.
- Programmatic pages should use dimensions with a real-world word list (song titles, language pairs, file formats, celebrities, characters), then add multiple languages to multiply the page count.
- Lifetime codes on AppSumo / StackSocial: early cash, plus backlinks from deal write-ups.
9. Still unclear
- No direct evidence on whether, when, or for how much the site changed hands, or on Danial Noori's background.
- We can't see the split of traffic between search, AI search and social (Tranco / CrUX have no source data). Actual Google rankings weren't verified (Brave was used).
- The basis for 3.7M conversions and 500K users is unclear (possibly counting test runs); revenue scale is unclear; AppSumo's 26.6% refund rate suggests middling satisfaction among paying users.
- Programmatic pages could be hit by Google's scaled content policy, and test-type traffic may be seasonal.