"Tried four A/B testing apps and none of them worked out": a small Canadian team that answers support personally, charges a fraction of the big players' prices, and is climbing in Shopify's most crowded category
What it is A Shopify app that helps store owners split visitors into groups to test prices, shipping thresholds, discounts and pages, and see which version earns more. Free tier, plus a $39 / $99 fixed monthly fee.
Why it's taking off It matches the features of Intelligems, which charges $69–349, at a fraction of the price, and the price doesn't rise with order volume. The founder personally handles support and builds custom features for individual stores. That earned 37 five-star reviews and a spot on the first screen of Shopify app store search. It signed mid-sized brands like Famme, Ava&May and the Kurzgesagt merch store, whose shopper traffic pushed the domain's ranking up.
CHow you could follow it Don't build the Nth cheap version of Intelligems on Shopify. Instead, carry the playbook (matching core features, a fixed low price, a permanent free tier, and the founder helping with setup and asking for a review on the spot) to WooCommerce, Wix or other app marketplaces, or to another Shopify category dominated by an expensive incumbent.
Global rank 160k · 90 days ago 376k
Eraya is a Shopify app that lets store owners test prices, shipping thresholds, discounts and product templates on real orders, then keep whichever version earns more. It has been listed for a year with only 38 reviews, nobody discusses it on X, and it has never been on Product Hunt. Yet eraya.ai's global website ranking climbed from outside 500k to around 160k starting mid-September. The reason isn't on its website, it's in its customers: several high-traffic brand stores have installed it. The playbook itself is easy to copy, but the Shopify A/B testing category is already crowded, so if you want to follow it, it's better to apply it somewhere else.
A review that says "tried four apps"
In 2026 Apr 16, Polish clothing store Lifted Clothing left a five-star review for Eraya on the Shopify app store:
We've went through 4 A/B test apps to run a test we wanted and with him it was up and running within 72h
The "him" in the review is Rishabh, Eraya's founder. The store wanted to test "buy X, get Y" bundle offers, which the previous four apps couldn't do. Rishabh wrote a feature for this store specifically, and it went live in three days.
Going through Eraya's 38 reviews, nearly half name Rishabh. In Jul 13, the merch store of the science channel Kurzgesagt wrote: "Rishabh has helped us out a lot and even implemented quick fixes just for our shop". In Sep 23, German fragrance brand Ava&May wrote that it was running a price test: "Rishabh is here to help set everything up properly, even with our very customised setup". Many reviews are tagged "used it for 1 hours" or "used it for 3 days", which suggests they were left on the spot, after he had helped the owner install it and get the first test running.
What it is
Once a Shopify store owner installs it, they can split visitors into two groups: one sees the original, the other sees a new price (or a different free-shipping threshold, discount, product page template, theme or checkout page). After a period, they check which group earns more profit. It also connects to MCP, so ChatGPT and Claude can read the experiment data directly, but not a single reviewer mentions this feature.
| Free | Growth | Pro | |
|---|---|---|---|
| Monthly fee | $0, forever | $39 | $99 |
| What you can test | 1 active tests, 50 orders per period | Templates, themes, content | Plus price, shipping, discounts, checkout, subscriptions, multiple markets, MCP, GA4 |
| Price rises with order volume | Doesn't rise | Doesn't rise | Doesn't rise |
(From the official site and the Shopify listing, early November. The old page at eraya.ai/pricing still lists five $0–399 tiers under the title "AI price optimization". That shows it started as price optimization only, then expanded to full-category A/B testing, and the pricing was consolidated into two tiers.)
The team is in Halifax / Dartmouth, Nova Scotia, Canada. LinkedIn lists 2–10 people and a founding year of 2025, with only 53 followers. The homepage says "300+ stores testing with Eraya every day" and "Average first reply under 10 minutes".
Ranking more than doubled, but almost nobody visits the website
eraya.ai's global website ranking: around 10k in Sep 500, 15k in Oct 290, 5k in Nov 160, more than doubled in 90 days, and it's still moving up. Oddly, it doesn't appear in Chrome's top 1M real-user sites, which means almost nobody opens its website in a browser.
Open the homepage of the Kurzgesagt merch store and it becomes clear: the store's theme loads Eraya's script, and every shopper who enters the store makes requests to api.eraya.ai and cdn.eraya.ai (to get their group assignment and check their location). The ranking is calculated from these requests, so eraya.ai's position is roughly the combined shopper traffic of every store that has installed Eraya.
Seen this way, the climb from mid-September has a clear meaning: it signed several mid-sized brands. The timing matches Danish athletic wear brand Famme (9-28 reviews, already using it for 5 months), Ava&May, the Kurzgesagt merch store, and Australia's Wiltshire and LUX SKIN, plus store traffic rising before Black Friday and more tests being run. From the outside, it's impossible to tell which one caused the jump.
For comparison with peers (11-05 ranking): category leader Intelligems is at 10.7k, Shoplift at 27k, Visually at 34k, ABConvert at 100k. Eraya is still more than ten times behind Intelligems, but in this group it's the only one that doubled in 90 days.
Where customers come from: no paid ads, just store search and reviews
- Shopify app store search. In early November, searching "a/b testing" in the store returned 10k results. The top four look like ad slots. In the organic results below, Eraya ranks around 6. The apps ahead of it each have over 100 reviews. It has a 5.0 score and a "Free plan available" tag, which stands out among a row of "Free trial" labels. Its app name crams in keywords: "price test, shipping, template AB test & CRO".
- The founder handles support personally and asks for reviews on the day of installation. Of its 38 reviews, 37 are five-star and 1 four-star. The developer replies to almost every one within a day or two. In Shopify's ranking, reviews like these are the cheapest and most effective.
- The price is a fraction of the big players'. Review quotes: "offers more CRO features and analytics than other similar apps that charge 10X the price" (6-02); "Has all the functions of the Big Player, but for a fraction of costs" (6-23, German maleup); "i don't understand why it's so cheap!" (10-21, Australia). The website says "One fixed price. Never scales with your orders or visitors", aimed directly at Intelligems and Visually, which charge by order volume.
- Early on, it found testers on Reddit. At the end of 2025, a post in r/ShopifyAppDev read "Anyone open to testing a new Shopify A/B testing tool? I'm building…", and a reply included Eraya's link. I didn't read the full thread, so I'm inferring the founder posted it.
- There's also an affiliate program with a lifetime commission of 20% or more, but I don't know how well it works. Neither the Meta nor the Google ad library shows it running any ads.
Most customers are outside the US: Australia, New Zealand, Germany, the UK, Denmark, the Netherlands, Poland, the UAE, India and Pakistan all have them. The core is mid-sized DTC brands in Europe and Australia/New Zealand.
Where the money comes from, and how much
It's just $39 and $99 monthly fees, billed through Shopify. Revenue isn't public. The site says 300+ stores use it, while third-party store scans only found about 39 with it installed. My rough estimate: a few hundred free stores plus a few dozen paying ones means monthly revenue of at most tens of thousands of dollars (inference, unverified). It's a quiet small business, not a hit product.
Who it's competing with
| Product | Launched | Reviews | Starting price / month | How it differs from Eraya |
|---|---|---|---|---|
| Intelligems | 2021-12 | 201 / 4.8 | $69, premium $349 | Category leader, strongest for price, shipping and margin tests, charges by volume |
| Shoplift | 2022-09 | 134 / 4.9 | about $181 | Aimed at large Shopify Plus stores, tests content and themes |
| Visually | 2022-06 | 148 / 4.8 | $15–80, by order volume | Leans toward content personalization |
| Elevate | 2020-12 | 145 / 4.9 | $49–499 | Started with price testing |
| Trident | 2021-08 | 51 / 4.7 | $20–50 | Equally cheap, but narrower features |
| ABsolutely, GemX, Shogun | 2024–25 | 27–47 | $39–499 | Newcomers, or bundled with site builders |
| Shopify Rollouts | 2026-03 | — | Free | Built into Shopify, can only test themes and templates, cannot test prices, shipping, discounts or checkout |
(Shopify app store, 11-03.) In the last 90 days Eraya added 10 reviews, putting it in the same tier as Intelligems, Elevate and Trident. For a small team with no "Built for Shopify" badge that has only been listed a year, that shows it's going after the top players.
Shopify's official Rollouts opened in March, and Eraya's growth all came after that. Rollouts actually helped it: store owners were taught that they should run A/B tests, but Shopify doesn't offer the most profitable price and shipping tests.
What matters more is who came later. In 2025–26 at least 8 more entered: Holdout (2026-09), Eevy AI, Insighter AI, ABboost, Sofcy, Riiiver, Varify and Spar, all competing for the "cheap Intelligems" and "AI helps you run tests" slots. Their reviews are still under 23, so none has caught up with Eraya, but the slot is no longer empty.
Its weak spots
Features can be copied and prices can be cut. Personal founder service is its biggest advantage and also its biggest ceiling: one person spending three days setting up each store doesn't scale as the number of stores grows. It has no "Built for Shopify" badge, which hurts it in store ranking. MCP and the AI analysis are packaging, and so far there's no evidence that any customer signed up for them.
If it were you
Verdict: Stop building yet another "cheap Intelligems" for Shopify. Almost ten have entered that spot in a year. What's worth taking is the playbook, applied to another market: pick a category in an app store where an expensive incumbent holds the top spot, match the core features, set a flat low price that doesn't scale with usage, offer a permanent free tier, and have the founder personally set up the first customers and ask them for reviews on the spot.
Who it suits: a small team of 1–2 people, with one person willing to write custom code for customers in support chat every day; someone who understands e-commerce and can talk with store owners about margins and shipping thresholds.
Who it doesn't suit: anyone who wants to build it once and collect money passively. This playbook grows only through hands-on help. The product itself has no moat.
How to do it: Start by picking the market and category. You could move the same type of tool to WooCommerce, Wix, BigCommerce, or Shopline app marketplaces, where Intelligems-style players haven't taken the top spot yet. Or stay on Shopify and find another category where "the leader charges $100+ and raises prices with order volume" (subscriptions, bundles, and shipping rules are worth checking in the store). Build the most profitable feature that the platform itself doesn't offer. Eraya's is price and shipping testing.
How to get users: Fill the app name and listing with the store's search terms. Recruit the first 30 customers one by one through developer communities and store-owner groups. Set up each one personally, get them to their first result, then ask for a review. Once you have 20–30 reviews at five stars, store search starts sending you people on its own.
When to launch: For e-commerce tools, store owners are busiest around Black Friday and Christmas and won't switch tools then. January to February is when they review and try new tools, so aim to list before that and have your first 20 reviews in place.
Signs you've misread it: ① Eraya's rank falls back beyond 300k after Black Friday, meaning the big September stores came in for the season and didn't stay. ② Newcomers like Holdout and Eevy AI have one passing 50+ reviews within six months, meaning "cheap plus white-glove service" isn't stopping people; they're competing on ranking and ad placement. ③ Shopify's own Rollouts adds price or shipping tests, which absorbs the low end of the whole category. ④ The marketplace you're targeting already has cheap leading plugins with lots of reviews, leaving no "small change" pricing gap to exploit.
Research notes: competitor table, acquisition evidence, full research report
- Competitors
Name Where Launched Scale How it differs from this one Intelligems Other 2021-12(Shopify App) 201 reviews 4.8; Tranco 10,716 Category leader, strongest in price, shipping, and profit testing, but from $69, top tiers $349+; Eraya has similar features, capped at $99, with no usage-based billing Shoplift Other 2022-09(Shopify App) 134 reviews 4.9; Tranco 26,804 Content and theme testing aimed at Shopify Plus, from about $181; Eraya is far cheaper and also tests price and shipping Visually Other 2022-06(Shopify App) 148 reviews 4.8; Tranco 33,852 Priced by order volume ($15–80), leans toward content personalization; Eraya has a flat price Elevate A/B Testing Other 2020-12(Shopify App) 145 reviews 4.9 Started as a price-testing tool, $49–499; Eraya is cheaper and includes founder-led service ABConvert Other 2022-10(Shopify App) 84 reviews 4.7; Tranco 100,604; has BFS Price and shipping testing, about $99–601; almost no new reviews in the last 90 days Personizely Other 2018-09(Shopify App) 94 reviews 5.0; Tranco 99,314 Pop-ups + personalization + A/B; doesn't test price or shipping Trident A/B Product and Price Testing Other 2021-08(Shopify App) 51 reviews 4.7 Equally cheap ($20–50), but narrower features ABsolutely / Shogun AB Testing / GemX Other 2024–2025(Shopify App) 27–47 reviews Newcomers or bundled with site builders; the price-testing tier costs more Shopify Rollouts Big-company features Announced in Winter '26, available from 2026-03 Free for all Shopify merchants Natively only splits traffic across themes and templates by percentage. It can't test price, shipping, discounts, or checkout, which is exactly what Eraya focuses on VWO / Convert / AB Tasty / Dynamic Yield Web Years Big General-purpose platform, expensive, not native to Shopify, can't change real prices or shipping - Where users come from
- Verified Shopify App Store organic search: 2026-11-07 searching "a/b testing" (10k results), Eraya ranks around #6 in organic results after the first four suspected ad slots, 5.0 stars with "Free plan available"; the title is stuffed with keywords
- Verified Founder white-glove support + review prompting: 38 reviews repeatedly name Rishabh (who helps with setup and builds custom features for single stores); many reviews are written between 1 hours and 7 days of use; nearly every review gets a reply within 1–2 days
- Verified Low-price anchor against incumbents (word of mouth): review quotes like "charge 10X the price" and "all the functions of the Big Player, but for a fraction of costs"; the website says "One fixed price. Never scales with your orders"
- Inferred Finding early users in developer communities on Reddit: a r/ShopifyAppDev post at the end of 2025, "Anyone open to testing a new Shopify A/B testing tool? I'm building…", with replies linking to stores (only the search snippet was visible)
- Verified Affiliate commissions: eraya.ai/affiliate-program, lifetime 20%+; how much they contribute is unknown
- Verified third-party comparison posts (passive SEO): a list of A/B testing tools for small stores, published by competitor Eulav 2026-11-03, ranks Eraya first; LetsMetrix and EcomScout also have pages
- Inferred Paid ads: nothing shows up in the Meta or Google ad libraries, and none appeared in the store's search ad slots
Eraya.ai (eraya.ai) research report
Channel: web (pool C1, matched to the Shopify App Store developer eraya-ai2). Research date 2026-11-07.
One line
Eraya is a Shopify A/B testing and CRO app (it tests price, shipping, discounts, templates, themes, and checkout, and includes an MCP server so ChatGPT or Claude can read experiment data) built by a small team of 2–10 people in Halifax, Canada. It listed on 2025-10-30, has 38 reviews in one year, and a 5.0 rating. eraya.ai's Tranco climb isn't really website visitors. Every shopper's browser on a store with Eraya installed requests api.eraya.ai and cdn.eraya.ai. So the ranking reflects the total traffic of stores running the Eraya script. A few mid-sized DTC brands (Famme, Ava&May, Kurzgesagt merch, and others) plugged it in, and the rank doubled. It wins through natural ranking in Shopify store search, founder-led white-glove support, and much lower prices than Intelligems. It's a quiet small business, not a hit.
1. What it is
- Homepage title: "Eraya AI — A/B Testing and CRO for Shopify" (page published 2026-10-13, suggesting a redesign in October). Selling points: five "profit levers" to test (price, shipping, content, discounts, checkout); a free plan that stays free; "300+ stores testing with Eraya every day"; "Real support from real people. Based in Canada. Average first reply under 10 minutes". Source: eraya.ai/
- Current pricing (the website and the Shopify listing match): Free (1 active tests, 50 test orders per period) / Growth $39 / Pro $99 (price, shipping, discount, checkout, subscription, multi-market testing, MCP, GA4). Pricing doesn't rise with order or visitor volume. The old eraya.ai/pricing/ page still reads "AI-Driven Price Optimization for Shopify" and lists five tiers at $0/$19/$49/$149/$399. That suggests it began as a "price optimization" tool, then widened to full-category A/B testing and consolidated pricing into two tiers. (The 5 tiers in the data card come from the old page.)
- Shopify listing: live for 2025-10-30, 38 reviews, 5.0 rating (97% five-star), developer address Dartmouth, NS, Canada; no Built for Shopify badge; category is Pricing optimization. Source: apps.shopify.com/eraya-a-b-testing-and-cro, shopifyapps library 2026-11-03 snapshot.
- LinkedIn: Eraya, Halifax, 2–10 people, founded 2025, 53 followers; one BD person (Alexandra Spear). Source: ca.linkedin.com/company/erayaai
- MCP: has its own page at eraya.ai/mcp and docs (tools such as get_experiment_statistics), and the MCP directory mcpbundles lists it. Sources: eraya.ai/mcp, eraya.gitbook.io/eraya-docs/mcp-server/available-tools
2. Traffic: where it comes from
- Tranco (traffic library): 2026-07-30 372,230 → 09-10 501,784 (low point) → 10-01 388,916 → 10-15 290,210 → 10-29 200,005 → 11-05 160,388. The real climb started in mid-September and is still rising about 3% a day.
- CrUX: eraya.ai is absent from the top 1M globally and in 21 countries. Very few real Chrome users open the eraya.ai website.
- Cause confirmed: crawling the Kurzgesagt merch store (shop.kurzgesagt.org) homepage, the Shopify theme extension eraya-ai-341 injects eraya-bootstrap.js. That script hardcodes
api.eraya.aiandcdn.eraya.ai/geo-info, and every visitor triggers those requests (for split testing and geolocation). DNS sources that Tranco aggregates, such as Cloudflare Radar and Umbrella, count those requests toward eraya.ai. So eraya.ai's rank ≈ the combined shopper traffic of every store running Eraya, not marketing traffic to the website. - Comparison set (traffic library 11-05): intelligems.io 10,716, shoplift.ai 26,804, visually.io 33,852, personizely.net 99,314, abconvert.io 100,604, customfit.ai 226,345, tridentab.com 323,742. The same script-traffic logic applies. Intelligems ranks 15 times higher than Eraya, which fits its much larger install base and enterprise customers. Eraya is the only one in this group that more than doubled in 90 days.
- Takeaway: most of the traffic sits on merchant storefronts (via the script), followed by the Shopify App Store listing. The eraya.ai website itself gets very little traffic. There is no iOS or Android app.
3. Competitors
"A/B testing" is a crowded category on Shopify. Searching "a/b testing" in the store returns 10k results. The main players in the shopifyapps library 2026-11-03:
| Product | Launched | Reviews / rating | Starting price (USD/month) | New reviews, last 90 days | How it differs from Eraya |
|---|---|---|---|---|---|
| Intelligems | 2021-12 | 201 / 4.8 | 69 (top tier 349) | 10 | Category leader, strongest in price, shipping, and profit testing; expensive, usage-based |
| Shoplift | 2022-09 | 134 / 4.9 | About 181 (top tier 1,823) | 4 | Content and theme testing for Shopify Plus; expensive |
| Visually | 2022-06 | 148 / 4.8 | 15 (rises to 80 with order count) | 9 | Priced by order volume, leans toward content personalization |
| Elevate | 2020-12 | 145 / 4.9 | 49 (top tier 499) | 10 | Started as a price-testing tool; expensive |
| ABConvert | 2022-10 | 84 / 4.7 | About 99 (top tier 601) | 1 | Price and shipping; has BFS |
| Personizely | 2018-09 | 94 / 5.0 | 39–59 | 6 | Pop-ups + personalization + A/B; doesn't test price or shipping |
| Trident A/B | 2021-08 | 51 / 4.7 | 20–50 | 10 | Cheap price/product testing; narrow features |
| ABsolutely | 2024-11 | 47 / 4.9 | 89+ (price testing 199) | 9 | Newcomer; has BFS |
| Shogun AB Testing | 2025-03 | 47 / 4.2 | 39–499 | 3 | Builder-bundled |
| GemX(GemPages) | 2024-09 | 27 / 4.8 | 49–99 | 5 | Builder-bundled (store builders) |
| 2025–26 new entrants: ABboost, Eevy AI, Insighter AI, Riiiver, Holdout(2026-09), Varify, Sofcy, Spar, and more | single digits up to 23 reviews | 5–399 | few | most pitch "AI auto-testing" | |
| Shopify Rollouts (big-company feature) | Announced in Winter '26, available from 2026-03 | Free | 0 | — | native traffic-split testing for themes / templates; cannot test price, shipping, discounts, or checkout |
| general platforms: VWO, Convert, AB Tasty, Dynamic Yield | High | not Shopify-native, does not change real prices |
(Competitor data source: shopifyapps library app table; Rollouts source www.b2agency.com/post/shopify-now-has-native-a-b-testing and thinkcommerce.com/blogs/news/theme-rollouts-native-ab-testin…; the data card says Rollouts is "2026-12 open", which is wrong: it launched in March this year, and Eraya's growth all happened after Rollouts was live.)
Position: Eraya's total review count ranks around #12, but it added 10 reviews in the last 90 days, putting it in the top tier of the category alongside Intelligems, Elevate, and Trident. For a small team that launched a year ago with no BFS badge, this signals it is chasing the leaders.
4. Where users came from (growth tactics)
- Shopify App Store search (confirmed): 2026-11-07 searched apps.shopify.com for "a/b testing". The first four slots are Shoplift, Intelligems, Visually, and Shogun (looks like paid placement), and the organic results after them run Intelligems, Elevate, Shoplift, (the 47 result), Visually. Eraya ranks around #6, meaning it made the first screen out of 10k results, behind a few established players with 100+ reviews. 5.0 gets a "Free plan available" badge, which stands out in a list full of "Free trial" tags. The name is stuffed with keywords ("price test, shipping, template AB test & CRO"). Our ad libraries (Meta / Google) show no paid ads from it, and no store ad placements either.
- Founder does hands-on support / white-glove setup and drives reviews (confirmed): across 38 reviews, "Rishabh" is named again and again (helped with installation, built custom features, "live within 72 hours", "even implemented quick fixes just for our shop"). Many reviews are written after 1 hours to 7 days of use (e.g. "About 1 hour using the app", "2 days using the app"), the classic play of asking the customer for a review right after onboarding. The developer replies to almost every review within 1–2 days. Source: Shopify review pages 1–4.
- Price anchored against "big players 1/10" (confirmed, from user feedback): reviewer quotes include "offers more CRO features and analytics than other similar apps that charge 10X the price" and "Has all the functions of the Big Player, but for a fraction of costs". The site says "One fixed price. Never scales with your orders or visitors", a direct jab at Intelligems and Visually's usage-based billing.
- Finding early users on Reddit developer communities (partly confirmed): a r/ShopifyAppDev post at the end of 2025, "Anyone open to testing a new Shopify A/B testing tool? I'm building…", with replies that include Eraya's store link (visible in search snippets; the Reddit body was blocked, so I could not read it in full).
- Affiliate program (confirmed to exist, results unknown): eraya.ai/affiliate-program, lifetime commissions starting at 20%, aimed at agencies, writers, and communities.
- Third-party comparison posts (passive SEO): competitor Eulav's "Best A/B Testing Tools for Small Shopify Stores" puts Eraya at #2026-11-03 on its list; LetsMetrix and EcomScout have comparison pages too. All passive listings, none of them paid for by Eraya.
- International merchants: reviews come from Australia (5), Germany, the UK, the US, Denmark, New Zealand, the UAE, India, Latvia, and others, with most outside the US. European and ANZ mid-size DTC brands are the core users.
Nothing found: zero mentions on X in 90 days (x-radar), no Product Hunt or HN launch, no media coverage, no TikTok or YouTube creators, and no entries in the Meta / Google ad libraries.
5. Why it took off
- Where the money comes from: $39 / $99 per month subscription (billed through Shopify). The shopifyapps library's rough est_mrr_floor (review count × lowest paid tier) is about $1.5k/month, which only works as an order-of-magnitude reference. The site claims 300+ stores, and third-party store scans (EcomScout/OngoingAI search snippets) found about 39 installs. A reasonable guess is a few hundred free stores plus a few dozen paid ones, with monthly revenue under the low five figures in USD (unverified).
- Why the ranking doubled after September: among the merchants that joined around September were several DTC brands with real traffic: Famme (Danish activewear, reviews say "5 months using"), Ava&May (German fragrance, 9-23 reviews running price tests), a Kurzgesagt merch store (US storefront, homepage confirmed running the Eraya script), Wiltshire Australia, LUX SKIN, and more. Domain traffic for script-based SaaS grows roughly linearly with its customers' traffic, so a few mid-size stores ramping up can double a Tranco ranking. Add the Q4 shopping season, when stores boost traffic and testing before BFCM, and the ranking keeps climbing.
- Why it won these merchants: ① It covers tests on price, shipping, discounts, and checkout, the "real money" levers that Shopify's native Rollouts cannot do. Rollouts actually educated the market that A/B testing is worth doing. ② Those features cost $69–$349+ at Intelligems and Elevate, while Eraya caps at $99 and does not scale with orders. ③ The founder acts as support, with first response in 10 minutes and custom work for single stores, which is very persuasive to merchants who "tried 4 A/B testing apps and none worked" (the 4-16 review).
6. Differentiation
- The real differentiation = "Intelligems-level profit testing + low fixed price + founder-run service". Price, shipping, and checkout testing are not new (Intelligems, Elevate, and ABConvert all offer them). What is new is delivering it at $39–$99 without usage billing, backed by white-glove human service. That is exactly why it earned its reputation and its mid-size brand customers.
- MCP / "analyze experiments with ChatGPT or Claude" is a marketing highlight. It is early for the category (newer entrants like Riiiver's "AB Testing Copilot" and Eevy AI are also going the AI route), but there is no evidence users came for MCP: no reviewer mentions it. It is not why the product runs; it reads more like packaging for differentiation.
- Its moat is shallow: features can be copied, prices can be undercut, and human service does not scale. Without a BFS badge, it is also at a disadvantage in store ranking.
7. Visibility
- Few people know about it yet: zero discussion on X, no PH or HN, no media, 53 LinkedIn followers, no disclosed revenue. Only competitor comparison articles and app-stats sites mention it. But the category itself is hot and crowded (10k search results, with at least 8 new entrants in 2025–26).
- Copycats: none specifically copying it that I found. Entrants around the same time (Holdout, Eevy AI, Insighter AI, ABboost, Sofcy, Riiiver, and others) are going after the same spot: "a cheaper Intelligems alternative" plus "AI CRO". But their reviews are in the single digits to 23, so they have not caught up yet.
8. Takeaways
- On app marketplaces with search like Shopify, pick a category dominated by expensive incumbents and offer comparable core features at a fixed low price, with a free tier. Organic store search brings customers without paid ads.
- Founder-led support + asking for reviews right after onboarding: 38 reviews, all 5 stars, nearly every one naming the founder. In Shopify's ranking, this is the cheapest growth engine.
- Note: a Tranco climb for script/SDK SaaS means its customers' total traffic is growing, a signal of landing big customers, but it does not mean people are visiting the website (there is no CrUX data).
9. Still unclear
- The actual number of paying stores and revenue (we only have the "300+ stores" self-claim and a third-party scan of about 39).
- Which specific large store drove the September jump (Famme, Kurzgesagt, and Ava&May are all candidates; I could not verify each launch date).
- The original Reddit post, and how much the affiliate channel contributes.
- Whether the top four store search results are truly paid placements, and whether Eraya buys Shopify store ads on other keywords.