A football mobile game YouTuber with 440k subscribers moved his audience onto his own website: what mrbelieverhub.com can teach and what not to copy

Indian YouTuber "Mr. Believer" built a tools-and-news site for EA's football mobile game FC Mobile, self-reporting 1M+ monthly visitors, plus two Android apps with a few hundred thousand installs each. Its global ranking jumped one tier this summer, but what pushed it up was not the product and not SEO, it was his own audience. People with an audience can run this same loop; people without one first need to figure out what they can offer in exchange for traffic.

A season farewell post

Sep 23 2026: the FC 26 season of FC Mobile wraps up, and Mr. Believer posts a long thread in the YouTube community titled "My FC 26 Mobile Memories". He lists the year one by one: "Released 2 apps", "Website hitting 1M+ monthly visitors", "FC Mobile Tool app 150K+ downloads", "Card Creator App 100K+ in two months", "15% to 30% of website and app revenue shared with the community and staff", "YouTube 430K+, TikTok 50K, X 2K", "Made 300 long-form videos", plus a line: "I built this for free-to-play players, and I haven't spent a single cent in FC Mobile myself." The sign-off: "Mr. Believer checks out of FC 26 Mobile, checks into FC 27 Mobile!"

This post lays out the business structure clearly: one person, one channel, one site, two apps, plus a few helpers. The traffic and download numbers are self-reported, and he didn't share revenue.

What it is: a YouTuber's own patch

Open mrbelieverhub.com. The homepage is a full set of everything an FC Mobile player uses daily:

• Tools: Squad Builder, team OVR calculator, Card Creator, pack-opening simulator ("open 100 free Draft packs daily"), transfer tax calculator, training calculator, time zone converter, and player comparison for up to 5 players.
• Daily must-reads: redeem codes (front and center on the homepage, code faces blurred, full code only visible after you tap in), leaks, investment tips (flip players for coins in-game), event guides, and the "Top 10 Best" and "Top 10 Cheap Beast" charts. On the homepage, a red dot next to Top 10 means it was updated within the last 3 days.
• Giveaways: they hand out FC Points, Starpass and other in-game currency and passes.
• His own videos: the homepage embeds the latest few, and each one pulls around 11-06 views.

Both apps are on Google Play, and the same developer made them:

(Google Play,11-06 / 11-07)

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Why this summer: the ranking jumped a tier, then stalled

On the Tranco global traffic ranking, mrbelieverhub.com was still around 500k in Aug 6, jumped to 213k in Sep 3, then sat at 195k in Oct 8 and 195k in Nov 5. Over 90 days it looks like it "grew 2.6x", but it actually made one-time jump in August and has barely moved since September.

Chrome real-user tiers show the same pattern: 5, June it was in the global top 500k, July it entered the top 100k, and 8, September it stayed in the top 100k. By country, the fastest climber was the Philippines (in the top 50k from July), followed by Indonesia, Mexico, and Thailand. These are exactly the countries with the most FC Mobile players, and where his audience is.

Three things hit at the same time in July: 2026 the World Cup (6 through July, the busiest stretch of the year for football mobile games), the Card Creator web version and app going live (App Store listing in Jul 22), and new tools like pack-opening simulators rolling out one after another. Which one actually drove the jump, outsiders can't tell. What's clear is that the growth didn't keep going after the jump. This isn't a site that compounded steadily through organic search.

Where users come from: the last line of every video

First, and most important, is his own channel. His main channel @mrbeliever1810 has 442k subscribers and 2,500 videos, and his second channel has 48.5k. TikTok has 53k followers and 1.88M likes. On X he has two thousand followers, with a pinned post about a pack-opening simulator. His Discord server calls itself "the largest EA FC Mobile community." The channel header links directly to the app, and every video ends by pointing to the website and app. In Nov 2025 23 his video "I Made FC Mobile App in 150 Days" promoted the app launch, with the title "download to have a chance to win 20k FC Points" and 42k views.

The Play reviews show where these users came from. One review with 44 likes reads: "Really glad I found this app through Mr. Believer... I've been subscribed to his channel for a long time, and now that I've got the app I've taken another step forward." Another one under Card Creator, with 31 likes: "Been waiting forever. I think it's the best, and the other apps all want money. Thanks Mr. Believer and the team."

Second is the lottery. Lotteries that give away in-game currency handle three jobs at once: acquisition ("download and you could win"), retention (a new draw every round), and ad views (entering a draw requires watching a rewarded video).

Third, it's something players already check every day. Redeem codes, a chart that updates every 3 days, news that drops almost daily. The site itself gives people a reason to come back.

SEO and store search help a little, but they're not the main driver. The tool pages' titles are written around search terms ("FC Mobile Card Creator | Custom Player Card Generator"), and searching "FC Mobile card creator website" lands it at #2. The Card Creator Play listing also stacks a string of "Card Maker / Card Editor / Concept Card Creator" keywords. But the app has only charted in the Art & Design free category: Vietnam fell from #20 in Oct 30 to #45 in Nov 7, while Indonesia, Brazil and Mexico sat between #50 and #60.

No paid ads showing for it. From how it's run, it doesn't need to buy traffic.

Where the money comes from: ads, and lots of them

Scroll down the homepage and there are six or seven spots marked "Ad", "Ad Space" or "Sponsored", some of them empty, waiting for buyers (11-06). Both apps are tagged "Contains ads". Plenty of Play reviews complain about the ads, e.g. "Too many ads, it's a mess. The app itself is good, just show fewer, one ad every minute is too much"; another review with 105 likes says the lottery requires watching a rewarded ad first, but the ad fails to load and you can't enter the lottery.

On top of that, his own brand deals as a YouTuber probably make up most of his income. He hasn't disclosed his revenue. At 1M monthly visitors, mostly from Southeast Asia, South Asia, and Latin America where ad rates are low, the website's ads likely bring in a few thousand dollars a month (rough estimate, wide margin of error). Rewarded-video revenue from the app and income from his channel are separate.

Who it's competing with

(Installs: Google Play, 11-07; Rank: Tranco, early November)

Side by side, it's pretty clear: on tools and data it loses to RenderZ and FC Forum; against the card apps it's one-sixteenth the size of Silver FANG. The new season, FC 27, opened back in September, and its card app is still called "FC Mobile 26", last updated Jul 23. Its one real edge is that the redeem codes, the charts, and the investment advice all come from a person the audience trusts. But its site ranks far below RenderZ and FC Forum, both of which have no big-name creator behind them, which suggests its traffic ceiling is roughly the size of his own audience.

Other FC Mobile big accounts (RkReddy, Spoofi FC, Dynamic FC, etc., with hundreds of thousands of subscribers) mostly only make videos, with no site or app of their own.

Can you follow it?

First, what not to copy: that 440k subscription. Someone with no audience building an FC Mobile utility site would be up against RenderZ and FC Forum, which compete on database depth and years of SEO, and that road already has winners. Building a card-generator app alone means facing Silver FANG, with 3.86M installs and a rename on the day each new season drops.

What's worth copying is this loop: turn the stuff the videos talk about every day (redeem codes, leaderboards, calculators, emulators) into your own site and app → use in-game currency draws to pull in new users and bring them back → monetize with ads and rewarded video → ship new tools when seasons rotate or a big event drops. One person plus a few staff can keep it running. The real takeaway: most of the traffic that mid-tier game YouTubers have is still sitting on YouTube, not landing on their own sites.

So the only realistic way for indie devs to follow this is: find game creators who don't have their own site yet, build one for them, and split the revenue. You bring the product, they bring the traffic. The hard part is the deal, and with low ad rates, what reaches your pocket after the split isn't much.

If it were you

One-line verdict: This is a creator business, not a developer business. Worth understanding, but don't copy it by building an FC Mobile site to compete with it.

Who it's for: creators who already run a game channel with tens of thousands of subscribers, or indie devs who can build a web tool and are willing to pitch a revenue share to those creators. The best fit is a newly launched mobile game that's just starting to gain traction and has no proper tool site yet, or a FC Mobile-style game aimed at creators in another language (Spanish, Portuguese, Indonesian, Vietnamese).

Who it's not for: anyone without an audience and no plan to find one, who's hoping SEO or Play organic traffic will carry a FC Mobile utility site or card-game app. Three incumbents already own this space: RenderZ, FC Forum, and Silver FANG. It's also a poor fit for anyone expecting big money from this kind of site. The audience sits in low-CPM regions, and traffic rises and falls with EA's season schedule. If the game cools off, the traffic goes with it.

How to build it: web first, app as the second stop. Version one has only three things: a redeem-code page (it has to update fast, since that's what keeps people coming back), a leaderboard for the creator, and one or two calculators or simulators. Use the creator's name as the site name and visual identity; embed their latest video on the homepage; run giveaways from day one, with in-game currency as the prize.

How to get users: All from creators: channel header links, pinned end-screens in videos, pinned comments, Discord. At launch, post a "I built an app, giveaway for downloads" video. Tool page titles are written around search terms, a free bit of organic traffic.

Before when: time it to a season switch or a big event. FC 27 just started a new season; the next FC Mobile milestone is the year-end event season. For another game, time it to its major update.

What would mean we misread it: ① mrbelieverhub.com's global rank climbs back up during the FC 27 season and clearly passes FC Forum, which would show the tool site has its own growth, not just riding his audience; ② other big FC Mobile accounts each launch a site and an App within half a year, which would show the model is being widely copied and the window is shrinking; ③ the reverse: if the Card Creator App never gets renamed and installs drop to a few hundred a day, it would show even he isn't treating the App as the main line, and the second foothold matters less.