Stringers
Web · 11-6 written
VM Editor · vmeditor.com

Two brothers, a clipping channel with 60K subscribers, and a set of copy-paste prompts: how vmeditor.com surged before Diwali

What it is An Indian AI prompt blog. Whatever AI effect goes viral on Reels, it writes an article with the ChatGPT / Gemini / Google Flow prompts needed to recreate it, and runs Google ads on the page.

Why it took off Its own clipping channel, with 60K subscribers, tells viewers on Reels to "search vm editor.com on Google." That, combined with India's festival season and the Google Flow AI video trend, let it ride a new article every day to catch each hit and pick up a wave of search traffic.

CHow you could approach it Don't build another prompt site in India. A stronger play is a product where users upload a photo and get the same effect in one click, or going after markets outside India where local-language coverage is still empty, using your own short-video channel to copy the approach of "demo the effect + tell people to search the site name."

Grade C: The playbook is clear and worth learning, but India already has more than a dozen sites running the same model and several tool makers competing for it. Traffic swings wildly with the holidays, and the money is low-value AdSense. Its real asset is a ready-made clipping channel with 60K subscribers, which followers can't copy. People in small circles are talking about it

Global rank 28k · 90 days ago 295k

vmeditor.com isn't a tool. It's a WordPress blog run by two brothers in India. They watch the AI effects trending on Instagram Reels every day, write up the matching ChatGPT, Gemini, and Google Flow prompts as an article, and earn from Google ads. In late October its global rank climbed from 120K to 28K within two weeks. Below: how it got there, how crowded the category is, and whether you should follow.

The article from the night of Nov 2

On the night of Nov 2, 202026 (India time, after 10pm), vmeditor.com published "Viral AI Girl Diwali Video Editing." It teaches a Diwali video trend flooding Reels: a girl leaning slightly back as fireworks burst behind her, shot vertically (9:16) from below. The method is straightforward: open Google Flow, upload a "reference video" to set the motion, upload your own photo to set your look, then paste the long English prompt from the page in full, starting with "ASPECT RATIO: 9:16 VERTICAL. Here is a highly detailed, comprehensive description of the video…" A "Create Your Video" button below jumps straight to Google Flow.

That's the whole product: a long English prompt you couldn't write yourself, and a button.

From Oct 21 to Nov 2, it published 15 articles like this: a Diwali fireworks girl, a girl riding a bullet motorbike, a guy and a Mercedes, "AI girlfriend walking," a couple at a café, and swapping the person in any video for yourself. Roughly one new effect a day.

What it is, and where the money comes from

  • A WordPress site that began publishing in May 2025, with 238 articles to date. Sections cover AI photo editing, AI video, CapCut templates, VN templates, Lightroom presets, and Reels editing tutorials.
  • It has one revenue source: Google AdSense. The pages carry ad slots and rotating ads. There are no memberships, no paid tiers, no app.
  • Each article runs about 1,500 words with a fixed structure: an intro → example image + copyable prompt → steps for "sign in with a Google account, upload a selfie, paste the prompt" → a long filler section on "What is Google Flow / ChatGPT." It's written for search and ads.
  • The About page was generated with an online generator. Behind the site is the YouTube channel VM Editor (created in February 2024, India, 60.8K subscribers, 12.8M views, 430 videos), whose bio is one line: "Two Brothers. One Vision. Creative Editing." There's also Instagram, Telegram, and a WhatsApp channel with 35K followers.

Is it really growing? It's a sawtooth, not a straight line

Global website rank (Tranco, 30-day rolling average):

DateRank
07-30177k
08-13361K (trough)
09-10101K (small peak)
10-08209K (pullback)
10-2252k
11-0528k

Real Chrome user data shows the same pattern: global tier was in the top 50K in May, dropped outside the top 500K in June, and reached the top 10K by September. India sits in the top 5K.

So "up 10× in 90 days" is calculated from the August trough as the starting point. A more accurate way to put it: it rides each major holiday and each big effect, then falls back once the moment passes. The October wave is its biggest. Rankings are 30-day averages; the real peak was probably late October to early November (inferred).

The Netherlands, Australia, and France also charted, but far behind India. It may be overseas Indians plus the long tail of the English term 'viral AI photo prompt' (inference).

Why October

Three things stacked together:

Festival season. Navratri and Durga Puja in early October, Diwali around 8 November. This is the biggest traffic season of the year for sites like this in India. August also had a small peak, when it rode Independence Day, Krishna Janmashtami, and Ganesh Chaturthi. September had its own bump.

AI moves from images to video. It used to be 'ChatGPT one photo'. This year, the trend on Reels in October is vertical short videos made with Google Flow: a photo + a reference video + a long prompt. Video prompts are longer and harder to write, so copy-paste pages are more useful.

Free quotas. Its own article says that ChatGPT gives each Gmail 4–5 free images a day, and if that's not enough, open more Gmail accounts. OpenAI and Google have both handed out free quotas at scale in India this year (not verified item by item here). Lots of ordinary users now have the tools but can't write long English prompts. This site fills that gap.

Where users come from: telling viewers to 'Google me'

That's the one move worth copying. Instagram doesn't allow external links in captions, so this is how Reels captions get written (see the 850 posts under the Instagram #vmeditor hashtag):

Agar Aapko Bhi Prompt Chahiye Tu Google Par Jake Search kariye vm editor.com … Follow @vmeditor01 ("Want this prompt too? Go to Google and search vm editor.com")

One line does two jobs: it gets around the link restriction, and it builds branded search for the site. The effect is visible. The video tool company media.io built a page called '50+ VM Editor AI Prompts' to take that term, which shows that 'VM Editor prompt' is now a term people search for.

The other channels:

  • Its own YouTube: each video description links to Instagram, Telegram, and WhatsApp, with dozens of Hindi search terms piled underneath. But its most-watched YouTube videos are a different kind: 'CapCut Pro new version, works offline, template problems fixed', at 25k–88k views per video. CapCut has been banned in India for 2020 years, and knowing how to keep using it is the traffic base for Indian editing channels.
  • Google long-tail search: titles all follow 'Viral + effect name + Prompt + tool name + 2026', which is exactly what a user types into Google after seeing an effect on Reels (inference; no source for the share).
  • Others repost it for them: Instagram users making the same effect paste the article link straight into their own Reel captions (example: one from 9-22).
  • No paid ads or media coverage seen. On X there were 90 posts over 0 days.

One thing I couldn't resolve: its most recent YouTube upload is from Sep 21, and there were no new videos during the October spike. So October's surge most likely came from Instagram and search, but I don't know the split.

Who it competes with: a crowded category

Indian blogs about 'AI prompts / CapCut·VN templates' are a mature category of personal sites. Almost every one is 'an editing channel + WordPress + AdSense':

SiteCurrent global ranking90 days agoNotes
promptseen.com10k10kCategory leader, around since 2024 years ago. It also has an Android app, with 775k installs in half a year.
vikasedit.com24k95kSame model, more template-focused
vmeditor.com28k295kSurged hardest this season
mkedit.in93k18kRose in the last wave, dropped off this season
rajaneditz.com94k24kSame as above
A dozen or so others: aieditz, promptkhajana, harishedits, etc.90k–250k—Newly appeared in the last few months

Also, tool companies like media.io and CapCut's official site build landing pages for the same keywords, pulling people back to their own tools.

mkedit and rajaneditz fell from 90k to 20k rank in 90 days, while vmeditor climbed from 300k to 30k. In this category, whoever times the trend best rises. Nobody holds a spot for long. The products are nearly identical. vmeditor's only real difference is the short-video channel behind it, which can generate branded search on its own, and that it picked this season's topics well.

If it were you

C. The playbook is learnable, but copying it isn't worth it. The Indian market already has a dozen-plus sites with the same model, plus several tool companies competing. Traffic rises and falls with the festivals, and whoever times it best wins. The money is only AdSense, and ad rates for Indian traffic are low. Its real asset is a CapCut-era editing channel with 60k subscribers, and a follower can't get that.

Who it suits: someone who already runs a Reels / Shorts channel with tens of thousands of followers, teaching AI effects or editing, and who targets markets outside India: Indonesia, Brazil, the Philippines, places with heavy Reels use, generous free AI quotas, and few local-language prompt sites yet (inference; I didn't count similar sites in those markets).

Who it doesn't suit: anyone without a short-video channel who wants to cold-start with SEO (this site's search traffic was driven by its own short videos). Anyone wanting an English or Hindi prompt site in India (already crowded). Anyone wanting a steady long-term business (rankings swing wildly every quarter).

How to do it: the better bet isn't another prompt site. It's the gap it points to: 'one-click same effect'. Users don't want prompts. They want 'upload a photo → get the same video'. ChatGPT, Gemini, and Google Flow don't do that step, and prompt sites patch the hole with copy-paste. promptseen built an app that reached 775k installs in half a year, so people do want this. If you only want a site, follow its method: watch which AI effects blow up on Reels / Shorts that day, publish a page within 24 hours titled 'effect name + Prompt + tool name + year', and prepare drafts two weeks before each festival.

How to get traffic: post short videos demoing the effect yourself, leave links out of the captions, and say 'Google XX'. Also open a Telegram / WhatsApp channel to keep people. Without your own account, this path doesn't work.

Deadline: in India, this season ends after Diwali. If you're going to another market, the next big dates are New Year's Eve, Christmas, and Valentine's Day. You need the account and the drafts ready before December.

What would prove this wrong: ① after Diwali (late November), vmeditor's ranking doesn't fall back as it did from 9 to October, and instead holds within 30k, which would mean it has built stable search traffic and isn't just riding trends; ② ChatGPT, Gemini, or Google Flow builds 'templates / one-click same effect' themselves, which would strip out the prompt-site layer entirely. At that point there's nothing left to learn.

---

Data and sources: vmeditor.com homepage, article pages, sitemap (11-06 crawl); Tranco global ranking and Chrome real-user (CrUX) monthly tiers, as of 11-05; public data for YouTube channel @vmeditor27; Instagram #vmeditor tag page and public Reels; media.io's 'VM Editor AI Prompts' page; promptseen App installs from Google Play. Anything marked 'inference' is inference.

Website ↗

Research notes: competitor table, acquisition evidence, full research report
Competitors
NameWhereLaunchedScaleHow it differs from this one
Prompt Seen(promptseen.com + App)Web2024-04(App 2026-05-29)Tranco 10k, CrUX global top 5k / India top 1k; Android app 775k installsCategory leader with a one-click same-effect app; vmeditor is blog-only but growing faster this season
Vikas Edit(vikasedit.com)WebNot verifiedTranco 23,590 (90 days ago 94,681), CrUX India top 1kSame editing channel + blog model, more VN Code / CapCut templates; almost no difference
MK Edit(mkedit.in)/Rajan Editz(rajaneditz.com)WebNot verifiedTranco both dropped from around 20k to 93kSame model; rode the last wave, then fell back, showing the category is trend-chasing and fast-moving
aieditz.com, harishedits.in, promptkhajana.in, ishanedits.com, etc.WebMostly picked up in the last few monthsTranco 110k–250k, surging in the last 30–90 daysLater entrants with the same model and smaller social accounts behind them
media.io / CapCut / promptplum prompt landing pagesWeb2025–2026Big company sitesBig companies target broad terms or fight for the VM Editor brand term, pulling users to their own generation tools. vmeditor ties each post to a specific Reels effect that day, in Hindi-community voice.
ChatGPT / Gemini / Google FlowBig-company features——The tools that actually generate content, with no 'one-click same effect'. Prompt sites are the middle layer filling that gap.
Where users come from
  • Verified Own YouTube channel @vmeditor27 (60.8k subscribers, 12.8M views): descriptions list Instagram/Telegram/WhatsApp links and many Hinglish search terms. The last 50 videos total about 840k views; single CapCut Pro update videos got 2.5–88k.
  • Verified Instagram Reels tell viewers to Google the site name: the #vmeditor tag page has 850+ Reels, with captions like "Agar Aapko Bhi Prompt Chahiye Tu Google Par Jake Search kariye vm editor.com … Follow @vmeditor01"
  • Inference Google long-tail SEO: titles are all 'Viral/Trending + effect name + Prompt + tool + 2026', with Google Site Kit installed. From 10-21 to 11-02 it published 15 articles on festival and Google Flow effects.
  • Verified Others' reels citing the link: Instagram user rahamat_rj43 2026-09-22's reel caption is simply the vmeditor.com article link.
  • Verified Telegram / WhatsApp channels: t.me/vmeditor01 posts audio assets; the WhatsApp channel has 35k followers.

Why vmeditor.com (VM Editor) broke out

Research date 2026-11-06/07. Data: our traffic library (Tranco / CrUX), the googleplay library, the website and sitemap, YouTube Data API, Jina search and page extraction.

One line

A WordPress prompt / editing-tutorial blog run by two brothers in India. Each day they chase the AI effects that just blew up on Instagram Reels (festivals, celebrities, couples, cars, Google Flow videos), write up the matching ChatGPT / Gemini / Google Flow prompts and CapCut / VN templates as an article, and monetize with AdSense. Traffic comes from its own YouTube (60.8k subscribers), Instagram short videos telling people to 'Google vm editor.com' in the caption, and Google long-tail search. It isn't a tool product. It's a landing page for an Indian AI-effects trend channel.

1. What it is (verified on site)

  • Site: WordPress 7.1.4 + Google Site Kit; sections: Ai Photo Editing / Ai Video Editing Free / VN Template / CapCut Template / Lightroom Presets / Viral Reels Editing Tutorial / Best Camera App & Config (vmeditor.com homepage, crawled 2026-11-06).
  • Monetization: the page source contains adsbygoogle, an AdSense publisher ID ca-pub-5952878481266243, and Ad Inserter ad-slot rotation. No paywall, membership, or app. Pure ad site.
  • Article structure (example: 'Chat GPT All Viral Photo Editing Prompt 2026'): a short Hinglish-tinged English intro → sample image + copyable prompt → steps for 'click Create Image, log in with Google, upload a selfie, paste the prompt' → a button that jumps to ChatGPT's Google Play page → a long 'What is ChatGPT' section padding the word count. Each post is around 1,500 words, heavy on SEO and ad filler.
  • The About Us page was generated with saasraptor's "About Us Generator", contact email [email protected].
  • Operator: YouTube channel VM Editor (@vmeditor27, channel ID UCW6K679rqHPfSNJ4DGmdnsQ, country IN, 2024-02-06 created, 60,800 subscribers, 12.8M views, 430 videos), bio "Two Brothers. One Vision. Creative Editing". The @vm_editor_01 link on the site now points to 404 (the handle was changed). Also Instagram vmeditor01 / vmeditor27, Telegram t.me/vmeditor01, and a WhatsApp channel (page shows 35k followers).
  • Site launch: earliest Wayback snapshot 2025-06-02; sitemap lists 238 posts, earliest 2025-05. Posting rhythm: 2025-09 30 posts, 2025-12 26 posts; dropped to 3–10 posts a month in the first half of 2026, then back to 13–18 posts a month from 2026-07.

2. Traffic data (our traffic database)

Tranco rank (30-day rolling average):

DateRank
2026-07-30177,026
2026-08-06295,020
2026-08-13361,481
2026-09-10100,944 (a small peak)
2026-10-08208,573 (pullback)
2026-10-15120,153
2026-10-2252,165
2026-10-2935,384
2026-11-0527,892

CrUX global tier: 2026-05 top 50k → 06 top 500k → 07 top 50k → 08 top 100k → 09 top 10k. India: top 10k → 50k → 5 thousand → 10k → 5 thousand.

Reading it: this isn't a steady climb but a sawtooth of "chase a trend → ride it → fall back." The ×10.6 (90 days) on the recall card uses the early-August trough as its baseline, which exaggerates the rise. A fairer read: it had already entered the global top 50k in May, rode two waves in September and mid-to-late October, and the October wave was the biggest (Tranco went from 120k to 28k within two weeks; allowing for the 30-day averaging lag, the real peak was roughly mid-to-late October to early November).

The October wave matches the content: 10-09 Navaratri / Durga Puja prompts, and from 10-21 onward a dense run of Google Flow video prompts such as "Diwali AI girl fireworks", "Diwali bullet bike", "AI girlfriend walking", "character swap", and "couple coffee" (15 posts in total between 2026-10-21 and 11-02 in the sitemap). India's festival season (Navratri → Dussehra → Diwali, which in 2026 fell around early 8 November) is the biggest traffic period of the year for this kind of site.

Multi-country CrUX entries (Netherlands top 50k, France / Australia top 100k, UK / Germany / Spain / Canada top 500k): far smaller in scale than India, possibly the long tail of diaspora Indians abroad plus the same batch of English "viral AI photo prompt" keywords. Why the Netherlands ranks this high is unclear (possibly crawler or ad-verification traffic); not verified.

3. Competition: a crowded category

Indian "AI prompt / CapCut·VN template / editing tutorial" blogs are a mature category of personal sites, nearly all run by YouTuber/Instagram editing accounts on WordPress with AdSense. What's in our database (Tranco 2026-11-05 / 30 days ago / about 90 days ago; CrUX 2026-09):

SiteWhat it isTranco now / 30 days ago / 90 days agoCrUX global / India
promptseen.comA category leader: photo / video prompts + templates, created 2024-04, has an Android app "Prompt Seen" (775k Play installs, listed 2026-05-29; googleplay library)10,163 / 10,222 / 10,242Top 5 thousand / top 1 thousand
kvaedit.siteSimilar editing site (DNS resolution failed this time, content not verified)15,117 / 16,120 / 16,423—
vikasedit.comVikas Edit: VN Code, CapCut templates, AI Reels editing23,590 / 24,472 / 94,681Top 10k / top 1 thousand
vmeditor.comThis site27,892 / 198,584 / 295,020Top 10k / top 5 thousand
mkedit.inMK Edit: AI prompt library93,433 / 94,365 / 17,770 (declining)Top 50k / top 5 thousand
rajaneditz.comRajan Editz: backgrounds / PNG downloads93,881 / 79,679 / 23,628 (declining)Top 50k / top 5 thousand
aieditz.com, harishedits.in, promptkhajana.in, ishanedits.com, rohaneditz.com, ghauseditz.com, m4editor.com, meraprompt.com, auraprompt.in, editingprompt.comSimilar personal sites, many newly entering the top 1M or surging over the past 30–90 days90k–250k—
media.io (Wondershare), CapCut official, promptplumBig tool vendors have built "VM Editor AI Prompt" and "viral AI photo prompt" landing pages to grab the keywords——
ChatGPT / Gemini / Google Flow themselvesWhere users actually generate content; these sites are just a "prompt middle layer"——

Bottom line: vmeditor is neither the category creator nor a leader; within this category it is the one that surged hardest this season. Rankings of peer sites swing just as violently (mkedit.in and rajaneditz.com fell from 20k to 90k within 90 days), suggesting that inside the category, whoever chases the wave most accurately rises.

4. Where users came from (growth tactics)

  1. Self-owned YouTube + Instagram short-video funnel (confirmed). Each YouTube video description lists Instagram, Telegram (audio extracts posted to the Telegram channel) and WhatsApp channel links, with dozens of Hinglish search terms underneath ("80s reels kaise banaye", "1980s video prompt"…). The Instagram caption, verbatim: "Agar Aapko Bhi Prompt Chahiye Tu Google Par Jake Search kariye vm editor.com … Follow @vmeditor01" (Instagram #vmeditor hashtag page, 850+ reels). In other words, viewers are told to Google the brand name, which both works around Instagram's ban on external links and feeds the site brand-search signals.
  2. Google long-tail search (highly plausible, not directly verified). Every title combines "Viral/Trending + specific effect name + Prompt + tool name + 2026", which precisely matches the moment a user sees an effect on Reels and goes to Google to search for it. Site Kit is connected to Search Console.
  3. Others distribute it for them (confirmed). Other Instagram users (such as rahamat_rj43,2026-09-22's reel) directly use vmeditor.com article links as reel captions; derivative accounts making the same effect cite the source in passing.
  4. Big vendors grabbing the brand term shows the demand is real: media.io built a "50+ VM Editor AI Prompts" page, which means "VM Editor prompt" is already a brand keyword with search volume.
  5. YouTube's own bulk of traffic actually comes from another category: the "CapCut Pro New Update xx | No Internet & Template Problem Solved" series, each with 25k–88k views (the highest-viewed of the channel's most recent 50 videos are all from this series). CapCut has been banned in India since 2020, so Indian users rely on various workarounds to use CapCut / templates. This is the traffic base of Indian editing accounts, and the website takes over the "prompt" part.
  6. Not found: paid advertising, media coverage, X discussion (x-radar: 0 posts in 90 days), TikTok (banned in India, not relevant).

5. Why it took off

  • Demand side: ordinary Indian users are using free AI to make "the same thing". The article itself says "ChatGPT generates 4–5 images free per day per Gmail, and you can open multiple Gmail accounts"; every day new AI effects appear on Reels (Diwali fireworks girl, bullet bike, Mercedes car painting, 80s retro). Ordinary users see them and want to make the same thing, but don't know how to write long English prompts. This site supplies the "copy-paste and get the same result" prompt strings. (Background: since late 2025, OpenAI and Google have been handing out large amounts of free credits in India, such as free ChatGPT Go and Google AI Pro for Jio users; not verified item by item.)
  • Timing: festival season + Google Flow video effects. The October surge lines up in time with Navratri / Diwali festival effects and AI video (Google Flow / Veo) same-style trends starting to catch on; the article expanded from image prompts to "video prompts + CapCut captions".
  • Distribution: the owned short-video accounts are the engine. 60k YouTube subscribers + Instagram + Telegram + WhatsApp 35k: release an effect video → call on people to Google the site name → get the prompts on the site → AdSense.
  • Speed: same-day chasing. The sitemap shows 15 posts from 10-21 to 11-02, roughly one new effect a day, faster than the generic landing pages of tool vendors.

6. Differentiation

Compared with peer personal sites there is almost no product difference: same WordPress + AdSense + copy-paste prompts. The real differences are only two: (1) behind it is a YouTube/IG account with 60k subscribers that can drive traffic, able to generate brand searches on its own; (2) this season's topic selection chased the wave accurately (Google Flow videos + festivals). Compared with big players like media.io and CapCut, the difference is "Hindi-community tone + same-day follow-up on a specific Reels effect"; big players only build generic pages. So "breaking out" came mainly from distribution and timing, not the product.

7. Visibility and copycats

  • No public revenue (pure AdSense, nothing to brag about); no media coverage, no X discussion. A familiar face within India's editing circles, almost unknown outside → "being talked about in small circles".
  • Copycats: no need to wait for copycats; the category already has a dozen or more sites (promptseen, vikasedit, mkedit, aieditz, promptkhajana…), and media.io is competing for the "VM Editor AI prompt" brand term. vmeditor.net was registered by someone else for casino / crypto spam content (found during the recall stage), so it is not a real clone.

8. What others can learn

  • The loop of "short-video account for demos + website hosting copyable things (prompt / template links) + AdSense" can be replicated in markets like India, Indonesia and Brazil, where free AI credits are abundant and Reels users are numerous. The key is having your own short-video account to build brand search.
  • Topic method: watch the AI effects going viral on Reels/Shorts each day, and publish a page within 24 hours with the format "effect name + Prompt + tool name + year"; prepare drafts ahead of festival season.
  • A signal more useful to people building AI tools: ordinary Indian users are heavily using ChatGPT / Gemini / Google Flow to make "same-style effects". Prompt sites exist because the tools themselves lack a "one-click same effect" feature. An app offering "one-click same-effect templates" (like the promptseen app, with 775k installs) is the product form that can capture this demand.

9. Uncertain

  • No data on real visit volume or source mix (search vs social); the share of Google search traffic is an inference.
  • Whether the uptrend can last: Tranco is a 30-day average, and after festival season (mid-to-late November) it will likely fall back, as it did after 9 → October.
  • Why the CrUX tier is high in countries like the Netherlands has not been verified.
  • The YouTube channel's latest upload is 2026-09-21, with no new videos during the October surge, so October's traffic more likely came from Instagram + search; the share of each is unverified.
  • AdSense revenue cannot be estimated.

Sources

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.