# Only 200 people have mentioned $37: Zulti used a fragmented prize pool to win hundreds of thousands of users in emerging-market make-money-online circles · Web

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> In late May it launched "$10 on signup plus referral cashback." The withdrawal threshold sat well above the signup bonus, so people who wanted to cash out had to refer others. Earning-app YouTubers in emerging markets and Telegram groups pushed it with invite codes. It grew from 6 to August, then flattened after September.

[Web](https://stringers.io/en/web/index.md) · 11-6 written

Zulti · zulti.com

# Only 200 people have mentioned $37: Zulti used a fragmented prize pool to win hundreds of thousands of users in emerging-market make-money-online circles

**What it is** A free raffle website plus an Android app: spin a wheel daily, play mini-games to earn gems for lottery tickets. Prizes are denominated in USD and paid in USDT / Solana, with withdrawal unlocked at $37.

**Why it took off** In late May they added "$10 sign-up bonus + referral rewards." The withdrawal threshold sat far above the sign-up bonus, so anyone who wanted to cash out had to recruit. YouTube make-money-online creators and Telegram groups in emerging markets pushed it together with invite codes. It grew from 6 to August, then flattened after September.

**C** **How you could follow** Don't copy a free lottery site as-is. If you already have a make-money-online product with ad walls or rewarded-video income, you could add its fragmented-pool raffles, a "sign-up reward below the withdrawal threshold" structure, and stablecoin payouts, then target make-money-online creators in languages it doesn't cover.

Grade C: the acquisition mechanic is cheap and easy to learn, and nobody has copied it yet. But Zulti itself has no revenue, its traffic has plateaued, and it sits on the compliance edge of lottery and gambling. Copying it as a clone isn't worth it; borrow the mechanic only. Buzz in niche circles

Global rank 83k · 90 days ago 234k

A small Australian team's "free lottery" site sells nothing and runs no ads, yet this summer it suddenly took off in Nigeria, India and the Philippines. What made it go wasn't the lottery itself but a simple piece of arithmetic: $10 at sign-up, a $37 withdrawal threshold, and the $27 gap filled by referrals. Below: how it spun up, where the money comes from (currently nowhere), why it has already flattened, and what you can take from it.

### A Nigerian blogger's late review

In Oct 2026 6, Eric Chidi, the author of the Nigerian make-money-online blog LeavingTrenches, published a Zulti review titled "How I made $37, and what I found." He opened with an apology: the post was late because he had joined months earlier but still hadn't scraped together the withdrawal minimum.

His words: "I had to refer 200 people before I earned the minimum I needed to withdraw."

The verdict is contradictory: it does pay out. He reached $37, submitted government ID, and received a Solana transfer. But he doesn't recommend it, because "if you have no referral channel, you basically can't withdraw." The article still ends with his invite link.

That is the whole growth secret of Zulti, spelled out by one of its users.

### What it is

Zulti (zulti.com, formerly zultifree.com) is a free raffle site built by Tree3 Solutions in Australia. In Jan 2026 20 it also shipped an Android app. How it works:

- Spin the wheel daily (up to 3 times), play mini-games, level up, refer friends, and collect gems.

- 100 gems buy a ZultiBall ticket. Pick numbers from 1–50. Every 10 minutes a $10k pool draws, and once a day a $100k jackpot.

- Draws use "provably fair": a server seed combined with an Ethereum block hash. The algorithm is open source, so anyone can verify it.

- Withdrawal threshold $37 (raised from $30 in July). Identity verification is required. Payouts are Solana / USDT only.

The homepage shows three numbers (as of 10-22 when I opened it): 15M tickets sold in total, over 106k people have won, and "$55K+" paid out cumulatively. 413 people online.

Divide the last two numbers: **the average win is about 5 cents** . The lowest prize tier on the draw page is $0.01. For the $100k jackpot I found no public evidence that anyone has won it, and Eric also says he's never seen it.

### When it took off

The timeline is clear:

| Timeline | What happened |
|---|---|
| 2025-05 | Launched as Zultifree. Founder Peter posted in the Reddit lottery community: "Nothing to buy, no ads, no pay-to-win, no surveys." |
| 2025-10 | Bought featured placements on several raffle info sites to cold-start |
| 2026-01-20 | Android app published on Google Play |
| **2026-05-27** | Official side-hustle subreddit post: "$10 at sign-up." In replies, a Telegram group admin said they used invite codes to bring in users in bulk, and people could withdraw within a week. |
| 2026-06 to 09 | A wave of dozens of YouTube videos appeared asking "Is Zulti really paying out?" and showing withdrawal proof. They were in Hindi, Urdu and Nigerian English, each getting a few thousand to 18k views. |
| 2026-07 first | Withdrawal threshold $30 → $37. Referral reward changed to "first 7 people $1 each plus a cut of referees' winnings." |
| 2026-10 | Nigerian make-money-online blogs piled on with reviews, each with an invite link. The official WhatsApp channel gained 2,500 followers. |

Traffic followed this line. In Chrome's real-user data, its global tier was in the top 500k in May, moved into the top 100k in June, and into the top 50k in July. In global website rankings, it was still beyond 280k at the end of July, got inside the top 100k in early September, and was at 5k in 83 (rankings are a 30-day rolling average, so they lag real traffic by more than a month).

On Google Play, 10-29 installs were 214k, 11-06 was 233k, and in the last 8 days it added about 19k, over two thousand a day. It only ranks 62–88 on the Nigerian Entertainment free chart.

### Where users came from: everyone who wanted to withdraw became a promoter

Nearly all traffic came from one network:

- **YouTube make-money-online channels** : small creators in India, Pakistan, Nigeria and Indonesia filmed "live withdrawal proof," with Telegram groups and invite codes in the descriptions. The earliest I could find is from February 2026, a withdrawal proof from the Indian channel apsearningguru, 18k views.

- **Telegram / WhatsApp / Facebook make-money-online groups** : there's a Facebook group called "Don't sleep on Zulti."

- **Nigerian task sites** : GoJelly.com.ng's "easy sign-up tasks" listed "Zulti new users, $10,12 free slots", which means paying people to sign up.

- **Official X and Discord** : @zulticom has about 4,100 followers and posts limited-time codes for "the first 250 people"; single posts get 5–10K views.

What I couldn't find is also worth noting: almost no organic TikTok content about it; I didn't see it in the common ad platforms (not finding it doesn't mean it wasn't running); no mainstream media coverage; and X discussion has been nearly zero for the last three months. It only took off in one circle: make-money-online and airdrop users in emerging markets.

### Why this one, and why now

**1. The sign-up reward sits below the withdrawal threshold, so the gap forces referrals.** $10 lands in your account, visible but not yet usable. The remaining $27 can barely be earned through the wheel and raffles, so invites become the only route. Everyone who wants to cash out has to post invite codes, and creators have an incentive to film "withdrawal proof."

**2. Prizes are denominated in USD and paid in stablecoins, which is exactly what this crowd wants.** Make-money-online users in Nigeria, India and the Philippines hold Binance or Solana wallets and are used to airdrops and tap-to-earn. For them, $37 in USDT is real money. "Anyone can play, no upfront payment" also sidesteps the scams they're wary of. Long-running US free raffles (FreeLotto, PCH) are US-only, so this crowd couldn't join them anyway.

**3. The prize pool is sliced very thin, so acquisition costs almost nothing.** 106k total wins distributed only about $55k. There are lots of win screenshots and very little real payout. In return, it bought over two hundred thousand app installs and more web users, at an estimated cost of a few cents per user.

**4. In a category full of scams, it makes "it really pays out" credible first.** Open-source draw logic that lets you verify tickets yourself, plus a batch of real withdrawal videos, earned a Trustpilot score of about 3.9. In this circle, that is enough to get people to click.

### Where the money comes from: nowhere yet

The Play page says no ads and no in-app purchases. The official FAQ says "paid features coming soon." In other words, Zulti is **buying users with its prize pool** and has not started collecting money. Whether it moves into paid tickets, memberships, or a full lottery or gambling business isn't visible from the outside (my inference: a paid direction is most likely, but it will run into lottery and gambling compliance issues across countries).

### Has it already plateaued?

Probably. Rankings have barely moved since September, rising only 30% in the last 6 days. In Chrome's real-user data, Canada, Indonesia, Poland and Turkey each dropped a tier in September, and Germany and Mexico fell back to the top 500k. Trustpilot reviews complaining about the withdrawal threshold, identity verification, and account bans for "multiple accounts" are increasing. This is the common shape of referral-driven growth: a surge, then decay. The moment it took off in July, the threshold was raised from $30 to $37, which itself shows the payout cost was squeezing it.

### Who it's competing with

| Competitors | Approach | How it differs from Zulti |
|---|---|---|
| FreeLotto, PCH | Long-running US free raffles that make money from ads and mail | US-only, no crypto, no referral rewards |
| FreeBitco.in | Bitcoin faucet + weekly lottery, global rank about 60k | Crypto-priced with BTC as the side prize; Zulti is USD-priced, so it's easier to get into |
| Freecash, Cointiply, Swagbucks | Tasks and offerwalls that pay out for sure. Global rank 1–45k | The payout is certain and it really pays; Zulti is a raffle, so it's not |
| Telegram tap-to-earn and airdrop projects | Same earn-to-earn crowd | Rewards are tokens; Zulti pays out USD-priced stablecoins |
| US sweepstakes casinos like Stake.us | Gold coins have to be bought | US only and costs money; Zulti is free and global |

I haven't found a new site that does all of these at once: free + global + USD prize pool + stablecoin withdrawals + referral cash-back. The Zulti content online is almost all pushing its invite codes, and nobody is building a similar product.

### If it were you

**In one line: you can learn a very cheap acquisition mechanic here, but cloning Zulti isn't a good deal.** It hasn't made money yet, its traffic has flattened, and it sits on the edge of lottery and gambling.

**Who it's for:** teams already running earn-money apps, task walls, or watch-ads-for-rewards products with reliable income (offerwall revenue share, rewarded video), who want to push acquisition costs down in emerging markets. Put Zulti's three moves into your product: use small-pot draws in place of part of the ad budget; set the signup bonus deliberately below the withdrawal threshold so users refer others to reach it; accept withdrawals only in USDT / Solana to bypass country banks and payment rails.

**Who it's not for:** anyone who wants to build a "free lottery site" from scratch and figure out monetization later; people in places or target markets that tightly regulate raffles and lotteries; people who can't stand "scam" reviews and account-ban disputes.

**How to build it:** make revenue first, then add the draws. Revenue comes from offerwalls and rewarded video (the part Freecash-style apps have already proven pays), and draws are just a retention and sharing hook. Make draws verifiable, and make the first withdrawal fast and filmable.

**How to acquire users:** do what Zulti did: give exclusive invite codes to small earn-money YouTubers in Nigeria, India, Pakistan, and the Philippines, and have them film real withdrawals; join earn-money groups on Telegram and WhatsApp; buy signups on Nigerian task sites to cold-start. For languages, pick the ones it hasn't covered (Hindi, Urdu, Hausa, Vietnamese).

**When to move:** this crowd chases "new platforms that still pay," and Zulti's buzz peaked in 7–August and has already faded. To ride its wave, launch before Q1 next year, before these creators move on to the next platform.

**Signs you read this wrong:** if Zulti's traffic held or grew again after it added paid features, it means this crowd will pay and the opportunity is bigger than written here. The reverse: if it starts delaying withdrawals or mass-banning accounts before year-end, buying users with small prize pools doesn't add up, so don't follow it.

[Website ↗](https://zulti.com)

**Research notes: competitor table, acquisition evidence, full research report**

Competitors

| Name | Where | Launched | Scale | How it differs from this one |
|---|---|---|---|---|
| FreeLotto | Web | 1999 | CrUX only has it in the US top 500k; it's not in Tranco's top 1M | US only, monetized through ads and email; no crypto withdrawals and no referral cash-back |
| FreeBitco.in | Web | 2013 | Tranco 60,768 | Mainly a BTC faucet with lotteries on the side; Zulti is USD-priced and lottery-first, so it's easier to get into |
| Publishers Clearing House (pch.com) | Web | Site has been around for years (company 1953) | Tranco 44,160 | Long-running US free sweepstakes, monetized through ads and e-commerce, US only |
| free-lottery.net / myfreelotterypool.com | Web | Around 2007 | Small | Also free daily lottery draws, but no gamification and no earn-style referral cash-back |
| Lucky Day | iOS | 2017–2018 | Tens of millions of downloads in its early days; now turned into cash mini-games | Watch ads to enter draws, mainly US, already pivoted |
| Cointiply / Freecash / Swagbucks | Web | 2005–2021 | Tranco 1–45k | Tasks and offerwalls that pay out for sure; Zulti is a raffle, so it's not |
| Stake.us / Zula and other sweepstakes casinos | Web | From ¥2022 | Big | Gold coins have to be bought, US only; Zulti costs nothing and is playable everywhere |
| Telegram tap-to-earn / airdrop projects | Other | From ¥2024 | Very large | Same earn-to-earn users, but the rewards are tokens; Zulti pays USD-priced stablecoins |

Where users come from

- **Verified** **referral payouts + sign-up bonus of $10 (spread by users)** : the official 2026-05-27 account on r/HonestSideHustles says Telegram group admins mass-recruit with invite codes and cash out within a week; leavingtrenches.ng says referral payouts are the main growth driver, and the author recruited 200 people to cash out

- **Verified** **YouTube earn-money reviews / withdrawal proof videos** : 2026-06 through 09 there are more than a dozen (Hindi, Urdu, Nigerian English), a few thousand to 18k views each, all with invite codes

- **Verified** **Telegram / WhatsApp / Facebook earn-money groups** : t.me links in video descriptions; Facebook group posts; official WhatsApp channel 2.5K

- **Verified** **Paid signups through Nigerian task sites** : GoJelly.com.ng "Simple Signup Jobs: Zulti Free $10"

- **Verified** **Limited-time codes on official X / Discord / Reddit** : @zulticom has about 4.1K followers; code posts got 5–10K views

- **Verified** **Paid placements on sweepstakes info sites (cold start)** : ultracontest sponsored contest (2025-10), Sweepstakes Advantage newsletter

- Inferred **Paid ads** : not tracked in the Meta / Google / TikTok ad libraries; almost no organic TikTok content

## Why Zulti (zulti.com) took off

> In one line: Zulti is a "free lottery" website and Android app from Australian small company Tree3 Solutions. You spin a wheel and play mini-games daily to earn gems, trade gems for ZultiBall tickets, and prizes are paid in Solana / USDT. In late May of 2026 it added a "$10 signup bonus" and referral cash-back, after which YouTubers running "earn-money apps" in Nigeria, South Asia, and Southeast Asia, Telegram groups, airdrop accounts, and fake-task sites pushed it up together. Traffic mainly climbed from 6 to August and has leveled off since September.

### 1. How to read the data card: the growth has already happened, and it's now plateauing

| Metric | Value | Source |
|---|---|---|
| Tranco rank | 2026-07-30 281,834 → 08-06 233,598 → 08-20 135,525 → 09-03 100,233 → 09-10 88,597 → 10-01 88,065 → 11-05 82,702 | traffic library, rank_day |
| Growth | 90 days ×2.82; 30 days only ×1.06 | Data card |
| CrUX global tiers | 2026-05 top 500k → 06 top 100k → 07 top 50k → 08 and 09 both top 50k | traffic library, crux_domain |
| CrUX by country | India has stayed in the top 50k since May; the Philippines has been top 50k since July; Canada, Indonesia, Poland, and Turkey peaked in 7–August and each dropped a tier in September; Germany and Mexico fell back to top 500k in September | Same as above |
| Old domain zultifree.com | Tranco about 840k names; CrUX global top 500k; now redirects to zulti.com | Traffic database; official site |
| Google Play com.tree3.zulti | Listed 2026-01-20; installs 214,061(10-29) → 232,852(11-06), about 19k more over 8 days (about 2,300 per day); rating 4.35,1,325 reviews | googleplay library app_profile / app_day |
| Play charts | Only on the Nigeria Entertainment free chart, ranked 62–88 (10-29 to 11-07) | googleplay library chart_rank |
| Self-reported on the website | Cumulative 15M tickets (the cached zultifree signup page says 29M), over 106k winning entries, cumulative payouts of "$55K+", 100–440 people online | zulti.com homepage (crawled 2026-10-22) |

A few takeaways:

- Tranco is a 30-day rolling average. It spiked in August and flattened from September; CrUX reached the global top 50k by 6–July, meaning real traffic mostly grew **2026 6–July** , then entered a plateau, and several countries were already falling back in September. The "×2.8" on the data card reflects the wave from three months ago.

- Most traffic is on the web. The official site (zulti.com, earlier zultifree.com) has existed since 2025; the Android app came out in 2026-01, and there's no iOS version yet. The CrUX global top 50k roughly corresponds to tens of thousands of visits per day (rough estimate); the Play listing has 230k installs, adding about 2 thousand a day. The two are similar in scale, but the web started earlier and covers more countries.

- "106k winning entries" against "$55K+" in payouts works out to about $0.5 per entry. The lowest prize tier is $0.01 (on zultifree.com's draw page, the top tier of $0.01 has 3,426 winners). Most "wins" are just a few cents, and I couldn't find public evidence that anyone has won the $100,000 top prize (leavingtrenches.ng says the same).

### 2. What it is and how it makes money

- How it plays: signup requires verifying email and phone. After that you can earn gems by spinning the wheel daily (up to 3 spins a day), playing mini-games, leveling up, and referring friends. 100 gems buy one ZultiBall ticket: pick numbers from 1–50, and prizes are paid by how many you match. Every 10 minutes there's a $10k draw, and once a day a $100k top prize. Draws use "provably fair" (a server seed plus an Ethereum block hash, with open-source code). Sources: zulti.com/learn/first-entry, /learn/provably-fair.

- Withdrawals: you have to accumulate **$37** (raised from $30 in July of 2026), complete KYC (government ID), and you can only withdraw in Solana / USDT. Sources: official replies on Trustpilot, leavingtrenches.ng, lodpost.com review.

- Referrals: new users get 200 gems + 30 XP, plus the "$10" signup bonus. The referrer gets $1 for each of the first 7 referrals, plus "Referral Plays" draw entries, and a cut of the referee's prizes (an official reply says it went from 10% to 50%, while the affiliate page on the official site says 20%). Sources: zulti.com/learn/become-an-affiliate; official Trustpilot reply (2026-07).

- Revenue: I can't find any. The Play page says no ads and no in-app purchases (googleplay database ad_supported=False, offers_iap=False); the official FAQ says "premium features available soon"; in June of 2025 founder Peter posted on r/Lottery saying "Nothing to buy. No ads. No pay to win. No surveys." So right now it's **buying users with a prize pool** : about $55k in cumulative payouts, in exchange for 200–300k app installs and more web users, which works out to a few cents per user. It will likely add paid tickets, memberships, or turn into a real raffle or gambling business later (unverified).

### 3. Timeline

| Timeline | Event | Sources |
|---|---|---|
| 2025-02 | X account @zulticom registered | nitter mirror |
| 2025-05 | Terms of Service dated 2025-05-05; the earliest "Top Winners" entry on the homepage is a draw from 2025-05-13 (the product was then called Zultifree) | zulti.com/learn/terms-of-service; homepage |
| 2025-06 | Founder u/Petebetss (Peter) posted on r/Lottery: $10k in free lottery prizes per month, open source and verifiable | Brave search summary (couldn't read the Reddit 403 original) |
| 2025-10 | Bought "sponsored contest" placements on contest-listing sites (ultracontest.com, 10-23 to 10-29), featured in the Sweepstakes Advantage daily newsletter (11-03) and contestcanada.net | Site pages |
| 2026-01-20 | Android app published on Google Play | googleplay library |
| 2026-02 | Indian make-money-online account apsearningguru posted "Zulti withdrawal proof", 18k views, with a Telegram link and referral code | YouTube search snippets |
| **2026-05-27** | Official account u/Zulti_Official posted "Sign up and get $10" on r/HonestSideHustles; in the replies it said "some people are using Telegram groups to bulk-recruit, and you can withdraw within a week" | Brave snippets |
| 2026-06 to 09 | Dozens of YouTube videos titled "Does Zulti really pay? / withdrawal proof / $10 signup bonus" appeared in a cluster, in Urdu, Hindi and Nigerian English; airdrop account @airdrop_testing (08-23) tweeted "Free $10 Signup Bonus" | Brave and Jina search |
| 2026-07 first | Withdrawal threshold raised from $30 to $37; the referral reward changed to "first 7 people get $1 each + 50% commission", drawing Trustpilot complaints that it "scams young people" | Trustpilot page 2 snippets |
| 2026-10 | Nigerian make-money blogs (leavingtrenches.ng 10-06, dailyfunds.com.ng 10-09, lodpost.com 10-13) published reviews, all with referral links in the article; 10-27 run WhatsApp / Telegram channels (WhatsApp 2.5K followers) | Various sites; X |
| 2026-10 base | Nigeria Google Play Entertainment Top Free rank 62–88 | googleplay library |

### 4. Competitors

| Product | Where | When | Scale | How it differs from Zulti |
|---|---|---|---|---|
| FreeLotto | Web | 1999 | CrUX only has it in the US top 500k; it's not in Tranco's top 1M | A long-running free sweepstakes that only serves the US, monetized through email and ads, with no crypto payouts and no referral cash rewards |
| FreeBitco.in | Web | 2013 | Tranco 60,768 | Bitcoin faucet + weekly lottery, also built on "free + referral commission". The difference is that it prices in BTC and the lottery is a side feature; Zulti prices in USD and is lottery-first, so the barrier to entry is lower |
| Publishers Clearing House(pch.com) | Web / App | 1953 / website for many years | Tranco 44,160 | A long-running US free sweepstakes site, monetized through ads and e-commerce, US only |
| free-lottery.net, myfreelotterypool.com | Web | Around 2007 | Small | Also runs free daily lotteries worldwide, but has no gamification and no referral cash rewards from the make-money crowd |
| Lucky Day(luckyday.com) | iOS / Android | 2017–2018 | Tens of millions of downloads in its early years; now cash-prize mini-games (new App Store app id6758047196) | Earns through watching ads for scratch cards / prize draws, mainly in the US; has since pivoted |
| Cointiply, Freecash, Swagbucks | Web / App | 2014–2021 | Tranco 1–45k | Pays for completing tasks and offerwalls (GPT-style), so the payout is certain; Zulti is a draw, so it isn't |
| Telegram tap-to-earn and airdrop projects | Telegram mini-apps | From ¥2024 | Very large | User bases overlap heavily (the same make-money and airdrop crowd), but rewards are tokens; Zulti rewards are USD-priced USDT / SOL |
| Stake.us, Zula and other sweepstakes casinos | Web | From ¥2022 | Big | Requires buying coins (dual currency), US only; Zulti charges nothing and is playable worldwide |

Our searches found no new site that combines all of "free + worldwide + USD prize pool + crypto withdrawals + referral cash rewards", so **we see no clear copycats yet** . Almost all the Zulti content online is promoting its referral codes, not building a similar product.

### 5. How users found it

| Channel | Evidence | Is it confirmed? |
|---|---|---|
| Referral cash rewards + $10 signup bonus, spread by the make-money community itself (main channel) | The official post says Telegram group admins used referral codes to bulk-recruit; leavingtrenches says "referral rewards have been the main driver of recent promotion", and the author recruited 200 people to unlock a withdrawal; almost every YouTube video, blog post and X post carries a referral code | Yes |
| YouTube make-money review channels (India, Pakistan, Nigeria, Indonesia, etc.) | Between 2026-06 and 09 there were more than a dozen review / withdrawal-proof videos, each getting a few thousand to 18k views | Yes |
| Telegram / WhatsApp / Facebook make-money groups | t.me links in video descriptions; Facebook group "Don't sleep on Zulti"; official WhatsApp channel 2.5K | Yes |
| Nigerian task-for-pay / micro-job sites | GoJelly.com.ng's "Simple Signup Jobs" listed "Zulti Free $10 for new members, 12 slots", which means people were paid to sign up | Yes (scale unknown) |
| Official X, Discord and Reddit posts release limited-time codes | @zulticom has about 4.1K followers; code posts ("First 250 only") get 5–10K views each | Yes |
| Paid placements on contest-listing sites | ultracontest "sponsored contest"; Sweepstakes Advantage, contestcanada | Yes (mostly used for the cold start in 2025; contributed little once growth took off) |
| Paid acquisition | Our Meta / Google / TikTok ad libraries have not tracked it (not finding it doesn't mean it isn't running ads); almost no organic TikTok content (the only results are 2 official-account videos with about a hundred views each, plus one Indonesian "game cuan" video) | No (no evidence found) |
| Press, big accounts | About 90 x-radar corpus items over the last 0 days; no mainstream media coverage seen | No |

### 6. Why it took off

1. **"Free + USD prizes + crypto withdrawals" is exactly what make-money users in emerging markets want** . Users in Nigeria, India, Pakistan, the Philippines and Indonesia already have Binance / Solana wallets and are used to airdrops and tap-to-earn. For them, $37 in USDT is not small money, and "playable worldwide, no payment required" removes the fear of pay-to-play scams (CrUX top 50k in India and the Philippines; Play charted only in Nigeria).

2. **The $10 signup bonus and referral cash reward that launched in late May turned users into promoters** . $10 goes into the account upfront, but the withdrawal threshold is $37, so the remaining $27 effectively has to be filled by recruiting others. Everyone who wants to cash out ends up posting referral codes on YouTube and Telegram, and make-money creators have a reason to make "withdrawal proof" videos. The timing lines up: CrUX global top 500k in May → top 100k in June → top 50k in July.

3. **Acquisition was so cheap it was nearly free** . The prize pool is split into tiny amounts (106k entries shared about $55k), so there are lots of "I won" screenshots and little actual spend. Once growth took off in July, the threshold went from $30 to $37, and referral rewards were tightened and commissions introduced to control payout costs.

4. **Trust came from "provably fair" and "they really pay"** . Open-sourced draw algorithms and verifiable draw tickets, plus a batch of "live withdrawal proof" videos and a Trustpilot score of 3.9, were what got users to click in a category full of scams.

Signs of a plateau: Tranco has barely moved since September; CrUX rankings in September dropped a tier in ca, id, pl, tr, de and mx; Trustpilot reviews about withdrawal thresholds, KYC and account bans for "multiple accounts" are increasing. Referral-driven growth usually follows this pattern: a surge, then decay.

### 7. Differentiation

The same idea (free sweepstakes / free lottery) already has decades-old players (FreeLotto, PCH), but they only serve the US and monetize through ads and email. Zulti's difference is the combination of four things: **① global access with multiple languages (English, Portuguese, Polish, Spanish, Indonesian, Thai, Arabic); ② prizes priced in USD and paid in USDT / SOL, so users in developing markets can actually cash out; ③ gamification (wheel, XP, levels, mini-games); ④ referral cash rewards wired directly into the withdrawal threshold** .

What really made it take off is ② + ④: it plugged into the existing distribution network of the make-money and airdrop communities. "Provably fair" and gamification help with trust and retention, but they aren't why it grew. The product itself (lottery mechanics) has no moat and is highly replicable.

### 8. What others can borrow

- Using the prize pool in place of an ad budget: prizes are split finely and many people win, so there is plenty of promotional material at very little real cost.

- The signup credit is deliberately set below the withdrawal threshold, and referrals fill the gap, so users become KOLs on their own.

- Withdrawals only in stablecoins / SOL: users in emerging markets can receive them, and the platform avoids handling banks and payment compliance in each country.

- Risks to see clearly: it sits on the edge of lottery / gambling, which has compliance problems in many countries; changing the gate triggers "scam" reviews; referral-driven traffic comes fast and leaves fast, and there's no revenue yet.

### 9. Still unclear

- Whether it's running paid acquisition (our ad libraries don't track it), and how big the fake-install farms that pay people to sign up are.

- How much traffic goes to web vs. app; the Play rating distribution is odd (2 stars = 0), possibly incentivized reviews, unverified.

- Revenue model: when "premium" launches, and whether it converts into paid lottery picks, unverified.

- Whether Tree3 Solutions, tree3.com (an affiliate marketing tool) and tree3.dev are the same company, unverified.

- The original Reddit posts (founder 2025-06, official 2026-05-27) 403 couldn't be read; the content comes from search snippets.

This article was written by AI from public data and the data we collect daily. Numbers are sourced, and inferences are labeled.