Slay 75
Turn "75 Hard" into a 75-day glow-up habit tracker for American teen girls: tick off five tasks a day, plus check in on each other with friends and care for a virtual pet
$10k–40k/monthest. (third party, based on downloads / rankings)
- Why it's an opportunity
- TikTok self-discipline challenge hashtags change every season, and each one lacks a good check-in app. January is the biggest wave of the year.
- Why it's blowing up
- Eat and sleep: a challenge word like #75slay, which has been circulating on TikTok for three years (2.4M views). Users see it in short videos and search for it in the store. No founder on camera. The US TikTok ad library shows nothing, so whether they run paid ads is unclear. No free tier: the questionnaire ends at the paywall, $8.99/month or $39.99/year, with ten price tiers being tested.
- Data
- US rating 4,636 (10-28) → 6,309 (11-07); 11-05 to 11-07 +140–179 per day. Lifestyle free chart 11-03 #130 → 11-07 #192,11-08, dropping out of the top 200. Third-party estimate $10k+/month (unverified).