[017]Worth borrowing fromApp Store / Google Play · English, Spanish, PortugueseSubscription $9.99/monthData as of 2026-11-08
AI weekly meal plans for Spanish and Portuguese speakers, with real supermarket prices. $9.99/month
C
Don't do the English version, and don't copy the template just by switching languages. If you build this, do one thing none of them do: real prices that match what's on the shelf.Expectations if you copy the template: look at Spain's Super, which peaked at $3,952 in July, fell to $1,541 by October, and is listed at $9,000. Only someone who can get real supermarket prices for one country and post short videos daily should try this.Worth studying · grade and headline derived from the full text · next review 12-01
| Background | Five one- or two-person companies from 6 to July broke into the top 10 food grossing charts in the US, UK and Australia with TikTok hooks like 'Aldi / Costco / ASDA ruined me' |
|---|---|
| Upside | Grocery price anxiety is real, but AI meal-plan generators are easy for anyone to copy, and users themselves say "just ask ChatGPT" |
| Demand | It needs real supermarket prices (today it's estimated per spoon and off by half), trial before paying, working dietary filters, and coverage beyond dinner. |
| Competition | Of the top 11 on the US food Top Grossing chart, 5 are new. 8–October brought in 83 more, and none except Mealbird has been rated above 400. |
| Revenue | The leaders have only trade press ($2–100k MRR, unverified). Two real books: Spain's Super at $1.5k/month, listed for sale at $9k, and one anonymous European at $5k/month. |
| Growth | TikTok creator matrix + supermarket hook; mise started running TikTok ads in the UK from 9-18, 2,308 ads in a month; nobody is winning on Meta or Google |
| Window | The English window ran from 6 to July and has closed. Winners in English are filling the gap in other languages themselves (Whipp reached #2 within four weeks of entering Spanish, 10-05). |
| Who it's for | Only for people who can get real prices from a country's major supermarkets and this week's specials, and who have someone on the team willing to appear on camera every day. Not for anyone who only wants to translate the template. |
Latest
- 11-08Piatto (Portuguese developer) reached the top 22 on Germany's Health & Fitness chart and the top 50 on Spain's Food & Drink chart within 60 days of launch. Analysis also shows that leading apps like mise and TapCook run almost no large-scale paid ads on Google or Meta. They appear to grow mainly through App Store organic traffic and TikTok content.
- 11-07Spanish, Portuguese and French gaps are starting to get filled. Piatto (launched September) is already on the Spanish Food & Drink Top Grossing chart at #46 and German Health & Fitness Top Grossing at #22, rated 326. Mealbird's Portuguese version went from 419 to 543 in two days. Yuma reached #3 on the French Food & Drink Top Grossing chart with its weekly meal plans. None of these new local-language apps show up in Google or Meta ad libraries; they gain traction from store organic traffic and TikTok. Small local teams can chart without an ad budget.
- 11-06Spanish gaps are starting to get filled: Piatto (Portuguese developer, launched 9-07) is at #46 on es Food & Drink Top Grossing and #22 on de Health & Fitness Top Grossing, rated 326, with 7,584 Google Play installs. Mealbird's Portuguese version went from 419 to 543 in two days. Checking Google and TikTok ad libraries for this category's 60 food listings: TapCook, NeatEat, Yuma and Piatto all show "checked, not advertising." Leader mise has only 1 ads on Google. Small local-language teams can chart on store organic traffic plus TikTok content, with no ad budget needed.
- 11-05Spanish and French gaps are being filled by local developers: Piatto (Portuguese developer, launched 9-07) is #46 on es Food & Drink Top Grossing with a rating of 326 (+61 over two days); Yuma (French developer) is #3 on fr Food & Drink Top Grossing, with ratings up +85 over two days. BeFitWay in Brazil just entered the br Top Grossing chart at #180, still far from "two local meal-plan apps in Brazil or Mexico's top 20."
- 11-04The first dedicated player has arrived in the Spanish gap: Piatto (Portuguese developer, Spanish-first, launched Sep 7) is now #46 on Spanish Food & Drink Top Grossing, with a rating of 326 (up 61 in two days) and 4,490 Google Play installs. Still far from "two local meal-plan apps in Brazil or Mexico's top 20, each with 500+ ratings," but it's built on native Spanish menus rather than translated templates. Worth adding to the watchlist.